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The Service Process Of Mcdonalds Drive Thru
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Book Synopsis The Service Process of McDonald’s Drive-Thru by : LU HAN
Download or read book The Service Process of McDonald’s Drive-Thru written by LU HAN and published by GRIN Verlag. This book was released on 2015-05-11 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2008 in the subject Business economics - General, grade: none, , language: English, abstract: This report aims to describe a specific service process and make a blueprinting to show the relationship between internal and externally-facing processes. The specific service in my report is McDonald’s drive-thru service process. In order to complete the service blueprinting, there must be including that the detailed blueprint thereof, particular attention also to the relationship between internal and external processes and the inputs required to support the processes. The main search methods were combining with primary search and secondary search method. Through my personally taste, I can clearly know what is the general service process then draw a construct a pictures of how the externally-facing processes in McDonald’s drive-thru service. The back-stage information is most from my interview with the manager and employee of McDonald’s drive-thru restaurant. After look through the literature of McDonald’s: behind the arches (John F, 1995), make me know the interrelated information as well as about the McDonald’s supplier, partners and hamburgers. Then connect all the useful information, a service of McDonald’s drive-thru process was competed. Final part is an analysis of the ways in which services might be improved and how to innovation the service effective are alls including in recommendation.
Book Synopsis The Service Concept of McDonald's by : Joe Wessh
Download or read book The Service Concept of McDonald's written by Joe Wessh and published by GRIN Verlag. This book was released on 2019-08-20 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2019 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 4.5, Kenyatta University, language: English, abstract: The purpose of this report is to examine the service concept of McDonald's, the world's leading chain of hamburger fast food restaurant and the prominent global food service retailer. The report also discusses how the operations of the organisation contribute to the functioning of the service concept. After presenting the assessment of how service concept is implemented through operations, the recommendations are discussed at the end of the report. Besides, appendices have been included to illustrate a series of tables and figures that support the report. The service concept is the insight and expectations of the service itself in the thoughts of the employers, investors, stakeholders, employer and customers. The concept involves an open transformation process of transforming inputs to anticipated outputs through the suitable application resources. More precisely, services are cost-effective activities that lead to the place, time, psychological or form utility. A meal in a fast food restaurant not only saves time but also it offers a psychological help. Developing the service concept can be considered as the ultimate step for a corporation in generating an all-inclusive service model.
Book Synopsis Operations and Process Management by : Nigel Slack
Download or read book Operations and Process Management written by Nigel Slack and published by Pearson UK. This book was released on 2018-02-13 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by best-selling authors in their field, the fifth edition of Operations and Process Management inspires a critical and applied mastery of the core principles and process which are fundamental to successfully managing business operations. Approaching the subject from a managerial perspective, this innovative text provides clear and concise coverage of the nature, principles, and practice of operations and process management.
Book Synopsis Service Failures and Recovery in Tourism and Hospitality by : Erdogan Koc
Download or read book Service Failures and Recovery in Tourism and Hospitality written by Erdogan Koc and published by CABI. This book was released on 2017-10-20 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these services. Service Failures and Recovery in Tourism and Hospitality, with its extensive coverage of the literature, presents an invaluable source of information for academics, students, researchers and practitioners. In addition to its extensive coverage of the literature in terms of recent research published in top tier journals, chapters in the book contain student aids, real-life examples, case studies, links to websites and activities alongside discussion questions and presentation slides for in-class use by teaching staff. This book is enhanced with supplementary resources. The customizable lecture slides can be found at: www.cabi.org/openresources/90677
Book Synopsis Customer Relations Management by : Melanie allen
Download or read book Customer Relations Management written by Melanie allen and published by Select Knowledge Limited. This book was released on with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is about managing customer relations from an organisational perspective. In it you will find familiar and not so familiar concepts. You will be asked to think from both the customer’s and an organisational point of view and to analyse the elements that shape the customer’s experience and determine organisational strategy.
Download or read book Vision written by Gordon D'Angelo and published by Morgan James Publishing. This book was released on 2012-06-26 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller that shows how to become the author of your own destiny—in both business and life. This inspirational guide takes you beyond the norm, and illuminates you to the highest level. You are inches from greatness, and this book gives you the tools to jump that hurdle. You can harness boundless energy, and create the most amazing results in your life and business. Gordon D’Angelo reveals Strategic Visionary Planning, his unique sought-after program that uplifts you from your typical thinking and gives you freedom to access unlimited resources. Follow this pathway—and discover visionary steps that are exhilarating, efficient, and effective.
Book Synopsis Operations Management with Companion Website with GradeTracker Student Access Card by : Nigel Slack
Download or read book Operations Management with Companion Website with GradeTracker Student Access Card written by Nigel Slack and published by Financial Times/Prentice Hall. This book was released on 2006-12 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sheds light on the authors' comprehensive, practical and strategic view of operations management with over 100 contemporary and international examples of operations in practice, as well as providing critical commentaries on areas of academic contention and professional debate.
Book Synopsis The McDonaldization of Society by : George Ritzer
Download or read book The McDonaldization of Society written by George Ritzer and published by SAGE Publications. This book was released on 2018-01-12 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author is a proud sponsor of the 2020 SAGE Keith Roberts Teaching Innovations Award—enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop. The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition! George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption. New to this Edition Examines how retailers like Amazon represent a new era of "datafication," the transformation of vast amounts of information into quantifiable data. Discusses how the digital world has almost unlimited potential to turn consumers into "prosumers" doing volunteer work formerly done by paid employees. This edition is more streamlined than previous editions to sharpen its argument and message, and make it more useable as a secondary reading in a wide range of courses
Book Synopsis Introduction to Information Systems by : R. Kelly Rainer
Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2021-08-17 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Information Systems, 9th Edition teaches undergraduate business majors how to use information technology to master their current or future jobs. Students develop a working understanding of information systems and information technology and learn how to apply concepts to successfully facilitate business processes. This course demonstrates that IT is the backbone of any business, whether a student is majoring in accounting, finance, marketing, human resources, production/operations management, or MIS.
Book Synopsis Teaching Cases in Tourism, Hospitality and Events by : Saurabh Kumar Dixit
Download or read book Teaching Cases in Tourism, Hospitality and Events written by Saurabh Kumar Dixit and published by CABI. This book was released on 2023-02-28 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work. Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions. A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.
Book Synopsis Mobile Computing: Concepts, Methodologies, Tools, and Applications by : Taniar, David
Download or read book Mobile Computing: Concepts, Methodologies, Tools, and Applications written by Taniar, David and published by IGI Global. This book was released on 2008-11-30 with total page 3721 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This multiple-volume publication advances the emergent field of mobile computing offering research on approaches, observations and models pertaining to mobile devices and wireless communications from over 400 leading researchers"--Provided by publisher.
Download or read book Seeds of Success written by John Brubaker and published by Morgan James Publishing. This book was released on 2015-09-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of The Coach Approach: A story of lacrosse and leadership with a “powerful message [that] extends far beyond the athletic field” (Jon Gordon, Wall Street Journal–bestselling author of The Energy Bus). It is often said that there is no faster path to change than great pain, and Jack Burton has had his share. After a tough struggle with frustration and failure, a chance meeting with an unlikely mentor propels Jack toward three extraordinary people who plant the seeds of discovery he must now nurture and grow to find the remedy to his misfortune. As with all great endeavors, the path is unpredictable—and Jack soon finds himself body and soul deep into the mystery of personal philosophy and how it is inextricably woven into the fabric of success for all . . .
Book Synopsis Beloved Brands by : Graham Robertson
Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Book Synopsis Strategies in Failure Management by : Sebastian Kunert
Download or read book Strategies in Failure Management written by Sebastian Kunert and published by Springer. This book was released on 2018-06-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive overview of failure in business, management and consulting. It features contributions by experts from diverse fields, who share unique insights from their real-life experiences. Readers will find perspectives from leadership, project management, change management, innovation management, human resource management, counseling, restructuring, entrepreneurship and sports. Each chapter combines the latest empirical findings with relevant case studies, making for a unique book that offers a fascinating exploration of the largely unexplored area of setbacks, pitfalls, flops and disappointments in the business world.
Book Synopsis Toolkit for Organizational Change by : T. F. Cawsey
Download or read book Toolkit for Organizational Change written by T. F. Cawsey and published by SAGE. This book was released on 2007 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to assist students understand, plan, evaluate and implement effective change. It bridges current organizational change theory with practical applications through exercises.
Book Synopsis Service! Some People Just Don't Get It by : Trapper Woods
Download or read book Service! Some People Just Don't Get It written by Trapper Woods and published by Morgan James Publishing. This book was released on 2006 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, here is a customer service book with no fluff. The authors have extensive experience in owing and managing retail operations and franchises. They know the challenges and frustratioins of providing service on the front lines because they've been there and done it themselves. This book guides you through a simple six step formula called The Circle of Service. This is a system developed and applied in their family business for over fifty years. The principles covered can be applied by individuals as well as business organizations of any size. You'll enjoy the tips and techniques that have been developed from "street smarts" rather than a rehash of material from other text books. Furthermore, you will discover not only is this book a quick read but fun and entertaining as well.
Book Synopsis The McDonaldization of Society by : George Ritzer
Download or read book The McDonaldization of Society written by George Ritzer and published by SAGE Publications. This book was released on 2020-12-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recipient of a 2021 McGuffey Longevity Award from the Textbook & Academic Authors Association (TAA) The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Tenth Edition. George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world. Ritzer opens our eyes to many current issues and shows how McDonaldization’s principles—efficiency, calculability, predictability, and control—have been applied to other sectors of American society and throughout the world. This new edition continues to shift its focus to how we experience McDonaldization online, the new locus of production and consumption in the digital age.
