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Author : Sruthi. S
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8195038484
Total Pages : pages
Book Rating : 4.1/5 (95 download)
Download or read book Perspectives On Business Management Volume-1 written by Sruthi. S and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan Zimmerman
Publisher : Routledge
ISBN 13 : 1135079684
Total Pages : 528 pages
Book Rating : 4.1/5 (35 download)
Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2013-04-12 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook covers all the aspects of B2B marketing any marketer needs, be they student or professional. It's the only textbook to do so from a global standpoint, giving them the best possible perspective on a market that is often (and more frequently) conducted within a global environment. This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and sustainability.
Author : Erdener Kaynak
Publisher : Psychology Press
ISBN 13 : 0866569510
Total Pages : 410 pages
Book Rating : 4.8/5 (665 download)
Download or read book Sociopolitical Aspects of International Marketing written by Erdener Kaynak and published by Psychology Press. This book was released on 1991 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136777636
Total Pages : 410 pages
Book Rating : 4.1/5 (367 download)
Download or read book International Marketing written by Erdener Kaynak and published by Routledge. This book was released on 1991-03-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical int
Author : Dr.K.S.Chandrasekar
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9388805887
Total Pages : pages
Book Rating : 4.3/5 (888 download)
Download or read book Advanced Management research written by Dr.K.S.Chandrasekar and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mehran Nejati
Publisher : Universal-Publishers
ISBN 13 : 161233265X
Total Pages : 412 pages
Book Rating : 4.6/5 (123 download)
Download or read book Frontiers of Business, Management and Economics written by Mehran Nejati and published by Universal-Publishers. This book was released on 2013-06-05 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book is a compilation of research studies conducted in the areas of business, management and economics. These cutting-edge articles will be of interest to researchers, academics, and business managers.
Author : Adam Lindgreen
Publisher : Routledge
ISBN 13 : 1351153307
Total Pages : 280 pages
Book Rating : 4.3/5 (511 download)
Download or read book Managing Market Relationships written by Adam Lindgreen and published by Routledge. This book was released on 2017-11-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.
Author : Ian Chaston
Publisher : SAGE Publications
ISBN 13 : 1848600259
Total Pages : 273 pages
Book Rating : 4.8/5 (486 download)
Download or read book Entrepreneurial Management in Small Firms written by Ian Chaston and published by SAGE Publications. This book was released on 2009-11-20 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.
Author : Sanal Kumar Velayudhan
Publisher : Taylor & Francis
ISBN 13 : 100383762X
Total Pages : 236 pages
Book Rating : 4.0/5 (38 download)
Download or read book Rural Marketing written by Sanal Kumar Velayudhan and published by Taylor & Francis. This book was released on 2024-02-14 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book: - includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students, and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing.
Author : Prof Cândida Silva
Publisher : Academic Conferences International
ISBN 13 : 191276492X
Total Pages : pages
Book Rating : 4.9/5 (127 download)
Download or read book ICTR 2021 4th International Conference on Tourism Research written by Prof Cândida Silva and published by Academic Conferences International. This book was released on 2021-05-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference Proceedings of 4th International Conference on Tourism Research
Author : collective of authors
Publisher : MAC Prague consulting
ISBN 13 : 8088085004
Total Pages : 345 pages
Book Rating : 4.0/5 (88 download)
Download or read book Proceedings of MAC-EMM 2015 written by collective of authors and published by MAC Prague consulting. This book was released on 2015-08-06 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr G vani, S sruthi, Dr M ganesh babu, Dr Badruddin, Dr Roomi rani, Dr veena pani
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194773849
Total Pages : pages
Book Rating : 4.1/5 (947 download)
Download or read book Business Management Practices Emerging Trends - Volume III written by Dr G vani, S sruthi, Dr M ganesh babu, Dr Badruddin, Dr Roomi rani, Dr veena pani and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Tidd
Publisher : John Wiley & Sons
ISBN 13 : 1394252064
Total Pages : 676 pages
Book Rating : 4.3/5 (942 download)
Download or read book Managing Innovation written by Joseph Tidd and published by John Wiley & Sons. This book was released on 2024 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You don't have to look far before you bump into the innovation imperative. It leaps out at you from a thousand mission statements and strategy documents, each stressing how important innovation is to 'our customers/our shareholders/our business/our future and most often, our survival and growth'. Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation"--
Author : Renata Paola Dameri, Roberto Garelli and Marina Resta
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1910810495
Total Pages : 866 pages
Book Rating : 4.9/5 (18 download)
Download or read book ECIE2015-10th European Conference on Innovation and Entrepreneurship written by Renata Paola Dameri, Roberto Garelli and Marina Resta and published by Academic Conferences and publishing limited. This book was released on 2015-08-24 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 10th European Conference on Innovation and Entrepreneurship (ECIE 2015), hosted this year by The University of Genoa, Italy on the 17-18 September 2015. The Conference Chair is Prof Luca Beltrametti and the Programme Co-chairs are Prof Renata Paola Dameri, Prof. Roberto Garelli and Prof. Marina Resta, all from the University of Genoa. ECIE continues to develop and evolve. Now in its 10th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and growing area of research. The opening keynote presentation is given by Marco Doria – Mayor of Genoa on the topic of Innovation and entrepreneurship in Genoa: past, present and future. A second keynote will be given by Flavia Marzano from the National board for innovation and Italian digital agenda on the topic of Innovation: New visions not just new technologies. The second day Keynote will be given by Roberto Santoro, President of the European Society of Concurrent Engineering Network (ESoCE Net) on the topic of People Olympics for healthy and active living: A people driven social innovation platform. In addition to the main themes of the conference there are a number of specialist mini tracks on topics including Innovation and strategy, Entrepreneurship education in action, The theory and practice of collaboration in entrepreneurship and Challenges for entrepreneurship and innovation n the 21st Century. With an initial submission of 275 abstracts, after the double blind, peer review process there are 88 Academic research papers, 6 PhD research papers, 1 Masters Research paper, 4 work-in-progress papers and 1 Non-academic paper published in these Conference Proceedings. These papers represent research from Australia, Brazil, Bulgaria, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Finland, , France, Germany, Ghana, Greece, Hungary, India, Iran, Ireland, Israel, Italy, Japan, Kazakhstan, , Kuwait, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Poland, Portugal, Romania, Romania, Russia, Russian Federation, Saudi Arabia, South Africa, Spain, Sweden, Thailand, Thailand, UK and USA
Author : Ian Chaston
Publisher : Routledge
ISBN 13 : 1134010052
Total Pages : 278 pages
Book Rating : 4.1/5 (34 download)
Download or read book Boomer Marketing written by Ian Chaston and published by Routledge. This book was released on 2009-06-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
Author : Professor Alexeis Garcia-Perez
Publisher : Academic Conferences International Limited
ISBN 13 : 1912764822
Total Pages : 1058 pages
Book Rating : 4.9/5 (127 download)
Download or read book ECKM 2020 21st European Conference on Knowledge Management written by Professor Alexeis Garcia-Perez and published by Academic Conferences International Limited. This book was released on 2020-12-02 with total page 1058 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kitchen
Publisher : Routledge
ISBN 13 : 1000143260
Total Pages : 300 pages
Book Rating : 4.0/5 (1 download)
Download or read book A Reader in Marketing Communications written by Philip Kitchen and published by Routledge. This book was released on 2020-08-26 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
