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Brand Gender
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Download or read book Brand Gender written by Theo Lieven and published by Springer. This book was released on 2017-10-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Book Synopsis Gender, Branding, and the Modern Music Industry by : Kristin J. Lieb
Download or read book Gender, Branding, and the Modern Music Industry written by Kristin J. Lieb and published by Routledge. This book was released on 2013-02-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications on the greater social world. This book is for Sociology of Media and Sociology of Popular Culture courses.
Download or read book Branding: The 6 Easy Steps written by and published by e-agency. This book was released on 2004 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Generation Brand written by Irina Soriano and published by Gatekeeper Press. This book was released on 2021-04-18 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Right this minute, you are the proud owner of a library full of content. And congratulations, it’s all about you! Cute, rambunctious, smart, or downright unflattering photos, videos, phrases, behaviors, what and who you like and love, where you’ve been, and what elicits your frown or thumbs down. You and your reactors have been building your life-brand since the birth of your life online. With trolls, cancel culture, reputational damage, and career destruction tainting our new connected reality, isn’t it time you take control of it? Generation Brand is a modern playbook for cultivating your life-brand seamlessly through every life stage, leading to your early career and career advancement, as it gains power and strength with the rapid accumulation of live-out-loud content. Besides the different scenarios of life-brand, author Irina Soriano explains how it enables every human with social media access to impact positive change in their life and our society over the course of a lifetime. Also, start your exciting life-brand journey in real-time with an original Life-Brand Launch Kit designed by the author. It’s your life(-brand)! Love it forever. Book Review 1: "Irina Soriano is boldly taking a stand on gender equity for ‘Generation Brand’ (those born 2012-2030), introducing new thinking that has a clear link between the need to polish the social media landscape that girls and women are growing up in and empowering them to feel confident, equal to their male counterparts, and ultimately motivated to propel their career path to executive levels. The masses can benefit from the concept of life-brand and mastering it for a fulfilling, fair and just life.” —Susan MacKenty Brady, CEO, Simmons University Institute for Inclusive Leadership Book Review 2: “In a world of rapid change and innovation, this book is both a wake-up call about the pitfalls accompanying this progress, and a roadmap for using the concept of life-brand as a new tool for social good and personal welfare. Managing your personal information and how it impacts your reputation and life-brand is going to be an essential part of everybody’s toolkit. Today, we are able to project our views, beliefs, knowledge, experience, and personalities onto a wide, sometimes even global canvas. Learning to do that safely and effectively is going to be an indispensable skill set for ‘Generation Brand’ and future generations, both in the workplace and in private settings.” —Christopher Willcox, former CEO JP Morgan Asset Management
Book Synopsis A Guide to Gender (2nd Edition) by : Sam Killermann
Download or read book A Guide to Gender (2nd Edition) written by Sam Killermann and published by . This book was released on 2017-03-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition was featured as #1 best-seller in Gender on Amazon, and is being used by gender studies & sociology professors on 3 continents. Now with a new foreword by the author, brand new chapters, fixed tpyos, and more gender! 100% of royalties from this edition go directly to hues, a global justice collective. Where do we start, when it comes to learning about something that's everywhere, infused into everything, and is often one of the primary lenses through which we see ourselves and others? When it comes to understanding gender, it's best to begin with deep breath, then with section one of this book by social justice advocate Sam Killermann, who uses clear language, helpful examples, and a bit of humor to help the medicine go down. This book is not overwhelming, it's not overly complicated, and it's not exhausting to read. It is a few hundred pages of gender exploration, social justice how-tos, practical resources, and fun graphics & comics. Sam dissects gender using a comprehensive, non-binary toolkit, with a focus on making this subject accessible and enjoyable. All this to help you understand something that is so commonly misunderstood, but something we all think we get: gender. A Guide to Gender is broken into four sections: Basic Training (which sets the foundation of knowledge for the book, defining concepts of social justice, oppression, privilege, and more); Breaking through the Binary (beginning with a discussion of gender norms, and working toward a more nuanced understanding of gender identity, gender expression, and sex); Feminism & Gender Equity (how feminism can be a solution to the injustices folks of all genders face); and Social Justice Competence (a series of short, practical lessons that will help readers put the learning from the book to work). It's written for people who want to learn for themselves, educators who are hoping to better communicate themes of gender to others, and activists who want to add a gender equity lens to their vision of justice. It's not meant to be the end of one's journey into understanding gender, but a great place to start. Because gender is something we all deserve to understand.
Book Synopsis We Are What We Sell by : Danielle Sarver Coombs
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Book Synopsis The Branding of Right-Wing Activism by : Khadijah Costley White
Download or read book The Branding of Right-Wing Activism written by Khadijah Costley White and published by Oxford University Press. This book was released on 2018-08-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.
Book Synopsis Strategic Brand Management by : Richard H. Elliott
Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2015 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
Book Synopsis The Physics of Brand by : Aaron Keller
Download or read book The Physics of Brand written by Aaron Keller and published by HOW Books. This book was released on 2016-07-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Book Synopsis Gender, Branding, and the Modern Music Industry by : Kristin Lieb
Download or read book Gender, Branding, and the Modern Music Industry written by Kristin Lieb and published by Routledge. This book was released on 2013 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical frameworks for considering pop stars - Female popular music stars as brands - The modern music industry - The lifecycle for female popular music stars - The lifecycle model continued - Theoretical foundations for the lifecycle.
Book Synopsis Thriving in a New World Economy by : Kirk Plangger
Download or read book Thriving in a New World Economy written by Kirk Plangger and published by Springer. This book was released on 2015-10-20 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Gender Parity Report 2017 by : UN-WOMEN
Download or read book Gender Parity Report 2017 written by UN-WOMEN and published by United Nations. This book was released on 2019-02-19 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report figures show that a gap remains between the representation of women in the workforce and in leadership positions. Overall representation of women averaged 39.7% across the ten firms, while senior leadership roles held by women ranged from 11.0% to 33.0%. While this outperforms global averages, UN Women has set parity as the goal of its Planet 50-50 drive for gender equality.
Download or read book Great Brand Blunders written by Rob Gray and published by Crimson. This book was released on 2014-02-25 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.
Book Synopsis Commodity Branding by : Fridrik Larsen
Download or read book Commodity Branding written by Fridrik Larsen and published by Springer Nature. This book was released on 2023-06-21 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face when deciding on strategic brand direction. The results indicate that practitioners in recently liberalised markets have met the emerging branding challenges, such as differentiating commodities, meeting new consumer demands, and building strong brands. Second, the book examines, from an expert-practitioner point of view, whether branding and building brands are activities relevant to this type of market. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
Book Synopsis Interdisciplinary Behavior and Social Sciences by : Ford Lumban Gaol
Download or read book Interdisciplinary Behavior and Social Sciences written by Ford Lumban Gaol and published by CRC Press. This book was released on 2015-02-27 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The human aspect plays an important role in the social sciences. The behavior of people has become a vital area of focus in the social sciences as well. Interdisciplinary Behavior and Social Sciences contains papers that were originally presented at the 3rd International Congress on Interdisciplinary Behavior and Social Science 2014 (ICIBSoS 2014),
Book Synopsis Responsibility to Protect and Women, Peace and Security by : Sara E. Davies
Download or read book Responsibility to Protect and Women, Peace and Security written by Sara E. Davies and published by Martinus Nijhoff Publishers. This book was released on 2013-08-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Responsibility to Protect and Women, Peace and Security: Aligning the Protection Agendas, editors Sara E. Davies, Zim Nwokora, Eli Stamnes and Sarah Teitt address the intersections of the Responsibility to Protect (R2P) principle and the Women, Peace, and Security (WPS) agenda. Contributions from policy-makers and academics consider both the merits and the utility of aligning the protection agendas of R2P and WPS. A number of actionable recommendations are made concerning a unification of the agendas to best support the global empowerment of women and the prevention of mass atrocities.
Book Synopsis Proceedings of the ... Conference of the American Academy of Advertising by : American Academy of Advertising. Conference
Download or read book Proceedings of the ... Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by . This book was released on 1985 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
