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A Practical Guide To Ethics In Public Relations
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Book Synopsis A Practical Guide to Ethics in Public Relations by : Regina Luttrell
Download or read book A Practical Guide to Ethics in Public Relations written by Regina Luttrell and published by Rowman & Littlefield. This book was released on 2018-02-09 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
Book Synopsis Ethics in Public Relations by : Patricia Houlihan Parsons
Download or read book Ethics in Public Relations written by Patricia Houlihan Parsons and published by Kogan Page Publishers. This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), CanadaEthical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold:to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the futureto help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the fieldto assist in everyday ethical decision-makingWritten by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.
Book Synopsis Ethics in Public Relations by : Patricia J Parsons
Download or read book Ethics in Public Relations written by Patricia J Parsons and published by Kogan Page Publishers. This book was released on 2008-11-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Book Synopsis Public Relations Ethics by : Trevor Morris
Download or read book Public Relations Ethics written by Trevor Morris and published by Routledge. This book was released on 2020-12-29 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.
Book Synopsis Ethics in Public Relations by : Kathy Fitzpatrick
Download or read book Ethics in Public Relations written by Kathy Fitzpatrick and published by SAGE. This book was released on 2006-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Book Synopsis Public Relations Ethics by : Dick Martin
Download or read book Public Relations Ethics written by Dick Martin and published by Business Expert Press. This book was released on 2015-11-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.
Book Synopsis Public Relations Writing Worktext by : Joseph M. Zappala
Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2010-04-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
Book Synopsis Contemporary Media Ethics by : Mitchell Land
Download or read book Contemporary Media Ethics written by Mitchell Land and published by . This book was released on 2006 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for use in college-level mass media ethics courses and for use in mass media organizations. The 27 chapters are written by top scholars and media professionals in the United States. The books provides a practical introduction to real-world media ethics cases, focusing on two major models: utilitarian and communitarian.
Book Synopsis A Manager's Guide To PR Projects by : Patricia J. Parsons
Download or read book A Manager's Guide To PR Projects written by Patricia J. Parsons and published by Routledge. This book was released on 2003-10-17 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook provides a practical step-by-step guide through the phases of managing a public relations project. For undergraduate and graduate public relations students.
Book Synopsis Discovering Public Relations by : Karen Freberg
Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2020-07-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.
Book Synopsis Doing Ethics in Media by : Jay Black
Download or read book Doing Ethics in Media written by Jay Black and published by Taylor & Francis. This book was released on 2011-04-19 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think clearly and systematically about dilemmas in the rapidly changing media environment. The 13-chapter text is organized around six decision-making questions— the "5Ws and H" of media ethics. The questions encourage students to articulate the issues; apply codes, policies or laws; consider the needs of stakeholders; sift and sort through conflicting values; integrate philosophic principles; and pose a "test of publicity." Specifically, the questions ask: • What’s your problem? • Why not follow the rules? • Who wins, who loses? • What’s it worth? • Who’s whispering in your ear? • How’s your decision going to look? As they progress through the text, students are encouraged to resolve dozens of practical applications and increasingly complex case studies relating to journalism, new media, advertising, public relations, and entertainment. Other distinctive features include: • Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, and loyalty. • A user-friendly approach that challenges students to think for themselves rather than imposing answers on them. • Consistent connections between theories and the decision-making challenges posed in the practical applications and case studies. • A companion website with online resources for students, including additional readings and chapter overviews, as well as instructor materials with a test bank, instructor’s manual, sample syllabi and more. www.routledge.com/textbooks/black • A second website with continuously updated examples, case studies, and student writing – www.doingmediaethics.com. Doing Ethics in Media is aimed at undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.
Book Synopsis Strategic Public Relations by : Kim Harrison
Download or read book Strategic Public Relations written by Kim Harrison and published by . This book was released on 2000 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations by : Philip Henslowe
Download or read book Public Relations written by Philip Henslowe and published by Kogan Page Limited. This book was released on 1999 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.
Book Synopsis Dynamics of Public Relations and Journalism by : Annette Clear
Download or read book Dynamics of Public Relations and Journalism written by Annette Clear and published by Juta and Company Ltd. This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
Book Synopsis A Guide to Ethics and Public Policy by : D. Don Welch
Download or read book A Guide to Ethics and Public Policy written by D. Don Welch and published by Routledge. This book was released on 2014-04-16 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed by D. Don Welch during his 28 years of teaching ethics and public policy, the rationale behind A Guide to Ethics and Public Policy is to present a comprehensive guide for making policy judgments. Rather than present specific cases that raise moral issues or discuss the role a few concepts play in the moral analysis of policy, this book instead provides a broad framework for the moral evaluation of public policies and policy proposals. This framework is organized around guiding five principles: benefit, effectiveness, fairness, fidelity, and legitimacy. These principles identify the factors that should be taken into account and the issues that should be addressed as citizens address the question of what the United States government should be able to do. Organized by concept, with illustrations and examples frequently interspersed, the book covers both theory and specific issues. A Guide to Ethics and Public Policy outlines a comprehensive ethical framework, provides content to the meaning of the five principles that comprise that framework through the use of illustrations and examples, and offers guidance about how to navigate one’s way through the conflicts and dilemmas that inevitably result from a serious effort to analyze policies.
Book Synopsis The Practice of Government Public Relations by : Mordecai Lee
Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2017-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Book Synopsis Decoding the Ethics Code by : Celia B. Fisher
Download or read book Decoding the Ethics Code written by Celia B. Fisher and published by SAGE Publications. This book was released on 2016-03-24 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised to reflect the current status of scientific and professional theory, practices, and debate across all facets of ethical decision making, this latest edition of Celia B. Fisher’s acclaimed Decoding the Ethics Code: A Practical Guide for Psychologists demystifies the American Psychological Association’s (APA) Ethical Principles of Psychologists and Code of Conduct. The Fourth Edition explains and puts into practical perspective the format, choice of wording, aspirational principles, and enforceability of the code. Providing in-depth discussions of the foundation and application of each ethical standard to the broad spectrum of scientific, teaching, and professional roles of psychologists, this unique guide helps practitioners effectively use ethical principles and standards to morally conduct their work activities, avoid ethical violations, and, most importantly, preserve and protect the fundamental rights and welfare of those whom they serve.
