Franchising In Deutschland Mcdonalds Und Joeys Pizza Service

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Franchising in Deutschland. McDonald’s und Joey’s Pizza Service

Author : Heiner Brandes
Publisher : GRIN Verlag
ISBN 13 : 3668114129
Total Pages : 24 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis Franchising in Deutschland. McDonald’s und Joey’s Pizza Service by : Heiner Brandes

Download or read book Franchising in Deutschland. McDonald’s und Joey’s Pizza Service written by Heiner Brandes and published by GRIN Verlag. This book was released on 2015-12-22 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facharbeit (Schule) aus dem Jahr 2014 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 15, , Sprache: Deutsch, Abstract: Zunächst beabsichtige ich nach der Einleitung den Begriff Franchising zu definieren und die historische Entwicklung dieses Systems kurz zu beschreiben. Anschließend möchte ich die Merkmale des Franchisekonzepts (u. a. Franchisevertrag, Franchisegebühren, Vertragslaufzeit) näher erläutern. Danach werde ich mich mit den Vor- und Nachteilen dieser Vertriebsart für den Franchisegeber sowie für den Franchisenehmer auseinandersetzen. Um sich in das Thema noch besser hineinversetzen zu können, folgt nach den theoretischen Aspekten die Betrachtung des Franchising in der Praxis. Hierbei sollen die Unternehmensbeispiele McDonald‘s Deutschland Inc. und Joey’s Pizza Service (Deutschland) GmbH vorgestellt werden. Ein längeres Gespräch, das ich mit dem McDonald’s-Franchisenehmer Herrn L. (6 Filialen) geführt habe, war für mich eine wichtige Grundlage mit vielen hilfreichen Informationen. Des Weiteren habe ich einen Einblick in das tägliche Geschäftsleben eines Franchisenehmers mit seinen persönlichen Erfahrungen (insbesondere das Verhältnis zum Franchisegeber und dem Personal) bekommen. Beide Franchiseunternehmen möchte ich dann noch kurz miteinander vergleichen. Beenden werde ich die Facharbeit mit einem Ausblick, der die Zukunftschancen und das Wachstumspotential vom Franchising darlegen soll.

Mobility in a Globalised World 2012

Author : Niels Biethahn
Publisher : University of Bamberg Press
ISBN 13 : 3863091922
Total Pages : 281 pages
Book Rating : 4.8/5 (63 download)

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Book Synopsis Mobility in a Globalised World 2012 by : Niels Biethahn

Download or read book Mobility in a Globalised World 2012 written by Niels Biethahn and published by University of Bamberg Press. This book was released on 2014-03-27 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Europe

Author :
Publisher :
ISBN 13 :
Total Pages : 706 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Marketing in Europe by :

Download or read book Marketing in Europe written by and published by . This book was released on 1995 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Service Process of McDonald’s Drive-Thru

Author : LU HAN
Publisher : GRIN Verlag
ISBN 13 : 365695884X
Total Pages : 25 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis The Service Process of McDonald’s Drive-Thru by : LU HAN

Download or read book The Service Process of McDonald’s Drive-Thru written by LU HAN and published by GRIN Verlag. This book was released on 2015-05-11 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2008 in the subject Business economics - General, grade: none, , language: English, abstract: This report aims to describe a specific service process and make a blueprinting to show the relationship between internal and externally-facing processes. The specific service in my report is McDonald’s drive-thru service process. In order to complete the service blueprinting, there must be including that the detailed blueprint thereof, particular attention also to the relationship between internal and external processes and the inputs required to support the processes. The main search methods were combining with primary search and secondary search method. Through my personally taste, I can clearly know what is the general service process then draw a construct a pictures of how the externally-facing processes in McDonald’s drive-thru service. The back-stage information is most from my interview with the manager and employee of McDonald’s drive-thru restaurant. After look through the literature of McDonald’s: behind the arches (John F, 1995), make me know the interrelated information as well as about the McDonald’s supplier, partners and hamburgers. Then connect all the useful information, a service of McDonald’s drive-thru process was competed. Final part is an analysis of the ways in which services might be improved and how to innovation the service effective are alls including in recommendation.

No Logo

Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Working for McDonald's in Europe

Author : Tony Royle
Publisher : Psychology Press
ISBN 13 : 9780415207874
Total Pages : 260 pages
Book Rating : 4.2/5 (78 download)

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Book Synopsis Working for McDonald's in Europe by : Tony Royle

Download or read book Working for McDonald's in Europe written by Tony Royle and published by Psychology Press. This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.

The Service Concept of McDonald's

Author : Joe Wessh
Publisher : GRIN Verlag
ISBN 13 : 3346000125
Total Pages : 17 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis The Service Concept of McDonald's by : Joe Wessh

Download or read book The Service Concept of McDonald's written by Joe Wessh and published by GRIN Verlag. This book was released on 2019-08-20 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2019 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 4.5, Kenyatta University, language: English, abstract: The purpose of this report is to examine the service concept of McDonald's, the world's leading chain of hamburger fast food restaurant and the prominent global food service retailer. The report also discusses how the operations of the organisation contribute to the functioning of the service concept. After presenting the assessment of how service concept is implemented through operations, the recommendations are discussed at the end of the report. Besides, appendices have been included to illustrate a series of tables and figures that support the report. The service concept is the insight and expectations of the service itself in the thoughts of the employers, investors, stakeholders, employer and customers. The concept involves an open transformation process of transforming inputs to anticipated outputs through the suitable application resources. More precisely, services are cost-effective activities that lead to the place, time, psychological or form utility. A meal in a fast food restaurant not only saves time but also it offers a psychological help. Developing the service concept can be considered as the ultimate step for a corporation in generating an all-inclusive service model.

Crimes Committed by Terrorist Groups

Author : Mark S. Hamm
Publisher : DIANE Publishing
ISBN 13 : 1437929591
Total Pages : 258 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Crimes Committed by Terrorist Groups by : Mark S. Hamm

Download or read book Crimes Committed by Terrorist Groups written by Mark S. Hamm and published by DIANE Publishing. This book was released on 2011 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a print on demand edition of a hard to find publication. Examines terrorists¿ involvement in a variety of crimes ranging from motor vehicle violations, immigration fraud, and mfg. illegal firearms to counterfeiting, armed bank robbery, and smuggling weapons of mass destruction. There are 3 parts: (1) Compares the criminality of internat. jihad groups with domestic right-wing groups. (2) Six case studies of crimes includes trial transcripts, official reports, previous scholarship, and interviews with law enforce. officials and former terrorists are used to explore skills that made crimes possible; or events and lack of skill that the prevented crimes. Includes brief bio. of the terrorists along with descriptions of their org., strategies, and plots. (3) Analysis of the themes in closing arguments of the transcripts in Part 2. Illus.

Storyscaping

Author : Gaston Legorburu
Publisher : John Wiley & Sons
ISBN 13 : 1118871235
Total Pages : 256 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Storyscaping by : Gaston Legorburu

Download or read book Storyscaping written by Gaston Legorburu and published by John Wiley & Sons. This book was released on 2014-01-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

Understanding Media

Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537430058
Total Pages : 396 pages
Book Rating : 4.4/5 (3 download)

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Book Synopsis Understanding Media by : Marshall McLuhan

Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Encyclopedia of Junk Food and Fast Food

Author : Andrew F. Smith
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313086680
Total Pages : 364 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Encyclopedia of Junk Food and Fast Food by : Andrew F. Smith

Download or read book Encyclopedia of Junk Food and Fast Food written by Andrew F. Smith and published by Bloomsbury Publishing USA. This book was released on 2006-08-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly dramatically evidenced by Super Size Me (2004), filmmaker Morgan Spurlock's 30-day all-McDonald's diet in which his liver suffered the same poisoning as if he had been on an extended alcohol binge. Through increased globalization, American popular food culture is being increasingly emulated elsewhere in the world, such as China, with the potential for similar disastrous consequences. This A-to-Z reference is the first to focus on the junk food and fast food phenomena from a multitude of angles in addition to health and diet concerns. More than 250 essay entries objectively explore the scope of the topics to illuminate the American way through products, corporations and entrepreneurs, social history, popular culture, organizations, issues, politics, commercialism and consumerism, and much more. Interest in these topics is high. This informative and fascinating work, with entries on current controversies such as mad cow disease and factory farming, the food pyramid, movie tie-ins, and marketing to children, will be highly useful for reports, research, and browsing. It takes readers behind the scenes, examining the significance of such things as uniforms, training, packaging, and franchising. Readers of every age will also enjoy the nostalgia factor, learning about the background of iconic drive-ins, the story behind the mascots, facts about their favorite candy bar, and collectables. Each entry ends with suggested reading. Besides an introduction, a timeline, glossary, bibliography, resource guide, and photos enhance the text. Sample entries: A&W Root Beer; Advertising; Automobiles; Ben & Jerry's; Burger King; Carhops; Center for Science in the Public Interest; Christmas; Cola Wars; Employment; Fair Food; Fast Food Nation; Hershey, Milton; Hollywood; Injury; Krispy Kreme; Lobbying; Nabisco; Obesity; PepsiCo; Salt; Soda Fountain; Teen Hangouts; Vegetarianism; White Castle; Yum! Brands, Inc.

Internationalization of Business

Author : Stefan Schmid
Publisher : Springer
ISBN 13 : 331974089X
Total Pages : 171 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Internationalization of Business by : Stefan Schmid

Download or read book Internationalization of Business written by Stefan Schmid and published by Springer. This book was released on 2018-12-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

A Cognitive Psychology of Mass Communication

Author : Richard Jackson Harris
Publisher : Routledge
ISBN 13 : 1135850372
Total Pages : 722 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis A Cognitive Psychology of Mass Communication by : Richard Jackson Harris

Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Routledge. This book was released on 2009-05-19 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

Expandable Brands

Author : Clare Balmer
Publisher : Michael Hanrahan Publishing
ISBN 13 : 9780992454111
Total Pages : 182 pages
Book Rating : 4.4/5 (541 download)

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Book Synopsis Expandable Brands by : Clare Balmer

Download or read book Expandable Brands written by Clare Balmer and published by Michael Hanrahan Publishing. This book was released on 2014 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: To achieve long-term success companies must develop relationships that go beyond just a simple transaction. With more buying options than ever, consumers are increasingly looking to build long-term relationships with businesses they trust, based not just on price and service but on how that company interacts with them and makes them feel. Just as important as developing an effective brand that looks great is maintaining it during expansion. When it comes to growth to more locations or selling a franchise system there are many areas that need to be addressed and systemised, and just before expansion begins is the optimal time to do this. Branding fanatic and professional designer Clare Balmer shows you how to create a powerful and effective brand and also how to ensure that growth is not hampered by brand dilution in the process.

Made in Europe

Author : Klaus Nathaus
Publisher : Routledge
ISBN 13 : 1317637429
Total Pages : 170 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Made in Europe by : Klaus Nathaus

Download or read book Made in Europe written by Klaus Nathaus and published by Routledge. This book was released on 2016-01-22 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection studies the production and dissemination of popular music, tourism, cinema, fashion, broadcasting programmes, advertising and coffee in Western Europe in the twentieth century. Focussing on the supply side of popular culture, it addresses a field of study that is neglected in European historiography. Moreover, it provides a theoretical and methodological discussion that takes into account the inherent dynamics of content production and the role of cultural intermediaries in the change of cultural repertoires. Taking key developments in the culture industries in the USA as a point of reference, the book highlights particularities of cultural production in Europe. It identifies a greater autonomy of creatives, stronger influence of critics and a lesser concern with audience research as three characteristics of the production regime in Western Europe. It takes into view the transfer of popular culture across the Atlantic and between European countries and offers new insights into research on the cultural Americanisation of Europe. This book was originally published as a special issue of the European Review of History.

Top Secret Restaurant Recipes

Author : Todd Wilbur
Publisher : Penguin
ISBN 13 : 144067440X
Total Pages : 336 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Top Secret Restaurant Recipes by : Todd Wilbur

Download or read book Top Secret Restaurant Recipes written by Todd Wilbur and published by Penguin. This book was released on 1997-06-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 bestselling Top Secret Recipes series with more than 4 million books sold! Every year, Americans spend billions of dollars gobbling up meals at full-service restaurant chains, inspiring Todd Wilbur to change his focus from cracking the recipes for convenience store foods to cloning the popular dishes served at these sit-down stand-bys. Wilbur's knock-offs, absolutely indiscernible from the originals, are selected from national and regional chains, many drawn from a list of the top ten full-service restaurant chains, including Houlihan's, Red Lobster, and Pizza Hut. Also included in this savory cookbook is a special section devoted to dishes from hot theme restaurants such as Hard Rock Cafe, Planet Hollywood, and Dive! Recipes include: Applebee's Quesadillas; Denny's Moons Over My Hammy; Bennigan's Cookie Mountain Sundae; The Olive Garden Toscana Soup; The Cheesecake Factory Bruschetta; T.G.I.Friday's Nine-Layer Dip; Pizza Hut Original Stuffed Crust Pizza; Chi-Chi's Nachos Grande, and many more!

Arresting Images

Author : Steven C. Dubin
Publisher : Routledge
ISBN 13 : 1135214603
Total Pages : 403 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Arresting Images by : Steven C. Dubin

Download or read book Arresting Images written by Steven C. Dubin and published by Routledge. This book was released on 2013-10-18 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although contemporary art may sometimes shock us, more alarming are recent attempts to regulate its display. Drawing upon extensive interviews, a broad sampling of media accounts, legal documents and his own observations of important events, sociologist Steven Dubin surveys the recent trend in censorship of the visual arts, photography and film, as well as artistic upstarts such as video and performance art. He examines the dual meaning of arresting images--both the nature of art work which disarms its viewers and the social reaction to it. Arresting Images examines the battles which erupt when artists address such controversial issues as racial polarization, AIDS, gay-bashing and sexual inequality in their work.