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Expandable Brands
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Download or read book Expandable Brands written by Clare Balmer and published by Michael Hanrahan Publishing. This book was released on 2014 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: To achieve long-term success companies must develop relationships that go beyond just a simple transaction. With more buying options than ever, consumers are increasingly looking to build long-term relationships with businesses they trust, based not just on price and service but on how that company interacts with them and makes them feel. Just as important as developing an effective brand that looks great is maintaining it during expansion. When it comes to growth to more locations or selling a franchise system there are many areas that need to be addressed and systemised, and just before expansion begins is the optimal time to do this. Branding fanatic and professional designer Clare Balmer shows you how to create a powerful and effective brand and also how to ensure that growth is not hampered by brand dilution in the process.
Book Synopsis Endovascular Surgery and Devices by : Zaiping Jing
Download or read book Endovascular Surgery and Devices written by Zaiping Jing and published by Springer. This book was released on 2018-08-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a systematic description of fundamental knowledge, application methods, and management issues about the clinical application of endovascular surgery and device. It is organized as the three parts. Part 1 introduces the development background of endovascular device and its knowledge hierarchy, and gives an overview on classification, structure, shape, and characteristics of the above device. Part 2 is based on a large number of clinical practices. It firstly summarizes the basic operation skills and conventional methods of endovascular device, and then exemplifies the application scheme of special device for complex cases. Part 3 discusses the management theory and methods of endovascular device in clinical application, puts forward the agile supply chain management model and autonomous intelligent decision-making method of device supply and cooperation management for clinical surgery, and designs its managerial system and guides. This book provides comprehensive and professional knowledge, advanced theory, and referential methods for clinical application and management of endovascular surgery and device. It is a useful guide for the clinical practice in specialized study and professional training in endovascular surgery, and provides the methods of neuro-management and smart medical service for patients.
Book Synopsis Strategic Brand Licensing by : Maria Cristina Longo
Download or read book Strategic Brand Licensing written by Maria Cristina Longo and published by Taylor & Francis. This book was released on 2024-04-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Brand licensing can be of interest to many stakeholders, including large companies, entrepreneurs, retailers, agencies and even celebrities. This is also a relevant strategy for small and medium-sized enterprises that want to expand their business abroad, reconciling their limited size with their flexibility. Examples of long-standing partnerships are presented and analyzed, with detailed consideration of what has made them so successful. Through the presentation of case studies in the sectors particularly interested in brand licensing, including the art, character, entertainment, fashion, jewelry, sports and toys sectors, this book aims to highlight opportunities, limits and challenges from both the licensor and licensee’s perspectives. In particular, these case studies represent an effective basis for comparing different experiences and brand licensing strategies, allowing readers to understand both best practices and pitfalls to avoid when building an effective and enduring licensing program. Chapter objectives, summaries, key learning points and discussion questions reinforce understanding and aid reflection. Practical yet theoretically grounded, this book is particularly suitable for postgraduate, MBA and executive education students interested in strategic brand management, licensing strategy and brand expansion. This book can also serve as a valuable guide for professionals interested in expanding their brand portfolio. This book provides effective tools to evaluate the strategic side of brand licensing and the selection of the appropriate company to be a licensee. Online resources include PowerPoint slides, a test bank of exam questions, a case list and discussion questions.
Download or read book PC Mag written by and published by . This book was released on 1993-11-23 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Book Synopsis Brand Licensing Versus Traditional Growth Strategies by : Pete Canalichio
Download or read book Brand Licensing Versus Traditional Growth Strategies written by Pete Canalichio and published by Brand Alive. This book was released on 2019-01-01 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the pros and cons of brand licensing, make smarter decisions about growth, get a framework to help you decide if licensing is right for you and an actionable plan from a brand licensing thought leader.
Book Synopsis Expand, Grow, Thrive by : Pete Canalichio
Download or read book Expand, Grow, Thrive written by Pete Canalichio and published by Emerald Group Publishing. This book was released on 2018-02-12 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.
Download or read book Marketing written by Luke Ike and published by Xlibris Corporation. This book was released on 2018-06-13 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in todays very competitive marketing environment.
Download or read book Brand Power written by Paul Stobart and published by Springer. This book was released on 2016-07-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.
Book Synopsis Expand Your Brand by : Merrill Pereyra
Download or read book Expand Your Brand written by Merrill Pereyra and published by Messenger Publishing. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: EXPAND YOUR BRAND is an Australian first, written by Merrill Pereyra who spent 23 years with McDonald's - one of the most successful and iconic brands on the planet. Do you have a business that is working and you are thinking about branching out? Perhaps you are thinking about opening a second operation or expanding interstate or overseas? Perhaps you are smart enough to know that following in successful people's footsteps will save you enormous amounts of time and money? EXPAND YOUR BRAND offers invaluable knowledge and strategies to grow any business confidently and successfully. This book will assist managers and executives to groom their business, its personnel and its systems for effortless expansion. If you are contemplating setting up a franchise business then this is an absolute must-read. In 23 bite-size chunks you will learn how to super-size your business and your bank balance. In this turbulent financial era it pays well to pay attention to those who have forged a longstanding and outstanding success story. Merrill Pereyra shares his 23 professional years working with McDonald's in new and emerging markets around the world; sometimes gruelling, mostly glorious and always gratifying. Love McDonald's or loath them... there has arguably been no brand more successful in modern times.
Book Synopsis Brands for Expanding Your Business by : Henry Duo.
Download or read book Brands for Expanding Your Business written by Henry Duo. and published by . This book was released on 2012-01-31 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands For Expanding Your Business_Designs for making brandsA small investment of purchasing this book will lead your business to grow vigorously in the way that your company will produce another income channel of profits basing on a second brand, even more brands of commodities to be created and your figures in sales will augment to a wonderful period as it should be.Your business will well be developed and market share of your company is in certainty of expanding from certain groups of clients into more groups of clients onto the maximum extent.A reader may use one of created designs in the reference book to be modified and added a name to it to build a brand of your own.Developing more brands to increase your sales_A project of developing your business in commodities will be classified by brands:1. "a" brand: for the best quality.2. "b" brand: for the standard quality.3. "c" brand: for cheap quality and cheap pricing.4. "d" brand: for domestic tradition.5. "e" brand: for international market.6. "f " brand: for specific commodity in a marketplace of America, Europe, Asia or others.7. "g" brand: for specific commodity in a country or group of countries.8. "h" brand: for any workable one(s).
Book Synopsis Plunkett's Telecommunications Industry Almanac 2008: Telecommunications Industry Market Research, Statistics, Trends & Leading Companies by : Jack W. Plunkett
Download or read book Plunkett's Telecommunications Industry Almanac 2008: Telecommunications Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-08 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the telecommunications industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It includes a chapter of trends, statistical tables, and an industry-specific glossary. It also provides profiles of the 500 successful companies in telecommunications.
Download or read book PC Mag written by and published by . This book was released on 1999-05-04 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Download or read book PC Mag written by and published by . This book was released on 1994-02-22 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Download or read book PC Mag written by and published by . This book was released on 1991-07 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Download or read book PC Mag written by and published by . This book was released on 1992-11-24 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Download or read book Cemeterians written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franklin, Jack, Marla, Thadius, and Caitlin... this unlikely group of assorted misfits are the Cemetarians, a group that will take on any job - no, really, we mean any bloody job (money's a bit tight right now)! Trudge through disgusting sewers to battle manatee-massacring mermaids and soggy cultists, creep through creepy, fog-littered cemeteries straight out of an ancient Hammer Film soundstage, confront undead lecherous lodgers and other assorted beasties, creepies, and ghoulies. It all comes down to whether an adolescent giant Automaton, a truly mad, Mad Scientist, a surly Necromancer, a Banshee's granddaughter, and a reluctant furry monster straight from under your little sister's bed can manage not to kill each other - or, at least, quit fighting over the tele-privilege-schedule long enough to get the job done! Not likely.
Book Synopsis Expandable Explorations: Big Builds by : Philip Steele
Download or read book Expandable Explorations: Big Builds written by Philip Steele and published by Silver Dolphin Books. This book was released on 2020-03-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expand the scenes in this colorful book to explore some of history's most magnificent buildings! Get ready for an in-depth exploration of incredible big buildings throughout history in Expandable Explorations: Big Builds! This oversize book features five impressive buildings: the Roman Amphitheater, a Medieval castle, a palace, a suspension bridge, and a skyscraper. Slide-outs allow readers to get a close look at each structure, and this detailed, illustrated book is chock full of fascinating facts, search-and-finds, and the inner workings of big buildings.
