The Service Concept Of Mcdonalds

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The Service Concept of McDonald's

Author : Joe Wessh
Publisher : GRIN Verlag
ISBN 13 : 3346000125
Total Pages : 17 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis The Service Concept of McDonald's by : Joe Wessh

Download or read book The Service Concept of McDonald's written by Joe Wessh and published by GRIN Verlag. This book was released on 2019-08-20 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2019 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 4.5, Kenyatta University, language: English, abstract: The purpose of this report is to examine the service concept of McDonald's, the world's leading chain of hamburger fast food restaurant and the prominent global food service retailer. The report also discusses how the operations of the organisation contribute to the functioning of the service concept. After presenting the assessment of how service concept is implemented through operations, the recommendations are discussed at the end of the report. Besides, appendices have been included to illustrate a series of tables and figures that support the report. The service concept is the insight and expectations of the service itself in the thoughts of the employers, investors, stakeholders, employer and customers. The concept involves an open transformation process of transforming inputs to anticipated outputs through the suitable application resources. More precisely, services are cost-effective activities that lead to the place, time, psychological or form utility. A meal in a fast food restaurant not only saves time but also it offers a psychological help. Developing the service concept can be considered as the ultimate step for a corporation in generating an all-inclusive service model.

The Service Process of McDonald’s Drive-Thru

Author : LU HAN
Publisher : GRIN Verlag
ISBN 13 : 365695884X
Total Pages : 25 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis The Service Process of McDonald’s Drive-Thru by : LU HAN

Download or read book The Service Process of McDonald’s Drive-Thru written by LU HAN and published by GRIN Verlag. This book was released on 2015-05-11 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2008 in the subject Business economics - General, grade: none, , language: English, abstract: This report aims to describe a specific service process and make a blueprinting to show the relationship between internal and externally-facing processes. The specific service in my report is McDonald’s drive-thru service process. In order to complete the service blueprinting, there must be including that the detailed blueprint thereof, particular attention also to the relationship between internal and external processes and the inputs required to support the processes. The main search methods were combining with primary search and secondary search method. Through my personally taste, I can clearly know what is the general service process then draw a construct a pictures of how the externally-facing processes in McDonald’s drive-thru service. The back-stage information is most from my interview with the manager and employee of McDonald’s drive-thru restaurant. After look through the literature of McDonald’s: behind the arches (John F, 1995), make me know the interrelated information as well as about the McDonald’s supplier, partners and hamburgers. Then connect all the useful information, a service of McDonald’s drive-thru process was competed. Final part is an analysis of the ways in which services might be improved and how to innovation the service effective are alls including in recommendation.

Dignity

Author : Chris Arnade
Publisher : Penguin
ISBN 13 : 0525534733
Total Pages : 306 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Dignity by : Chris Arnade

Download or read book Dignity written by Chris Arnade and published by Penguin. This book was released on 2019-06-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER "A profound book.... It will break your heart but also leave you with hope." —J.D. Vance, author of Hillbilly Elegy "[A] deeply empathetic book." —The Economist With stark photo essays and unforgettable true stories, Chris Arnade cuts through "expert" pontification on inequality, addiction, and poverty to allow those who have been left behind to define themselves on their own terms. After abandoning his Wall Street career, Chris Arnade decided to document poverty and addiction in the Bronx. He began interviewing, photographing, and becoming close friends with homeless addicts, and spent hours in drug dens and McDonald's. Then he started driving across America to see how the rest of the country compared. He found the same types of stories everywhere, across lines of race, ethnicity, religion, and geography. The people he got to know, from Alabama and California to Maine and Nevada, gave Arnade a new respect for the dignity and resilience of what he calls America's Back Row--those who lack the credentials and advantages of the so-called meritocratic upper class. The strivers in the Front Row, with their advanced degrees and upward mobility, see the Back Row's values as worthless. They scorn anyone who stays in a dying town or city as foolish, and mock anyone who clings to religion or tradition as naïve. As Takeesha, a woman in the Bronx, told Arnade, she wants to be seen she sees herself: "a prostitute, a mother of six, and a child of God." This book is his attempt to help the rest of us truly see, hear, and respect millions of people who've been left behind.

Brand Revitalization

Author : Larry Light
Publisher : Pearson Education
ISBN 13 : 0131375164
Total Pages : 25 pages
Book Rating : 4.1/5 (313 download)

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Book Synopsis Brand Revitalization by : Larry Light

Download or read book Brand Revitalization written by Larry Light and published by Pearson Education. This book was released on 2009-10-12 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats. Build a systematic Plan to Win for revitalizing your brand: stop playing “not to lose,” and get your entire organization aligned for the win! How many times have you heard: “We all need to be on the same page”? That’s the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that “one page” of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.

Franchise: The Golden Arches in Black America

Author : Marcia Chatelain
Publisher : Liveright Publishing
ISBN 13 : 1631493957
Total Pages : 336 pages
Book Rating : 4.6/5 (314 download)

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Book Synopsis Franchise: The Golden Arches in Black America by : Marcia Chatelain

Download or read book Franchise: The Golden Arches in Black America written by Marcia Chatelain and published by Liveright Publishing. This book was released on 2020-01-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

Grinding It Out

Author : Ray Kroc
Publisher : Macmillan
ISBN 13 : 1250127505
Total Pages : 221 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Grinding It Out by : Ray Kroc

Download or read book Grinding It Out written by Ray Kroc and published by Macmillan. This book was released on 2016-08-02 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The personal story behind founder Ray Kroc's amazing success!"--Cover.

Fast Food, Fast Talk

Author : Robin Leidner
Publisher : Univ of California Press
ISBN 13 : 0520085000
Total Pages : 288 pages
Book Rating : 4.5/5 (2 download)

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Book Synopsis Fast Food, Fast Talk by : Robin Leidner

Download or read book Fast Food, Fast Talk written by Robin Leidner and published by Univ of California Press. This book was released on 1993-08-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attending Hamburger University, Robin Leidner observes how McDonald's trains the managers of its fast-food restaurants to standardize every aspect of service and product. Learning how to sell life insurance at a large midwestern firm, she is coached on exactly what to say, how to stand, when to make eye contact, and how to build up Positive Mental Attitude by chanting "I feel happy! I feel terrific!" Leidner's fascinating report from the frontlines of two major American corporations uncovers the methods and consequences of regulating workers' language, looks, attitudes, ideas, and demeanor. Her study reveals the complex and often unexpected results that come with the routinization of service work. Some McDonald's workers resent the constraints of prescribed uniforms and rigid scripts, while others appreciate how routines simplify their jobs and give them psychological protection against unpleasant customers. Combined Insurance goes further than McDonald's in attempting to standardize the workers' very selves, instilling in them adroit maneuvers to overcome customer resistance. The routinization of service work has both poignant and preposterous consequences. It tends to undermine shared understandings about individuality and social obligations, sharpening the tension between the belief in personal autonomy and the domination of a powerful corporate culture. Richly anecdotal and accessibly written, Leidner's book charts new territory in the sociology of work. With service sector work becoming increasingly important in American business, her timely study is particularly welcome.

Managing Customer Value

Author : Bill Dodds
Publisher : University Press of America
ISBN 13 : 9780761826316
Total Pages : 356 pages
Book Rating : 4.8/5 (263 download)

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Book Synopsis Managing Customer Value by : Bill Dodds

Download or read book Managing Customer Value written by Bill Dodds and published by University Press of America. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.

McDonalds

Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (111 download)

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Book Synopsis McDonalds by :

Download or read book McDonalds written by and published by . This book was released on 2013 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The McDonaldization of Society

Author : George Ritzer
Publisher : SAGE Publications
ISBN 13 : 1506348564
Total Pages : 271 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The McDonaldization of Society by : George Ritzer

Download or read book The McDonaldization of Society written by George Ritzer and published by SAGE Publications. This book was released on 2018-01-12 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author is a proud sponsor of the 2020 SAGE Keith Roberts Teaching Innovations Award—enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop. The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition! George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption. New to this Edition Examines how retailers like Amazon represent a new era of "datafication," the transformation of vast amounts of information into quantifiable data. Discusses how the digital world has almost unlimited potential to turn consumers into "prosumers" doing volunteer work formerly done by paid employees. This edition is more streamlined than previous editions to sharpen its argument and message, and make it more useable as a secondary reading in a wide range of courses

Lead with Your Customer

Author : Mark David Jones
Publisher : ASTD
ISBN 13 : 9781562867157
Total Pages : 0 pages
Book Rating : 4.8/5 (671 download)

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Book Synopsis Lead with Your Customer by : Mark David Jones

Download or read book Lead with Your Customer written by Mark David Jones and published by ASTD. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business.

Small Talk, Big Results

Author : Diane Windingland
Publisher : Small Talk Big Results
ISBN 13 : 0983007802
Total Pages : 78 pages
Book Rating : 4.9/5 (83 download)

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Book Synopsis Small Talk, Big Results by : Diane Windingland

Download or read book Small Talk, Big Results written by Diane Windingland and published by Small Talk Big Results. This book was released on 2010-10-30 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little tips and techniques for big success in business.

Vested

Author : Kate Vitasek
Publisher : Springer
ISBN 13 : 1137511907
Total Pages : 222 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Vested by : Kate Vitasek

Download or read book Vested written by Kate Vitasek and published by Springer. This book was released on 2017-07-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working with partners is the future of business. In this timely and original work, Vitasek and Mandrodt show companies, through a series of high-profile global examples, how to create a vested agreement that brings success and create a better future for everyone involved.

Marketing Plans

Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 0470670126
Total Pages : 712 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Marketing Plans by : Malcolm McDonald

Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

The Sign of the Burger

Author : Joe L. Kincheloe
Publisher : Temple University Press
ISBN 13 : 9781566399326
Total Pages : 246 pages
Book Rating : 4.3/5 (993 download)

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Book Synopsis The Sign of the Burger by : Joe L. Kincheloe

Download or read book The Sign of the Burger written by Joe L. Kincheloe and published by Temple University Press. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sign of the Burger examines how McDonald's captures our imagination, both as a shorthand for explaining the power of American culture, and as a symbol of the strength of consumerism.

Operations Management

Author : Michael Lewis
Publisher : Psychology Press
ISBN 13 : 9780415249249
Total Pages : 540 pages
Book Rating : 4.2/5 (492 download)

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Book Synopsis Operations Management by : Michael Lewis

Download or read book Operations Management written by Michael Lewis and published by Psychology Press. This book was released on 2003 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: The material is concerned with fundamental activities of organizations - how they provide goods and services. The increase in international competition has seen a resurgence of interest in the development of this field.

Managing Tourism and Hospitality Services

Author : B. Prideaux
Publisher : CABI
ISBN 13 : 1845930150
Total Pages : 357 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Managing Tourism and Hospitality Services by : B. Prideaux

Download or read book Managing Tourism and Hospitality Services written by B. Prideaux and published by CABI. This book was released on 2006-09-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.