Achieving Business Competitiveness In A Digital Environment

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Achieving Business Competitiveness in a Digital Environment

Author : Tereza Semerádová
Publisher : Springer Nature
ISBN 13 : 3030931315
Total Pages : 247 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Achieving Business Competitiveness in a Digital Environment by : Tereza Semerádová

Download or read book Achieving Business Competitiveness in a Digital Environment written by Tereza Semerádová and published by Springer Nature. This book was released on 2022-01-22 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

Author : Carvalho, Luísa Cagica
Publisher : IGI Global
ISBN 13 : 1522563083
Total Pages : 609 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by : Carvalho, Luísa Cagica

Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention

Author : Yanamandra, Ramakrishna
Publisher : IGI Global
ISBN 13 : 1668487829
Total Pages : 668 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention by : Yanamandra, Ramakrishna

Download or read book Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention written by Yanamandra, Ramakrishna and published by IGI Global. This book was released on 2023-08-07 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention is a comprehensive book that addresses the issue of entrepreneurial intention and its development. The book highlights the significant role of entrepreneurship in the growth and development of economies and presents a global understanding of entrepreneurial intention. It discusses how the “seeds” of entrepreneurial intention are sown, and how a supportive entrepreneurial ecosystem can develop successful entrepreneurs. The book provides insights into the challenges and apprehensions faced by aspiring entrepreneurs. This book develops models and frameworks to identify strategies, best practices, case studies, and successful examples from multiple regions to develop entrepreneurial intention among students of higher education. It bridges the gap between policies related to the entrepreneurial ecosystem and its implementation to nurture entrepreneurial intention among aspiring entrepreneurs. This book is an essential resource for researchers, industry practitioners, academicians, higher education institutions, students, policy makers, corporate executives, banks, venture capitalists, angel investors, and entrepreneurs trying to re-enter. It is also highly useful for undergraduate, graduate, and research level students pursuing entrepreneurship education and aspiring to become entrepreneurs. Overall, the book provides an in-depth understanding of entrepreneurial intention and how it can be nurtured to create successful entrepreneurs, making it an important reference for anyone interested in entrepreneurship and economic growth.

Developing Strategic Business Models and Competitive Advantage in the Digital Sector

Author : Daidj, Nabyla
Publisher : IGI Global
ISBN 13 : 1466665149
Total Pages : 377 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Developing Strategic Business Models and Competitive Advantage in the Digital Sector by : Daidj, Nabyla

Download or read book Developing Strategic Business Models and Competitive Advantage in the Digital Sector written by Daidj, Nabyla and published by IGI Global. This book was released on 2014-09-30 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.

Unlocking Strategic Innovation

Author : Surja Datta
Publisher : Routledge
ISBN 13 : 9780429317514
Total Pages : 148 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Unlocking Strategic Innovation by : Surja Datta

Download or read book Unlocking Strategic Innovation written by Surja Datta and published by Routledge. This book was released on 2021 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalisation and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalised and digitised world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It should also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment"--

Digital Entrepreneurship

Author : Mariusz Soltanifar
Publisher : Springer Nature
ISBN 13 : 3030539148
Total Pages : 339 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Entrepreneurship by : Mariusz Soltanifar

Download or read book Digital Entrepreneurship written by Mariusz Soltanifar and published by Springer Nature. This book was released on 2020-11-13 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

Digital Future Economic Growth, Social Adaptation, and Technological Perspectives

Author : Tatiana Kolmykova
Publisher : Springer Nature
ISBN 13 : 3030397971
Total Pages : 934 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Digital Future Economic Growth, Social Adaptation, and Technological Perspectives by : Tatiana Kolmykova

Download or read book Digital Future Economic Growth, Social Adaptation, and Technological Perspectives written by Tatiana Kolmykova and published by Springer Nature. This book was released on 2020-04-06 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a systemic view on the digital future from the perspectives of various socio-humanitarian sciences: economics, social sciences, pedagogics and law. Presenting selected papers from the multi-disciplinary international conference “Climate changes and economy of the future: global transformation”, which was held at Pskov State University (Russia) on November 13–14, 2019, it offers a comprehensive overview of the current problems and the future potential of digital transformations of economic activities. This multidisciplinary book includes the latest research on the opportunities of the digital economy and the social and ecological consequences of its implementation, and as such offers a “road map” for development. It also features scientific and practical recommendations to allow effective management of the digitization process according to the current priorities.

Global Competitiveness: Business Transformation in the Digital Era

Author : Ade Gafar Abdullah
Publisher : Routledge
ISBN 13 : 042951123X
Total Pages : 325 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Global Competitiveness: Business Transformation in the Digital Era by : Ade Gafar Abdullah

Download or read book Global Competitiveness: Business Transformation in the Digital Era written by Ade Gafar Abdullah and published by Routledge. This book was released on 2019-07-09 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the "Economics and Business Competitiveness International Conference" (EBCICON) provides a selection of papers, either research results or literature reviews, on business transformation in the digital era. Nine major subject areas, comprising accounting and governance, customer relations, entrepreneurship, environmental issues, finance and investment, human capital, industrial revolution 4.0, international issues, and operations and supply chain management are presented in the proceedings. These papers will provide new insights into the knowledge and practice of business and economics in the digital era. Therefore, parties involved in business and economics such as academics, practitioners, business leaders, and others will be interested in the contents of the proceedings.

Innovation, Strategy, and Transformation Frameworks for the Modern Enterprise

Author : Correia, Anacleto
Publisher : IGI Global
ISBN 13 :
Total Pages : 451 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Innovation, Strategy, and Transformation Frameworks for the Modern Enterprise by : Correia, Anacleto

Download or read book Innovation, Strategy, and Transformation Frameworks for the Modern Enterprise written by Correia, Anacleto and published by IGI Global. This book was released on 2023-10-11 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations struggle to advance their businesses due to a lack of knowledge of innovative strategies and ways to transform their business to remain relevant. Innovation, Strategy, and Transformation Frameworks for the Modern Enterprise is a comprehensive guide that equips organizations with the necessary tools to thrive in today's complex and ever-changing business landscape. This book explores a wide range of frameworks and their applications, providing practical insights and theoretical discussions to facilitate successful innovation, strategic planning, and digital transformation. The book begins by introducing the concept of frameworks in contemporary businesses. It emphasizes their importance as organized and methodical techniques for solving difficulties, managing processes, and making informed decisions based on accurate information. These frameworks cover various domains, including enterprise architecture, IT service management, business process management, project management, IT governance, agile methodologies, and innovation. By incorporating these frameworks, organizations can establish a strong foundation and adapt effectively to the rapidly evolving business environment. Designed for a wide range of readers, including educators, policymakers, researchers, consultants, IT professionals, and students, this book serves as an invaluable resource for those seeking to harness the power of frameworks to drive innovation, implement effective strategies, and navigate the complexities of digital transformation in today's fast-paced business environment. It provides a comprehensive understanding of the various frameworks, their implementations, and their potential to shape the future of business, government, and academia.

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Author : Philip Kotler
Publisher : World Scientific
ISBN 13 : 9813201983
Total Pages : 303 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers by : Philip Kotler

Download or read book Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.

Digital Business Transformation

Author : Nigel Vaz
Publisher : John Wiley & Sons
ISBN 13 : 111975867X
Total Pages : 227 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Digital Business Transformation by : Nigel Vaz

Download or read book Digital Business Transformation written by Nigel Vaz and published by John Wiley & Sons. This book was released on 2021-01-13 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Blueprint to the Digital Economy

Author : Don Tapscott
Publisher : New York ; Montreal : McGraw-Hill
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Blueprint to the Digital Economy by : Don Tapscott

Download or read book Blueprint to the Digital Economy written by Don Tapscott and published by New York ; Montreal : McGraw-Hill. This book was released on 1998 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the message of the successful "The Digital Economy", this book presents examples from 30 world-class corporations, wherein they discuss their firm's goals for the future and detail the networking and multimedia technologies they use to accomplish their goals.

Competitive Digital Innovation

Author : Amit Basu
Publisher : Springer Nature
ISBN 13 : 3031234405
Total Pages : 236 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Competitive Digital Innovation by : Amit Basu

Download or read book Competitive Digital Innovation written by Amit Basu and published by Springer Nature. This book was released on 2023-05-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it’s less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today’s hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace. With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today’s hybrid markets.

Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 166844612X
Total Pages : 412 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change by : Ordóñez de Pablos, Patricia

Download or read book Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2022-06-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities, economies, and societies around the world must address the urgent global challenges such as climate change or the transition towards a greener and digital economy. It is important that economies are transformed into resource-efficient, competitive, and resilient ones. In the context of rapid change, transformative technologies like artificial intelligence (AI), blockchain, or the internet of things (IoT) play a key role in this digital transition across a wide range of areas. The Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change discusses global challenges like the transition towards a circular, greener, and digital economy. It proposes actions to advance the agenda towards climate-friendly businesses and economies. The book fosters cooperation among researchers, companies, and policymakers to share national initiatives and disseminate relevant knowledge. Covering topics such as cross-cultural communication, green product consumption, and organization performance strategies, this major reference work is an essential resource for business leaders and managers, entrepreneurs, government officials, politicians, policymakers, environmentalist organizations, students and faculty of higher education, researchers, and academicians.

What's Your Digital Business Model?

Author : Peter Weill
Publisher : Harvard Business Press
ISBN 13 : 163369271X
Total Pages : 256 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis What's Your Digital Business Model? by : Peter Weill

Download or read book What's Your Digital Business Model? written by Peter Weill and published by Harvard Business Press. This book was released on 2018-04-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

Handbook of Research on Increasing the Competitiveness of SMEs

Author : Perez-Uribe, Rafael
Publisher : IGI Global
ISBN 13 : 1522594264
Total Pages : 712 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Increasing the Competitiveness of SMEs by : Perez-Uribe, Rafael

Download or read book Handbook of Research on Increasing the Competitiveness of SMEs written by Perez-Uribe, Rafael and published by IGI Global. This book was released on 2019-12-06 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countries have been competing against each other in order to attract financial investment and human capital for decades. However, emerging economies have a long way to go before they achieve the same levels of competitiveness as a developed economy. Lack of firm institutions, inadequate infrastructure, and a lack of trust in the legal system are urgent and unavoidable factors that emerging economies must address. The Handbook of Research on Increasing the Competitiveness of SMEs provides innovative insights on integrating, adapting, and building models and strategies compatible with the development of competitiveness in small and medium enterprises in emerging countries. The content within this publication examines quality management, organizational leadership, and digital security. It is designed for policymakers, entrepreneurs, managers, executives, business professionals, academicians, researchers, and students.