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Ethics Professional Persuasion
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Book Synopsis Ethics and Professional Persuasion by : Ralph D. Barney
Download or read book Ethics and Professional Persuasion written by Ralph D. Barney and published by Routledge. This book was released on 2003-07-30 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.
Book Synopsis Persuasion Ethics Today by : Margaret Duffy
Download or read book Persuasion Ethics Today written by Margaret Duffy and published by Routledge. This book was released on 2015-12-07 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Book Synopsis Ethics & Professional Persuasion by :
Download or read book Ethics & Professional Persuasion written by and published by . This book was released on 2001 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Propaganda and the Ethics of Persuasion - Second Edition by : Randal Marlin
Download or read book Propaganda and the Ethics of Persuasion - Second Edition written by Randal Marlin and published by Broadview Press. This book was released on 2013-09-30 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
Book Synopsis Ethics, Persuasion and Truth by : J. J. C. Smart
Download or read book Ethics, Persuasion and Truth written by J. J. C. Smart and published by Routledge. This book was released on 2020-07-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1984, deals with meta-ethics – that is the semantics and pragmatics of ethical language. This book eschews the notions of meaning and analyticity on which meta-ethics normally depends. It discusses questions of free will and responsibility and the relations between ethics on the one hand and science and metaphysics on the other. The author regards ethics as concerned with deciding what to do and with persuading others – not with exploring a supposed realm of ethical fact.
Download or read book Media & Ethics written by and published by DIANE Publishing. This book was released on 2005 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ethics in Human Communication by : Richard L. Johannesen
Download or read book Ethics in Human Communication written by Richard L. Johannesen and published by Waveland Press. This book was released on 2008-01-09 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broad in scope, yet precise in exposition, the Sixth Edition of this highly acclaimed ethics text has been infused with new insights and updated material. Richard Johannesen and new coauthors Kathleen Valde and Karen Whedbee provide a thorough, comprehensive overview of philosophical perspectives and communication contexts, pinpointing and explicating ethical issues unique to human communication. Chief among the authors objectives are to: provide classic and contemporary perspectives for making ethical judgments about human communication; sensitize communication participants to essential ethical issues in the human communication process; illuminate complexities and challenges involved in making evaluations of communication ethics; and offer ideas for becoming more discerning evaluators of others communication. Provocative questions and illustrative case studies stimulate reflexive thinking and aid readers in developing their own approach to communication ethics. A comprehensive list of resources spotlights books, scholarly articles, videos, and Web sites useful for further research or personal exploration.
Book Synopsis Persuasion Ethics Today by : Margaret Duffy
Download or read book Persuasion Ethics Today written by Margaret Duffy and published by Routledge. This book was released on 2015-12-07 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
Book Synopsis Seductive Interaction Design by : Stephen P. Anderson
Download or read book Seductive Interaction Design written by Stephen P. Anderson and published by Pearson Education. This book was released on 2011-06-13 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act. Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.
Book Synopsis Persuasion in Your Life by : Shawn T. Wahl
Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by Routledge. This book was released on 2021-09-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
Book Synopsis The Art of Convincing by : 50minutes
Download or read book The Art of Convincing written by 50minutes and published by Coaching. This book was released on 2017-03-08 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to take your career to the next level? Find out everything you need to know about persuasive communication with this practical guide. Communicating persuasively without being manipulative is an art form, and while everybody is capable of mastering this technique, it does take practice and persistence to get it right. This guide will give you all the tools you need to develop your capacity to convince in both a professional and personal environment, as well as to detect and avoid manipulative behaviour. In 50 minutes you will be able to: - Become a more persuasive speaker by mastering simple techniques - Identify the difference between convincing and manipulating, an essential distinction for ethical professional behaviour - Develop your career by learning to influence others in a subtle, skilful manner ABOUT 50MINUTES.COM COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.
Book Synopsis The Soulful Art of Persuasion by : Jason Harris
Download or read book The Soulful Art of Persuasion written by Jason Harris and published by Currency. This book was released on 2019-09-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Book Synopsis The Art of Persuasion by : Norris Elliott
Download or read book The Art of Persuasion written by Norris Elliott and published by Independently Published. This book was released on 2024-03-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Description: "The Art of Persuasion: Mastering the Power of Influence and Communication" In today's interconnected world, the ability to persuade effectively is more valuable than ever. "The Art of Persuasion: Mastering Influence and Communication" is a comprehensive guide that empowers readers to master the nuances of persuasive communication. Through a blend of timeless principles, modern strategies, and ethical considerations, this book provides a roadmap for anyone looking to enhance their influence, from personal relationships to professional settings and beyond. Why should you buy this book? Here are the reasons, checked off for you: Unlock the Power of Persuasion: Learn the foundational pillars of persuasion-ethos, pathos, and logos-and how to apply them effectively in various contexts. Navigate the Digital Landscape: Gain insights into digital age persuasion, including leveraging social media, AI, and other technologies to amplify your message. Enhance Interpersonal Connections: Discover strategies for improving personal and professional relationships through empathetic and ethical persuasion. Overcome Resistance: Equip yourself with tools to address objections and resistance, turning challenges into opportunities for consensus and collaboration. Practical, Interactive Learning: Engage with workshop-style exercises, real-life case studies, and expert interviews to apply what you've learned in practical scenarios. Commitment to Ethical Influence: Emphasize the importance of ethical persuasion, ensuring your persuasive efforts respect the autonomy and well-being of others. Future-Proof Your Persuasive Skills: Explore emerging trends and prepare for the future of persuasion with insights from psychology, marketing, and technology experts. "The Art of Persuasion: Mastering the Power Of Influence and Communication" is not just a book-it's an investment in your personal and professional growth. Whether you're looking to inspire change, lead more effectively, or simply communicate more persuasively in everyday interactions, this book offers the knowledge, skills, and ethical framework you need. Embrace the opportunity to transform your approach to communication and influence. Purchase "The Art of Persuasion: Mastering the Power of Influence and Communication" today and unlock your potential to persuade with confidence, integrity, and success.
Book Synopsis The Rulebook for Persuasion by : Willow R.
Download or read book The Rulebook for Persuasion written by Willow R. and published by Xspurts.com. This book was released on 2024-03-13 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: for Ethical PracticesUnleash your potential and enhance your ability to persuade effectively with "The Rulebook for Persuasion: The Power to Influence with Impact." This comprehensive guide is a must-have tool for anyone who wants to master the art of persuasive communication, be it in a personal, professional, or a public speaking context.The book starts with delving into the power and significance of persuasion, giving a clear understanding of the basics and drawing a line between persuasion and manipulation. The guide stresses the important role persuasion plays in our everyday life, setting the stage for a journey towards becoming a more persuasive individual."The Rulebook for Persuasion" takes you through the essential principles that lay the foundation for effective persuasion — credibility, emotional appeal, and logical argumentation. You will discover the psychology behind persuasion, including the factors influencing decision-making processes and the role of emotions and suggestions.The book also unveils both verbal and non-verbal tools imperative for persuasion, touching on the impact of words, tone of voice, body language, and gestures in delivering your message. Delving deeper into communication skills, it explores active listening, conflict management, and the importance of building strong, trust-based relationships.The guide dynamically incorporates storytelling and metacommunication, teaching you how to script an engaging narrative that can effectively convey your ideas. Learn to utilize these skills in various scenarios like sales, public speaking, writing, online content creation, and advertising, making your audience more receptive to your ideas.Explore the realm of online persuasion, using strategies to craft compelling content and utilize social media and SEO for influence. The book culminates with a deep-dive into ethical persuasion, stressing the importance of understanding boundaries, advocating for honesty, transparency, and ethical practices.Whether you're a sales professional looking to enhance your pitch, a budding writer aiming to captivate audiences with compelling narratives, or an everyday individual aiming for more successful interactions, "The Rulebook for Persuasion: The Power to Influence with Impact" will be your trusty guide, equipping you to communicate and convince with confidence. Unfold your persuasive prowess now!
Book Synopsis How to Persuade People Who Don't Want to be Persuaded by : Joel Bauer
Download or read book How to Persuade People Who Don't Want to be Persuaded written by Joel Bauer and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
