Everything I Know About Business and Marketing, I Learned from the Toxic Avenger

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781544219240
Total Pages : 148 pages
Book Rating : 4.2/5 (192 download)

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Book Synopsis Everything I Know About Business and Marketing, I Learned from the Toxic Avenger by : Jeffrey Sass

Download or read book Everything I Know About Business and Marketing, I Learned from the Toxic Avenger written by Jeffrey Sass and published by Createspace Independent Publishing Platform. This book was released on 2017-05 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: An established and successful chief marketing officer and entrepreneur, once upon a time Jeff Sass spent seven years making low-budget action/horror films for legendary independent movie studio Troma, home of THE TOXIC AVENGER. It turns out there are a lot of similarities between filmmaking and starting companies, and the lessons Jeff learned making B-movies have served him well in the C-Suite. "Everything I Know about Business and Marketing, I Learned from The Toxic Avenger (One Man's Journey to Hell's Kitchen and Back)" is full of practical business and marketing insight and inspiration drawn from the often comical trials and tribulations of creating cult-classic independent films. Sass shares lessons learned from his experiences ranging from RABID GRANNIES to READING RAINBOW (yes, at one time Troma actually represented licensing rights to the Emmy Award-Winning PBS TV series!), and he cleverly turns his tales of moviemaking mayhem into useful nuggets of business and marketing wisdom applicable to any industry, including yours.

Make Your Own Damn Movie!

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Publisher : St. Martin's Press
ISBN 13 : 1429976136
Total Pages : 352 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Make Your Own Damn Movie! by : Lloyd Kaufman

Download or read book Make Your Own Damn Movie! written by Lloyd Kaufman and published by St. Martin's Press. This book was released on 2007-04-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lloyd Kaufman, the writer/producer/director of such cult-classic films as The Toxic Avenger, Class of Nuke 'Em High, and Tromeo and Juliet, offers a guide to movie-making unlike any other available anywhere. In 25 years, Kaufman, along with partner Michael Herz, has built Troma Studios up from a company struggling to find its voice in a field crowded with competitors to its current--and legendary--status as a lone survivor, a bastion of true cinematic independence, and the world's greatest collection of camp on film. As entertaining and funny as it is informative and insightful, Make Your Own Damn Movie! places Kaufman's radically low-budget, independent-studio style of filmaking directly in the reader's hands. Thus we learn how to: develop and write a knock-out screenplay; raise funding; find locations and cast actors; hire a crew; obtain equipment, permits, and music rights (all for little or no money); make incredible special effects for $0.79 each; charm, schmooze, and network while on the film-festival circuit; and, finally, make a bad actor act so bad it's actually good. From scriptwriting and directing to financing and marketing, this book is brimming with utterly off-the-wall, decidedly maverick, yet consistently proven advice on how to fully develop one's idea for an independent film.

Direct Your Own Damn Movie!

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136059342
Total Pages : 241 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Direct Your Own Damn Movie! by : Lloyd Kaufman

Download or read book Direct Your Own Damn Movie! written by Lloyd Kaufman and published by Taylor & Francis. This book was released on 2013-04-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Independent Directing Bible that will fit in your back pocket! (If you have an extremely large pocket ...) Have you always wanted to direct a movie, but don't know how to start? Want to know how to get your first directing job? What do directors even do, anyway? Legendary director Lloyd Kaufman, creator of The Toxic Avenger, reveals 40 years worth of maverick cinematic know-how! Direct Your Own Damn Movie! will be your step-by-step roadmap on the journey through: * Scriptwriting * Pre-production * Casting * Managing your set * Post-production * Distribution Master the art of directing the easy way! There is no better way to become a director than by following the instruction and wisdom of an actual successful film director, not someone who just talks about it. Featuring expert advice from: Eli Roth (Grindhouse, Hostel) Jenna Fischer (LolliLove) Stan Lee (co-writer Spider-Man, Fantastic Four) Ron Jeremy (credits cannot be printed here) Stuart Gordon (Re-Animator) James Gunn (Dawn of the Dead, Slither) ... and many more! WARNING! Do not read this book if you suffer from motion sickness, or are about to operate heavy machinery. This book is not for the faint of heart, the good of taste, or those who might be pregnant. * There's more to directing than a cool-looking chair. Renegade director Lloyd Kaufman reveals all! * Includes interviews with a host of luminaries on mistakes and disasters from their early film careers * Learn the ten directing commandments of Lloyd Kaufman, plus the all-important 11th: forget the first 10 and direct your own damn movie!

Sell Your Own Damn Movie!

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Author :
Publisher : CRC Press
ISBN 13 : 113604034X
Total Pages : 281 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Sell Your Own Damn Movie! by : Lloyd Kaufman

Download or read book Sell Your Own Damn Movie! written by Lloyd Kaufman and published by CRC Press. This book was released on 2012-09-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 3rd volume in Mr. Kaufman's hilarious, how-to series for hard-working self-starters and hard-laughing, cheeky filmmakers. "Sell Your Own Damn Movie!" covers everything you need to do to get your finished film seen by festival-goers, movie-goers, DVD-buyers and web-goers around the world. You will be lead through a primer on the history of film distribution to a discussion of the many ways you can get your film out there, either through a reputable distributor or all on your own. From the realities of distribution, to utilizing the internet to self-distribution, Mr. Kaufman tells you in his habitually lucid and off-the-wall way. Inserts include interviews and pointers from veteran distribution pros as well as directors and producers who share their own front-line stories. Mr. Kaufman recounts his own raucous stories of marketing pleasures and nightmares from 35 years of movie-making experience, creating a uniquely useful and entertaining read. Or, in Lloyd's inimitable words. The most asked question at my worldwide popular, legendary, renowned master class is, "How do I get my no-budget, zombie giraffe flick distributed?†Well, have no fear, because the 3rd volume in Uncle Lloydie's how-to series of go-to guides for filmmakers reveals the secrets, methods and tricks (short of prostituting yourself and selling bodily organs) to getting your film distributed. With Troma, our legendary 35-year-old independent studio, Michael Herz and I have developed a low cost, high-impact method for low-budget film distribution, which has lead to a high-profile brand name and a catalog of over 800 titles! Now you can learn to get you movie out there, too. I will be your busty tour guide, sharing with you my hard-earned cinematic distribution know-how! -LEARN! How I achieved box office success with my fowl chicken zombie masterpiece Poultrygeist, and everyone's favorite super-human hero from New Jersey, the Toxic Avenger, for practically no money! -SMELL! The sewer that is mainstream distribution as I drag you through the muck, be-farting upon you the real scoop behind "indie†and mainstream distribution deals. -MASTICATE! (No, not that kind of masticating) On the knowledge of DVD distribution as I es-chew the fat and get to the skinny of Do-It-Yourself DVD distribution. I will teach you the fundamentals of having a good website (like www.Troma.com) to boost your sales! -FEAST! On my golden brown chicken puns as I cleverly cluck your brain out with the irrefutable knowledge of how I sold over 10,000 units of the 3-disc limited-edition Poultrygeist DVD in a matter of months! YES! If you have any doubt that I will not be able turn your no-budget zombie giraffe opus into box-office gold, then put down this book proposal! No wait, pick it back up, pick it back up! This is a recession damnit, Troma needs all the money we can, er... I need to educate you filmmakers looking for distribution gold (brown)! After reading my book, any damn filmmaker will be able to "Sell Your Own Damn Movie!†Featuring expert advice from those who have successfully sold their films: * David Cronenberg (Director of The Fly, Crash, A History of Violence) * Oren Peli (Director/Producer of Paranormal Activity) * Ted Hope (Producer of Crouching Tiger, Hidden Dragon, In the Bedroom, Happiness) * Brad Kembel (Executive Vice President of International Distribution at Summit Films; Twilight) * James Gunn (Writer/Director of Super, Dawn of the Dead, Slither) * Jonathan Wolf (Executive Vice President, Independent Film and Television Alliance and Managing Director, American Film Market) ... and many more who have sold their own damn movies!

Ask a Manager

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Author :
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Confessions of a Puppetmaster

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Publisher : HarperCollins
ISBN 13 : 0063087367
Total Pages : 290 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Confessions of a Puppetmaster by : Charles Band

Download or read book Confessions of a Puppetmaster written by Charles Band and published by HarperCollins. This book was released on 2021-11-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Confessions of a Puppetmaster is a fast, funny, wild ride through some wild times. Plus, Charlie compares me to Harrison Ford, so I’m all in!” —Bill Maher Renowned producer, director, and “B movie” showman Charles Band takes readers on a wild romp through Hollywood’s decidedly un-Oscar-worthy underbelly, where mayhem and zombies reign supreme, and cheap thrills and entertainment are king "This book is a blast. It made me want to stay up all night and watch terrible movies." —Peter Sagal "One of the most entertaining film bios ever." —Larry Karaszewski "Reads like a Tarantino film written by Hunter S. Thompson." —Booklist Zombies, aliens, a little skin, lots of gore—and even more laughs—the cinematic universe of Charles Band is legendary. From the toilet-invading creatures of Ghoulies to the time-travelling bounty hunter in Trancers to the pandemic-crashed Corona Zombies, Band has spent four decades giving B-movie lovers exactly what they love. In Confessions of a Puppetmaster, this congenial master of Grindhouse cinema tells his own story, uncut. Born into a family of artists, Band spent much of his childhood in Rome where his father worked in the film industry. Early visits to movie sets sealed young Charlie’s fate. By his twenties he had plunged into moviemaking himself and found his calling in exploitation movies—quick, low-budget efforts that exploit the zeitgeist and feed people’s desire for clever, low-brow entertainment. His films crossed genres, from vampire flicks to sci fi to erotic musical adaptations of fairy tales. As he came into his own as a director, he was the first to give starring roles to household names like Demi Moore, Helen Hunt, and Bill Maher. Off set, Band’s life has been equally epic. Returning to his beloved Italy, he bought both Dino De Laurentiis’s movie studio and a medieval castle. After Romania’s oppressive communist regime fell, he circumvented the U.S. State Department to shoot films in Dracula’s homeland. He made—and then lost—a moviemaking fortune. A visionary, Band was also at the vanguard of the transition to home video and streaming, making and distributing direct-to-video movies long before the major studios caught on. In this revealing tell-all, Band details the dizzying heights and catastrophic depths of his four decades in showbiz. A candid and engaging glimpse at Hollywood’s wild side, Confessions of a Puppetmaster is as entertaining as the movies that made this consummate schlockmeister famous.

Spartan Up!

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Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544286170
Total Pages : 223 pages
Book Rating : 4.5/5 (442 download)

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Book Synopsis Spartan Up! by : Joe De Sena

Download or read book Spartan Up! written by Joe De Sena and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to Spartan Races (races meant to challenge, to push, to intimidate, to test) from one of the "founding few" and creators, Joe De Sena.

In Defence of Food

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Publisher : Penguin UK
ISBN 13 : 0141908513
Total Pages : 243 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis In Defence of Food by : Michael Pollan

Download or read book In Defence of Food written by Michael Pollan and published by Penguin UK. This book was released on 2008-01-31 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A must-read ... satisfying, rich ... loaded with flavour' Sunday Telegraph This book is a celebration of food. By food, Michael Pollan means real, proper, simple food - not the kind that comes in a packet, or has lists of unpronounceable ingredients, or that makes nutritional claims about how healthy it is. More like the kind of food your great-grandmother would recognize. In Defence of Food is a simple invitation to junk the science, ditch the diet and instead rediscover the joys of eating well. By following a few pieces of advice (Eat at a table - a desk doesn't count. Don't buy food where you'd buy your petrol!), you will enrich your life and your palate, and enlarge your sense of what it means to be healthy and happy. It's time to fall in love with food again. For the past twenty years, Michael Pollan has been writing about the places where the human and natural worlds intersect: food, agriculture, gardens, drugs, and architecture. His most recent book, about the ethics and ecology of eating, is The Omnivore's Dilemma, named one of the ten best books of 2006 by the New York Times and the Washington Post. He is also the author of The Botany of Desire, A Place of My Own and Second Nature.

Managing Electronic Media

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Publisher : Taylor & Francis
ISBN 13 : 1136031618
Total Pages : 434 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Managing Electronic Media by : Joan Van Tassel

Download or read book Managing Electronic Media written by Joan Van Tassel and published by Taylor & Francis. This book was released on 2012-09-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Addicted to You

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Author :
Publisher : Penguin
ISBN 13 : 0593549473
Total Pages : 385 pages
Book Rating : 4.5/5 (935 download)

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Book Synopsis Addicted to You by : Krista Ritchie

Download or read book Addicted to You written by Krista Ritchie and published by Penguin. This book was released on 2022-08-16 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The TikTok sensation Addicted to You, now in a print edition with special bonus material! She's addicted to sex. He's addicted to booze...the only way out is rock bottom. Fall in love with Lily and Lo in this edgy new adult romance set in a world of lust, fame, swoon-worthy men, and friendships that run deeper than blood in this special edition with bonus materials—in print only! No one would suspect shy Lily Calloway's biggest secret. While everyone is dancing at college bars, Lily stays in the bathroom. To get laid. Her compulsion leads her to one-night stands, steamy hookups and events she shamefully regrets. The only person who knows her secret happens to have one of his own. Loren Hale's best friend is his bottle of bourbon. Lily comes at a close second. For three years, they've pretended to be in a real relationship, hiding their addictions from their families. They've mastered the art of concealing flasks and random guys that filter in and out of their apartment. But as they sink beneath the weight of their addictions, they cling harder to their destructive relationship and wonder if a life together, for real, is better than a lie. Strangers and family begin to infiltrate their guarded lives, and with new challenges, they realize they may not just be addicted to alcohol and sex. Their real vice may be each other.

Hoot

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Publisher : Knopf Books for Young Readers
ISBN 13 : 0375890270
Total Pages : 306 pages
Book Rating : 4.3/5 (758 download)

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Book Synopsis Hoot by : Carl Hiaasen

Download or read book Hoot written by Carl Hiaasen and published by Knopf Books for Young Readers. This book was released on 2002-09-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Newbery Honor winner and #1 New York Times bestseller is a beloved modern classic. Hoot features a new kid and his new bully, alligators, some burrowing owls, a renegade eco-avenger, and several extremely poisonous snakes. Everybody loves Mother Paula's pancakes. Everybody, that is, except the colony of cute but endangered owls that live on the building site of the new restaurant. Can the awkward new kid and his feral friend prank the pancake people out of town? Or is the owls' fate cemented in pancake batter? Welcome to Carl Hiaasen's Florida—where the creatures are wild and the people are wilder!

Explore/Create

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Author :
Publisher : Harper Collins
ISBN 13 : 0062286676
Total Pages : 250 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Explore/Create by : Richard Garriott

Download or read book Explore/Create written by Richard Garriott and published by Harper Collins. This book was released on 2017-01-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inventor, adventurer, entrepreneur, collector, and entertainer, and son of legendary scientist-astronaut Owen Garriott, Richard Garriott de Cayeux has been behind some of the most exciting undertakings of our time. A legendary pioneer of the online gaming industry—and a member of every gaming Hall of Fame—Garriott invented the multi-player online game, and coined the term “Avatar” to describe an individual’s online character. A lifelong adventurer and member of the Explorers Club, Garriott has used the fortune he amassed from the gaming business to embark on a number of thrilling expeditions. He has plumbed the depths of the Atlantic ocean to see the remains of the Titanic, hunted for meteorites in Antarctica, and in 2008 became one of the first private citizens to be launched into space. Richard has been one of the foremost pioneers of the private space industry, investing his time and energy into making space travel more accessible. In this fascinating memoir, Garriott invites readers on the great adventure that is his life. Yet his is no ordinary autobiography; throughout, Garriott engages readers with interactive activities and challenges them with “secret codes” for his games. An audacious genius with an insatiable curiosity and an irrepressible playfulness, Garriott takes readers on an unforgettable intellectual experience that is enlightening, adventurous, and fun.

Beautiful Boy

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780618683352
Total Pages : 350 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis Beautiful Boy by : David Sheff

Download or read book Beautiful Boy written by David Sheff and published by Houghton Mifflin Harcourt. This book was released on 2008 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sheff's story tells of his teenage son's addiction to meth, in this real-time chronicle of the shocking descent into substance abuse and the family's gradual emergence into hope.

Produce Your Own Damn Movie!

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136059415
Total Pages : 309 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Produce Your Own Damn Movie! by : Lloyd Kaufman

Download or read book Produce Your Own Damn Movie! written by Lloyd Kaufman and published by Taylor & Francis. This book was released on 2012-09-10 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often low-budget filmmakers get thrown into the position of being not only the director, but their own producer. Using tips from the finest washed-up has-been producers in the business, this book will give the low-budget filmmaker practical tools for getting a movie shoot started, and keeping it going until it is supposed to end. From budgeting concerns to production-damaging acts of God, all will be discussed.

Beyond Feelings

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Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780767415897
Total Pages : 0 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Beyond Feelings by : Vincent Ryan Ruggiero

Download or read book Beyond Feelings written by Vincent Ryan Ruggiero and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This succinct, interdisciplinary introduction to critical reasoning successfully dares students to question their own assumptions and to enlarge their thinking world through the analysis of the most common problems associated with everyday reasoning. The text offers a unique and effective organization: Part I explains the fundamental concepts; Part II describes the most common barriers to critical thinking; Part III offers strategies for overcoming those barriers; Part IV offers a selection of contemporary issues that invite students to practice their skills.

Fatal

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Publisher : Bantam
ISBN 13 : 0553583611
Total Pages : 546 pages
Book Rating : 4.5/5 (535 download)

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Book Synopsis Fatal by : Michael Palmer

Download or read book Fatal written by Michael Palmer and published by Bantam. This book was released on 2003-09-30 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: From The Sisterhood, Michael Palmer's first New York Times bestseller, to The Patient, his ninth, reviewers have proclaimed him a master of medical suspense. Recognized around the world for original, topical, nail-biting suspense, emergency physician Palmer'swork has been translated into more than thirty-five languages. Now he reaches controversial and startling new heights in a terrifying tale of cutting-edge microbiology, unbridled greed, and murder, where either knowing too little or trusting too much can be FATAL. In Chicago, a pregnant cafeteria worker suffering nothing more malevolent than flulike symptoms begins hemorrhaging from every part of her body. In Boston, a brilliant musician, her face disfigured by an unknown disease, rapidly descends into a lethal paranoia. In Belinda, West Virginia, a miner suddenly goes berserk, causing a cave-in that kills two of his co-workers. Finding the link between these events could prove FATAL. Five years ago, internist and emergency specialist Matt Rutledge returned to his West Virginia home to marry his high-school sweetheart and open a practice. He also had a score to settle. His father died while working for the Belinda Coal and Coke Company, and Matt swore to expose the mine’s health and safety violations. When his beloved Ginny succumbed to an unusual cancer, his campaign became even more bitterly personal. Now Matt has identified two bizarre cases of what he has dubbed the Belinda Syndrome--caused, he is certain, by the mine’s careless disposal of toxic chemicals. All he needs is proof. Meanwhile, two women, unknown to one another, are drawn inexorably to Belinda, into Matt’s life--and into mortal danger. Massachusetts coroner Nikki Solari comes to attend the funeral of her roommate, killed violently on a Boston street. Ellen Kroft, a retired schoolteacher from Maryland, seeks the remorseless killer who has threatened to destroy her and her family.Three strangers--Rutledge, Solari, and Kroft--each hold one piece of a puzzle they must solve, and solve quickly. If they don’t, it will be far more than just their own lives that are at risk. Michael Palmer has crafted a novel of breathtaking speed and medical intricacy where nothing is as it seems and one false step could be FATAL.

The Empathy Edge

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Author :
Publisher : Page Two
ISBN 13 : 198902579X
Total Pages : 0 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis The Empathy Edge by : Maria Ross

Download or read book The Empathy Edge written by Maria Ross and published by Page Two. This book was released on 2019-10-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. Being empathetic at work means seeing the situation from another's perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful. Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic--and innovative--workplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits. In this practical playbook for businesses of all types, Maria Ross proves that empathy is not just good for society--it's great for business, and may transform you at a personal level, too.