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Handbook Of Marketing Scales
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Book Synopsis Handbook of Marketing Scales by : William O. Bearden
Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Book Synopsis Marketing Scales Handbook by : Gordon C. Bruner
Download or read book Marketing Scales Handbook written by Gordon C. Bruner and published by Createspace Independent Publishing Platform. This book was released on 2015-10-01 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit from vetted research by some of the world's consumer behavior experts. By learning about the measures used by the experts, the hope is that those who borrow the well-developed scales rather than using "quick-and-dirty" measures will achieve higher quality insights in their research activities. The book contains reviews of 364 multi-item measures that were reported in one or more articles published in top marketing journals in 2010 and 2011. Each review provides the scale items (questions or statements) as well as information about the scale's origin, previous users, and measurement quality. The scales are useful when wanting to accurately measure theoretical constructs such as attitudes, emotions, and traits in surveys and experiments with a wide variety of participants such as consumers, viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees and/or administrators. The scales reviewed in this volume are primarily new and are not in the previous volumes of the series."
Book Synopsis Handbook of Marketing Scales by : William O. Bearden
Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 2010-12-10 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. - Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research. - Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and “proven” for marketing scholars and professionals. - Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.
Book Synopsis The Handbook of Brand Management Scales by : Lia Zarantonello
Download or read book The Handbook of Brand Management Scales written by Lia Zarantonello and published by Routledge. This book was released on 2015-08-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.
Book Synopsis Handbook of Scales in Tourism and Hospitality Research by : Dogan Gursoy
Download or read book Handbook of Scales in Tourism and Hospitality Research written by Dogan Gursoy and published by CABI. This book was released on 2014-12-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .
Book Synopsis Marketing Scales Handbook by : Gordon C. Bruner
Download or read book Marketing Scales Handbook written by Gordon C. Bruner and published by . This book was released on 2001 with total page 1651 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Scales Handbook by : Gordon C. Bruner
Download or read book Marketing Scales Handbook written by Gordon C. Bruner and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis MARKETING SCALES HANDBOOK by : GORDON C. BRUNER II
Download or read book MARKETING SCALES HANDBOOK written by GORDON C. BRUNER II and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management Accounting & Control Scales Handbook by : Utz Schäffer
Download or read book Management Accounting & Control Scales Handbook written by Utz Schäffer and published by Springer Science & Business Media. This book was released on 2007-11-23 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utz Schäffer describes all scales, including the psychometric qualities as well as samples which have been used in great detail. Thus, the reader of this book can avoid reinventing the wheel as it will in many cases reduce the need to conceptualize, test, and validate a measure from scratch.
Book Synopsis The Handbook of Marketing Research by : Rajiv Grover
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE Publications. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
Book Synopsis Health Measurement Scales by : David L. Streiner
Download or read book Health Measurement Scales written by David L. Streiner and published by Oxford University Press, USA. This book was released on 2015 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of this practical guide for clinicians who are developing tools to measure subjective states, attitudes, or non-tangible outcomes in their patients, suitable for those who have no knowledge of statistics.
Book Synopsis Scaling Procedures by : Richard G. Netemeyer
Download or read book Scaling Procedures written by Richard G. Netemeyer and published by SAGE. This book was released on 2003-03-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs. Scaling Procedures for Self-Report Measures in the Social Sciences examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G Netemeyer, William O Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression. Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science discipli
Book Synopsis Marketing Scales Handbook by : Gordon C. Bruner
Download or read book Marketing Scales Handbook written by Gordon C. Bruner and published by . This book was released on 2012-05-02 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sixth volume in the series reviews 682 consumer-related measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
Book Synopsis Consumer Profiles (RLE Consumer Behaviour) by : Barrie Gunter
Download or read book Consumer Profiles (RLE Consumer Behaviour) written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Book Synopsis Handbook of Dental Marketing by : Richard E. Stallard
Download or read book Handbook of Dental Marketing written by Richard E. Stallard and published by Dental Economics. This book was released on 1986 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Friends with Benefits by : Darren Barefoot
Download or read book Friends with Benefits written by Darren Barefoot and published by No Starch Press. This book was released on 2010 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.
Book Synopsis The Core Values Handbook by : Lynn Ellsworth Taylor
Download or read book The Core Values Handbook written by Lynn Ellsworth Taylor and published by Lynn E Taylor. This book was released on 2010 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Core Values Index (CVI) characterizes and measures each person's Real Core Values Nature. This is the essential self taht Abraham Maslow asserted is the innate unchanging nature in each of us that causes us to want to make our unique contribution. It is that part of us that determines where we fit, where we can each make our highest and best contribution. Fully automated Employment Pre-Selection, team building, conflict resolution, leadership training, management, restructuring departments, and businesses--all business and personal decisions are improved for those who have the advantage of the Core Values Index and the powerful Taylor Protocols that effectively put this revolutionary technology to work."--Page 2 of cover.
