The Customer Is Not Always Right Marketing Orientations In A Dynamic Business World

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 3319500082
Total Pages : 953 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World by : Colin L. Campbell

Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 953 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 9783319500065
Total Pages : 0 pages
Book Rating : 4.5/5 ( download)

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Book Synopsis The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World by : Colin L. Campbell

Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Beyond Multi-Channel Marketing

Author : Maria Palazzo
Publisher : Emerald Group Publishing
ISBN 13 : 1838676856
Total Pages : 288 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Beyond Multi-Channel Marketing by : Maria Palazzo

Download or read book Beyond Multi-Channel Marketing written by Maria Palazzo and published by Emerald Group Publishing. This book was released on 2020-06-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

Business and Human Rights in Asia

Author : James Gomez
Publisher : Springer Nature
ISBN 13 : 9811572739
Total Pages : 285 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Business and Human Rights in Asia by : James Gomez

Download or read book Business and Human Rights in Asia written by James Gomez and published by Springer Nature. This book was released on 2021-01-21 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the State’s duty to protect human rights in Asia amidst rising concern over the human rights impact of business organisations in the region, a topic which has hitherto been understudied. It analyses a range of inter-connected issues: the advent of international standards, the UN Guiding Principles on Business and Human Rights, the challenges inherent in the formulation of National Action Plans on business and human rights, the need for improved legislation and policies, access to remedies, and conflicts with indigenous peoples over business activities. The book also covers innovative themes such as BHR in the era of smart cities, ethical consumer behavior, and a human rights management system, which are emerging areas of enquiry in this field concluding with a range of critical issues to be addressed, including the need for an assessment of COVID-19 pandemic’s impact on BHR in Asia and beyond. This book is part of Asia Centre’s exploration of the nascent regional human rights architecture that is facing significant obstacles in protecting human rights and showcases the progress achieved and the ongoing challenges across Asia.

Papers in ITJEMAST 11(9) 2020

Author :
Publisher : International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Papers in ITJEMAST 11(9) 2020 by :

Download or read book Papers in ITJEMAST 11(9) 2020 written by and published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.

Research Handbook on Ethical Consumption

Author : Marylyn Carrigan
Publisher : Edward Elgar Publishing
ISBN 13 : 1802202021
Total Pages : 415 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Research Handbook on Ethical Consumption by : Marylyn Carrigan

Download or read book Research Handbook on Ethical Consumption written by Marylyn Carrigan and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook offers discussions on the challenges and complexity of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from authors with unique perspectives and expert insights, this Research Handbook takes a deeper look at the past, present, and future of ethical and sustainable consumption.

Overtourism and Tourism Education

Author : Hugues Séraphin
Publisher : Routledge
ISBN 13 : 1000226174
Total Pages : 231 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Overtourism and Tourism Education by : Hugues Séraphin

Download or read book Overtourism and Tourism Education written by Hugues Séraphin and published by Routledge. This book was released on 2020-11-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 2017, the term ‘overtourism’ has become the buzzword for destinations suffering the strain of tourism. It is a critical issue for the 21st century and beyond, and to date has only been examined from a tourism industry perspective. This book takes a different stand by investigating overtourism from a tourism education perspective. The recent global COVID-19 pandemic was expected to halt travel and, arguably, overtourism. However, industry experts and researchers share the opinion that instead of declining, overtourism is simply experiencing a shift, with a swarm of ‘second home’ and domestic travel that is likely to engulf many tourism destinations. Against this backdrop, the issue of overtourism remains relevant and studies on ways to cultivate responsible consumer mindsets to deal with overtourism and other sustainability issues in the tourism industry are called for. This book focuses on education as a transformative and strategic tool to tackle overtourism and related negative impacts. It presents original research on the topics of overtourism, education, and sustainability, and puts forward a range of practical and transformative tourism education strategies to mitigate overtourism and to promote the sustainable development of destinations. This book will be of great interest to upper-level students, researchers, and academics in tourism, development studies, cultural studies, and sustainability, as well as professionals in the field of tourism management.

Global Encyclopedia of Public Administration, Public Policy, and Governance

Author : Ali Farazmand
Publisher : Springer Nature
ISBN 13 : 3030662527
Total Pages : 13623 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Global Encyclopedia of Public Administration, Public Policy, and Governance by : Ali Farazmand

Download or read book Global Encyclopedia of Public Administration, Public Policy, and Governance written by Ali Farazmand and published by Springer Nature. This book was released on 2023-04-05 with total page 13623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This global encyclopedic work serves as a comprehensive collection of global scholarship regarding the vast fields of public administration, public policy, governance, and management. Written and edited by leading international scholars and practitioners, this exhaustive resource covers all areas of the above fields and their numerous subfields of study. In keeping with the multidisciplinary spirit of these fields and subfields, the entries make use of various theoretical, empirical, analytical, practical, and methodological bases of knowledge. Expanded and updated, the second edition includes over a thousand of new entries representing the most current research in public administration, public policy, governance, nonprofit and nongovernmental organizations, and management covering such important sub-areas as: 1. organization theory, behavior, change and development; 2. administrative theory and practice; 3. Bureaucracy; 4. public budgeting and financial management; 5. public economy and public management 6. public personnel administration and labor-management relations; 7. crisis and emergency management; 8. institutional theory and public administration; 9. law and regulations; 10. ethics and accountability; 11. public governance and private governance; 12. Nonprofit management and nongovernmental organizations; 13. Social, health, and environmental policy areas; 14. pandemic and crisis management; 15. administrative and governance reforms; 16. comparative public administration and governance; 17. globalization and international issues; 18. performance management; 19. geographical areas of the world with country-focused entries like Japan, China, Latin America, Europe, Asia, Africa, the Middle East, Russia and Eastern Europe, North America; and 20. a lot more. Relevant to professionals, experts, scholars, general readers, researchers, policy makers and manger, and students worldwide, this work will serve as the most viable global reference source for those looking for an introduction and advance knowledge to the field.

Evaluating Social Media Marketing

Author : Katarzyna Sanak-Kosmowska
Publisher : Routledge
ISBN 13 : 1000480410
Total Pages : 196 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Evaluating Social Media Marketing by : Katarzyna Sanak-Kosmowska

Download or read book Evaluating Social Media Marketing written by Katarzyna Sanak-Kosmowska and published by Routledge. This book was released on 2021-11-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It empirically verifies the factors which influence the effectiveness of social proof, and identifies relevant impact factors. Opening with a literature review of this concept from the perspective of social psychology, sociology, and marketing, this interdisciplinary approach to the issue allows for an in-depth understanding of the mechanisms of the effective use of social proof in contemporary online marketing. Following this, in the context of theoretical considerations, the author analyses the social role and significance of social proof in the buying behaviours of online consumers. The second half of the book presents the results of the author’s quantitative and qualitative research into the effectiveness of social proof. The quantitative research verifies the hypotheses concerning the social role and significance of social proof in buying decisions and identifies the level of confidence in the opinions expressed by other web users. The qualitative research focuses on the empirical verification of the effectiveness of social proof mechanisms. Additionally, attention is given to sensitivity to social proof, i.e. the factors that increase the effectiveness of such messages, from both the sender’s and the recipient’s perspective, as well as the forms and channels of communication. Written for scholars and researchers interested in the debate on the transparency of activities carried out by companies in the area of online marketing, the book’s detailed analysis of influence utilizing both quantitative and qualitative studies may be of interest to a wider group of academics including economists, psychologists and sociologists.

Industry 4.0 Technologies for Education

Author : P. Kaliraj
Publisher : CRC Press
ISBN 13 : 1000683214
Total Pages : 701 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Industry 4.0 Technologies for Education by : P. Kaliraj

Download or read book Industry 4.0 Technologies for Education written by P. Kaliraj and published by CRC Press. This book was released on 2022-12-27 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformative digital technologies developed for Industry 4.0 are proving to be disruptive change drivers in higher education. Industry 4.0 technologies are forming the basis of Education 4.0. Industry 4.0 Technologies for Education: Transformative Technologies and Applications examines state-of-the-art tools and technologies that comprise Education 4.0. Higher education professionals can turn to this book to guide curriculum development aimed at helping produce the workforce for Industry 4.0. The book discusses the tools and technologies required to make Education 4.0 a reality. It covers online content creation, learning management systems, and tools for teaching, learning, and evaluating. Also covered are disciplines that are being transformed by Industry 4.0 and form the core of Education 4.0 curricula. These disciplines include social work, finance, medicine, and healthcare. Mobile technologies are critical components of Industry 4.0 as well as Education 4.0. The book looks at the roles of the Internet of Things (IoT), 5G, and cloud applications in creating the Education 4.0 environment. Highlights of the book include: Technological innovations for virtual classrooms to empower students Emerging technological advancements for educational institutions Online content creation tools Moodle as a teaching, learning, and evaluation tool Gamification in higher education A design thinking approach to developing curriculum in Education 4.0 Industry 4.0 for Service 4.0 and Research 4.0 as a framework for higher education institutions Eye-tracking technology for Education 4.0 The challenges and issues of the Internet of Things (IoT) in teaching and learning

Electronic Enclosures, Housings and Packages

Author : Frank Suli
Publisher : Woodhead Publishing
ISBN 13 : 008102391X
Total Pages : 490 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Electronic Enclosures, Housings and Packages by : Frank Suli

Download or read book Electronic Enclosures, Housings and Packages written by Frank Suli and published by Woodhead Publishing. This book was released on 2018-11-15 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Enclosures, Housings and Packages considers the problem of heat management for electronics from an encasement perspective. It addresses enclosures and their applications for industrial electronics, as well as LED lighting solutions for stationary and mobile markets. The book introduces fundamental concepts and defines dimensions of success in electrical enclosures. Other chapters discuss environmental considerations, shielding, standardization, materials selection, thermal management, product design principles, manufacturing techniques and sustainability. Final chapters focus on business fundamentals by outlining successful technical propositions and potential future directions. Introduces the concepts of materials recycling and sustainability to electronic enclosures Provides thorough coverage of all technical aspects relating to the design and manufacturing of electronic packaging Includes practical information on environmental considerations, shielding, standardization, materials selection, and more

Achieving Sustainable Business Excellence

Author : Flevy Lasrado
Publisher : Springer
ISBN 13 : 3319733141
Total Pages : 256 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Achieving Sustainable Business Excellence by : Flevy Lasrado

Download or read book Achieving Sustainable Business Excellence written by Flevy Lasrado and published by Springer. This book was released on 2018-04-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiling the best practices of business excellence frameworks around the world, this new book addresses the need for innovative research on sustainable business performance. Using detailed empirical studies, the authors outline the motives and benefits of the implementation of such frameworks in different geographical regions. Comprehensive case studies showcase how the variety of excellence frameworks are manifested in their work cultures, values and beliefs. Academics studying quality management, HRM, and international business will find this book an essential read as it establishes the relevance of human capital in achieving and sustaining global business excellence.

Ultras

Author : Mark Doidge
Publisher : Manchester University Press
ISBN 13 : 1526127644
Total Pages : 315 pages
Book Rating : 4.5/5 (261 download)

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Book Synopsis Ultras by : Mark Doidge

Download or read book Ultras written by Mark Doidge and published by Manchester University Press. This book was released on 2020-01-31 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultras are the most prominent form of football fandom in the 21st century, from their origins in Italy in the 1960s, this style of fandom has spread across Europe and then across the globe. This book provides the first European-wide monograph on the ultras phenomenon.

UNRAVELING THE CX CHRONICLES

Author : Oussama Hamana
Publisher : Oussama hamana
ISBN 13 :
Total Pages : 67 pages
Book Rating : 4./5 ( download)

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Book Synopsis UNRAVELING THE CX CHRONICLES by : Oussama Hamana

Download or read book UNRAVELING THE CX CHRONICLES written by Oussama Hamana and published by Oussama hamana. This book was released on 2023-11-07 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book delves into the Service Recovery Paradox, scrutinizing whether it stands as a valid theory or a persistent myth. It delves into the repercussions of customer experience failures on customer loyalty and the role of service recovery in addressing these issues.

Proceedings of the 3rd International Symposium of Information and Internet Technology (SYMINTECH 2018)

Author : Mohd Azlishah Othman
Publisher : Springer
ISBN 13 : 303020717X
Total Pages : 99 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Proceedings of the 3rd International Symposium of Information and Internet Technology (SYMINTECH 2018) by : Mohd Azlishah Othman

Download or read book Proceedings of the 3rd International Symposium of Information and Internet Technology (SYMINTECH 2018) written by Mohd Azlishah Othman and published by Springer. This book was released on 2019-05-15 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of a symposium on the role of Internet technologies and how they can transform and improve people’s lives. The Internet is essentially a massive database where all types of information can be shared and transmitted. This can be done passively in the form of non-interactive websites and blogs; or it can be done actively in the form of file sharing and document up- and downloading. Thanks to these technologies, a wealth of information is now available to anyone who can access the Internet. Moreover, Internet technologies are constantly improving: growing faster, offering more diverse information, and supporting processes that would have been impossible in the past. As a result, they have changed, and will continue to change, the way that the world does business and how people interact in their day-to-day lives. In conclusion, the symposium and these proceedings provide a valuable opportunity for leading researchers, engineers and professionals around the globe to discuss the latest advances that are helping the world move forward. They also facilitate the exchange of new ideas in the fields of communication technology to create a dialogue between these groups concerning the latest innovations, trends and concerns, practical challenges and potential solutions in the field of Internet technologies.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

CAPE

Author : Courtney N. Plante
Publisher : Stephen Reysen
ISBN 13 : 0997628820
Total Pages : 384 pages
Book Rating : 4.9/5 (976 download)

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Book Synopsis CAPE by : Courtney N. Plante

Download or read book CAPE written by Courtney N. Plante and published by Stephen Reysen. This book was released on 2021-10-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers across disciplines have been studying the psychology of fans for decades. Seeking to better understand fan behavior and the various factors motivating fans, researchers have studied dozens of variables in hundreds of studies of different fan groups. To date, however, there have been relatively few attempts to integrate this sizable body of work, pulling together findings across from the field to with a broader, more holistic perspective. This book does exactly that, identifying and concisely summarizing research on 28 separate lines of inquiry on the psychology of fans and integrating it all into an empirically-validated model known as the CAPE model. Useful as a textbook for a fandom studies course and as a handbook for fan researchers, this book is essential reading for anyone looking to better understand the state of fan psychology and wanting to conduct their own research exploring the ins and outs of fans of all sorts!