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Knowledge Management And Big Data Analytics For Strategic Decision Making
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Book Synopsis Knowledge Management and Big Data Analytics for Strategic Decision Making by : Abdalmuttaleb M.A. Musleh Al-Sartawi
Download or read book Knowledge Management and Big Data Analytics for Strategic Decision Making written by Abdalmuttaleb M.A. Musleh Al-Sartawi and published by . This book was released on 2021 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses the multiple strands that feed into our understanding of sustainable big data and data analytics, as well as knowledge management"--
Book Synopsis Management Decision-Making, Big Data and Analytics by : Simone Gressel
Download or read book Management Decision-Making, Big Data and Analytics written by Simone Gressel and published by SAGE. This book was released on 2020-10-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
Book Synopsis Big Data, Mining, and Analytics by : Stephan Kudyba
Download or read book Big Data, Mining, and Analytics written by Stephan Kudyba and published by CRC Press. This book was released on 2014-03-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book ties together big data, data mining, and analytics to explain how readers can leverage them to transform their business strategy. Illustrating basic approaches of business intelligence to data and text mining, the book guides readers through the process of extracting valuable knowledge from the varieties of data currently being generated in the brick and mortar and Internet environments. It considers the broad spectrum of analytics approaches for decision making, including dashboards, OLAP cubes, data mining, and text mining.
Book Synopsis Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing by : Singh, Amandeep
Download or read book Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2021-06-18 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
Book Synopsis Big Data and Analytics by : Vincenzo Morabito
Download or read book Big Data and Analytics written by Vincenzo Morabito and published by Springer. This book was released on 2015-01-31 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.
Book Synopsis Decision Intelligence Analytics and the Implementation of Strategic Business Management by : P. Mary Jeyanthi
Download or read book Decision Intelligence Analytics and the Implementation of Strategic Business Management written by P. Mary Jeyanthi and published by Springer Nature. This book was released on 2022-01-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a framework for developing an analytics strategy that includes a range of activities, from problem definition and data collection to data warehousing, analysis, and decision making. The authors examine best practices in team analytics strategies such as player evaluation, game strategy, and training and performance. They also explore the way in which organizations can use analytics to drive additional revenue and operate more efficiently. The authors provide keys to building and organizing a decision intelligence analytics that delivers insights into all parts of an organization. The book examines the criteria and tools for evaluating and selecting decision intelligence analytics technologies and the applicability of strategies for fostering a culture that prioritizes data-driven decision making. Each chapter is carefully segmented to enable the reader to gain knowledge in business intelligence, decision making and artificial intelligence in a strategic management context.
Book Synopsis Big Data Governance and Perspectives in Knowledge Management by : Strydom, Sheryl Kruger
Download or read book Big Data Governance and Perspectives in Knowledge Management written by Strydom, Sheryl Kruger and published by IGI Global. This book was released on 2018-11-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is witnessing the growth of a global movement facilitated by technology and social media. Fueled by information, this movement contains enormous potential to create more accountable, efficient, responsive, and effective governments and businesses, as well as spurring economic growth. Big Data Governance and Perspectives in Knowledge Management is a collection of innovative research on the methods and applications of applying robust processes around data, and aligning organizations and skillsets around those processes. Highlighting a range of topics including data analytics, prediction analysis, and software development, this book is ideally designed for academicians, researchers, information science professionals, software developers, computer engineers, graduate-level computer science students, policymakers, and managers seeking current research on the convergence of big data and information governance as two major trends in information management.
Book Synopsis Strategic Data-Based Wisdom in the Big Data Era by : Girard, John
Download or read book Strategic Data-Based Wisdom in the Big Data Era written by Girard, John and published by IGI Global. This book was released on 2015-02-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to uncover, share, and utilize knowledge is one of the most vital components to the success of any organization. While new technologies and techniques of knowledge dissemination are promising, there is still a struggle to derive and circulate meaningful information from large data sets. Strategic Data-Based Wisdom in the Big Data Era combines the latest empirical research findings, best practices, and applicable theoretical frameworks surrounding data analytics and knowledge acquisition. Providing a multi-disciplinary perspective of the subject area, this book is an essential reference source for professionals and researchers working in the field of knowledge management who would like to improve their understanding of the strategic role of data-based wisdom in different types of work communities and environments.
Book Synopsis Wisdom, Analytics and Wicked Problems by : Ali Intezari
Download or read book Wisdom, Analytics and Wicked Problems written by Ali Intezari and published by Taylor & Francis. This book was released on 2018-11-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges faced by 21st-century businesses, organizations and governments are characterized as being fundamentally different in nature, scope and levels of impact from those of the past. As problems become increasingly complex and wicked, conventional reductive approaches and data-based solutions are limited. The authors argue that practical wisdom is required. This book provides an integral and practical model for incorporating wisdom into management decision making. Based on a cross-disciplinary conceptualization of practical wisdom, the authors distinguish systematically between data, information, knowledge, and wisdom-based decision making. While they suggest that data, analytics, information and knowledge can assist decision-makers to better deal with complex and wicked problems, they argue that data-based systems cannot replace optimized human decision-making capabilities. These capabilities, the authors explain, include a range of qualities and characteristics inherent in philosophical, psychological and organizational conceptions of practical wisdom. Accordingly, in this book, the authors introduce a model that identifies the specific qualities and processes involved in making wise decisions, especially in management. The model is based on the empirical fi ndings of the authors’ studies in the areas of wisdom and management. This book is a practical resource for professionals, practitioners, and consultants in both the private and public sectors. The theoretical discussions, critical arguments, and practical guidelines provided in the book will be extremely valuable to students at the undergraduate and postgraduate levels, as well as upper-level postdoctoral researchers looking at business management strategies.
Book Synopsis Big Data and Business Analytics by : Jay Liebowitz
Download or read book Big Data and Business Analytics written by Jay Liebowitz and published by CRC Press. This book was released on 2016-04-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.'"-From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee CompanyWith the growing barrage of "big data," it becomes vitally important for organizations to mak
Book Synopsis Data Analytics in Project Management by : Seweryn Spalek
Download or read book Data Analytics in Project Management written by Seweryn Spalek and published by Taylor & Francis Group/CRC Press. This book was released on 2019-01-01 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Analytics in Project Management. Data analytics plays a crucial role in business analytics. Without a rigid approach to analyzing data, there is no way to glean insights from it. Business analytics ensures the expected value of change while that change is implemented by projects in the business environment. Due to the significant increase in the number of projects and the amount of data associated with them, it is crucial to understand the areas in which data analytics can be applied in project management. This book addresses data analytics in relation to key areas, approaches, and methods in project management. It examines: • Risk management • The role of the project management office (PMO) • Planning and resource management • Project portfolio management • Earned value method (EVM) • Big Data • Software support • Data mining • Decision-making • Agile project management Data analytics in project management is of increasing importance and extremely challenging. There is rapid multiplication of data volumes, and, at the same time, the structure of the data is more complex. Digging through exabytes and zettabytes of data is a technological challenge in and of itself. How project management creates value through data analytics is crucial. Data Analytics in Project Management addresses the most common issues of applying data analytics in project management. The book supports theory with numerous examples and case studies and is a resource for academics and practitioners alike. It is a thought-provoking examination of data analytics applications that is valuable for projects today and those in the future.
Book Synopsis Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics by : Jamil, George Leal
Download or read book Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics written by Jamil, George Leal and published by IGI Global. This book was released on 2018-07-20 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent advancements in data collection will affect all aspects of businesses, improving and bringing complexity to management and demanding integration of all resources, principles, and processes. The interpretation of these new technologies is essential to the advancement of management and business. The Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics is a vital scholarly publication that examines technological advancements in data collection that will influence major change in many aspects of business through a multidisciplinary approach. Featuring coverage on a variety of topics such as market intelligence, knowledge management, and brand management, this book explores new complexities to management and other aspects of business. This publication is designed for entrepreneurs, business managers and executives, researchers, business professionals, data analysts, academicians, and graduate-level students seeking relevant research on data collection advancements.
Book Synopsis Big Data, Mining, and Analytics by : Stephan Kudyba
Download or read book Big Data, Mining, and Analytics written by Stephan Kudyba and published by CRC Press. This book was released on 2014-03-12 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an ongoing data explosion transpiring that will make previous creations, collections, and storage of data look trivial. Big Data, Mining, and Analytics: Components of Strategic Decision Making ties together big data, data mining, and analytics to explain how readers can leverage them to extract valuable insights from their data. Facilitating a clear understanding of big data, it supplies authoritative insights from expert contributors into leveraging data resources, including big data, to improve decision making. Illustrating basic approaches of business intelligence to the more complex methods of data and text mining, the book guides readers through the process of extracting valuable knowledge from the varieties of data currently being generated in the brick and mortar and internet environments. It considers the broad spectrum of analytics approaches for decision making, including dashboards, OLAP cubes, data mining, and text mining. Includes a foreword by Thomas H. Davenport, Distinguished Professor, Babson College; Fellow, MIT Center for Digital Business; and Co-Founder, International Institute for Analytics Introduces text mining and the transforming of unstructured data into useful information Examines real time wireless medical data acquisition for today’s healthcare and data mining challenges Presents the contributions of big data experts from academia and industry, including SAS Highlights the most exciting emerging technologies for big data—Hadoop is just the beginning Filled with examples that illustrate the value of analytics throughout, the book outlines a conceptual framework for data modeling that can help you immediately improve your own analytics and decision-making processes. It also provides in-depth coverage of analyzing unstructured data with text mining methods to supply you with the well-rounded understanding required to leverage your information assets into improved strategic decision making.
Download or read book Big Data written by Bernard Marr and published by John Wiley & Sons. This book was released on 2015-01-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands
Book Synopsis Handbook of Research on Organizational Transformations through Big Data Analytics by : Tavana, Madjid
Download or read book Handbook of Research on Organizational Transformations through Big Data Analytics written by Tavana, Madjid and published by IGI Global. This book was released on 2014-11-30 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data analytics utilizes a wide range of software and analytical tools to provide immediate, relevant information for efficient decision-making. Companies are recognizing the immense potential of BDA, but ensuring the data is appropriate and error-free is the largest hurdle in implementing BDA applications. The Handbook of Research on Organizational Transformations through Big Data Analytics not only catalogues the existing platforms and technologies, it explores new trends within the field of big data analytics (BDA). Containing new and existing research materials and insights on the various approaches to BDA; this publication is intended for researchers, IT professionals, and CIOs interested in the best ways to implement BDA applications and technologies.
Book Synopsis Big Data at Work by : Thomas Davenport
Download or read book Big Data at Work written by Thomas Davenport and published by Harvard Business Review Press. This book was released on 2014-02-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go ahead, be skeptical about big data. The author was—at first. When the term “big data” first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold. This book will help you understand: • Why big data is important to you and your organization • What technology you need to manage it • How big data could change your job, your company, and your industry • How to hire, rent, or develop the kinds of people who make big data work • The key success factors in implementing any big data project • How big data is leading to a new approach to managing analytics With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities—from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.
Book Synopsis Creating Value with Big Data Analytics by : Peter C. Verhoef
Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
