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Tourism Marketing In East And Southeast Asia
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Book Synopsis Tourism Marketing in East and Southeast Asia by : Stylidis, Dimitrios
Download or read book Tourism Marketing in East and Southeast Asia written by Stylidis, Dimitrios and published by CABI. This book was released on 2022-12-19 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.
Book Synopsis Tourism in Southeast Asia by : Kaye Sung Chon
Download or read book Tourism in Southeast Asia written by Kaye Sung Chon and published by Routledge. This book was released on 2013-07-04 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of the potential for tourism and hospitality in Southeast Asia! Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen in that region in recent years. Some of the topics explored in Tourism in Southeast Asia: A New Direction are: cross-border cooperation ecotourism opportunities for local communities existing tourism organizations the vulnerability of current tourism policies and suggestions for change the impacts of tourism on local communities the flow of tourism between Australia and Southeast Asia collaborative tourism marketing the growth and development of the cruise line industry in Southeast Asia While the state of the industry's growth and development varies greatly from one country in the region to another, all face the challenge of fostering financially and environmentally sustainable tourism. This volume sheds light on the confusing issues of tourism development, marketing, and management in Southeast Asia and Indo-China. Here is the essential guide to the exploding tourism and hospitality industries in Southeast Asia and Indo-China. You will discover unique cultural aspects of various countries in the region and the impact they can have on tourism and hospitality, as well as industry overviews and current and anticipated trends.
Book Synopsis Tourism in Southeast Asia by : Michael Hitchcock
Download or read book Tourism in Southeast Asia written by Michael Hitchcock and published by NIAS Press. This book was released on 2009 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism in Southeast Asia provides an up-to-date exploration of the state of tourism development and associated issues in one of the world's most dynamic tourism destinations. The volume takes a close look at many of the challenges facing Southeast Asian tourism at a critical stage of transition and transformation and following a recent series of crises and disasters. Building on and advancing the path-breaking Tourism in South-East Asia, produced by the same editors in 1993, it adopts a multidisciplinary approach and includes contributions from some of the leading researchers on tourism in Southeast Asia, presenting a number of fresh perspectives.
Book Synopsis Tourism in South and Southeast Asia by : C. Michael Hall
Download or read book Tourism in South and Southeast Asia written by C. Michael Hall and published by Routledge. This book was released on 2012-10-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who wish to expose students to one of the most dynamic tourism regions in the world. Despite downturns in outbound tourism (due to the current economic crisis), inbound tourism from outside the region has continued to increase with governments placing more emphasis on the economic significance of tourism than ever. 'Tourism in South and South East Asia' is the first tourism book to deal comprehensively with the implications of the Asian economic crisis for tourism. With South and South East Asia set to be the fastest growing area of tourism activity in the world well into the next century, 'Tourism in South and South East Asia' is an essential text for students both within and outside of this region. Dealing with concepts, themes and issues which are pertinent to tourism development, planning, marketing and management; these two internationally known authors have produced an authoritative text that covers all aspects of this topic through the use of illustrative and relevant case studies.
Book Synopsis Tourism in Southeast Asia by : K. S. Chon
Download or read book Tourism in Southeast Asia written by K. S. Chon and published by New York : Haworth Hospitality Press. This book was released on 2000 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of the potential for tourism and hospitality in Southeast Asia! Tourism is known as the world's fastest growing industry, but until now there has been precious little published on the industry as it relates to Southeast Asia and Indo-China. Tourism in Southeast Asia: A New Direction focuses on the remarkable growth in international tourism seen in that region in recent years. Some of the topics explored in Tourism in Southeast Asia: A New Direction are: cross-border cooperation ecotourism opportunities for local communities existing tourism organizations the vulnerability of current tourism policies and suggestions for change the impacts of tourism on local communities the flow of tourism between Australia and Southeast Asia collaborative tourism marketing the growth and development of the cruise line industry in Southeast Asia While the state of the industry's growth and development varies greatly from one country in the region to another, all face the challenge of fostering financially and environmentally sustainable tourism. This volume sheds light on the confusing issues of tourism development, marketing, and management in Southeast Asia and Indo-China. Here is the essential guide to the exploding tourism and hospitality industries in Southeast Asia and Indo-China. You will discover unique cultural aspects of various countries in the region and the impact they can have on tourism and hospitality, as well as industry overviews and current and anticipated trends.
Book Synopsis Tourism in South-East Asia by : Michael Hitchcock
Download or read book Tourism in South-East Asia written by Michael Hitchcock and published by Routledge. This book was released on 2018-11-15 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: South-East Asia has developed rapidly as a tourist destination, but what are the effects of this growth upon the peoples of the region? How far is it possible to control the impact of tourism whilst also supporting the industry's role in the region's development? This book, first published in 1993, attempts to answer these questions by providing a critical analysis of the nature of tourism as it has developed in the area. It questions commonly held assumptions about tourism both from a western perspective and from the point of view of policy makers in the region. It explores central issues such as the impact of tourism on the environment, culture and the economy, placing it within an historical and political context in order to assess the implications of current developments. The contributors use case studies from a variety of countries on such aspects as the sex industry, dream holidays and rural handicrafts, assessing tourist perceptions, both domestic and international, and policy decisions. By taking a long-term perspective it should provoke thought on the ways to develop sustainable tourism for the future.
Book Synopsis The Hospitality and Tourism Industry in ASEAN and East Asian Destinations by : Jinlin Zhao
Download or read book The Hospitality and Tourism Industry in ASEAN and East Asian Destinations written by Jinlin Zhao and published by CRC Press. This book was released on 2021-07-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia. The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as: Online marketing strategies Sustainable hospitality development Diversification efforts of the tourism industry Innovations in independent hotels Wildlife tourism in urban destinations The Vietnamese national park system Consumers’ positive and negative images of certain destinations Much more While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.
Book Synopsis The Routledge Handbook of Tourism in Asia by : C. Michael Hall
Download or read book The Routledge Handbook of Tourism in Asia written by C. Michael Hall and published by Routledge. This book was released on 2016-09-13 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is regarded as the fastest growing area for international and domestic tourism in the world today and over the next 20 years. Given the economic, social and environmental importance of tourism in the region, there is a need for a comprehensive and readable overview of the critical debates and controversies in tourism in the region and the major factors that are affecting tourism development both now and in the foreseeable future. This Handbook provides a contemporary survey of the region and its continued growth and development as a key destination and generator of tourism, which is marked by a high proportion of intra-regional travel. The book is divided into five sections. This first section provides an introduction to the region and context to the nationally focused chapters. The next three sections are then broadly based on the three UNWTO Asian regions: South-East Asia, South and Central Asia, and East and North-East Asia, providing readers with a valuable snapshot of tourism at various scales, and from various approaches and positions. The concluding section considers future prospects for tourism in Asia. The handbook is interdisciplinary in coverage and is also international in scope through its authorship and content. It presents a range of perspectives and understanding of the processes and forces that are shaping tourism in this fascinating and dynamic region that is one of the focal points of global tourism. This is essential reading for students, researchers and academics interested in tourism in the growth region of Asia now and in the future.
Book Synopsis Development of Tourism and the Hospitality Industry in Southeast Asia by : Purnendu Mandal
Download or read book Development of Tourism and the Hospitality Industry in Southeast Asia written by Purnendu Mandal and published by Springer. This book was released on 2015-12-11 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the state-of-the-art tourism and hospitality industry in Southeast Asian countries, while also presenting future directions for the industry with an emphasis on decision-making models. It first elaborates on the significant role of the tourism and hospitality industry given the rapid socio-economic and cultural changes occurring in Southeast Asia, before providing perspectives on medical tourism, tourism for seniors and several other developments within the tourism and hospitality sector. Development of Tourism and the Hospitality Industry in Southeast Asia presents scholarly perspectives from researchers across the region and is geared towards world-wide readers in academia, as well as experts from the industry.
Book Synopsis Managing Asian Destinations by : Ying Wang
Download or read book Managing Asian Destinations written by Ying Wang and published by Springer. This book was released on 2018-04-05 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.
Book Synopsis The Future of Tourism in the Pacific and Far East by : Checchi and Company
Download or read book The Future of Tourism in the Pacific and Far East written by Checchi and Company and published by . This book was released on 1961 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tourism and Development in Southeast Asia by : Claudia Dolezal
Download or read book Tourism and Development in Southeast Asia written by Claudia Dolezal and published by Routledge. This book was released on 2020-03-24 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the role tourism plays for sustainable development in Southeast Asia. It seeks to assesses tourism’s impact on residents and localities across the region by critically debating and offering new understandings of its dynamics on the global and local levels. Offering a myriad of case studies from a range of different countries in the region, this book is interdisciplinary in nature, thereby presenting a comprehensive overview of tourism’s current and future role in development. Divided into four parts, it discusses the nexus of tourism and development at both the regional and national levels, with a focus on theoretical and methodological foundations, protected areas, local communities, and broader issues of governance. Contributors from within and outside of Southeast Asia raise awareness of the local challenges, including issues of ownership or unequal power relations, and celebrate best-practice examples where tourism can be regarded as making a positive difference to residents’ life. The first edited volume to examine comprehensive analysis of tourism in Southeast Asia as both an economic and social phenomenon through the lens of development, this book will be useful to students and scholars of tourism, development, Southeast Asian culture and society and Asian Studies more generally.
Book Synopsis Tourism Places in Asia by : Alan A. Lew
Download or read book Tourism Places in Asia written by Alan A. Lew and published by Routledge. This book was released on 2021-05-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Places in Asia examines the impacts of tourism on places in East and Southwest Asia. Asia has been the most dynamic region for tourism development in recent decades, and tourism research from this region has grown significantly to better understand this phenomenon. The primary focus is on the Chinese realm of mainland China and Taiwan. East Asia has been the most dynamic region for tourism development in the world in recent decades, driven by the growth of both outbound and domestic travel and tourism among mainland Chinese. This reflects the phenomenal change in prosperity that the People’s Republic of China has experienced since the 1970s, as well as the human drive to travel and explore their world. Tourism research has also grown significantly in the Asian continent in recent years. Much of this scholarship is focused on developing the Asian economies to move them from their ‘developing world’ status. Tourism Places in Asia: Destinations, Stakeholders, and Consumption highlights the progress of tourism scholarship in Asia in other areas, especially in the way places are impacted by impacts tourists and the tourism industry. The chapters in this book were originally published as a special issue of the journal, Tourism Geographies.
Book Synopsis Current Issues in Asian Tourism: Volume II by : C. Michael Hall
Download or read book Current Issues in Asian Tourism: Volume II written by C. Michael Hall and published by Routledge. This book was released on 2021-04-06 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current Issues in Asian Tourism: Volume II draws together a collection of papers from Current Issues in Asian Tourism (CIAT). CIAT was launched by the editors of Current Issues in Tourism in response to the growing number of papers about tourism in Asia received by the journal and the increasing number of authors from Asian countries. This volume focuses on three aspects of Asian tourism. Firstly, the section on marketing, consumption and demand for Asian tourism includes papers on mega events, creative experiences, World Heritage Sites and pollution. Secondly, a group of papers focus on sustainable Asian tourism destinations including papers on investment, climate change, energy and local food. Finally, there are two chapters on Asian tourism research methods including the use of photography and qualitative methods. The papers in this book were originally published in Current Issues in Asian Tourism.
Book Synopsis Asia and the Pacific by : World Tourism Organization
Download or read book Asia and the Pacific written by World Tourism Organization and published by World Tourism Organization Publications. This book was released on 2007 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of a series of annual reports which analyse trends in international tourism, this volume focuses on regional and subregional tourism flows and earnings in 2005 in the Asia and the Pacific region as a whole, and by individual country, including arrivals, receipts, hotel capacity and major source markets. Overall, in 2005, the region ...
Book Synopsis Tourism Events in Asia by : Azizul Hassan
Download or read book Tourism Events in Asia written by Azizul Hassan and published by Routledge. This book was released on 2018-12-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.
Download or read book Asian Tourism written by Janet Cochrane and published by Elsevier. This book was released on 2008 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism in Asia is growing faster than anywhere else in the world. Despite the significance of the tourism industry in this area it is under researched. This book addresses this imbalance by providing an edited collection of chapters which explore the domestic and intraregional tourism in Asia.
