Marketing And The Common Good

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Marketing and the Common Good

Author : Patrick E. Murphy
Publisher : Routledge
ISBN 13 : 1134091141
Total Pages : 458 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Marketing and the Common Good by : Patrick E. Murphy

Download or read book Marketing and the Common Good written by Patrick E. Murphy and published by Routledge. This book was released on 2013-07-24 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Business for the Common Good

Author : Kenman L. Wong
Publisher : InterVarsity Press
ISBN 13 : 0830868410
Total Pages : 290 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Business for the Common Good by : Kenman L. Wong

Download or read book Business for the Common Good written by Kenman L. Wong and published by InterVarsity Press. This book was released on 2011-01-28 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is business just a way to make money? Or can the marketplace a venue for service to others? Scott B. Rae and Kenman L. Wong seek to explore this and other critical business issues from a uniquely Christian perspective, offering up a vision for work and service that is theologically grounded and practically oriented. Among the specific questions they address along the way are these: What implications does the Christian story have for the vision, mission or sense of purpose that shapes business engagement? What parts of business can be affirmed and practiced "as is" and what parts need to be rejected or transformed? What challenges exist as attempts are made to live out Christian ideals in a broken world characterized by tight margins, fierce competition and short-term investor pressures? How do Christian values inform specific functional areas of business such as the management of people, marketing and environmental sustainability? Business can be even more than an environment through which individual Christians grow in Christlikeness. In this book you'll discover how it can also be a means toward serving the common good. The Christian Worldview Integration Series, edited by J. P. Moreland and Francis J. Beckwith, seeks to promote a robust personal and conceptual integration of Christian faith and learning, with textbooks focused on disciplines such as education, psychology, literature, politics, science, communications, biology, philosophy, and history.

Advancing the Common Good

Author : Philip Kotler
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440872457
Total Pages : 196 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Advancing the Common Good by : Philip Kotler

Download or read book Advancing the Common Good written by Philip Kotler and published by Bloomsbury Publishing USA. This book was released on 2019-09-30 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. Philip Kotler describes how today's society is in a state of "durable disorder," with authoritarianism on the rise and democracy on the decline around the world. He highlights the role of the Common Good and offers readers a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This text is essential for: Public citizens who want to help solve their community's problems Businesses that want to contribute to the public good Government agencies aiming to improve services and innovations Nonprofit organizations dedicated to meeting public needs Kotler details tools for public action used by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances these reformers achieved and mapping out strategies for delivering "the greatest good for the greatest number."

Common Interest, Common Good

Author : Shirley Sagawa
Publisher : Harvard Business Press
ISBN 13 : 9780875848488
Total Pages : 312 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Common Interest, Common Good by : Shirley Sagawa

Download or read book Common Interest, Common Good written by Shirley Sagawa and published by Harvard Business Press. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: With funding for nonprofits shrinking and global markets shaky, our business and social sectors are both confronting an increasingly uncertain future. Many organizations are searching for innovative strategies that will counter the mounting pressures felt by communities and corporations alike. Common Interest, Common Good argues that forward-looking businesses and social sector organizations (both nonprofit and government) can solve many of their problems by working together-while serving the common good in the process. According to Shirley Sagawa and Eli Segal, alliances between for-profit and the not-for-profit industries yield enormous benefits for both. Businesses can boost their bottom line by leveraging a nonprofit partnership to enhance their image, reach new markets, increase consumer loyalty, and build a positive reputation with current and prospective employees. The upside is just as powerful for nonprofits, because an alliance with a corporation can provide crucial funds and visibility while helping to attract new volunteers and donors. Common Interest, Common Good showcases many such successful partnerships, from corporate sponsorships and cause-related marketing to employee volunteer programs and school-to-work initiatives. The authors also offer some much-needed guidance for avoiding many of the pitfalls that can undermine even the best alliances. A convincing, deeply felt book by two authors who have devoted much of their careers to helping public and private sectors find profitable new ways of working together, Common Interest, Common Good is a guided tour of the progressive new strategies that can contribute to the purpose of our businesses and the prosperity of our communities.

For the Common Good

Author : Christine Harman
Publisher : Upper Room Books
ISBN 13 : 0881779601
Total Pages : 108 pages
Book Rating : 4.8/5 (817 download)

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Book Synopsis For the Common Good by : Christine Harman

Download or read book For the Common Good written by Christine Harman and published by Upper Room Books. This book was released on 2021-07-01 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the Common Good reminds us that the Holy Spirit gives each Christian one or more spiritual gifts to be used for the common good. It guides readers to discover their own particular gifts and learn to use their gifts to serve others. Examining key passages in Paul's writings, author Christine Harman leads readers through a personal spiritual gift assessment. She names 25 distinct spiritual gifts—such as discernment, hospitality, compassion, evangelism, or music—and helps people explore scripture references on each one. After identifying their particular gifts, clergy and laypeople will learn how to apply them for the good of their church, community, and the world. This book is ideal for both group study and self-discovery. The book also includes suggestions for how to build a ministry team based on the gifts of each individual. This book is the text for a Lay Servant Ministries advanced course on spiritual gifts. It also can be used for a small-group study.

Business Ethics

Author : Alejo José G. Sison
Publisher : Routledge
ISBN 13 : 1315277832
Total Pages : 208 pages
Book Rating : 4.3/5 (152 download)

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Book Synopsis Business Ethics by : Alejo José G. Sison

Download or read book Business Ethics written by Alejo José G. Sison and published by Routledge. This book was released on 2018-03-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can business activities and decisions be virtuous? This is the first business ethics textbook to take a virtue ethics approach. It explains how virtue ethics compares with alternative approaches to business ethics, such as utilitarianism and deontology, and argues that virtue ethics best serves the common good of society. Looking across the whole spectrum of business—including finance, governance, leadership, marketing and production—each chapter presents the theory of virtue ethics and supports students’ learning with chapter objectives, in-depth interviews with professionals and real-life case studies from a wide range of countries. Business Ethics: A Virtue Ethics and Common Good Approach is a valuable text for advanced undergraduates and masters-level students on business ethics courses.

Strike for the Common Good

Author : Rebecca Kolins Givan
Publisher : University of Michigan Press
ISBN 13 : 047212840X
Total Pages : 287 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Strike for the Common Good by : Rebecca Kolins Givan

Download or read book Strike for the Common Good written by Rebecca Kolins Givan and published by University of Michigan Press. This book was released on 2020-10-08 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In February 2018, 35,000 public school educators and staff walked off the job in West Virginia. More than 100,000 teachers in other states—both right-to-work states, like West Virginia, and those with a unionized workforce—followed them over the next year. From Arizona, Kentucky, and Oklahoma to Colorado and California, teachers announced to state legislators that not only their abysmal wages but the deplorable conditions of their work and the increasingly straitened circumstances of public education were unacceptable. These recent teacher walkouts affirm public education as a crucial public benefit and understand the rampant disinvestment in public education not simply as a local issue affecting teacher paychecks but also as a danger to communities and to democracy. Strike for the Common Good gathers together original essays, written by teachers involved in strikes nationwide, by students and parents who have supported them, by journalists who have covered these strikes in depth, and by outside analysts (academic and otherwise). Together, the essays consider the place of these strikes in the broader landscape of recent labor organizing and battles over public education, and attend to the largely female workforce and, often, largely non-white student population of America’s schools.

Marketing and the Common Good

Author : Patrick E. Murphy
Publisher : Routledge
ISBN 13 : 1134091079
Total Pages : 353 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Marketing and the Common Good by : Patrick E. Murphy

Download or read book Marketing and the Common Good written by Patrick E. Murphy and published by Routledge. This book was released on 2013-07-24 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Shameless Exploitation in Pursuit of the Common Good

Author : Paul Newman
Publisher : Nan A. Talese
ISBN 13 : 0385511590
Total Pages : 272 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Shameless Exploitation in Pursuit of the Common Good by : Paul Newman

Download or read book Shameless Exploitation in Pursuit of the Common Good written by Paul Newman and published by Nan A. Talese. This book was released on 2003-11-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There are three rules for running a business; fortunately, we don’t know any of them.” In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman’s Own became a major player in the food business. The company’s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic “Odd Couple” style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company’s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

The Common Good

Author : Jonas Norgaard Mortensen
Publisher : Vernon Press
ISBN 13 : 1622735455
Total Pages : 172 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis The Common Good by : Jonas Norgaard Mortensen

Download or read book The Common Good written by Jonas Norgaard Mortensen and published by Vernon Press. This book was released on 2019-01-18 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our traditional ways of thinking about politics and society are becoming obsolete. We need some new points of reference in order to re-imagine the possible character, growth, and functioning of our private and common life. Such re-imagination would imply doing away with every-man-for-himself individualism as well as consumption-makes-me-happy materialism and the-state-will-take-care-of-it passivity. There is an alternative: Personalism is a forgotten, yet golden perspective on humanity that seeks to describe what a human being is and to then draw the social consequences. Personalism builds upon the thinking of Martin Buber and Emmanuel Levinas, among others, and has been a source of inspiration for Martin Luther King, Desmond Tutu, and other important personalities in recent history. According to personalism, humans are relational and engaged and possess dignity. The person and the relationship amongst persons are the universal point of departure: Human beings have inherent dignity, and good relationships amongst humans are crucial for the good, engaged life and for a good society. Personalism has been greatly neglected in Western political thought. In this book, Jonas Norgaard Mortensen attempts to introduce personalism while simultaneously demonstrating its historical origins, acquainting the reader with its thinkers and those who have practiced it, and showing that personalism has a highly relevant contribution to make in the debate about today’s social and political developments.

In Pursuit of the Common Good

Author : Paul Newman
Publisher : Crown Currency
ISBN 13 : 0767929977
Total Pages : 274 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis In Pursuit of the Common Good by : Paul Newman

Download or read book In Pursuit of the Common Good written by Paul Newman and published by Crown Currency. This book was released on 2008-08-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entertaining, accessible history of the iconic Newman’s Own brand that also serves as a roadmap for foundations and charitable organizations looking to do the most good they can with what they have. Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful. It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.

The Common Good

Author : Robert B. Reich
Publisher : Vintage
ISBN 13 : 0525436375
Total Pages : 210 pages
Book Rating : 4.5/5 (254 download)

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Book Synopsis The Common Good by : Robert B. Reich

Download or read book The Common Good written by Robert B. Reich and published by Vintage. This book was released on 2019-01-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert B. Reich makes a powerful case for the expansion of America’s moral imagination. Rooting his argument in common sense and everyday reality, he demonstrates that a common good constitutes the very essence of any society or nation. Societies, he says, undergo virtuous cycles that reinforce the common good as well as vicious cycles that undermine it, one of which America has been experiencing for the past five decades. This process can and must be reversed. But first we need to weigh the moral obligations of citizenship and carefully consider how we relate to honor, shame, patriotism, truth, and the meaning of leadership. Powerful, urgent, and utterly vital, this is a heartfelt missive from one of our foremost political thinkers.

From Commodification to the Common Good

Author : Hans Radder
Publisher : University of Pittsburgh Press
ISBN 13 : 0822987090
Total Pages : 442 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis From Commodification to the Common Good by : Hans Radder

Download or read book From Commodification to the Common Good written by Hans Radder and published by University of Pittsburgh Press. This book was released on 2019-09-24 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commodification of science—often identified with commercialization, or the selling of expertise and research results and the “capitalization of knowledge” in academia and beyond—has been investigated as a threat to the autonomy of science and academic culture and criticized for undermining the social responsibility of modern science. In From Commodification to the Common Good, Hans Radder revisits the commodification of the sciences from a philosophical perspective to focus instead on a potential alternative, the notion of public-interest science. Scientific knowledge, he argues, constitutes a common good only if it serves those affected by the issues at stake, irrespective of commercial gain. Scrutinizing the theory and practices of scientific and technological patenting, Radder challenges the legitimacy of commercial monopolies and the private appropriation and exploitation of research results. His book invites us to reevaluate established laws and to question doctrines and practices that may impede or even prohibit scientific research and social progress so that we might achieve real and significant transformations in service of the common good.

Leadership for the Common Good

Author : Barbara C. Crosby
Publisher : John Wiley & Sons
ISBN 13 : 9780787978402
Total Pages : 448 pages
Book Rating : 4.9/5 (784 download)

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Book Synopsis Leadership for the Common Good by : Barbara C. Crosby

Download or read book Leadership for the Common Good written by Barbara C. Crosby and published by John Wiley & Sons. This book was released on 2005-02-18 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it was first published in 1992, the first edition of Leadership for the Common Good presented a revolutionary approach to community and organizational leadership in a shared-power world. Now, in this completely revised and updated edition, Barbara Crosby and John Bryson expand on their proven leadership model and offer new insights and guidance to leaders. This second edition is a practical resource for a new generation of leaders and aspiring leaders and includes success stories, challenges, and real-world experience.

Social Marketing

Author : Nancy R. Lee
Publisher : SAGE Publications
ISBN 13 : 1412981492
Total Pages : 521 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Social Marketing by : Nancy R. Lee

Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2011-10-20 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.

What Money Can't Buy

Author : Michael J. Sandel
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429942584
Total Pages : 256 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis What Money Can't Buy by : Michael J. Sandel

Download or read book What Money Can't Buy written by Michael J. Sandel and published by Farrar, Straus and Giroux. This book was released on 2012-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars? Auctioning admission to elite universities? Selling citizenship to immigrants willing to pay? In What Money Can't Buy, Michael J. Sandel takes on one of the biggest ethical questions of our time: Is there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? In recent decades, market values have crowded out nonmarket norms in almost every aspect of life—medicine, education, government, law, art, sports, even family life and personal relations. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. Is this where we want to be?In his New York Times bestseller Justice, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes an essential discussion that we, in our market-driven age, need to have: What is the proper role of markets in a democratic society—and how can we protect the moral and civic goods that markets don't honor and that money can't buy?

Greater Good

Author : John A. Quelch
Publisher : Harvard Business Press
ISBN 13 : 1422163679
Total Pages : 339 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Greater Good by : John A. Quelch

Download or read book Greater Good written by John A. Quelch and published by Harvard Business Press. This book was released on 2007-12-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.