Education And Research For Marketing And Quality Management In Libraries La Formation Et La Recherche Sur Le Marketing Et La Gestion De La Qualite En Bibliotheque

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Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque

Author : Réjean Savard
Publisher : Walter de Gruyter
ISBN 13 : 3110962217
Total Pages : 340 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque by : Réjean Savard

Download or read book Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

The Teaching Library

Author : Scott Walter
Publisher : Routledge
ISBN 13 : 1317965388
Total Pages : 249 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Teaching Library by : Scott Walter

Download or read book The Teaching Library written by Scott Walter and published by Routledge. This book was released on 2014-04-10 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the information needed to advocate for the significance of your library! How do you make the case that your library is a valuable instruction center? The Teaching Library helps librarians assess data on information literacy instruction programs so that they can better support the teaching role of the academic library in campus settings. This practical, professional resource features case studies from across the United States and Canada—in both public and private institutions—that offer a variety of evaluation methods. Here are the latest, easy-to-adopt ways of measuring your library’s direct contribution to student learning, on-campus and off. With a unique multifaceted approach to questions of assessment, The Teaching Library is an important resource that not only offers the latest techniques, but answers the larger question of how to make use of this data in ways that will best advocate information literacy instruction programs. From creating a multidimensional assessment to turning an initiative into a program to teaching and learning goals and beyond, this invaluable text covers many of the core issues those in this rapidly-evolving field must contend with. These contributions reinforce the importance of the learning that takes place in the classroom, in the co-curriculum, the extra-curriculum, and the surrounding community. Some of the key topics covered in The Teaching Library are: assessment practices such as 360° analysis, attitudinal, outcomes-based, and gap-measured integrating the teaching library into core mission, vision, and values statements presenting the message of a library’s value to internal audiences of colleagues building momentum—and maintaining it tying information literacy assessment to campus-wide assessment activities identifying and reaching end-of-program learning outcomes assessing the impact of the one-shot session on student learning information literacy instruction and the credit-course model promoting instruction among Library and Information Science educators and many more! The essays in The Teaching Library offer viable and practical ways for librarians to demonstrate their direct contribution to student learning in ways consistent with those accepted as valid across the campus. An important resource for academic librarians and Information Science professionals, The Teaching Library is also a useful tool for those in the campus community concerned with developing, funding, and continuing successful library programs—professional staff such as alumni directors; faculty and educators looking to make students more successful; and researchers.

Education and Research for Marketing and Quality Management in Libraries

Author : Réjean Savard
Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.:/5 (488 download)

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Book Synopsis Education and Research for Marketing and Quality Management in Libraries by : Réjean Savard

Download or read book Education and Research for Marketing and Quality Management in Libraries written by Réjean Savard and published by . This book was released on 2001 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bibliographie Mensuelle

Author : United Nations Library (Geneva, Switzerland)
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Bibliographie Mensuelle by : United Nations Library (Geneva, Switzerland)

Download or read book Bibliographie Mensuelle written by United Nations Library (Geneva, Switzerland) and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

E-formation Pour Le Marketing Et Le Management Des Bibliothèques

Author : Daisy McAdam
Publisher : Walter de Gruyter
ISBN 13 : 9783598218439
Total Pages : 176 pages
Book Rating : 4.2/5 (184 download)

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Book Synopsis E-formation Pour Le Marketing Et Le Management Des Bibliothèques by : Daisy McAdam

Download or read book E-formation Pour Le Marketing Et Le Management Des Bibliothèques written by Daisy McAdam and published by Walter de Gruyter. This book was released on 2005 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflects the content and richness of the IFLA satellite meeting held in Geneva, Switzerland, in 2003. It was devoted to e-learning for the marketing and management of libraries and was organized by the IFLA Management & Marketing Section, with the help of the University of Geneva, the Ecole nationale supérieure des sciences de l'information des bibliothèques (ENSSIB, France) and the Agence Intergouvernementale de la Francophonie-INTIF. Contributions from experts examine the fundamental e-learning issues raised in Africa, Europe, India and North America, as well as illustrating the power and diversity of this new teaching medium. In the final, informal discussions, chaired by Réjean Savard and Jean-Michel Salaün, we are given many tentative insights into what the future holds for both teachers and students alike.

Marketing Library and Information Services

Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
ISBN 13 : 9783598117534
Total Pages : 448 pages
Book Rating : 4.1/5 (175 download)

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Book Synopsis Marketing Library and Information Services by : Dinesh K. Gupta

Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

International Network of Public Libraries: Quality management in public libraries

Author : Ute Klaassen
Publisher : Scarecrow Press
ISBN 13 : 9780810835771
Total Pages : 236 pages
Book Rating : 4.8/5 (357 download)

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Book Synopsis International Network of Public Libraries: Quality management in public libraries by : Ute Klaassen

Download or read book International Network of Public Libraries: Quality management in public libraries written by Ute Klaassen and published by Scarecrow Press. This book was released on 1999 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored by the Bertelsmann Foundation, the International Network of Public Libraries series recognizes the challenges faced by today's librarians. Consisting of sixteen experts from ten countries, the network strives to create a forum in which information and expertise can be shared in order to increase the effectiveness and efficiency of libraries. Their approach is highly practice-oriented; case studies present especially successful solutions. This series is an innovative resource for public library professionals. Ute Klaassen of the Gütersloh City Library, Germany and Chris Wiersma of the Grönigen City Library, the Netherlands, apply the concept of Total Quality Management (TQM) to the field of library science. They propose models and strategies for meeting the needs and expectations of library customers in order to gain their acceptance and loyalty. Thierry Giappiconi of the City Library of Frèsnes, France, discusses the implementation of marketing tools and techniques to complement and augment existing library strategies, discussing factors such as product, price, distribution, and promotion. Giappiconi cites the importance of setting high standards of customer service through close examination of customer needs.

Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation

Download Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation PDF Online Free

Author : Réjean Savard
Publisher : Walter de Gruyter
ISBN 13 : 3110954109
Total Pages : 96 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation by : Réjean Savard

Download or read book Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation

Author : Trine Kolderup Flaten
Publisher : Walter de Gruyter
ISBN 13 : 3598440227
Total Pages : 464 pages
Book Rating : 4.5/5 (984 download)

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Book Synopsis Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation by : Trine Kolderup Flaten

Download or read book Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation written by Trine Kolderup Flaten and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

IT Applications for TQM and Library Marketing

Author : K. C. Dabas
Publisher : Ess Ess Publication
ISBN 13 : 9788170005476
Total Pages : 243 pages
Book Rating : 4.0/5 (54 download)

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Book Synopsis IT Applications for TQM and Library Marketing by : K. C. Dabas

Download or read book IT Applications for TQM and Library Marketing written by K. C. Dabas and published by Ess Ess Publication. This book was released on 2008 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book has been written with a view to raise awareness level of Library and information Professionals about the wonderful body of knowledge and opportunities and challenges posed by information technology and build confidence among them to play a proactive role in the service of the end-users in this insecure and unstable era. This book discusses in detail, many new and relevant issues being faced by the librarians and information scientists today. Such as; information/knowledge society, development of library management techniques in the light of automation, information/knowledge/ data and wisdom, information access, genesis of Internet, its capabilities, benefits and resources, internet libraries, the evolution of Intranet, its application and benefits, general philosophy of the evolution of CD-ROM networking, its requirements and benefits, DVD-ROM network and networking, non-CD-ROM/DVD optical storage solutions, appropriate technology for qualitative and sustainable librarianship, library computer network security, library network set-up for data availability, confidentiality and data integrity, digital collections, e-publishing, e-documents, and e-book, the digital initiatives in management of a library. All these topics are discussed in detail while presenting their resultant impact on Total Quality Management (TQM) and Marketing of library and information services. It is hoped that this book shall be of immense use as a reference tool for all librarians, information scientists, students of library science and information professionals."

Measuring Quality

Author : Roswitha Poll
Publisher : Walter de Gruyter
ISBN 13 : 3598440286
Total Pages : 269 pages
Book Rating : 4.5/5 (984 download)

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Book Synopsis Measuring Quality by : Roswitha Poll

Download or read book Measuring Quality written by Roswitha Poll and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this handbook appeared in 1996 and dealt with academic libraries. It gained wide acceptance and was translated into five other languages. After ten years the new edition widens the perspective to public libraries and adds indicators for electronic services and cost-effectiveness. The handbook has been considerably enlarged, from 17 to 40 indicators. It gives practical help by showing examples of possible results for each indicator. The handbook is intended as practical instrument for the evaluation of library services. Although it aims specifically at academic and public libraries, most indicators will also apply to all other types of libraries.

Quality Management for Information and Library Managers

Author : Peter Brophy
Publisher : Gower Publishing Company, Limited
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Quality Management for Information and Library Managers by : Peter Brophy

Download or read book Quality Management for Information and Library Managers written by Peter Brophy and published by Gower Publishing Company, Limited. This book was released on 1996 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the concepts of quality management to information and library managers and those in related service industries and suggests how the strengths of the quality movement can be harnessed by those working in the sector. The first part examines how quality management has developed in other areas with particular reference to services, and shows how Total Quality Management can contribute to improved performance and effectiveness. In the second part, quality management in the library and information sector is reviewed, with particular reference to mission, performance measurement and charters. The emphasis is on quality management as an holistic approach which needs to permeate all parts of the organization, whilst retaining the primary focus of meeting customer needs. There is an extensive bibliography of sources from both library and information services and other service, commercial and industrial backgrounds.

Quality and the Academic Library

Author : Jeremy Atkinson
Publisher : Chandos Publishing
ISBN 13 : 0081001347
Total Pages : 336 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Quality and the Academic Library by : Jeremy Atkinson

Download or read book Quality and the Academic Library written by Jeremy Atkinson and published by Chandos Publishing. This book was released on 2016-02-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality and the Academic Library: Reviewing, Assessing and Enhancing Service Provision provides an in-depth review and analysis of quality management and service quality in academic libraries. All aspects of quality are considered in the book, including quality assessment, quality review, and quality enhancement. An overview of quality management and service quality concepts, principles, and methods leads to a detailed consideration of how they have been applied in universities and their libraries. A case study approach is used with different perspectives provided from the different stakeholders involved in the quality processes. All contributors adopt a critical reflection approach, reflecting on the implications, impact, and significance of the activities undertaken and the conclusions that can be drawn for future developments. The book concludes with an overall reflection on quality management and service quality in academic libraries with a final analysis of priorities for the future. Presents a holistic view of the subject, looking at reviews of academic library services, quality assurance and assessment, quality enhancement, and service quality Provides perspectives from authors with different experiences and responsibilities, including those responsible for initiating and managing quality processes in higher education Includes case studies where the authors not only describe the quality processes used, but also seek to review and reflect on their success, limitations, and the impact of their work some time after the event Seeks to be current, comprehensive, and reflective by including the results of surveys/interviews from senior librarians on quality in academic libraries

E-formation Pour Le Marketing Et Le Management Des Bibliothèques

Author : Daisy McAdam
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (824 download)

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Book Synopsis E-formation Pour Le Marketing Et Le Management Des Bibliothèques by : Daisy McAdam

Download or read book E-formation Pour Le Marketing Et Le Management Des Bibliothèques written by Daisy McAdam and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Library and Information Services II

Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
ISBN 13 : 311028104X
Total Pages : 423 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Marketing Library and Information Services II by : Dinesh K. Gupta

Download or read book Marketing Library and Information Services II written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2013-06-25 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Measuring Quality

Author : Roswitha Poll
Publisher : München [Germany] : K.G. Saur
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (41 download)

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Book Synopsis Measuring Quality by : Roswitha Poll

Download or read book Measuring Quality written by Roswitha Poll and published by München [Germany] : K.G. Saur. This book was released on 1996 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

The Library Marketing Toolkit

Author : Ned Potter
Publisher : Facet Publishing
ISBN 13 : 1856048063
Total Pages : 241 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis The Library Marketing Toolkit by : Ned Potter

Download or read book The Library Marketing Toolkit written by Ned Potter and published by Facet Publishing. This book was released on 2012-06-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.