Health Communication And Mass Media

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Health Communication and Mass Media

Author : Dr Benjamin R Bates
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1472401646
Total Pages : 272 pages
Book Rating : 4.4/5 (724 download)

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Book Synopsis Health Communication and Mass Media by : Dr Benjamin R Bates

Download or read book Health Communication and Mass Media written by Dr Benjamin R Bates and published by Gower Publishing, Ltd.. This book was released on 2013-07-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.

Mass Media and Health

Author : Kim Walsh-Childers
Publisher : Routledge
ISBN 13 : 1317406907
Total Pages : 410 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Mass Media and Health by : Kim Walsh-Childers

Download or read book Mass Media and Health written by Kim Walsh-Childers and published by Routledge. This book was released on 2016-12-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.

The Power of the Media in Health Communication

Author : Valentina Marinescu
Publisher : Routledge
ISBN 13 : 1317019504
Total Pages : 232 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Power of the Media in Health Communication by : Valentina Marinescu

Download or read book The Power of the Media in Health Communication written by Valentina Marinescu and published by Routledge. This book was released on 2016-04-20 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health is a contested concept that has been defined in numerous ways. The media is extremely powerful in promoting health beliefs and in creating role models for contemporary people. The ways in which health is defined or understood can have wide-ranging implications and can have an impact on issues such as health promotion or health literacy. Health presentation in the media has a significant social impact because this type of message is important in changing people's beliefs, attitudes and behaviours relating to health and in promoting health-related knowledge among the target audience. The present volume provides an interdisciplinary and multicultural contemporary approach to the controversial link between medicine and media. The authors that have contributed to this volume analyse the media and medicine from different perspectives and different countries (USA, UK, Portugal, Turkey, Taiwan, Mexico, Estonia, Romania), thus offering a re-positioning of the study of media and medicine. The new perspectives offered by this volume will be of interest to any health communication or media studies student or academic since they bring to light new ideas, new methodologies and new results.

Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668424150
Total Pages : 663 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media by : Management Association, Information Resources

Download or read book Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-07-16 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing health literacy among patients is a difficult task as medical jargon and healthcare directions can be overwhelming and difficult to comprehend. In today’s digital world, people are more connected than ever before and have the ability to find healthcare information in a way that was not possible in recent years. Mass media and social media have become particularly influential in conveying health information to the public. With the amount of misinformation being spread, coupled with poor health literacy skills, it is imperative that new strategies and policies are undertaken to ensure that patients and the general public receive accurate information and are appropriately educated in order to provide them with the best possible knowledge and care. The Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media provides an overview of the importance of health literacy and the various means to achieve health literacy for patients using several strategies and elements such as patient communication and mass media. The book covers health awareness challenges that have been faced recently and historically and pushes for better patient-provider communication. The book also examines the use of social media, virtual support groups, and technological tools that aid in the facilitation of health knowledge. Covering a range of key topics such as patient safety, health illiteracy, and eHealth, this anthology is crucial for healthcare professionals, researchers, academicians, students, and those interested in understanding the importance of health literacy and how it connects to media and communication.

Mass Communication and Public Health

Author : Charles K. Atkin
Publisher : SAGE
ISBN 13 : 9780803939257
Total Pages : 204 pages
Book Rating : 4.9/5 (392 download)

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Book Synopsis Mass Communication and Public Health by : Charles K. Atkin

Download or read book Mass Communication and Public Health written by Charles K. Atkin and published by SAGE. This book was released on 1990-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health. The conference sought to achieve several goals: increasing understanding of mass communication influences on health issues and problems, exploring shared responsibilities among media and public health professionals, designing strategies for influencing policymakers and gatekeepers in each field, and setting priorities for future initiatives and research.

Health Communication in the New Media Landscape

Author : Dr. Jerry C. Parker, PhD
Publisher : Springer Publishing Company
ISBN 13 : 9780826101235
Total Pages : 496 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Health Communication in the New Media Landscape by : Dr. Jerry C. Parker, PhD

Download or read book Health Communication in the New Media Landscape written by Dr. Jerry C. Parker, PhD and published by Springer Publishing Company. This book was released on 2008-10-20 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's "In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients." -Paul R. Gully, MB, ChB, FRCPC, FFPH,World Health Organization, Geneva Switzerland (From the Foreword) To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts. Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it. This unique book addresses the following: The role technology can and will play in health communication How new media can be used to improve health literacy How patients can learn about health-related issues and health care New ways practitioners will be able to communicate with their patients How persons with chronic diseases learn about resources, support systems, and rehabilitation The impact of the new media landscape on health care providers, insurance companies, and health care policies

Risk and Health Communication in an Evolving Media Environment

Author : Taylor & Francis Group
Publisher : Routledge
ISBN 13 : 9781032178813
Total Pages : 376 pages
Book Rating : 4.1/5 (788 download)

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Book Synopsis Risk and Health Communication in an Evolving Media Environment by : Taylor & Francis Group

Download or read book Risk and Health Communication in an Evolving Media Environment written by Taylor & Francis Group and published by Routledge. This book was released on 2021-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcast media has a particular interest with stories that involve risk and health crisis events - contexts where risk and health communication play a vital role. Risk and Health Communication in an Evolving Media Environment addresses issues of risk and health communication with chapters that reflect state-of-the art discussion by

Health Communication and Mass Media

Author : Rukhsana Ahmed
Publisher : Routledge
ISBN 13 : 1317123336
Total Pages : 300 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Health Communication and Mass Media by : Rukhsana Ahmed

Download or read book Health Communication and Mass Media written by Rukhsana Ahmed and published by Routledge. This book was released on 2016-04-22 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.

The Future of the Public's Health in the 21st Century

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309133181
Total Pages : 536 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Future of the Public's Health in the 21st Century by : Institute of Medicine

Download or read book The Future of the Public's Health in the 21st Century written by Institute of Medicine and published by National Academies Press. This book was released on 2003-02-01 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny that added new dimensions to the complex issues considered in this report. The Future of the Public's Health in the 21st Century reaffirms the vision of Healthy People 2010, and outlines a systems approach to assuring the nation's health in practice, research, and policy. This approach focuses on joining the unique resources and perspectives of diverse sectors and entities and challenges these groups to work in a concerted, strategic way to promote and protect the public's health. Focusing on diverse partnerships as the framework for public health, the book discusses: The need for a shift from an individual to a population-based approach in practice, research, policy, and community engagement. The status of the governmental public health infrastructure and what needs to be improved, including its interface with the health care delivery system. The roles nongovernment actors, such as academia, business, local communities and the media can play in creating a healthy nation. Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists.

Handbook of Research on Representing Health and Medicine in Modern Media

Author : Sar?, Gül?ah
Publisher : IGI Global
ISBN 13 : 1799868273
Total Pages : 618 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Representing Health and Medicine in Modern Media by : Sar?, Gül?ah

Download or read book Handbook of Research on Representing Health and Medicine in Modern Media written by Sar?, Gül?ah and published by IGI Global. This book was released on 2021-04-02 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional and social media are used extensively in terms of public health today. Studies show that social media works much better than other follow-up systems, leading it to become a modern and somewhat new tool for disease coverage and information discovery. The current state of the representation of health and medicine in the media is an important factor to analyze in the field of health communication, especially amidst the onset of a global pandemic. The ways in which the media discusses health, the campaigns that are used, and the ethics around this role of media and journalism are defining factors in the spread of information regarding health. The Handbook of Research on Representing Health and Medicine in Modern Media is a crucial reference that discusses health communication within two contexts: in terms of the media and journalists presenting critical health information and in terms of media literacy and information retrieval methods of media consumers through modern digital channels. The main purpose of these chapters is the development of critical thinking about health presentations and health communication issues in the media by presenting a discussion of the issues that will contribute to this vital view of health, medicine, and diseases in the media. The primary topics highlighted in this book are infectious diseases in the media, campaigning, media ethics, digital platforms such as television and social media in health communication, and the media’s impact on individuals and society. This book is ideal for journalists, reporters, researchers, practitioners, public health officials, social media analysts, researchers, academicians, and students looking for information on how health and medicine are presented in the media, the channels used for information delivery, and the impact of the media on health and medicine.

Media and Health

Author : Clive Seale
Publisher : SAGE
ISBN 13 : 9780761947301
Total Pages : 260 pages
Book Rating : 4.9/5 (473 download)

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Book Synopsis Media and Health by : Clive Seale

Download or read book Media and Health written by Clive Seale and published by SAGE. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how health messages in popular mass media are important influences in our lives, and that they are not neutral, being subject to many determining influences. It demonstrates the importance of mass media for understanding the experience of illness, health and health care.

Health Communication in the 21st Century

Author : Kevin B. Wright
Publisher : John Wiley & Sons
ISBN 13 : 1118339835
Total Pages : 539 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Health Communication in the 21st Century by : Kevin B. Wright

Download or read book Health Communication in the 21st Century written by Kevin B. Wright and published by John Wiley & Sons. This book was released on 2012-11-05 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. Fully revised second edition of this popular and authoritative text Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication New case studies, examples, and updated glossary keep the work relevant and student-friendly Provides effective strategies for healthcare organizations and individuals in communicating with patients Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright

Health and the Media

Author : Valentina Marinescu
Publisher : McFarland
ISBN 13 : 1476625034
Total Pages : 261 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Health and the Media by : Valentina Marinescu

Download or read book Health and the Media written by Valentina Marinescu and published by McFarland. This book was released on 2016-06-05 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing the relationship between medicine and the media from different perspectives, these new essays fill a gap in this emerging field, providing new information on approaches to health communication and important reevaluations of health literacy theories. The contributors discuss ideas and methodologies across a range of topics, including multifaceted health communication, media coverage of maternal health, the rhetoric of diagnosis in autoimmune illness, media representation of the sick in data-driven healthcare, and health news coverage in print media.

Health Communication

Author : Belinda Lewis
Publisher : Bloomsbury Publishing
ISBN 13 : 1350311219
Total Pages : 394 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Health Communication by : Belinda Lewis

Download or read book Health Communication written by Belinda Lewis and published by Bloomsbury Publishing. This book was released on 2014-12-02 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication. Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media: - How are communities using media to communicate about health and advocate for social change? - What are the challenges and opportunities involved with using the media for health communication? - How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication? This indispensable guide to health communication provides readers with detailed and practical insights into the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion.

Public Health Communication

Author : Claudia Parvanta
Publisher : Jones & Bartlett Learning
ISBN 13 : 128414674X
Total Pages : 530 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Public Health Communication by : Claudia Parvanta

Download or read book Public Health Communication written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2017-03-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.

Media Advocacy and Public Health

Author :
Publisher : SAGE
ISBN 13 : 9780803942899
Total Pages : 252 pages
Book Rating : 4.9/5 (428 download)

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Book Synopsis Media Advocacy and Public Health by :

Download or read book Media Advocacy and Public Health written by and published by SAGE. This book was released on 1993-10-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.

Designing Health Communication Campaigns

Author : Thomas E. Backer
Publisher : SAGE Publications
ISBN 13 : 145225270X
Total Pages : 199 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Designing Health Communication Campaigns by : Thomas E. Backer

Download or read book Designing Health Communication Campaigns written by Thomas E. Backer and published by SAGE Publications. This book was released on 1992-04-30 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programs on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease, and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement, and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. This work is indispensable in a fast-evolving field where it serves as both a reference and a concordance for interpreting many other analytic sources. Campaign designers, researchers, communications scholars and graduate students as well as policymakers and program funders will find the book to be valuable in helping make critical decisions about effective mass communication campaigns. "This volume is valuable because it emphasizes actual experiences, and is thus recommended as an adjunct to classic texts in the field. Graduate; faculty; professional." --Choice