Conversations With Marketing Masters

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Conversations with Marketing Masters

Author : Laura Mazur
Publisher : John Wiley & Sons
ISBN 13 : 0470687509
Total Pages : 248 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Conversations with Marketing Masters by : Laura Mazur

Download or read book Conversations with Marketing Masters written by Laura Mazur and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Conversations with Marketing Masters

Author : Kotler
Publisher : John Wiley & Sons
ISBN 13 : 9788126512089
Total Pages : 260 pages
Book Rating : 4.5/5 (12 download)

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Book Synopsis Conversations with Marketing Masters by : Kotler

Download or read book Conversations with Marketing Masters written by Kotler and published by John Wiley & Sons. This book was released on 2007-05-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to offer compelling insights into marketing today by bringing together the collected wisdom of the world s most influential marketing gurus. Each has agreed to give a structured interview, based on a series of carefully designed questions to provide continuity and ensure that results provide new insights and reflections rather than a recycling of what the interviewee has previously said or written. The interviews cover a wide range of key marketing issues as well as provide cutting edge thinking as a basis for shaping the future. It contains both general views and thoughts on where specific companies have taken the right - and wrong - approaches. · The founding father· Brand equity trailblazer· Marketing strategy master· The technology visionary· The one-to-one gurus· Global marketing authority· Pioneer of positioning· Integrated marketing communications innovator· Customer experience expert· Positioning pioneer· Direct marketing missionary

Secrets of the Marketing Masters

Author : Dick MARTIN
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814410227
Total Pages : 289 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Secrets of the Marketing Masters by : Dick MARTIN

Download or read book Secrets of the Marketing Masters written by Dick MARTIN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-05-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the old rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they use; and digital technologies have changed how people shop, work, and relax. But a small number of senior marketing leaders know how to engage consumers and keep them coming back. This book reveals the secrets to their success. Featuring exclusive interviews with top consumer and business-to-business marketers at companies like P&G, Unilever, GE, Nortel and American Express, Secrets of the Marketing Masters offers insight and practical advice, from how to gain the confidence of your colleagues on the senior team to how win your customers’ trust. Marketers will discover how to: • build a marketing culture • share results that matter–good and bad • connect with customers on an emotional level • find ways to amplify the customer voice within their company • run marketing like a professional service • cultivate positive word of mouth both on and offline • build customer listening posts • develop forward sensing mechanisms to spot new trends With this real-world, insider advice, readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.

The New Marketing

Author : Cheryl Burgess
Publisher : SAGE
ISBN 13 : 152973830X
Total Pages : 317 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The New Marketing by : Cheryl Burgess

Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Marketing Masters

Author : Connie Pheiff
Publisher : Morgan James Publishing
ISBN 13 : 1630473987
Total Pages : 192 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Marketing Masters by : Connie Pheiff

Download or read book Marketing Masters written by Connie Pheiff and published by Morgan James Publishing. This book was released on 2015-01-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from real examples of companies who are practicing creative marketing as well as her experience working with small and enterprise level businesses and nonprofit organizations improve their marketing strategy. Connie provides a revolutionary system for serving, not sales to transform the relationship between companies and customers. When looking to convert consumers in today’s tough business environment Connie’s system can help you immediately implement your creative marketing system by using the tools provided in this book. Today’s marketplace continues to be ravaged by changes---to convert relationships to partnerships, consumers to customers, and ideas into realities you need to think differently. No matter what business you are in, the information in this book will help experts creatively engage and unlock hidden opportunities.

Marketing Masters

Author :
Publisher : South-Western Pub
ISBN 13 : 9780324226508
Total Pages : 274 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Marketing Masters by :

Download or read book Marketing Masters written by and published by South-Western Pub. This book was released on 1991-09-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

App Empire

Author : Chad Mureta
Publisher : John Wiley & Sons
ISBN 13 : 111810787X
Total Pages : 228 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis App Empire by : Chad Mureta

Download or read book App Empire written by Chad Mureta and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

The Chief Marketing Officer Journal - Volume I

Author : William L. Koleszar
Publisher : Lulu.com
ISBN 13 : 0578011352
Total Pages : 122 pages
Book Rating : 4.5/5 (78 download)

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Book Synopsis The Chief Marketing Officer Journal - Volume I by : William L. Koleszar

Download or read book The Chief Marketing Officer Journal - Volume I written by William L. Koleszar and published by Lulu.com. This book was released on 2009-01-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.

101 Tips From The Marketing Masters

Author : John S Shegerian
Publisher :
ISBN 13 : 9781658179515
Total Pages : 378 pages
Book Rating : 4.1/5 (795 download)

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Book Synopsis 101 Tips From The Marketing Masters by : John S Shegerian

Download or read book 101 Tips From The Marketing Masters written by John S Shegerian and published by . This book was released on 2020-02-25 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: 101 Tips From The Marketing Masters - Ways To Supercharge Your Marketing & Exponentially Grow Your Business

Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

Author : Joseph Grenny
Publisher : McGraw Hill Professional
ISBN 13 : 1260474194
Total Pages : 332 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Crucial Conversations: Tools for Talking When Stakes are High, Third Edition by : Joseph Grenny

Download or read book Crucial Conversations: Tools for Talking When Stakes are High, Third Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2021-10-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.

The 2008 Pfeiffer Annual

Author : Delta Organization & Leadership LLC
Publisher : John Wiley & Sons
ISBN 13 : 0470227273
Total Pages : 354 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis The 2008 Pfeiffer Annual by : Delta Organization & Leadership LLC

Download or read book The 2008 Pfeiffer Annual written by Delta Organization & Leadership LLC and published by John Wiley & Sons. This book was released on 2009-01-20 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive resource includes an international panel of contributors who are leading academics and practitioners in the field. Their combined wisdom has created the most authoritative and up-to-date source for new ideas, tools, models, and contemporary practices in leadership development. This unique series is a world-class resource for all practitioners, teachers, and students of leadership development. Topics include: Trends in Leadership Development Learning Methods (How Leaders Learn) Special Challenges and Innovations Leadership Development for the Board of Directors Ensuring Learning Transfer and Application Creating Post Program Learning Communities Creating the Business Case for Leadership Development Embedding Learning at Work Accelerating the Leadership Development of Hi-Potentials Developing Global Leaders Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Fundamentals of Public Relations and Marketing Communications in Canada

Author : William Wray Carney
Publisher : University of Alberta
ISBN 13 : 1772126519
Total Pages : 537 pages
Book Rating : 4.7/5 (721 download)

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Book Synopsis Fundamentals of Public Relations and Marketing Communications in Canada by : William Wray Carney

Download or read book Fundamentals of Public Relations and Marketing Communications in Canada written by William Wray Carney and published by University of Alberta. This book was released on 2022-09-01 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Value-based Marketing

Author : Peter Doyle
Publisher : John Wiley & Sons
ISBN 13 : 0470687630
Total Pages : 653 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Value-based Marketing by : Peter Doyle

Download or read book Value-based Marketing written by Peter Doyle and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age

Marketing Strategy from the Masters (Collection)

Author : Philip Kotler
Publisher : FT Press
ISBN 13 : 0132617609
Total Pages : 1595 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Marketing Strategy from the Masters (Collection) by : Philip Kotler

Download or read book Marketing Strategy from the Masters (Collection) written by Philip Kotler and published by FT Press. This book was released on 2010-10-19 with total page 1595 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon

Good Business in Any Language

Author : Levent Yildizgoren
Publisher :
ISBN 13 : 9781739809904
Total Pages : 244 pages
Book Rating : 4.8/5 (99 download)

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Book Synopsis Good Business in Any Language by : Levent Yildizgoren

Download or read book Good Business in Any Language written by Levent Yildizgoren and published by . This book was released on 2021-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your business global - this 5 steps LINGO model shows you how! Businesses should never depend on a single customer - so why depend on a single marketplace? But 'export' can be a scary word. Many SMEs think it's only for large companies - this book blows that myth out of the water! A practical guide to getting started in the global marketplace with a simple, 5-step model (LINGO) that takes you from checking out the potential through to being fully operational. This book is essential reading for SME executives who are looking for smart ways to grow their businesses globally. 'I would like to see this book as the 'go to' reference for future business owners, export managers and their teams' Stuart Gibbons OBE, MD, Le Mark Group, D.I.T Export Champion 'As always, Levent offers sensible and relevant advice in this book. Make this your essential reading if you are trading internationally' Susannah Poulton, International Trade Advisor

MEDDICC

Author : Andy Whyte
Publisher : Meddicc Limited
ISBN 13 : 9781838239701
Total Pages : 266 pages
Book Rating : 4.2/5 (397 download)

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Book Synopsis MEDDICC by : Andy Whyte

Download or read book MEDDICC written by Andy Whyte and published by Meddicc Limited. This book was released on 2020-11-25 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient. MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales organizations. If you ever find yourself feeling any of the following symptoms with your deal, you could benefit from MEDDICC: Your buyer doesn't see the value of your solution? (aka they think you are expensive) You are unable to find, articulate and quantify Pain You don't have a Champion or at the very least a Coach helping you navigate and sell You find yourself unable to gain access to people with power and influence You don't know how the customer makes decisions You don't know who is involved in the decision-making process You find yourself surprised by things that come up in the sales process The decision criteria seem to move throughout the process, and you're constantly playing catch up Your Competition is landing strikes against you that you neither see coming nor are able to defend You lose track of where you stand in your deals Whether you are an individual contributor or a sales leader embracing MEDDICC will help you to beat those symptoms and take back control of your deal. Historically, learning MEDDICC has relied upon hands-on training, but now you can learn MEDDICC from an expert who uses it every day. The Book deconstructs MEDDICC into easy to understand and implement steps. Breaking down every letter of the acronym into actionable insights complemented by commentary on how MEDDICC can help sales organizations to revolutionize their sales execution and efficiency. In the words of the original creator of MEDDIC, Dick Dunkel: Whether you are an individual contributor or sales leader, my advice is that you should start to implement MEDDICCinto what you do straight away. Embrace MEDDICC, and you and your team will more clearly understand the WHY to yourprocess, and you'll begin to execute your customer interactions with more purpose and achieve better results.And like so many others before, you will begin to reap the rewards of having a well-qualified pipeline of opportunitieswith clearer paths to success. - Dick Dunkel, MEDDIC Creator.

Marketing Masters

Author : American Marketing Association
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Marketing Masters by : American Marketing Association

Download or read book Marketing Masters written by American Marketing Association and published by South Western Educational Publishing. This book was released on 1991 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of truly outstanding articles from the Journal of Marketing. The best articles ever written on the profession of marketing as authored by 25 giants in the profession, including Drucker, Deming, Kotler, Berry, and Levitt. Thirty-four articles cover such topics as advertising, distribution, marketing management, marketing theory, products, and services. This book represents the profession's future through the lessons from the past.