Management Decision Making Big Data And Analytics

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Management Decision-Making, Big Data and Analytics

Author : Simone Gressel
Publisher : SAGE
ISBN 13 : 1529738288
Total Pages : 354 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Management Decision-Making, Big Data and Analytics by : Simone Gressel

Download or read book Management Decision-Making, Big Data and Analytics written by Simone Gressel and published by SAGE. This book was released on 2020-10-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

Big Data on Campus

Author : Karen L. Webber
Publisher : Johns Hopkins University Press
ISBN 13 : 1421439034
Total Pages : 337 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Big Data on Campus by : Karen L. Webber

Download or read book Big Data on Campus written by Karen L. Webber and published by Johns Hopkins University Press. This book was released on 2020-11-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Webber, Henry Y. Zheng, Ying Zhou

Big Data Analytics

Author : Kim H. Pries
Publisher : CRC Press
ISBN 13 : 1482234521
Total Pages : 576 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Big Data Analytics by : Kim H. Pries

Download or read book Big Data Analytics written by Kim H. Pries and published by CRC Press. This book was released on 2015-02-05 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this book, managers and decision makers are given the tools to make more informed decisions about big data purchasing initiatives. Big Data Analytics: A Practical Guide for Managers not only supplies descriptions of common tools, but also surveys the various products and vendors that supply the big data market.Comparing and contrasting the dif

Creating Value with Big Data Analytics

Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1317561929
Total Pages : 339 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Creating Value with Big Data Analytics by : Peter C. Verhoef

Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Big Data Analytics Using Multiple Criteria Decision-Making Models

Author : Ramakrishnan Ramanathan
Publisher : CRC Press
ISBN 13 : 1351648691
Total Pages : 569 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Big Data Analytics Using Multiple Criteria Decision-Making Models by : Ramakrishnan Ramanathan

Download or read book Big Data Analytics Using Multiple Criteria Decision-Making Models written by Ramakrishnan Ramanathan and published by CRC Press. This book was released on 2017-07-12 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiple Criteria Decision Making (MCDM) is a subfield of Operations Research, dealing with decision making problems. A decision-making problem is characterized by the need to choose one or a few among a number of alternatives. The field of MCDM assumes special importance in this era of Big Data and Business Analytics. In this volume, the focus will be on modelling-based tools for Business Analytics (BA), with exclusive focus on the sub-field of MCDM within the domain of operations research. The book will include an Introduction to Big Data and Business Analytics, and challenges and opportunities for developing MCDM models in the era of Big Data.

Big Data Management

Author : Peter Ghavami
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110664321
Total Pages : 180 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Big Data Management by : Peter Ghavami

Download or read book Big Data Management written by Peter Ghavami and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-11-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data analytics is core to business and decision making. The rapid increase in data volume, velocity and variety offers both opportunities and challenges. While open source solutions to store big data, like Hadoop, offer platforms for exploring value and insight from big data, they were not originally developed with data security and governance in mind. Big Data Management discusses numerous policies, strategies and recipes for managing big data. It addresses data security, privacy, controls and life cycle management offering modern principles and open source architectures for successful governance of big data. The author has collected best practices from the world’s leading organizations that have successfully implemented big data platforms. The topics discussed cover the entire data management life cycle, data quality, data stewardship, regulatory considerations, data council, architectural and operational models are presented for successful management of big data. The book is a must-read for data scientists, data engineers and corporate leaders who are implementing big data platforms in their organizations.

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Author : Singh, Amandeep
Publisher : IGI Global
ISBN 13 : 1799872335
Total Pages : 310 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing by : Singh, Amandeep

Download or read book Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2021-06-18 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.

Big Data

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1118965787
Total Pages : 256 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Big Data by : Bernard Marr

Download or read book Big Data written by Bernard Marr and published by John Wiley & Sons. This book was released on 2015-01-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands

Knowledge Management and Big Data Analytics for Strategic Decision Making

Author : Abdalmuttaleb M.A. Musleh Al-Sartawi
Publisher :
ISBN 13 : 9781799855538
Total Pages : pages
Book Rating : 4.8/5 (555 download)

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Book Synopsis Knowledge Management and Big Data Analytics for Strategic Decision Making by : Abdalmuttaleb M.A. Musleh Al-Sartawi

Download or read book Knowledge Management and Big Data Analytics for Strategic Decision Making written by Abdalmuttaleb M.A. Musleh Al-Sartawi and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses the multiple strands that feed into our understanding of sustainable big data and data analytics, as well as knowledge management"--

Big Data, Mining, and Analytics

Author : Stephan Kudyba
Publisher : CRC Press
ISBN 13 : 1466568712
Total Pages : 306 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Big Data, Mining, and Analytics by : Stephan Kudyba

Download or read book Big Data, Mining, and Analytics written by Stephan Kudyba and published by CRC Press. This book was released on 2014-03-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book ties together big data, data mining, and analytics to explain how readers can leverage them to transform their business strategy. Illustrating basic approaches of business intelligence to data and text mining, the book guides readers through the process of extracting valuable knowledge from the varieties of data currently being generated in the brick and mortar and Internet environments. It considers the broad spectrum of analytics approaches for decision making, including dashboards, OLAP cubes, data mining, and text mining.

Managerial Perspectives on Intelligent Big Data Analytics

Author : Sun, Zhaohao
Publisher : IGI Global
ISBN 13 : 1522572783
Total Pages : 335 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Managerial Perspectives on Intelligent Big Data Analytics by : Sun, Zhaohao

Download or read book Managerial Perspectives on Intelligent Big Data Analytics written by Sun, Zhaohao and published by IGI Global. This book was released on 2019-02-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data, analytics, and artificial intelligence are revolutionizing work, management, and lifestyles and are becoming disruptive technologies for healthcare, e-commerce, and web services. However, many fundamental, technological, and managerial issues for developing and applying intelligent big data analytics in these fields have yet to be addressed. Managerial Perspectives on Intelligent Big Data Analytics is a collection of innovative research that discusses the integration and application of artificial intelligence, business intelligence, digital transformation, and intelligent big data analytics from a perspective of computing, service, and management. While highlighting topics including e-commerce, machine learning, and fuzzy logic, this book is ideally designed for students, government officials, data scientists, managers, consultants, analysts, IT specialists, academicians, researchers, and industry professionals in fields that include big data, artificial intelligence, computing, and commerce.

Decision Management Systems

Author : James Taylor
Publisher : Pearson Education
ISBN 13 : 0132884445
Total Pages : 313 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Decision Management Systems by : James Taylor

Download or read book Decision Management Systems written by James Taylor and published by Pearson Education. This book was released on 2011-10-13 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A very rich book sprinkled with real-life examples as well as battle-tested advice.” —Pierre Haren, VP ILOG, IBM "James does a thorough job of explaining Decision Management Systems as enablers of a formidable business transformation.” —Deepak Advani, Vice President, Business Analytics Products and SPSS, IBM Build Systems That Work Actively to Help You Maximize Growth and Profits Most companies rely on operational systems that are largely passive. But what if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Learn, not just report? Empower users to take action instead of simply escalating their problems? Evolve without massive IT investments? Decision Management Systems can do all that and more. In this book, the field’s leading expert demonstrates how to use them to drive unprecedented levels of business value. James Taylor shows how to integrate operational and analytic technologies to create systems that are more agile, more analytic, and more adaptive. Through actual case studies, you’ll learn how to combine technologies such as predictive analytics, optimization, and business rules—improving customer service, reducing fraud, managing risk, increasing agility, and driving growth. Both a practical how-to guide and a framework for planning, Decision Management Systems focuses on mainstream business challenges. Coverage includes Understanding how Decision Management Systems can transform your business Planning your systems “with the decision in mind” Identifying, modeling, and prioritizing the decisions you need to optimize Designing and implementing robust decision services Monitoring your ongoing decision-making and learning how to improve it Proven enablers of effective Decision Management Systems: people, process, and technology Identifying and overcoming obstacles that can derail your Decision Management Systems initiative

Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making

Author : Cengiz Kahraman
Publisher : Springer
ISBN 13 : 3030237567
Total Pages : 1392 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making by : Cengiz Kahraman

Download or read book Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making written by Cengiz Kahraman and published by Springer. This book was released on 2019-07-05 with total page 1392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes the proceedings of the Intelligent and Fuzzy Techniques INFUS 2019 Conference, held in Istanbul, Turkey, on July 23–25, 2019. Big data analytics refers to the strategy of analyzing large volumes of data, or big data, gathered from a wide variety of sources, including social networks, videos, digital images, sensors, and sales transaction records. Big data analytics allows data scientists and various other users to evaluate large volumes of transaction data and other data sources that traditional business systems would be unable to tackle. Data-driven and knowledge-driven approaches and techniques have been widely used in intelligent decision-making, and they are increasingly attracting attention due to their importance and effectiveness in addressing uncertainty and incompleteness. INFUS 2019 focused on intelligent and fuzzy systems with applications in big data analytics and decision-making, providing an international forum that brought together those actively involved in areas of interest to data science and knowledge engineering. These proceeding feature about 150 peer-reviewed papers from countries such as China, Iran, Turkey, Malaysia, India, USA, Spain, France, Poland, Mexico, Bulgaria, Algeria, Pakistan, Australia, Lebanon, and Czech Republic.

Big Data Analytics in Supply Chain Management

Author : Iman Rahimi
Publisher : CRC Press
ISBN 13 : 1000326918
Total Pages : 211 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Big Data Analytics in Supply Chain Management by : Iman Rahimi

Download or read book Big Data Analytics in Supply Chain Management written by Iman Rahimi and published by CRC Press. This book was released on 2020-12-20 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of soaring digitization, social media, financial transactions, and production and logistics processes constantly produce massive data. Employing analytical tools to extract insights and foresights from data improves the quality, speed, and reliability of solutions to highly intertwined issues faced in supply chain operations. From procurement in Industry 4.0 to sustainable consumption behavior to curriculum development for data scientists, this book offers a wide array of techniques and theories of Big Data Analytics applied to Supply Chain Management. It offers a comprehensive overview and forms a new synthesis by bringing together seemingly divergent fields of research. Intended for Engineering and Business students, scholars, and professionals, this book is a collection of state-of-the-art research and best practices to spur discussion about and extend the cumulant knowledge of emerging supply chain problems.

Big Data Governance

Author : Peter Ghavami, Ph.d.
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781519559722
Total Pages : 202 pages
Book Rating : 4.5/5 (597 download)

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Book Synopsis Big Data Governance by : Peter Ghavami, Ph.d.

Download or read book Big Data Governance written by Peter Ghavami, Ph.d. and published by Createspace Independent Publishing Platform. This book was released on 2015-11-26 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is the new Gold and Analytics is the machinery to mine, mold and mint it. Data analytics has become core to business and decision making. The rapid increase in data volume, velocity and variety, known as big data, offers both opportunities and challenges. While open source solutions to store big data, like Hadoop and NoSQL offer platforms for exploring value and insight from big data, they were not originally developed with data security and governance in mind. Organizations that are launching big data initiatives face significant challenges for managing this data effectively. In this book, the author has collected best practices from the world's leading organizations who have successfully implemented big data platforms. He offers the latest techniques and methods for managing big data effectively. The book offers numerous policies, strategies and recipes for managing big data. It addresses many issues that are prevalent with data security, privacy, controls and life cycle management offering modern principles and open source architectures for successful governance of big data. Topics that cover the entire data management life cycle, data quality, data stewardship, regulatory considerations, data council, architectural and operational models are presented for successful management of big data. The book is a must-read for data scientists, data engineers and information technology leaders who are implementing big data platforms in their organizations.

Behind Every Good Decision

Author : Piyanka Jain
Publisher : AMACOM
ISBN 13 : 0814449220
Total Pages : 276 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Behind Every Good Decision by : Piyanka Jain

Download or read book Behind Every Good Decision written by Piyanka Jain and published by AMACOM. This book was released on 2014-11-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a misconception in business that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. However, nothing could be further from the truth. If you feel that you can’t understand how to read, let alone implement, these complex software programs that crunch the data and spit out more data, that will no longer be a problem! Authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. In Behind Every Good Decision, you will learn how to: Clarify the business question Lay out a hypothesis-driven plan Pull relevant data Convert it to insights Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn’t take a numbers person to know that is a formula you need!

Big Data and Analytics

Author : Vincenzo Morabito
Publisher : Springer
ISBN 13 : 3319106651
Total Pages : 183 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Big Data and Analytics by : Vincenzo Morabito

Download or read book Big Data and Analytics written by Vincenzo Morabito and published by Springer. This book was released on 2015-01-31 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.