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Handbook Of Research On Ethnic And Intra Cultural Marketing
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Book Synopsis Handbook of Research on Ethnic and Intra-cultural Marketing by : Brodowsky, Glen H.
Download or read book Handbook of Research on Ethnic and Intra-cultural Marketing written by Brodowsky, Glen H. and published by Edward Elgar Publishing. This book was released on 2022-10-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.
Book Synopsis Handbook on Cross-Cultural Marketing by : Glen H. Brodowsky
Download or read book Handbook on Cross-Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Book Synopsis Handbook of Cross-Cultural Marketing by : Erdener Kaynak
Download or read book Handbook of Cross-Cultural Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.
Book Synopsis The Routledge Companion to Ethnic Marketing by : Ahmad Jamal
Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
Book Synopsis Handbook of Research on Cross-Cultural Business Education by : Maheshkar, Chandan
Download or read book Handbook of Research on Cross-Cultural Business Education written by Maheshkar, Chandan and published by IGI Global. This book was released on 2018-06-08 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the impact of globalization, business practices have been constantly evolving throughout the twenty-first century. Teachers and instructors are faced with the challenges of educating future business leaders on evolving concepts such as diversity, cultural environments, and the integration of countries and economies. Through these challenges, it is critical for educators to understand teaching tools and pedagogical practices that bring this globalized outlook into the classroom. The Handbook of Research on Cross-Cultural Business Education is an important research publication that explores the role of teaching tools used in business education to increase competitive business skills and make them applicable in cross-cultural business environments. It also provides business and management educators with teaching practices that promote learning via exposure to global cultures. Featuring a broad array of topics such as pedagogical modeling, cross-cultural learning, and social responsibility, this is an important resource for business and management educators, business managers, policy makers, researchers, business professionals, and graduate students.
Book Synopsis Ethnic Marketing by : Guilherme Pires
Download or read book Ethnic Marketing written by Guilherme Pires and published by Routledge. This book was released on 2014-12-05 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
Book Synopsis Luxury Marketing, Sustainability and Technology by : Park Thaichon
Download or read book Luxury Marketing, Sustainability and Technology written by Park Thaichon and published by Taylor & Francis. This book was released on 2023-06-09 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.
Book Synopsis Handbook Of Cross Cultural Marketing by : Paul A. Herbig
Download or read book Handbook Of Cross Cultural Marketing written by Paul A. Herbig and published by Routledge. This book was released on 1999-01-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going Global Can Be A Risky Business If You Don'T Divest Youself Of Your Ethnocentric Thinking. Handbook Of Cross-Cultural Marketing Shows You How To Sensitize Your Marketing Approaches To The Cultural Norms And Taboos Of Other Societies As Well As The Importance Of Demonstrating An Interest, Knowledge And Appreciation Of Different Cultures. By Identifying And Explaining Ten Important Aspects Of Culture That Are Essential To Cross-Cultural Marketing, This Book Shows You How To Increase Your Chances At Success In International Markets.
Book Synopsis Contemporary Discourse of Halal and Islamic Entrepreneurship by : Lukman Raimi
Download or read book Contemporary Discourse of Halal and Islamic Entrepreneurship written by Lukman Raimi and published by Springer Nature. This book was released on 2023-12-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a valuable resource for Islamic entrepreneurship researchers, Halal scholars, Islamic finance professionals, Halal advocates, and Halal business model consultants in the fast-changing global economy. The thematic focus is not only on Islamic and halal entrepreneurship but also on halal production and consumption, ethics and impact investing in Islamic entrepreneurship, Shariah principles guiding business model innovation and utilisation of disruptive technologies (such as crowdfunding for startups, bitcoin, digital ventures, cryptocurrency, blockchain, among others), Islamic entrepreneurship and SDGs, halalisation and sustainability issues, and emergence of Islamic-Fintech in Muslim majority nations and nations with plural economic systems, including the interface of Islamic and halal entrepreneurship with science, technology, engineering, and mathematics (STEM). At the moment, the working knowledge about Islamic and halal entrepreneurship is at its infancy among Islamic finance professionals, halal consultants, academic researchers, and students nursing the ambition of going into these two fields. Universities, Islamic training academies, and centres are also ill equipped to enrich Islamic and halal curricula with principles and conventional models. One of the proactive ways of breaking financial exclusion, social inequality, and social exclusion caused by apathy and avoidance of Riba, Maysir, and Gharar is by recognising, embracing, and promoting Islamic and halal entrepreneurship among the excluded Muslims and lovers of ethical business models. Overall, this book aims to promote better understanding of Islamic and Halal entrepreneurship in order to assist academics, researchers, practitioners, consultants, and policymakers to improve the growth of Islamic startups and small and medium enterprises (SMEs) by improving social inclusion and financial inclusion and accelerating the attainment of SDG 8 and SDG12.
Book Synopsis Handbook of Research on Diversity and Social Justice in Higher Education by : Keengwe, Jared
Download or read book Handbook of Research on Diversity and Social Justice in Higher Education written by Keengwe, Jared and published by IGI Global. This book was released on 2020-05-22 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is growing pressure on teachers and faculty to understand and adopt best practices to work with diverse races, cultures, and languages in modern classrooms. Establishing sound pedagogy is also critical given that racial, cultural, and linguistic integration has the potential to increase academic success for all learners. To that end, there is also a need for educators to prepare graduates who will better meet the needs of culturally diverse learners and help their learners to become successful global citizens. The Handbook of Research on Diversity and Social Justice in Higher Education is a cutting-edge research book that examines cross-cultural perspectives, challenges, and opportunities pertaining to advancing diversity and social justice in higher education. Furthermore, the book explores multiple concepts of building a bridge from a monocultural pedagogical framework to cross-cultural knowledge through appropriate diversity education models as well as effective social justice practices. Highlighting a range of topics such as cultural taxation, intercultural engagement, and teacher preparation, this book is essential for teachers, faculty, academicians, researchers, administrators, policymakers, and students.
Book Synopsis Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives by : Aiello, Lucia
Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Book Synopsis Handbook of Research on Cross-culture Business and Management by : Chandan Maheshkar
Download or read book Handbook of Research on Cross-culture Business and Management written by Chandan Maheshkar and published by Vernon Press. This book was released on 2023-05-09 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: As organizations and businesses continue to expand in the cross-border and multicultural markets, culture needs to be taken into consideration. At present, culture introduces significant changes in the core assumptions of business practices and skill expectations. Gaining cross-cultural compatibility is now a serious concern for businesses and organizations. Appreciating the overall view of cross-cultural business environment, 'Handbook of Research on Cross-culture Business and Management' is a significant attempt to contribute a piece of knowledge on different aspects of cross-cultural business and management, facilitating practitioners and academicians to explore different cross-cultural business practices and develop competencies. This book will be a unique source for cross-cultural business and management practices, helping people of both industry and academia to understand the cross-cultural business environment and improve management practices.
Book Synopsis Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change by : Ordóñez de Pablos, Patricia
Download or read book Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2022-06-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities, economies, and societies around the world must address the urgent global challenges such as climate change or the transition towards a greener and digital economy. It is important that economies are transformed into resource-efficient, competitive, and resilient ones. In the context of rapid change, transformative technologies like artificial intelligence (AI), blockchain, or the internet of things (IoT) play a key role in this digital transition across a wide range of areas. The Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change discusses global challenges like the transition towards a circular, greener, and digital economy. It proposes actions to advance the agenda towards climate-friendly businesses and economies. The book fosters cooperation among researchers, companies, and policymakers to share national initiatives and disseminate relevant knowledge. Covering topics such as cross-cultural communication, green product consumption, and organization performance strategies, this major reference work is an essential resource for business leaders and managers, entrepreneurs, government officials, politicians, policymakers, environmentalist organizations, students and faculty of higher education, researchers, and academicians.
Book Synopsis Cross-Cultural Selling For Dummies by : Michael Soon Lee
Download or read book Cross-Cultural Selling For Dummies written by Michael Soon Lee and published by John Wiley & Sons. This book was released on 2008-11-24 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
Book Synopsis Handbook of Research on Management of Cultural Products by : Lucia Aiello
Download or read book Handbook of Research on Management of Cultural Products written by Lucia Aiello and published by Business Science Reference. This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships".
Book Synopsis Marketing and Multicultural Diversity by : Professor C P Rao
Download or read book Marketing and Multicultural Diversity written by Professor C P Rao and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.
Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle
Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
