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Book Synopsis Gender, Culture, and Consumer Behavior by : Cele Otnes
Download or read book Gender, Culture, and Consumer Behavior written by Cele Otnes and published by Routledge. This book was released on 2012 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Gender Issues and Consumer Behavior by : Janeen Arnold Costa
Download or read book Gender Issues and Consumer Behavior written by Janeen Arnold Costa and published by SAGE Publications, Incorporated. This book was released on 1994-08-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing.
Book Synopsis The Gender and Consumer Culture Reader by : Jennifer R. Scanlon
Download or read book The Gender and Consumer Culture Reader written by Jennifer R. Scanlon and published by NYU Press. This book was released on 2000-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introduction, Scanlon (women's studies, Plattsburgh State U. of New York) views consumer culture as a collaborative process, not simply a matter of perpetrators and victims. The themes the essays address are: stretching the boundaries of the domestic sphere; you are what you buy; the message makers; and sexuality, pleasure and resistance in consumer culture. The book features bandw illustrations promoting the cults of domesticity and identity through proper consumption. It lacks an index. c. Book News Inc.
Book Synopsis Gender After Gender in Consumer Culture by : Elisabeth Tissier-Desbordes
Download or read book Gender After Gender in Consumer Culture written by Elisabeth Tissier-Desbordes and published by Routledge. This book was released on 2020-12-18 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.
Book Synopsis Handbook of Research on Gender and Marketing by : Susan Dobscha
Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Book Synopsis Gendering Theory in Marketing and Consumer Research by : Zeynep Arsel
Download or read book Gendering Theory in Marketing and Consumer Research written by Zeynep Arsel and published by Routledge. This book was released on 2018-10-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.
Book Synopsis The Routledge Companion to Consumer Behavior by : Michael R. Solomon
Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Download or read book His and Hers written by Roger Horowitz and published by University of Virginia Press. This book was released on 1998 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume will be of interest to historians in a wide range of fields.
Book Synopsis Routledge Handbook on Consumption by : Margit Keller
Download or read book Routledge Handbook on Consumption written by Margit Keller and published by Taylor & Francis. This book was released on 2017-02-10 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
Book Synopsis Iscontour 2022 Tourism Research Perspectives by : Christian Maurer
Download or read book Iscontour 2022 Tourism Research Perspectives written by Christian Maurer and published by BoD – Books on Demand. This book was released on 2022-05-16 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Management Center Innsbruck, takes place alternatively at the locations Krems and Innsbruck. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Mag. Hubert Siller (Management Center Innsbruck). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The proceedings of the 9th International Student Conference in Tourism Research include a wide variety of research topics, ranging from consumer behaviour, tourist experience, information and communication technologies, marketing, destination management, and sustainable tourism management.
Book Synopsis Feminist Theories and Feminist Economics by : Kavous Ardalan
Download or read book Feminist Theories and Feminist Economics written by Kavous Ardalan and published by Rowman & Littlefield. This book was released on 2021-10-30 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Feminist Theories and Feminist Economics: A Multi-Paradigmatic Approach, Kavous Ardalan examines four paradigms of feminist theory and economics, emphasizing the value of an integrative approach to understanding feminism.
Book Synopsis Culture's Consequences by : Geert Hofstede
Download or read book Culture's Consequences written by Geert Hofstede and published by SAGE. This book was released on 2001 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The publication of this second edition of Culture's Consequences marks an important moment in the field of cross-cultural studies . Hofstede's framework for understanding national differences has been one of the most influential and widely used frameworks in cross-cultural business studies, in the past ten years' - Australian Journal of Management
Book Synopsis Research in Consumer Behavior by : Russell W. Belk
Download or read book Research in Consumer Behavior written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2011-10-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.
Book Synopsis Marketing and Feminism by : Miriam Catterall
Download or read book Marketing and Feminism written by Miriam Catterall and published by Psychology Press. This book was released on 2000 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge, innovative volume contains the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it challenges assumptions in both historical and current contexts.
Book Synopsis Consumer Culture Theory by : Eric J. Arnould
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-21 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Book Synopsis Consumer Behavior and Culture by : Marieke de Mooij
Download or read book Consumer Behavior and Culture written by Marieke de Mooij and published by SAGE. This book was released on 2019-06-10 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Book Synopsis A History of American Consumption by : Terrence H. Witkowski
Download or read book A History of American Consumption written by Terrence H. Witkowski and published by Routledge. This book was released on 2017-09-14 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads. These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory. By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.
