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Author : Mike Shatzkin
Publisher : Mike Shatzkin
ISBN 13 : 0986939706
Total Pages : 469 pages
Book Rating : 4.9/5 (869 download)
Download or read book The Shatzkin Files written by Mike Shatzkin and published by Mike Shatzkin. This book was released on with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas C. Kinnear
Publisher : American Marketing Association
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.0/5 ( download)
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pauline Maclaran
Publisher : SAGE Publications Limited
ISBN 13 : 9781847870001
Total Pages : 0 pages
Book Rating : 4.8/5 (7 download)
Download or read book Marketing Theory written by Pauline Maclaran and published by SAGE Publications Limited. This book was released on 2008-01-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (128 download)
Download or read book Journal of Historical Research in Marketing written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sara Hulse
Publisher :
ISBN 13 : 9780956316479
Total Pages : 18 pages
Book Rating : 4.3/5 (164 download)
Download or read book Marketing Yourself written by Sara Hulse and published by . This book was released on 2013 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Shatzkin
Publisher : Oxford University Press
ISBN 13 : 0190628057
Total Pages : 185 pages
Book Rating : 4.1/5 (96 download)
Download or read book The Book Business written by Mike Shatzkin and published by Oxford University Press. This book was released on 2019-02-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.
Author : Erin Brenner
Publisher :
ISBN 13 : 9781915141187
Total Pages : 0 pages
Book Rating : 4.1/5 (411 download)
Download or read book Marketing Yourself written by Erin Brenner and published by . This book was released on 2023-12-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're a self-employed editorial professional then you have to care about marketing if you want your business to thrive. This guide will help you to create a marketing plan that's tailored to your unique goals and circumstances.
Author : Robert F. Lusch
Publisher : Routledge
ISBN 13 : 1317454634
Total Pages : 676 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Author : Max Editorial
Publisher : Editora Bibliomundi
ISBN 13 : 1526029790
Total Pages : 35 pages
Book Rating : 4.5/5 (26 download)
Download or read book Quick & Easy Guide to Article Marketing written by Max Editorial and published by Editora Bibliomundi. This book was released on 2023-02-13 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIGHTNING PROMOTION ”””””””””””””””””””””””””””One way of promoting your website and product can be achieved for FREE. As an additional bonus, this “free” method can boost your sites and sales, doubling and even tripling your income. Articles. One of the easiest ways to promote your website in order to generate traffic and increase your earnings.
Author : Robert W. Palmatier
Publisher : Springer
ISBN 13 : 3319619853
Total Pages : 332 pages
Book Rating : 4.3/5 (196 download)
Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Author : Mat Groom
Publisher : Boom! Studios
ISBN 13 : 1646689100
Total Pages : 24 pages
Book Rating : 4.6/5 (466 download)
Download or read book Mighty Morphin #22 written by Mat Groom and published by Boom! Studios. This book was released on 2022-08-10 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: A RANGER RETURNS! With their help, the team can finally turn the tide of battle, but not without consequences. Will the Rangers forge a new path together despite their differences? Meanwhile, Kim receives some much-needed perspective from a fellow Ranger, offering her a glimpse of hope for the future. As the dust begins to settle, will this Mighty Morphin team settle on a sense of identity, and discover their true role in the universe?
Author :
Publisher :
ISBN 13 :
Total Pages : 566 pages
Book Rating : 4.E/5 ( download)
Download or read book The Co-operator written by and published by . This book was released on 1926 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jonathan Hardy
Publisher : Routledge
ISBN 13 : 1317278887
Total Pages : 238 pages
Book Rating : 4.3/5 (172 download)
Download or read book Branded Content written by Jonathan Hardy and published by Routledge. This book was released on 2021-08-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.
Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 0071819916
Total Pages : 368 pages
Book Rating : 4.0/5 (718 download)
Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Download or read book Billboard written by and published by . This book was released on 1982-09-11 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author : Vanessa Ratten
Publisher : Springer Nature
ISBN 13 : 9811614423
Total Pages : 169 pages
Book Rating : 4.8/5 (116 download)
Download or read book COVID-19, Technology and Marketing written by Vanessa Ratten and published by Springer Nature. This book was released on 2021-07-10 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
