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Gendering Theory In Marketing And Consumer Research
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Book Synopsis Gendering Theory in Marketing and Consumer Research by : Zeynep Arsel
Download or read book Gendering Theory in Marketing and Consumer Research written by Zeynep Arsel and published by Routledge. This book was released on 2018-10-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.
Book Synopsis Handbook of Research on Gender and Marketing by : Susan Dobscha
Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Book Synopsis Gender, Culture, and Consumer Behavior by : Cele C. Otnes
Download or read book Gender, Culture, and Consumer Behavior written by Cele C. Otnes and published by Taylor & Francis. This book was released on 2012-04-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Book Synopsis Gendered Marketing by : Maclaran, Pauline
Download or read book Gendered Marketing written by Maclaran, Pauline and published by Edward Elgar Publishing. This book was released on 2022-08-05 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
Book Synopsis Marketing and Feminism by : Miriam Catterall
Download or read book Marketing and Feminism written by Miriam Catterall and published by Routledge. This book was released on 2013-11-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
Book Synopsis Effects of Gender Marketing on Consumer Behaviour by : Tobias Wolf
Download or read book Effects of Gender Marketing on Consumer Behaviour written by Tobias Wolf and published by GRIN Verlag. This book was released on 2009-05-17 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, BI - Norwegian School of Management (Norwegian School of Management), course: Understanding the Consumer, 12 entries in the bibliography, language: English, abstract: Introduction Consumers decision-making styles are supposed to represent a durable cognitive orientation towards shopping and purchasing that dominates choices. Therefore they should be important to marketers because they are linked to purchase behaviour and sales inseparably (Mitchell and Walsh 2004). Bristor and Fischer (1993) stated, "gender is a social concept referring to psychologically, sociologically, or culturally rooted traits, attitudes, beliefs, and behavioural tendencies. Because gender is a pervasive filter through which individuals experience their social world, consumption activities are fundamentally gendered." When Gender Marketing was developed in the United States 15 years ago, it evolved out of the diversity approach. To realize that men's and women's needs are different and that products are not gender neutral was just a logical consequence out of the practice with differing consumer needs within different ethnical, religious or cultural groups (Flocke 2006). The main goal of gender marketing is to implement differing needs of men and women into the development, distribution, price setting and communication of products and services. Maintainers of this approach consider it as important because of the emerging differences between men and women in their way to articulate consumption desires, making purchase intentions or evaluate products (Flocke 2006). According to Mitchell and Walsh (2004) "males and females want different products and they are likely to have different ways of thinking about obtaining these" (:331). The aim of this paper is to find out how the commitment to a product is increasing by using gender specific advertise
Book Synopsis Gender Issues and Consumer Behavior by : Janeen Arnold Costa
Download or read book Gender Issues and Consumer Behavior written by Janeen Arnold Costa and published by SAGE Publications, Incorporated. This book was released on 1994-08-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing.
Book Synopsis Routledge Handbook on Consumption by : Margit Keller
Download or read book Routledge Handbook on Consumption written by Margit Keller and published by Taylor & Francis. This book was released on 2017-02-10 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
Book Synopsis Struggles and Successes in the Pursuit of Sustainable Development by : Tay Keong Tan
Download or read book Struggles and Successes in the Pursuit of Sustainable Development written by Tay Keong Tan and published by Routledge. This book was released on 2020-06-03 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges associated with the struggles for attainment of the Sustainable Development Goals (SDGs) and objectives are as diverse and complex as the variety of human societies, national conditions and natural ecosystems worldwide. Despite decades of economic growth and technological advances, our world is plagued by poverty, hunger, disease, conflicts and inequality, and many societies are under the strain of environmental changes and governance failure. Such global-scale challenges call for the SDGs to be translated beyond bold concepts and aspirational targets into concrete programs and feasible plans that are substantively valuable, locally acceptable, pragmatic and operationally implementable. In the pursuit of the SDGs, positive results are far from guaranteed. Success is uncertain. Instead, the path forward requires difficult learning, experimentation and adaptation by multiple stakeholders. Loss and sacrifice are foreseeable and often inevitable. This important book captures the lessons from ongoing struggles and the early successes. Productive failures and emerging practices are identified, analyzed and promulgated for interdisciplinary learning by, and for the inspiration of, like-minded individuals, organizations, communities and nations worldwide. They can also inform and enrich the curricula in universities, training institutions and schools to prepare future generations of citizens, leaders and activists with the ethos and values of sustainability and social responsibility. The book offers a platform for academics, practitioners and concerned global citizens to identify pathways forward on the immense challenges of sustainability.
Book Synopsis Gender After Gender in Consumer Culture by : Elisabeth Tissier-Desbordes
Download or read book Gender After Gender in Consumer Culture written by Elisabeth Tissier-Desbordes and published by Routledge. This book was released on 2020-12-23 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.
Book Synopsis Gender and Food in Transnational East Asias by : Jooyeon Rhee
Download or read book Gender and Food in Transnational East Asias written by Jooyeon Rhee and published by Rowman & Littlefield. This book was released on 2021-10-12 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender and Food in Transnational East Asias places the relationship between food and gender in cross-cultural, cross-regional, and transnational contexts in order to identify how global politics, economy, and culture influence gender dynamics; and maintain or shift the existing gender hierarchy, inequality, and sexual behavior.
Book Synopsis Advances in Consumer Research by : Punam Anand Keller
Download or read book Advances in Consumer Research written by Punam Anand Keller and published by . This book was released on 2003 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Issues in Marketing and Consumer Behaviour by : Elizabeth Parsons
Download or read book Contemporary Issues in Marketing and Consumer Behaviour written by Elizabeth Parsons and published by Taylor & Francis. This book was released on 2023-07-31 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.
Download or read book Brand Gender written by Theo Lieven and published by Springer. This book was released on 2017-10-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Book Synopsis Handbook of Research on Ethnic and Intra-cultural Marketing by : Brodowsky, Glen H.
Download or read book Handbook of Research on Ethnic and Intra-cultural Marketing written by Brodowsky, Glen H. and published by Edward Elgar Publishing. This book was released on 2022-10-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.
Book Synopsis The Routledge Companion to Marketing and Feminism by : Pauline Maclaran
Download or read book The Routledge Companion to Marketing and Feminism written by Pauline Maclaran and published by . This book was released on 2022 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.
Book Synopsis Revolutionary Nostalgia by : Marie-Cécile Cervellon
Download or read book Revolutionary Nostalgia written by Marie-Cécile Cervellon and published by Emerald Group Publishing. This book was released on 2018-10-31 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long regarded as a maudlin mental state, nostalgia is everywhere and has been reimagined as a signifier of good mental health. It is no longer the bailiwick of right-wing reactionaries but a crucible of critical thinking and revolutionary intent. This book explores the revolution in nostalgia and the nostalgia in revolution.
