Factors That Influence Consumer Behaviour Towards Buying Sustainable Products

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Factors that influence Consumer Behaviour towards buying Sustainable Products

Author : Yusuf Balarabe Abdullahi
Publisher : GRIN Verlag
ISBN 13 : 3668769397
Total Pages : 95 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis Factors that influence Consumer Behaviour towards buying Sustainable Products by : Yusuf Balarabe Abdullahi

Download or read book Factors that influence Consumer Behaviour towards buying Sustainable Products written by Yusuf Balarabe Abdullahi and published by GRIN Verlag. This book was released on 2018-08-09 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3.8, Limkokwing University of Creative Technology, course: MA in Project Management, language: English, abstract: The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change. In particular, this trend has major and complex implications on the technological strategy of a company and on its product innovations. Even though it is increased eco-awareness of Malaysian customers during the past few decades, there are some barriers to the diffusions of more ecologically oriented consumption and production styles. Therefore, companies are increasingly recognizing the importance of green marketing concepts. The purpose of study was to investigate the consumer attitudes and perceptions towards eco- friendly products in FMCG sector and their willingness to pay on green products. This study was based on both primary and secondary data. The primary data were collected from the sample survey that was conducted in the three districts in western province such as Cyberjaya, Kuala Lumpur, and Petaling Jaya. 160 respondents were selected for the survey and respondents were asked to answer the prepared questionnaire. The questionnaire was designed to obtain the consumers attitudes and perception regarding eco-friendly FMCG products under four value added areas such as product designing, packaging, place and promotion that lead towards the motivation of consumption. The secondary data were collected from relevant journals, books and other published data. The study revealed that the green products have substantial awareness among Malaysian customers and they are willing to pay something more on green products. The majority of customers considered that package is most important element of such products. The researchers have recommended some marketing strategies to meet changing mind set of customers towards the green products.

Green Consumerism

Author : Juliana Mansvelt
Publisher : SAGE
ISBN 13 : 1412996856
Total Pages : 561 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Green Consumerism by : Juliana Mansvelt

Download or read book Green Consumerism written by Juliana Mansvelt and published by SAGE. This book was released on 2011-06-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.

Sustainable Consumer Behavior

Author : Gerrit Antonides
Publisher : MDPI
ISBN 13 : 3038425834
Total Pages : 221 pages
Book Rating : 4.0/5 (384 download)

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Book Synopsis Sustainable Consumer Behavior by : Gerrit Antonides

Download or read book Sustainable Consumer Behavior written by Gerrit Antonides and published by MDPI. This book was released on 2018-07-06 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a printed edition of the Special Issue "Sustainable Consumer Behavior" that was published in Sustainability

Handbook of Environmental Psychology

Author : Daniel Stokols
Publisher :
ISBN 13 :
Total Pages : 936 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Handbook of Environmental Psychology by : Daniel Stokols

Download or read book Handbook of Environmental Psychology written by Daniel Stokols and published by . This book was released on 1991 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Green Marketing as a Positive Driver Toward Business Sustainability

Author : Naidoo, Vannie
Publisher : IGI Global
ISBN 13 : 1522595600
Total Pages : 356 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Marketing as a Positive Driver Toward Business Sustainability by : Naidoo, Vannie

Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Naidoo, Vannie and published by IGI Global. This book was released on 2019-07-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Sustainability in the Sports Industry: Internal and External Factors Influencing Buying Behaviour

Author : Bálint Brieber
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (125 download)

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Book Synopsis Sustainability in the Sports Industry: Internal and External Factors Influencing Buying Behaviour by : Bálint Brieber

Download or read book Sustainability in the Sports Industry: Internal and External Factors Influencing Buying Behaviour written by Bálint Brieber and published by . This book was released on 2021 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this master's thesis is to investigate consumer behaviour in relation to sustainability in the product category of sports apparel and footwear items. Therefore, the central objective of the research was to analyse the interrelationship between various internal and external factors that might have an influence on individuals' sustainable purchase behaviour. Likewise, this paper has attempted to examine and quantify the strength of the impact that the selected moderating elements can have on the dependent variable. According to the results of the correlation tests and the regression model, it can be said that internal factors, like environmental consciousness and perceived marketplace influence, act as a catalyst towards sustainable purchase behaviour. Moreover, this transition in buying behaviour could be triggered further during the decision-making process by the power of external moderating factors, such as the price of the product, product availability and the interaction with the service staff. Thus, the research has highlighted that the combined effect of the analysed factors has a significant influence on consumers' sustainable purchase behaviour and buying preferences.*****The aim of this master's thesis is to investigate consumer behaviour in relation to sustainability in the product category of sports apparel and footwear items. Therefore, the central objective of the research was to analyse the interrelationship between various internal and external factors that might have an influence on individuals' sustainable purchase behaviour. Likewise, this paper has attempted to examine and quantify the strength of the impact that the selected moderating elements can have on the dependent variable. According to the results of the correlation tests and the regression model, it can be said that internal factors, like environmental consciousness and perceived marketplace influence, act as a catalyst towards sustainable purchase behaviour. Moreover, this tran

Limbic in the Environment of Sustainability and Green Consumerism. The Relationship between Consumers' Attitude, Purchase Intention and Actual Buying Behaviour

Download Limbic in the Environment of Sustainability and Green Consumerism. The Relationship between Consumers' Attitude, Purchase Intention and Actual Buying Behaviour PDF Online Free

Author : Teresa Schauer
Publisher : GRIN Verlag
ISBN 13 : 3346546993
Total Pages : 81 pages
Book Rating : 4.3/5 (465 download)

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Book Synopsis Limbic in the Environment of Sustainability and Green Consumerism. The Relationship between Consumers' Attitude, Purchase Intention and Actual Buying Behaviour by : Teresa Schauer

Download or read book Limbic in the Environment of Sustainability and Green Consumerism. The Relationship between Consumers' Attitude, Purchase Intention and Actual Buying Behaviour written by Teresa Schauer and published by GRIN Verlag. This book was released on 2021-11-26 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,3, Ingolstadt University of Applied Sciences (Business School), language: English, abstract: The responsible use of resources and the environment as well as further aspects of sustainability play an important role in the modern world of trade. This thesis aims to present the most important aspects and factors regarding these aspects and to research the underlying consumer behaviour. In the first part, the findings from the literature that relate to the topics of sustainable development, Corporate Social Responsibility and green consumption are described. Furthermore, consumer behaviour and the associated connections between attitude, purchase intention and buying behaviour are examined and introduced to the neuromarketing concept of Limbic®. In the second part, current insights are gained through the method of quantitative research, which should generate a better understanding of the modern customer. Finally, the theoretical findings are related to the new survey results and further analysed focusing the various Limbic® Types. Finally, a development of the CSR-fields in Retail is given as well as recommendations for action and possibilities for retailers are derived and optimisation potentials are presented.

Green Consumerism: Perspectives, Sustainability, and Behavior

Author : Ruchika Singh Malyan
Publisher : CRC Press
ISBN 13 : 1351138022
Total Pages : 380 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Green Consumerism: Perspectives, Sustainability, and Behavior by : Ruchika Singh Malyan

Download or read book Green Consumerism: Perspectives, Sustainability, and Behavior written by Ruchika Singh Malyan and published by CRC Press. This book was released on 2018-10-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

The Multivariate Social Scientist

Author : Graeme D Hutcheson
Publisher : SAGE
ISBN 13 : 0857021907
Total Pages : 289 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The Multivariate Social Scientist by : Graeme D Hutcheson

Download or read book The Multivariate Social Scientist written by Graeme D Hutcheson and published by SAGE. This book was released on 1999-05-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting from simple hypothesis testing and then moving towards model-building, this valuable book takes readers through the basics of multivariate analysis including: which tests to use on which data; how to run analyses in SPSS for Windows and GLIM4; how to interpret results; and how to report and present the reports appropriately. Using a unified conceptual framework (based around the Generalized Linear Model) the authors explain the commonalities and relationships between methods that include both the analysis of categorical and continuous data.

Green Consumerism: Perspectives, Sustainability, and Behavior

Author : Ruchika Singh Malyan
Publisher : CRC Press
ISBN 13 : 1351138030
Total Pages : 380 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Green Consumerism: Perspectives, Sustainability, and Behavior by : Ruchika Singh Malyan

Achieving Business Competitiveness in a Digital Environment

Author : Tereza Semerádová
Publisher : Springer Nature
ISBN 13 : 3030931315
Total Pages : 247 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Achieving Business Competitiveness in a Digital Environment by : Tereza Semerádová

Download or read book Achieving Business Competitiveness in a Digital Environment written by Tereza Semerádová and published by Springer Nature. This book was released on 2022-01-22 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

An Investigation of Sustainable Product Purchase Behavior

Author : Keith Ferguson
Publisher :
ISBN 13 :
Total Pages : 203 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis An Investigation of Sustainable Product Purchase Behavior by : Keith Ferguson

Download or read book An Investigation of Sustainable Product Purchase Behavior written by Keith Ferguson and published by . This book was released on 2014 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmentally friendly products have been available since the 1970s receiving both praise and skepticism on the part of consumers. More recently, product focus has shifted towards a product's social, economic, and environmental concerns (sustainable products). While consumers admit they would buy sustainable products, this behavior is currently not occurring at the point of purchase. This research contributes to the existing literature by further exploring why a consumer's likelihood to purchase sustainable products is not translated into actual sales. Based on an extensive review of the extant literature a theoretical model was developed and tested using an online survey distributed to employees from a Mid-Western community college. The results will be analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The study contributes to the literature by answering calls from Henry (2009) to use social cognitive theory (Bandura, 1986) and Grant, Franklin, and Langford (2002) to use the Self-Reflection and Insight Scale in a research realm outside of psychology. Moreover, this research tests eco-labels as a antecedent of willingness-to-pay as called for by Laroche, Bergeron, and Barbaro-Forleo (2001). Other contributions of this study include extending the research examining sustainable consumption and using self-efficacy as a mediator. In summary, this research tests a theoretical model to gain insights into the factors influencing likelihood to purchase sustainable products. Overall, sustainability perceptions are strong predictors of likelihood to purchase sustainable products, explaining 63% of the variance.

Handbook of Research on Sustainable Consumption and Production for Greener Economies

Author : Goel, Richa
Publisher : IGI Global
ISBN 13 : 1668489716
Total Pages : 513 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Sustainable Consumption and Production for Greener Economies by : Goel, Richa

Download or read book Handbook of Research on Sustainable Consumption and Production for Greener Economies written by Goel, Richa and published by IGI Global. This book was released on 2023-06-27 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 50 years, one of the biggest worldwide concerns has been ensuring sustainable consumption and production patterns. Growing interest in the circular economy model provides the chance to create system-wide goals for all societies with economic, financial, and governance decision-making as critical drivers and solutions. The Handbook of Research on Sustainable Consumption and Production for Greener Economies examines the critical factors that can encourage sustainable consumption production patterns and a green economy. The major barriers hindering consumers and producers from moving towards sustainable consumption, sustainable consumption behavior and production patterns, the green economy, and more are explored. Covering topics such as green economy, sustainable consumption, and resource management, this book is ideal for government officials, policymakers, researchers, academicians, and more.

Consumer Behaviour and Sustainable Fashion Consumption

Author : Subramanian Senthilkannan Muthu
Publisher : Springer
ISBN 13 : 9811312656
Total Pages : 101 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Consumer Behaviour and Sustainable Fashion Consumption by : Subramanian Senthilkannan Muthu

Download or read book Consumer Behaviour and Sustainable Fashion Consumption written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-21 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.

Sustainable Consumption and the Attitude-Behavior Gap. Drivers and Barriers

Author : Bea Alexandra Wintschnig
Publisher : GRIN Verlag
ISBN 13 : 3960959141
Total Pages : 80 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis Sustainable Consumption and the Attitude-Behavior Gap. Drivers and Barriers by : Bea Alexandra Wintschnig

Download or read book Sustainable Consumption and the Attitude-Behavior Gap. Drivers and Barriers written by Bea Alexandra Wintschnig and published by GRIN Verlag. This book was released on 2020-10-30 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adolescents around the globe are demonstrating for a sustainable future. Businesses, too, increasingly embrace the idea of sustainable economic activities. Sustainability has evolved from a niche topic into a mainstream one. Nevertheless, there still is a discrepancy between people’s attitudes toward sustainable practices and the extent to which they actually act on them. Which drivers and barriers of sustainable consumption exist? What are the reasons for the attitude-behavior gap? Bea Alexandra Wintschnig discusses the necessity of sustainable consumption patterns in practice as a key enabler of a general sustainable development. The variety of identified factors can broadly be subdivided into two categories: individual-related and environmental determinants. The former includes socio- demographics, personal characteristics and value orientation. The environmental determinants comprise product, service or behavior-related factors, such as cost of consumption or stereotypes of sustainable products. Bea Alexandra Wintschnig explains why people seem to talk more about environmental protection than they actually do for it. In this book: - Climate protection; - Sustainability; - Corporate Social Responsibility; - Self-efficacy; - society

Eco-Friendly and Fair

Author : Mark Heuer
Publisher : Routledge
ISBN 13 : 1351058339
Total Pages : 226 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Eco-Friendly and Fair by : Mark Heuer

Download or read book Eco-Friendly and Fair written by Mark Heuer and published by Routledge. This book was released on 2018-05-11 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices. This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion. While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion. Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.

What determines green purchase behavior?

Author : Zhongju Liao
Publisher : Frontiers Media SA
ISBN 13 : 2832549918
Total Pages : 165 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis What determines green purchase behavior? by : Zhongju Liao

Download or read book What determines green purchase behavior? written by Zhongju Liao and published by Frontiers Media SA. This book was released on 2024-05-31 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green purchase behavior refers to consumers purchasing green products that are environmentally friendly, using fewer resources, and causing lower environmental impact and risk. As a growing number of people start to recognize the importance of individual responsibility for environmental protection, firms are increasingly motivated to develop green products to fit the needs of this green advocation. Despite an emerging number of consumers claiming their preference towards green brands compared to traditional alternatives, researchers have found that there is a huge gap between consumers’ purchase intention and actual behavior, which has gained much attention. The psychological process of green purchase behavior may be a complicated process influenced by various factors, such as consumer values and norms, the pros and cons marketed for green products, and various other situational factors. Scholars are calling for research that explores the psychological decision-making process of green purchase behavior from both theoretical and practical perspectives. Due to the high pricing of green products, the trade-off between the price and function of green products may lower consumers’ satisfaction. Thus, there is always a gap between green purchase intention and actual purchase behavior. What determines consumers’ actual green purchase behavior? Under what conditions, will the consumers pay a premium price for green products? What prompts consumers to choose green brands over traditional alternatives? Will green consumption be a passing trend or a long-term consumption habit? What influences the frequency of consumers’ green purchasing? Scholars are welcome to share their opinions and findings about green purchase behavior to help explore this research topic. We are extremely interested in the determinants of green purchase behavior and the mechanism of facilitating green consumption considering different perspectives.