Covid 19 Technology And Marketing

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COVID-19, Technology and Marketing

Author : Vanessa Ratten
Publisher : Springer Nature
ISBN 13 : 9811614423
Total Pages : 169 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis COVID-19, Technology and Marketing by : Vanessa Ratten

Download or read book COVID-19, Technology and Marketing written by Vanessa Ratten and published by Springer Nature. This book was released on 2021-07-10 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.

COVID-19, Technology and Marketing

Author : Vanessa Ratten
Publisher : Palgrave Macmillan
ISBN 13 : 9789811614415
Total Pages : 161 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis COVID-19, Technology and Marketing by : Vanessa Ratten

Download or read book COVID-19, Technology and Marketing written by Vanessa Ratten and published by Palgrave Macmillan. This book was released on 2021-07-11 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.

Globalization, Deglobalization, and New Paradigms in Business

Author : Justin Paul
Publisher : Springer Nature
ISBN 13 : 3030815846
Total Pages : 257 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Globalization, Deglobalization, and New Paradigms in Business by : Justin Paul

Download or read book Globalization, Deglobalization, and New Paradigms in Business written by Justin Paul and published by Springer Nature. This book was released on 2021-10-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of technology on globalization and its impact on competitive strategy. Then, they present a theoretical framework that outlines the connection between globalization and modern society. The book also delves into the shift toward deglobalization and addresses how the onset of the COVID-10 pandemic has accelerated the process. Concluding with a discussion of how the 4th Industrial Revolution has resulted in new paradigms for business, this book will fill a gap through its investigation of an emerging concept for scholars in international business.

Blockchain Technology and Applications for Digital Marketing

Author : Bansal, Rohit
Publisher : IGI Global
ISBN 13 : 1799880834
Total Pages : 329 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Blockchain Technology and Applications for Digital Marketing by : Bansal, Rohit

Download or read book Blockchain Technology and Applications for Digital Marketing written by Bansal, Rohit and published by IGI Global. This book was released on 2021-06-25 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1799872645
Total Pages : 355 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by : Santos, José Duarte

Download or read book Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector written by Santos, José Duarte and published by IGI Global. This book was released on 2021-06-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Marketing by Contingency in the Time of COVID-19

Author : Alicia de la Peña
Publisher : CRC Press
ISBN 13 : 1000608948
Total Pages : 242 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing by Contingency in the Time of COVID-19 by : Alicia de la Peña

Download or read book Marketing by Contingency in the Time of COVID-19 written by Alicia de la Peña and published by CRC Press. This book was released on 2022-12-29 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company’s brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.

Entrepreneurial Marketing

Author : Robert D. Hisrich
Publisher : Edward Elgar Publishing
ISBN 13 : 178811132X
Total Pages : pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Entrepreneurial Marketing by : Robert D. Hisrich

Download or read book Entrepreneurial Marketing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2018-10-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

The Post-Pandemic Business Playbook

Author : Ofer Mintz
Publisher : Springer Nature
ISBN 13 : 9811658684
Total Pages : 234 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis The Post-Pandemic Business Playbook by : Ofer Mintz

Download or read book The Post-Pandemic Business Playbook written by Ofer Mintz and published by Springer Nature. This book was released on 2022-02-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.

Innovative Perspectives on Corporate Communication in the Global World

Author : Olvera-Lobo, María Dolores
Publisher : IGI Global
ISBN 13 : 179986801X
Total Pages : 319 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovative Perspectives on Corporate Communication in the Global World by : Olvera-Lobo, María Dolores

Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.

Advances in Digital Marketing and eCommerce

Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3030765202
Total Pages : 336 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2021-05-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Digital and Social Media Marketing

Author : Aleksej Heinze
Publisher : Taylor & Francis
ISBN 13 : 1317422120
Total Pages : 346 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Digital and Social Media Marketing by : Aleksej Heinze

Download or read book Digital and Social Media Marketing written by Aleksej Heinze and published by Taylor & Francis. This book was released on 2016-11-18 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

The Future of Service Post-COVID-19 Pandemic, Volume 1

Author : Jungwoo Lee
Publisher : Springer Nature
ISBN 13 : 9813341262
Total Pages : 232 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis The Future of Service Post-COVID-19 Pandemic, Volume 1 by : Jungwoo Lee

Download or read book The Future of Service Post-COVID-19 Pandemic, Volume 1 written by Jungwoo Lee and published by Springer Nature. This book was released on 2021-02-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book is geared towards providing insights and stimulating new thinking about the changing nature of services, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on digital service technology. This book serves as a useful resource for business practitioners and academics in the areas of service and human resource management. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected introduce novel methods to the service sector, such as untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, digital technology is becoming more important than ever before. This books provides a range of examples and cases to elaborate on the effective application of digital service technology in order for businesses to stay relevant in the current climate.

Marketing 5.0

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1119668549
Total Pages : 224 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Marketing 5.0 by : Philip Kotler

Download or read book Marketing 5.0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-01-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Strategic Innovative Marketing and Tourism in the COVID-19 Era

Author : Androniki Kavoura
Publisher : Springer Nature
ISBN 13 : 3030661547
Total Pages : 240 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Strategic Innovative Marketing and Tourism in the COVID-19 Era by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism in the COVID-19 Era written by Androniki Kavoura and published by Springer Nature. This book was released on 2021-03-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

The Experience Economy

Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 9780875848198
Total Pages : 276 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis The Experience Economy by : B. Joseph Pine

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

The Ultimate Guide to Restaurant Marketing in a Post Covid Work From Home World

Author : Donovan Garett
Publisher : Donovan Garett Media Co.
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.9/5 (854 download)

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Book Synopsis The Ultimate Guide to Restaurant Marketing in a Post Covid Work From Home World by : Donovan Garett

Download or read book The Ultimate Guide to Restaurant Marketing in a Post Covid Work From Home World written by Donovan Garett and published by Donovan Garett Media Co.. This book was released on 2023-11-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's Your Guide to Thriving in the Post-Pandemic Economy! Today, small local independent restaurants are in crisis. They are completely assaulted on all sides by higher food costs, higher labor costs, an inflationary environment, lower attendance rates and a looming recession. The COVID-19 pandemic and the resulting work-from-home movement has had a major impact on consumer preferences, demands, and expectations of restaurants. As a result, small restaurant owners must implement a solid marketing strategy and adapt it to reach remote workers and satisfy the needs, expectations and pain points of today's diners. To put it simply, yesterday's tactics don't work anymore. The days of simply hanging an "Open" sign outside your door are gone. The Ultimate Guide to Restaurant Marketing in a Post-Covid, Work-From-Home World is not another watered-down operations manual. It will teach you exactly how to find and reach customers, communicate what makes your restaurant unique and make serious money even in recessions. You'll learn: - Why recessions can be extremely profitable for restaurant owners - Why our society needs restaurants now more than ever - How to reach remote workers and get them into your restaurant - Why convenience is the focal point of diner preferences - How the government failed small restaurant owners during COVID-19 - How to beat Ghost Kitchens, Meal Prep Services and other competitors - How to find the perfect diners and attract them to your restaurant - Why you should focus on value, not price - Why word-of-mouth advertising doesn't attract remote workers - How to formulate a marketing strategy for the work-from-home crowd - How to skyrocket your profits by making money both on and off the menu . . . and much, much, more. The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World is your ultimate companion in the new age of marketing for small restaurants. With expert guidance and practical advice tailored specifically for your industry, you'll learn how to attract and retain customers, optimize your online presence, and ultimately drive the success of your small restaurant. Don't let your small restaurant go unnoticed – grab your copy of "The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World" today and revolutionize your marketing strategies! Unlock the true potential of your small restaurant and position yourself for unparalleled success in today's highly competitive market!

Digital Responses to Covid-19

Author : Christian Hovestadt
Publisher : Springer Nature
ISBN 13 : 3030666115
Total Pages : 156 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Digital Responses to Covid-19 by : Christian Hovestadt

Download or read book Digital Responses to Covid-19 written by Christian Hovestadt and published by Springer Nature. This book was released on 2021-03-10 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents ten essays that examine the potential of digital responses to the COVID-19 pandemic. The essays explore new digital concepts for learning and teaching, provide an overview of organizational responses to the crisis through digital technologies, and examine digital solutions developed to manage the crisis. Scientists from many disciplines work together in the fight against the virus and its numerous consequences. This book explores how information systems researchers can contribute to these global efforts. The book will be of interest to researchers and scholars in the field of digital business and education.