Handbook Of Social Media In Education Consumer Behavior And Politics Volume 1

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Handbook of Social Media in Education, Consumer Behavior and Politics, Volume 1

Author :
Publisher : Elsevier
ISBN 13 : 0323902383
Total Pages : 360 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis Handbook of Social Media in Education, Consumer Behavior and Politics, Volume 1 by :

Download or read book Handbook of Social Media in Education, Consumer Behavior and Politics, Volume 1 written by and published by Elsevier. This book was released on 2023-12-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Social Media in Education, Consumer Behavior and Politics explores the impact of social media within these systems. The book covers who contributes to social media, from social influencers to everyday people, how that information is disseminated in shares and likes, and the impact social media has on perception, opinion and behavior. Education coverage includes influences on pedagogy, class participation, e-learning, academic performance, and it’s use and influence on teachers, parents and students. Coverage in economics and commercialization includes different types of digital marketing and social media, the rise of social influencers, and impacts on consumer behavior. Coverage in politics includes the impact on political awareness, participation and its impact on election outcomes. Coverage on design and innovation includes the design of social media and tools and approaches for maximizing impact. Reviews the economic impacts of social media, including social media influencers and digital marketing Explores teacher, student and parental use of social media in K-12 education Discusses how social media impacts elections and political awareness Investigates the tools and approaches for impacting social change in a social media world

Online Consumer Behavior

Author : Angeline Close
Publisher : Routledge
ISBN 13 : 1848729693
Total Pages : 402 pages
Book Rating : 4.8/5 (487 download)

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Book Synopsis Online Consumer Behavior by : Angeline Close

Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Handbook of Marketing Scales

Author : William O. Bearden
Publisher : SAGE
ISBN 13 : 9780761910008
Total Pages : 568 pages
Book Rating : 4.9/5 (1 download)

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Book Synopsis Handbook of Marketing Scales by : William O. Bearden

Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

The SAGE Handbook of Social Media Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529788439
Total Pages : 425 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

Media Convergence Handbook - Vol. 1

Author : Artur Lugmayr
Publisher : Springer
ISBN 13 : 3642544843
Total Pages : 429 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Media Convergence Handbook - Vol. 1 by : Artur Lugmayr

Download or read book Media Convergence Handbook - Vol. 1 written by Artur Lugmayr and published by Springer. This book was released on 2015-11-20 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Social Media and Democracy

Author : Nathaniel Persily
Publisher : Cambridge University Press
ISBN 13 : 1108835554
Total Pages : 365 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Social Media and Democracy by : Nathaniel Persily

Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1522502831
Total Pages : 565 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Consumerism and Buying Behavior in Developing Nations by : Gbadamosi, Ayantunji

Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Innovative Perspectives on Corporate Communication in the Global World

Author : Olvera-Lobo, María Dolores
Publisher : IGI Global
ISBN 13 : 179986801X
Total Pages : 319 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovative Perspectives on Corporate Communication in the Global World by : Olvera-Lobo, María Dolores

Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.

Advances in Advertising Research (Vol. VI)

Author : Peeter Verlegh
Publisher : Springer
ISBN 13 : 3658105585
Total Pages : 406 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Advances in Advertising Research (Vol. VI) by : Peeter Verlegh

Download or read book Advances in Advertising Research (Vol. VI) written by Peeter Verlegh and published by Springer. This book was released on 2015-09-07 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

The Social Media Handbook

Author : Jeremy Hunsinger
Publisher : Routledge
ISBN 13 : 1135949816
Total Pages : 315 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Social Media Handbook by : Jeremy Hunsinger

Download or read book The Social Media Handbook written by Jeremy Hunsinger and published by Routledge. This book was released on 2013-10-30 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Media Handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. In addition to person-to-person social networking services like Facebook and Twitter, this volume considers a broad range of networked information services that support in-depth social interaction, community formation, and collaboration in the Web 2.0 era. Rather than considering social media in terms of specific technologies, the chapters in this book engage topics across a range of research, techniques, practices, culture and society, and theories. These broader topics—including community, gender, fandom, disability, and journalism—are entryways through which students and faculty can explore ways of thinking about social media and find new paradigms for analysis. Contributors:Axel Bruns, Francesca Coppa, Katie Ellis, Gerard Goggin, Alexander Halavais, Andrew Herman, Jeremy Hunsinger, Angus Johnston, Alice Marwick, Safiya Umoja Noble, Zizi Papacharissi, Toni Sant, Theresa Senft

Social Media in the Digital Age: History, Ethics, and Professional Uses

Author : Rebecca Coates Nee
Publisher :
ISBN 13 : 9781516538942
Total Pages : 150 pages
Book Rating : 4.5/5 (389 download)

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Book Synopsis Social Media in the Digital Age: History, Ethics, and Professional Uses by : Rebecca Coates Nee

Download or read book Social Media in the Digital Age: History, Ethics, and Professional Uses written by Rebecca Coates Nee and published by . This book was released on 2018-10-31 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media in the Digital Age: History, Ethics, and Professional Uses details how the growth and development of social media platforms like Facebook, Twitter, Snapchat, and Instagram have influenced how people interact with one another, receive news, and form social bonds. It introduces students to theories used to study social media, legal and ethical considerations for corporations and individual users, and examples of successful and unsuccessful social media usage to demonstrate its power and reach. Part One of the book focuses on the study of social media, addressing the rise of social media, the widespread impact of user-generated content, the demographics of individuals who use various platforms, and more. Part Two examines the ethics and legal issues surrounding social media, including copyright law, user policies, image and brand management, privacy, and other considerations of digital media use for individuals. Part Three addresses the professional uses of social media in public relations, advertising, marketing, journalism, nonprofit work, U.S. politics, international social media movements, and more. Social Media in the Digital Age is well suited for undergraduate courses in mass communication, broadcasting, history, and popular culture. It's also a valuable resource for mass communications professionals. Rebecca Coates Nee earned her Ed.D. in education technology from Pepperdine University, M.A. in journalism from Northwestern University, and B.A. in political science from the University of California, Santa Barbara. She is an associate professor in the School of Journalism & Media Studies at San Diego State University. Her research focuses on the impact of digital technology and social media on communication industry practices and consumer habits.

Attitude Strength

Author : Richard E. Petty
Publisher : Psychology Press
ISBN 13 : 1317782356
Total Pages : 583 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Attitude Strength by : Richard E. Petty

Download or read book Attitude Strength written by Richard E. Petty and published by Psychology Press. This book was released on 2014-01-14 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.

Resources in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 1032 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behaviour

Author : Michael Solomon
Publisher : Pearson Higher Education AU
ISBN 13 : 1442564997
Total Pages : 553 pages
Book Rating : 4.4/5 (425 download)

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Book Synopsis Consumer Behaviour by : Michael Solomon

Download or read book Consumer Behaviour written by Michael Solomon and published by Pearson Higher Education AU. This book was released on 2012-10-24 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.

American Political Science Research Guide

Author : George W. Johnson
Publisher : Springer Science & Business Media
ISBN 13 : 1468484826
Total Pages : 226 pages
Book Rating : 4.4/5 (684 download)

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Book Synopsis American Political Science Research Guide by : George W. Johnson

Download or read book American Political Science Research Guide written by George W. Johnson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American PoZiticaZ Science Research Guide to their efforts. Individuals in administra is a new series dealing generally with Ameri tive positions will also find that the APSRG offers a means for keeping current on public can government and specifically with public administration, state and local government, policy questions, despite the normal restric the legislative and executive branches, and tions of time and circumstance. the judiciary. The key to the entire program is the use of the data base of the Political Science Series of As an innovative idea, the APSRG is an approach to political research which focuses upon a the Universal Reference System. Combining ele single area within the discpline of political ments of the definitive URS Supplement and a science. The first in a proposed series of refined indexing procedure, the APSRG is pro softcover research guides, the APSRG is repre duced under the superv~s~on of the same schol sentative of the guiding principle of provid ars who develop that annual supplement.

Research in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 1108 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Research in Education by :

Download or read book Research in Education written by and published by . This book was released on 1972 with total page 1108 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Politics

Author : Dan Schill
Publisher : Taylor & Francis
ISBN 13 : 1003836755
Total Pages : 303 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Social Media Politics by : Dan Schill

Download or read book Social Media Politics written by Dan Schill and published by Taylor & Francis. This book was released on 2024-03-11 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and social networking services are integrated into the American political process and have profoundly influenced political communication and participation. Social media platforms have transformed the political landscape by revolutionizing information dissemination, citizen engagement, and public opinion formation and change. Politicians use social media to communicate directly with voters in an unmediated and unfiltered manner. Comparatively, voters use social media to follow the latest messaging from politicians accompanied by demonstrating their support for particular politicians. This book is a comprehensive examination of the role of digital and social media in the 2020 U.S. presidential election. Political discourse during the 2020 election revealed political disharmony and a deep political division among vast swaths of Americans that was powered, in part, by social media. This book reveals how digital and social media have reshaped power dynamics by altering the relationships among citizens, politicians, and traditional media outlets, the emergence of new influencers, and the impact of online activism on policy agendas. This book, Social Media Politics, includes scholars with varied backgrounds and experience, using both quantitative and qualitative methodologies, from leading research institutions around the nation. Students, scholars, and practitioners will gain new knowledge to more clearly understand the role social media played in the 2020 presidential campaign.