Ethics And Professional Persuasion

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Ethics and Professional Persuasion

Author : Ralph D. Barney
Publisher : Routledge
ISBN 13 : 1135586624
Total Pages : 185 pages
Book Rating : 4.1/5 (355 download)

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Book Synopsis Ethics and Professional Persuasion by : Ralph D. Barney

Download or read book Ethics and Professional Persuasion written by Ralph D. Barney and published by Routledge. This book was released on 2003-07-30 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.

Persuasion Ethics Today

Author : Margaret Duffy
Publisher : Routledge
ISBN 13 : 1317309634
Total Pages : 318 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Persuasion Ethics Today by : Margaret Duffy

Download or read book Persuasion Ethics Today written by Margaret Duffy and published by Routledge. This book was released on 2015-12-07 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.

Ethics & Professional Persuasion

Author :
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (932 download)

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Book Synopsis Ethics & Professional Persuasion by :

Download or read book Ethics & Professional Persuasion written by and published by . This book was released on 2001 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Propaganda and the Ethics of Persuasion - Second Edition

Author : Randal Marlin
Publisher : Broadview Press
ISBN 13 : 1770484663
Total Pages : 394 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Propaganda and the Ethics of Persuasion - Second Edition by : Randal Marlin

Download or read book Propaganda and the Ethics of Persuasion - Second Edition written by Randal Marlin and published by Broadview Press. This book was released on 2013-09-30 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.

Influence

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Seductive Interaction Design

Author : Stephen P. Anderson
Publisher : Pearson Education
ISBN 13 : 0132118637
Total Pages : 560 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis Seductive Interaction Design by : Stephen P. Anderson

Download or read book Seductive Interaction Design written by Stephen P. Anderson and published by Pearson Education. This book was released on 2011-06-13 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act. Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

Public Relations Ethics and Professionalism

Author : Johanna Fawkes
Publisher : Routledge
ISBN 13 : 1136223754
Total Pages : 258 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Public Relations Ethics and Professionalism by : Johanna Fawkes

Download or read book Public Relations Ethics and Professionalism written by Johanna Fawkes and published by Routledge. This book was released on 2014-08-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.

Ethics in Human Communication

Author : Richard L. Johannesen
Publisher : Waveland Press
ISBN 13 : 1478609125
Total Pages : 360 pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Ethics in Human Communication by : Richard L. Johannesen

Download or read book Ethics in Human Communication written by Richard L. Johannesen and published by Waveland Press. This book was released on 2008-01-09 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broad in scope, yet precise in exposition, the Sixth Edition of this highly acclaimed ethics text has been infused with new insights and updated material. Richard Johannesen and new coauthors Kathleen Valde and Karen Whedbee provide a thorough, comprehensive overview of philosophical perspectives and communication contexts, pinpointing and explicating ethical issues unique to human communication. Chief among the authors objectives are to: provide classic and contemporary perspectives for making ethical judgments about human communication; sensitize communication participants to essential ethical issues in the human communication process; illuminate complexities and challenges involved in making evaluations of communication ethics; and offer ideas for becoming more discerning evaluators of others communication. Provocative questions and illustrative case studies stimulate reflexive thinking and aid readers in developing their own approach to communication ethics. A comprehensive list of resources spotlights books, scholarly articles, videos, and Web sites useful for further research or personal exploration.

Ethics, Persuasion and Truth

Author : J. J. C. Smart
Publisher : Routledge
ISBN 13 : 1000077144
Total Pages : 202 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Ethics, Persuasion and Truth by : J. J. C. Smart

Download or read book Ethics, Persuasion and Truth written by J. J. C. Smart and published by Routledge. This book was released on 2020-07-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1984, deals with meta-ethics – that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others – not with exploring a supposed realm of ethical fact.

Media & Ethics

Author :
Publisher : DIANE Publishing
ISBN 13 : 1428967184
Total Pages : 38 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Media & Ethics by :

Download or read book Media & Ethics written by and published by DIANE Publishing. This book was released on 2005 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasion in Your Life

Author : Shawn T. Wahl
Publisher : Routledge
ISBN 13 : 1000442373
Total Pages : 403 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Persuasion in Your Life by : Shawn T. Wahl

Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by Routledge. This book was released on 2021-09-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl

Persuasion

Author : Robert H Gass
Publisher : Routledge
ISBN 13 : 1351806246
Total Pages : 450 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Persuasion by : Robert H Gass

Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2018-01-29 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

Pre-Suasion

Author : Robert Cialdini
Publisher : Simon and Schuster
ISBN 13 : 1501109812
Total Pages : 469 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Pre-Suasion by : Robert Cialdini

Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Public Relations Ethics and Professionalism

Author : Johanna Fawkes
Publisher : Routledge
ISBN 13 : 1136223746
Total Pages : 258 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Public Relations Ethics and Professionalism by : Johanna Fawkes

How to Become a Master of Persuasion

Author : Tony Treacy
Publisher : Business Expert Press
ISBN 13 : 1637420919
Total Pages : 188 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis How to Become a Master of Persuasion by : Tony Treacy

Download or read book How to Become a Master of Persuasion written by Tony Treacy and published by Business Expert Press. This book was released on 2021-08-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

A Practical Guide to Ethics in Public Relations

Author : Regina Luttrell
Publisher : Rowman & Littlefield
ISBN 13 : 1442272759
Total Pages : 255 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis A Practical Guide to Ethics in Public Relations by : Regina Luttrell

Download or read book A Practical Guide to Ethics in Public Relations written by Regina Luttrell and published by Rowman & Littlefield. This book was released on 2018-02-09 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

Public Relations Ethics

Author : Philip M. Seib
Publisher : Wadsworth Publishing Company
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Public Relations Ethics by : Philip M. Seib

Download or read book Public Relations Ethics written by Philip M. Seib and published by Wadsworth Publishing Company. This book was released on 1995 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively.