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Essays On Marketing Strategy
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Book Synopsis Three Essays on Marketing Strategy Elements and the Brand Life Cycle in the Pharmaceutical Industry by : Erin Cavusgil
Download or read book Three Essays on Marketing Strategy Elements and the Brand Life Cycle in the Pharmaceutical Industry written by Erin Cavusgil and published by . This book was released on 2008 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and the Common Good by : Patrick E. Murphy
Download or read book Marketing and the Common Good written by Patrick E. Murphy and published by Routledge. This book was released on 2013-07-24 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Book Synopsis Operations Management by : R. Dan Reid
Download or read book Operations Management written by R. Dan Reid and published by Wiley. This book was released on 2005-06-24 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd Value Edition features all the content of Operations Management, 2nd Edition in a paperback format for a new low price. Taking a balanced, integrative approach, Operations Management, 2nd Value Edition demonstrates the critical impact OM has in today's business environments, and shows how it relates to every department in an organization. Authors R. Dan Reid and Nada R. Sanders provide clear, focused, and highly engaging coverage of key operations management topics, and make strong connections across concepts and chapters.
Book Synopsis Strategic Marketing Management by : Richard M.S. Wilson
Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Book Synopsis Marketing As Strategy by : Nirmalya Kumar
Download or read book Marketing As Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2004-05-05 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.
Book Synopsis A+ Guide to Short Answer Essays by : Alison Plus
Download or read book A+ Guide to Short Answer Essays written by Alison Plus and published by Four-Ply Publishing. This book was released on 2013-06-06 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: You studied hard for your short answer essay exam. You outlined your text and reviewed your class notes. You know the facts cold. Does this mean you are ready for your exam? Maybe not. Maybe you also need a strategy to write your answers so that all the knowledge you have acquired translates into a well-organized, concise essay. This booklet can help you construct that strategy by giving you a clear, easy, five-step method for writing a short answer essay answer. Practice this method, perhaps using discussion questions from your text, as part of your test preparation. Practice will make it easier and faster during a timed exam. Please note that a short answer essay answer is just that: short. These are one, two, or three paragraphs meant to answer an exam question or assignment question. For a longer essay, a different strategy and structure is needed. The A+ booklet on Five-Paragraph Essays will give you good advice about the strategy and organization for a two to three page paper, for example, and other A+ booklets address particular assignment types for longer writing assignments. See those for help with longer assignments, but for a short answer essay of one, two, or three paragraphs, use the strategy and organization outlined in this booklet.
Book Synopsis Business School Essays That Made a Difference, 5th Edition by : Princeton Review
Download or read book Business School Essays That Made a Difference, 5th Edition written by Princeton Review and published by Princeton Review. This book was released on 2012-09-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real essays written by MBA hopefuls-with commentary from admissions experts
Book Synopsis HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt) by : Harvard Business Review
Download or read book HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt) written by Harvard Business Review and published by Harvard Business Review Press. This book was released on 2013-04-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams
Book Synopsis Essentials of Marketing by : Edmund Jerome McCarthy
Download or read book Essentials of Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1988 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 50 Successful Harvard Business School Application Essays by : Staff of the Harvard Crimson
Download or read book 50 Successful Harvard Business School Application Essays written by Staff of the Harvard Crimson and published by St. Martin's Griffin. This book was released on 2022-12-27 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty all-new essays that got their authors into Harvard Business School, including GMAT scores, showing what worked, what didn’t, and how you can do it too. Competition to get into the nation’s top business schools has never been more intense. Harvard Business School in particular draws thousands of elite applicants from around the world. As admissions departments become increasingly selective, even the best and brightest need an edge. Writing a personal statement is a daunting part of the application process. In a specific amount of characters, applicants must weave together experiences and passions into a memorable narrative to set them apart from thousands of other applicants. While there is no magic formula for writing the perfect essay, picking up this book will put them on the right track. The Staff of the Harvard Crimson's 50 Successful Harvard Business School Application Essays includes fifty standout essays from students who successfully secured a spot at Harvard Business School. Each student has a unique set of experiences that led them to applying for an MBA. Each essay includes analysis by Crimson editors on essay qualities and techniques that worked, so readers can apply them to their own writing. This book will aid applicants in composing essays that reveal their passion for business and the discipline they will bring to this demanding program and profession. It will give them the extra help they need to get into the best business school programs in the world.
Book Synopsis 65 Successful Harvard Business School Application Essays, Second Edition by : Lauren Sullivan
Download or read book 65 Successful Harvard Business School Application Essays, Second Edition written by Lauren Sullivan and published by St. Martin's Griffin. This book was released on 2009-08-04 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and revised essays that got their writers into Harvard, the #1 business school in the country, as compiled by the editors of the school's newspaper with tips and strategies to help readers do the same there or elsewhere YOUR LIFE . . . IN 300 WORDS OR LESS It's a daunting task. Even the most seasoned professionals find business school application essays to be among the hardest pieces they ever write. With a diverse pool of talented people applying to the nation's top schools from the most successful companies and prestigious undergraduate programs in the world, a simple biography detailing accomplishments and goals isn't enough. Applicants need clear and compelling arguments that grab admissions officers and absolutely refuse to let go. To help them write the essays that get them accepted into Harvard or any of the country's other top programs, the staff of The Harbus--HBS's student newspaper--have updated and revised their collection of sixty-five actual application essays as well as their detailed analysis of them so that applicants will be able to: * Avoid common pitfalls * Play to their strengths * Get their message across Wherever they are applying, the advice and tested strategies in 65 Successful Harvard Business School Application Essays give business professionals and undergraduates the insider's knowledge to market themselves most effectively and truly own the process.
Book Synopsis The Moral Dimension of Marketing by : D. Kirk Davidson
Download or read book The Moral Dimension of Marketing written by D. Kirk Davidson and published by Cengage Learning. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Moral Dimension of Marketing is a collection of essays that explores the tension between economics and ethics that all marketing executives face on a daily basis. The essays are all based on real-life situations that students and professionals alike will recognize, and they are grouped under familiar marketing headings: targeting, products, pricing, promotion and advertising, distribution, privacy, and inappropriate marketing. Each essay concludes with two or three questions that focus the reader’s attention to the critical issues raised in that essay.The book is designed to be used in virtually any marketing course as a supplemental reading to stimulate thoughtful analysis of moral issues; it can also be used as a stand-alone text in a marketing ethics or a business ethics course. It should be provocative reading for marketing professionals as well.
Book Synopsis Strategic Integrated Marketing Communications by : Larry Percy
Download or read book Strategic Integrated Marketing Communications written by Larry Percy and published by Routledge. This book was released on 2014-06-27 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
Book Synopsis Marketing Strategy Decision Making by : Jessica J. Hoppner
Download or read book Marketing Strategy Decision Making written by Jessica J. Hoppner and published by . This book was released on 2010 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Download or read book Marketing written by William O. Bearden and published by Irwin/McGraw-Hill. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
