Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Marketing Des Services full books in PDF, epub, and Kindle. Read online Marketing Des Services ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Jean-Claude Dufour
Publisher : Presses Université Laval
ISBN 13 : 9782763775234
Total Pages : 604 pages
Book Rating : 4.7/5 (752 download)
Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : F. Gallouj
Publisher : Edward Elgar Publishing
ISBN 13 : 1849803307
Total Pages : 823 pages
Book Rating : 4.8/5 (498 download)
Download or read book The Handbook of Innovation and Services written by F. Gallouj and published by Edward Elgar Publishing. This book was released on 2011-11-01 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book represents a significant step towards dealing with the lacuna constituted by the inadequacy of the literature on the services. And, as such, it approaches its task from a variety of directions.' From the foreword by William J. Baumol, New York University, US 'The Handbook of Innovation and Services is an exceptional volume. Its contributors, including Faïz Gallouj, William Baumol, Jean Gadrey, and Pascal Petit, are among the major thinkers in both the fields of the economics of services and the economics of innovation. Selected topics include the "cost disease", services innovation in the global economy, social innovation in the services, and innovation and employment in services. The book, I am sure, will become a standard reference volume in both these fields in the ensuing years.' Edward Wolff, New York University, US This Handbook brings together 49 international specialists to address an issue of increasing importance for the world's post-industrial economies; innovation as it relates to services. Contemporary economies have two fundamental characteristics. Firstly, they are service economies in as much as services account for more than 70 per cent of the wealth and jobs in most developed countries. Secondly, they are innovation economies as recent decades have seen an unprecedented development of scientific, technological, organisational and social innovations. This Handbook expertly links these two major characteristics in order to investigate the role of innovation in services, an issue that until now has been inadequately explored and one that poses many theoretical and operational challenges. This comprehensive volume encompasses the views of eminent scholars from a range of disciplines including economics, management, sociology and geography, and draws on a number of different analytical and methodological perspectives. With its multi-disciplinary approach this Handbook will be an invaluable reference source for academics and students in the fields of economics, management and the geography of services and innovation. Public authorities and managers in the service sector will also find this book fascinating.
Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
ISBN 13 : 9783598117534
Total Pages : 448 pages
Book Rating : 4.1/5 (175 download)
Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
ISBN 13 : 3110263319
Total Pages : 177 pages
Book Rating : 4.1/5 (12 download)
Download or read book Marketing Libraries in a Web 2.0 World written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2011 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Author : Réjean Savard
Publisher : Walter de Gruyter
ISBN 13 : 3110954109
Total Pages : 96 pages
Book Rating : 4.1/5 (19 download)
Download or read book Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Author : Réjean Savard
Publisher : Walter de Gruyter
ISBN 13 : 3110962217
Total Pages : 340 pages
Book Rating : 4.1/5 (19 download)
Download or read book Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Author : Daisy McAdam
Publisher : Walter de Gruyter
ISBN 13 : 3598440154
Total Pages : 165 pages
Book Rating : 4.5/5 (984 download)
Download or read book e-Learning for Management and Marketing in Libraries written by Daisy McAdam and published by Walter de Gruyter. This book was released on 2006-05-19 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.
Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 3319500082
Total Pages : 987 pages
Book Rating : 4.3/5 (195 download)
Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : European Conference of Ministers of Transport
Publisher : OECD Publishing
ISBN 13 : 9282105415
Total Pages : 198 pages
Book Rating : 4.2/5 (821 download)
Download or read book ECMT Round Tables Marketing and Service Quality in Public Transport Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991 written by European Conference of Ministers of Transport and published by OECD Publishing. This book was released on 1993-10-11 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Round Table 92 takes stock of what is happening with regards to marketing and service quality in public transport throughout Europe.
Author : Kamel Boussafi
Publisher : Springer Nature
ISBN 13 : 3030609332
Total Pages : 123 pages
Book Rating : 4.0/5 (36 download)
Download or read book Social Innovation and Social Technology written by Kamel Boussafi and published by Springer Nature. This book was released on 2020-10-07 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book is of interest to all researchers and heads of technology laboratories; incubator managers; local and parliamentary elected officials; associations and civil society; social entrepreneurs; foundations interested in social life in Mediterranean region and prospective creative startup students. The purpose of book on social and social-tech innovation synergy and its practical implication on social entrepreneurship is to address the following question: - How can the experiences of the countries be combined of the north and south shores of the Mediterranean and reflect on the different opportunities offered by the new technology to cope with the various social scourges that the region has experienced in recent years? the problem of immigration. It is also about finding advanced technology applications that will solve, on a large scale, the major social challenges of our time. - How to exploit the innumerable synergies between digital and social entrepreneurship? - Why social entrepreneurs are struggling to seize digital tools to develop their socially innovative projects? - What about their ability to integrate digital into the realization and development of these projects? - How can we combine the experiences of the countries of the north and south shores of the Mediterranean and reflect on the different opportunities offered by the new technology to cope with the various social scourges that the region has experienced in recent years? the problem of immigration.
Author :
Publisher : Editions Bréal
ISBN 13 : 274952265X
Total Pages : 226 pages
Book Rating : 4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matilde Grünhage-Monetti
Publisher : Council of Europe
ISBN 13 : 9789287152671
Total Pages : 96 pages
Book Rating : 4.1/5 (526 download)
Download or read book Odysseus - la deuxième langue sur le lieu de travail written by Matilde Grünhage-Monetti and published by Council of Europe. This book was released on 2003-01-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cette publication décrit la situation du développement linguistique professionnel sur le lieu de travail dans divers pays d'Europe. Relevant les différences en termes de contexte politique, de développement industriel et de ressources économiques, elle souligne les questions liées à l'offre en deuxième langue qui se posent dans chaque pays, et propose des lignes directrices dans le contexte professionnel. Cette étude se fonde sur la conviction des auteurs que l'acquisition d'une deuxième langue joue un rôle clé pour l'intégration sociale et économique.
Author : Raymond P. Fisk
Publisher : Marketing Classics Press
ISBN 13 : 161311317X
Total Pages : 226 pages
Book Rating : 4.6/5 (131 download)
Download or read book Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts written by Raymond P. Fisk and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Teresa Swartz
Publisher : SAGE
ISBN 13 : 9780761916123
Total Pages : 538 pages
Book Rating : 4.9/5 (161 download)
Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Author : Valerie Mathieu
Publisher : John Wiley & Sons
ISBN 13 : 178630757X
Total Pages : 274 pages
Book Rating : 4.7/5 (863 download)
Download or read book A Customer-oriented Manager for B2B Services written by Valerie Mathieu and published by John Wiley & Sons. This book was released on 2022-04-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientation. A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.
Author : Joëlle Rouanet-Laplace
Publisher : Editions Bréal
ISBN 13 : 9782842918293
Total Pages : 164 pages
Book Rating : 4.9/5 (182 download)
Download or read book Les mots-clés de la communication des entreprises written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : COVA
Publisher : Lavoisier
ISBN 13 : 2743062649
Total Pages : 146 pages
Book Rating : 4.7/5 (43 download)
Download or read book Marketing critique : le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
