Google Semantic Search

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Google Semantic Search

Author : Dave Amerland
Publisher : Pearson Education
ISBN 13 : 0789751348
Total Pages : 240 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Google Semantic Search by : Dave Amerland

Download or read book Google Semantic Search written by Dave Amerland and published by Pearson Education. This book was released on 2013 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(tm)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(tm), TrustRank(tm), AuthorityRank(tm), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links--and what it means to you * Profit from Google Now(tm) and the fragmented, personalized future of search * Prepare for Knowledge Graph(tm) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking(tm)--and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data--and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html

Google Semantic Search

Author : Dave Amerland
Publisher : Pearson Education
ISBN 13 : 0789751348
Total Pages : 240 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Google Semantic Search by : Dave Amerland

Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics

Author : Pierce Ivory
Publisher : GRIN Verlag
ISBN 13 : 366820831X
Total Pages : 109 pages
Book Rating : 4.6/5 (682 download)

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Book Synopsis Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics by : Pierce Ivory

Download or read book Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics written by Pierce Ivory and published by GRIN Verlag. This book was released on 2016-05-02 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: First Class Honours, , course: Masters Degree in Digital Marketing - Semantic Search Personalisation, language: English, abstract: This research is an investigation into the Irish public's perception of Google search. The study examines the methods used by Google to present users with the most relevant and satisfactory search results. 95% of the online public in Ireland use Google as a search tool. This study aims to uncover true user sentiment in Ireland. The objectives of this research are to reveal how the Irish public view Google in regards to semantic search personalisation, trust, influence, reliance, reputation, and ethics. The existing literature revealed that Google's search engine has evolved from, one that used Boolean Search logic to match keywords, to a semantic engine that understands user intent and context. The literature also reveals how the younger 'Millennial' generation associate the Internet with one brand, Google. The literature examines search personalisation and how intuitive it has become as it serves us with content that matches our online behaviour. We discover that over-personalisation is narrowing our search bubble which in turn can blind us from other information outside our search reach. During the course of this study, a mixed method research was used to measure and discuss public opinion. This study has identified where literature has fallen short. Where gaps have appeared in the literature, qualitative meaning has been extracted from 3 groups of people from differing levels of technical ability and experience. It was discovered that age demographic affects how we view Google as a search engine. Quantitative findings revealed that 75% of users were aware of personalisation but 70% of these users were not always happy with the results. Although a general consensus was formed that personalisation was helpful in many respects, it was also argued, in some camps, that it breached ethical boundaries. Overall, there was a national split whether users considered personalisation ethical or not. This study leaves open the debate of how we perceive Google as a nation but it also gets closer to the truth of how we feel about the search engine on a personal level. The research also confirms that there is plenty of opportunity to carry out further studies into this area.

Query Understanding for Search Engines

Author : Yi Chang
Publisher : Springer Nature
ISBN 13 : 3030583341
Total Pages : 224 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Query Understanding for Search Engines by : Yi Chang

Download or read book Query Understanding for Search Engines written by Yi Chang and published by Springer Nature. This book was released on 2020-12-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a systematic study of practices and theories for query understanding of search engines. These studies can be categorized into three major classes. The first class is to figure out what the searcher wants by extracting semantic meaning from the searcher’s keywords, such as query classification, query tagging, and query intent understanding. The second class is to analyze search queries and then translate them into an enhanced query that can produce better search results, such as query spelling correction or query rewriting. The third class is to assist users in refining or suggesting queries in order to reduce users’ search effort and satisfy their information needs, such as query auto-completion and query suggestion. Query understanding is a fundamental part of search engines. It is responsible to precisely infer the intent of the query formulated by the search user, to correct spelling errors in his/her query, to reformulate the query to capture its intent more accurately, and to guide the user in formulating a query with precise intent. The book will be invaluable to researchers and graduate students in computer or information science and specializing in information retrieval or web-based systems, as well as to researchers and programmers working on the development or improvement of products related to search engines.

Semantic Web Technologies

Author : Archana Patel
Publisher : CRC Press
ISBN 13 : 1000729230
Total Pages : 400 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Semantic Web Technologies by : Archana Patel

Download or read book Semantic Web Technologies written by Archana Patel and published by CRC Press. This book was released on 2022-10-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semantic web technologies (SWTs) offer the richest machine-interpretable (rather than just machine-processable) and explicit semantics that are being extensively used in various domains and industries. This book provides a roadmap for semantic web technologies (SWTs) and highlights their role in a wide range of domains including cloud computing, Internet of Things, big data, sensor network, and so forth. It also explores the prospects of these technologies including different data interchange formats, query languages, ontologies, Linked Data, and notations. The role of SWTs in ‘epidemic Covid-19’, ‘e-learning platforms and systems’, ‘block chain’, ‘open online courses’, and ‘visual analytics in healthcare’ is described as well. This book: Explores all the critical aspects of semantic web technologies (SWTs) Discusses the impact of SWTs on cloud computing, Internet of Things, big data, and sensor network Offers a comprehensive examination of the emerging research in the areas of SWTs and their related domains Provides a template to develop a wide range of smart and intelligent applications Includes latest applications and examples with real data This book is aimed at researchers and graduate students in computer science, informatics, web technology, cloud computing, and Internet of Things.

Handbook of Semantic Web Technologies

Author : John Domingue
Publisher : Springer Science & Business Media
ISBN 13 : 3540929126
Total Pages : 1077 pages
Book Rating : 4.5/5 (49 download)

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Book Synopsis Handbook of Semantic Web Technologies by : John Domingue

Download or read book Handbook of Semantic Web Technologies written by John Domingue and published by Springer Science & Business Media. This book was released on 2011-06-19 with total page 1077 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of mostly theoretical research, Semantic Web Technologies are now reaching out into application areas like bioinformatics, eCommerce, eGovernment, or Social Webs. Applications like genomic ontologies, semantic web services, automated catalogue alignment, ontology matching, or blogs and social networks are constantly increasing, often driven or at least backed up by companies like Google, Amazon, YouTube, Facebook, LinkedIn and others. The need to leverage the potential of combining information in a meaningful way in order to be able to benefit from the Web will create further demand for and interest in Semantic Web research. This movement, based on the growing maturity of related research results, necessitates a reliable reference source from which beginners to the field can draw a first basic knowledge of the main underlying technologies as well as state-of-the-art application areas. This handbook, put together by three leading authorities in the field, and supported by an advisory board of highly reputed researchers, fulfils exactly this need. It is the first dedicated reference work in this field, collecting contributions about both the technical foundations of the Semantic Web as well as their main usage in other scientific fields like life sciences, engineering, business, or education.

Process-oriented Semantic Web Search

Author : D.T. Tran
Publisher : IOS Press
ISBN 13 : 1614993440
Total Pages : 243 pages
Book Rating : 4.6/5 (149 download)

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Book Synopsis Process-oriented Semantic Web Search by : D.T. Tran

Download or read book Process-oriented Semantic Web Search written by D.T. Tran and published by IOS Press. This book was released on 2011-02-22 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is composed of two main parts. The first part is a general study of Semantic Web Search. The second part specifically focuses on the use of semantics throughout the search process, compiling a big picture of Process-oriented Semantic Web Search from different pieces of work that target specific aspects of the process. In particular, this book provides a rigorous account of the concepts and technologies proposed for searching resources and semantic data on the Semantic Web. To collate the various approaches and to better understand what the notion of Semantic Web Search entails, this book presents a general Semantic Web Search model. With respect to this model, the book provides a comprehensive discussion of the state-of-the-art. It elaborates on approaches for crawling, managing and searching Semantic Web resources as well as the various schemes proposed for ranking search results. Besides these specific approaches, search is also studied in a general multi-data-source scenario. This shall demonstrate how this work on search is extended and applied to the Web setting. A major feature of the book is that it considers search and the use of semantics for search also from a process point of view. Extending the general model, the book introduces the notion of Process-oriented Semantic Web Search, where semantics is exploited throughout the entire search process – from query construction to query processing up to result presentation and query refinement. Specific pieces of work targeting these individual steps of the process are combined to form a coherent and consistent picture of Process-oriented Semantic Web Search. In order to convey this general notion as well as the specific concepts and technologies developed for supporting the search process, this book presents a compilation of work called SemSearchPro and provides detailed descriptions on the underlying approaches.

The Semantic Web: Research and Applications

Author : Asuncion Gómez-Pérez
Publisher : Springer Science & Business Media
ISBN 13 : 3540261249
Total Pages : 743 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis The Semantic Web: Research and Applications by : Asuncion Gómez-Pérez

Download or read book The Semantic Web: Research and Applications written by Asuncion Gómez-Pérez and published by Springer Science & Business Media. This book was released on 2005-05-20 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Second European Semantic Web Conference, ESWC 2005, heldin Heraklion, Crete, Greece in May/June 2005. The 48 revised full papers presented were carefully reviewed and selected from 148 submissions. The papers are organized in topical sections on semantic Web services, languages, ontologies, reasoning and querying, search and information retrieval, user and communities, natural language for the semantic Web, annotation tools, and semantic Web applications.

The Epistemology of Intelligent Semantic Web Systems

Author : Mathieu d'Aquin
Publisher : Springer Nature
ISBN 13 : 3031794710
Total Pages : 78 pages
Book Rating : 4.0/5 (317 download)

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Book Synopsis The Epistemology of Intelligent Semantic Web Systems by : Mathieu d'Aquin

Download or read book The Epistemology of Intelligent Semantic Web Systems written by Mathieu d'Aquin and published by Springer Nature. This book was released on 2022-05-31 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Semantic Web is a young discipline, even if only in comparison to other areas of computer science. Nonetheless, it already exhibits an interesting history and evolution. This book is a reflection on this evolution, aiming to take a snapshot of where we are at this specific point in time, and also showing what might be the focus of future research. This book provides both a conceptual and practical view of this evolution, especially targeted at readers who are starting research in this area and as support material for their supervisors. From a conceptual point of view, it highlights and discusses key questions that have animated the research community: what does it mean to be a Semantic Web system and how is it different from other types of systems, such as knowledge systems or web-based information systems? From a more practical point of view, the core of the book introduces a simple conceptual framework which characterizes Intelligent Semantic Web Systems. We describe this framework, the components it includes, and give pointers to some of the approaches and technologies that might be used to implement them. We also look in detail at concrete systems falling under the category of Intelligent Semantic Web Systems, according to the proposed framework, allowing us to compare them, analyze their strengths and weaknesses, and identify the key fundamental challenges still open for researchers to tackle.

The Semantic Web: Research and Applications

Author : Sean Bechhofer
Publisher : Springer Science & Business Media
ISBN 13 : 3540682333
Total Pages : 916 pages
Book Rating : 4.5/5 (46 download)

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Book Synopsis The Semantic Web: Research and Applications by : Sean Bechhofer

Download or read book The Semantic Web: Research and Applications written by Sean Bechhofer and published by Springer Science & Business Media. This book was released on 2008-05-20 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th European Semantic Web Conference, ESWC 2008, held in Tenerife, Canary Islands, Spain, in June 2008. The 51 revised full papers presented together with 3 invited talks and 25 system description papers were carefully reviewed and selected from a total of 270 submitted papers. The papers are organized in topical sections on agents, application ontologies, applications, formal languages, foundational issues, learning, ontologies and natural language, ontology alignment, query processing, search, semantic Web services, storage and retrieval of semantic Web data, as well as user interfaces and personalization.

Digital Marketing

Author : Ira Kaufman
Publisher : Routledge
ISBN 13 : 1317999754
Total Pages : 354 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Digital Marketing by : Ira Kaufman

Download or read book Digital Marketing written by Ira Kaufman and published by Routledge. This book was released on 2014-10-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].

Search Engine Society

Author : Alexander Halavais
Publisher : John Wiley & Sons
ISBN 13 : 1509516867
Total Pages : 240 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Search Engine Society by : Alexander Halavais

Download or read book Search Engine Society written by Alexander Halavais and published by John Wiley & Sons. This book was released on 2017-11-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search engines have become a key part of our everyday lives. Yet there is growing concern with how algorithms, which run just beneath the surface of our interactions online, are affecting society. This timely new edition of Search Engine Society enlightens readers on the forms of bias that algorithms introduce into our knowledge and social spaces, drawing on recent changes to technology, industries, policies, and research. It provides an introduction to the social place of the search engine and addresses crucial questions such as: How have search engines changed the way we organize our thoughts about the world, and how we work? To what extent do politics shape search, and does search shape politics? This book is a must-read for those who wish to understand the future of the social internet and how search shapes it.

Advances in Computer Science for Engineering and Education VI

Author : Zhengbing Hu
Publisher : Springer Nature
ISBN 13 : 3031361180
Total Pages : 1166 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Advances in Computer Science for Engineering and Education VI by : Zhengbing Hu

Download or read book Advances in Computer Science for Engineering and Education VI written by Zhengbing Hu and published by Springer Nature. This book was released on 2023-08-18 with total page 1166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains high-quality refereed research papers presented at the 6th International Conference on Computer Science, Engineering, and Education Applications (ICCSEEA2023), which took place in Warsaw, Poland, on March 17–19, 2023, and was organized by the National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute”, the National Aviation University, Lviv Polytechnic National University, the Polish Operational and Systems Society, Warsaw University of Technology, and the International Research Association of Modern Education and Computer Science. The book covers a variety of topics, including cutting-edge research in computer science, artificial intelligence, engineering techniques, smart logistics, and knowledge representation with educational applications. The book is an invaluable resource for academics, graduate students, engineers, management professionals, and undergraduate students who are interested in computer science and its applications in engineering and education.

Developing Semantic Web Services

Author : H.Peter Alesso
Publisher : CRC Press
ISBN 13 : 1000065324
Total Pages : 464 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Developing Semantic Web Services by : H.Peter Alesso

Download or read book Developing Semantic Web Services written by H.Peter Alesso and published by CRC Press. This book was released on 2004-10-27 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing Semantic Web Services is "well-informed about work on WS [Web Services] and the SemWeb [Semantic Web], and in particular . . . understand[s] OWL-S . . . very well . . .. Also, the book . . . fill[s] a need that, to my knowledge, hasn't been met at all." ---David Martin, editor OWL-S Coalition The inventor of the World Wide Web, Tim Berne

Semantic Web Technologies and Social Searching for Librarians

Author : Robin M. Fay
Publisher : American Library Association
ISBN 13 : 1555707807
Total Pages : 130 pages
Book Rating : 4.5/5 (557 download)

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Book Synopsis Semantic Web Technologies and Social Searching for Librarians by : Robin M. Fay

Download or read book Semantic Web Technologies and Social Searching for Librarians written by Robin M. Fay and published by American Library Association. This book was released on 2012 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are trillions of bytes of information within the web, all of it driven by behind-the-scenes data. Vast quantities of information make it hard to find what?s really important. Here?s a practical guide to the future of web-based technology, especially search. It provides the knowledge and skills necessary to implement semantic web technology. You?ll learn how to start and track trends using social media, find hidden content online, and search for reusable online content, crucial skills for those looking to be better searchers. The authors explain how to explore data and statistics through WolframAlpha, create searchable metadata in Flickr, and give meaning to data and information on the web with Google?s Rich Snippets. Let Robin M. Fay and Michael P. Sauers show you how to use tools that will awe your users with your new searching skills.

SEO Help

Author : David Amerland
Publisher : New Line Books
ISBN 13 : 1844810364
Total Pages : 227 pages
Book Rating : 4.8/5 (448 download)

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Book Synopsis SEO Help by : David Amerland

Download or read book SEO Help written by David Amerland and published by New Line Books. This book was released on 2020-03-03 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original SEO Help kicked off the trend for down-to-Earth, practical SEO advice that helps your online business succeed. The previous edition of this book won Book Authority's "Best SEO Book of All Time" award. Substantially revised with 80% new content this edition builds on the tradition of practical, actionable SEO tips and practices that take full advantage of changes in Google's search to help your business succeed. This edition of SEO Help, tells you what to do, when and how in order to make sure that every item of content you create, whether that is text, video, podcast or graphic; works in your favor. In this edition of SEO Help you will also learn: - How the increasing use of artificial intelligence (AI) and machine learning affects search, marketing and branding (and how to take advantage of it all). - What the fragmentation of search means to your brand and your business and how to make the most of what you currently do. - What to do to make your brand stand out from the crowd without increasing the output of your content creation efforts. - What to do to increase trust in your brand and the content you create in a time of negative news stories and fake news. - How to better use Google’s Knowledge Graph (KG) to increase the trustworthiness of your digital presence. - Why marketing and branding cannot be separated from search and your business’ SEO practices. - How to leverage the fragmented social media landscape to your advantage. - How to future-proof your business against constant changes in search. - The true impact of Google’s mobile index on your digital business. - What feasible shortcuts exist in search marketing and branding. Like before, each chapter is thin on theory and heavy on practical steps you need to take. Like before, each chapter ends with a full practical-steps guide you should be implementing to make sure your business stays viable.

Semantic Web Technologies for E-learning

Author : Darina Dicheva
Publisher : IOS Press
ISBN 13 : 1607500620
Total Pages : 312 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis Semantic Web Technologies for E-learning by : Darina Dicheva

Download or read book Semantic Web Technologies for E-learning written by Darina Dicheva and published by IOS Press. This book was released on 2009 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final part deals with the social semantic web. Aspects covered include a broad survey of this emerging area; a description of a number of projects and experiences exploring semantic web technologies in social learning contexts; and a new approach to collaborative filtering.