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Brands Of Faith
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Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Download or read book Faith and Fortune written by Marc Gunther and published by Crown Currency. This book was released on 2004-10-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lately the headlines have delivered dispiriting news about wrongdoing and scandal in business. But behind the headlines lies a surprising, untold story: Corporate America is changing for the better. Faith and Fortune tells the stories of the extraordinary people who are leading the way and the admirable companies they have built. This book is called Faith and Fortune because faith provides the fuel that energizes these people as they strive to do business better and to find meaning in their work. Some have faith in God; others do not. But all have faith in the goodness of people and in the possibility of change. Most of all, they believe that corporations can become a powerful force for good in the world, and that they can—and should—serve people and not the other way around. Faith and Fortune argues that an exciting new model of conducting business is taking hold, not only in small, socially responsible companies like Ben & Jerry’s but inside such bulwarks of the Fortune 500 as Ford, Citigroup, and DuPont. Bit by bit, almost imperceptibly, this new model is replacing a century-old approach that was rooted in the industrial era and looked at business as a series of discrete, win-lose transactions: Executives tried to pay their workers and suppliers as little as possible, charge their customers as much as they could, and maximize their short-term profits. Today, by contrast, forward-thinking executives build their businesses by developing a network of long-lasting, win-win relationships. Great companies serve their workers, customers, shareholders, and the common good. Powerful forces are driving these changes, including the desire of companies to attract and engage their workforce, the emergence of the 1960s’ generation to positions of corporate power, the spirituality-in-the-workplace movement, the rise of social investing, and the growth and sophistication of activist groups. At once realistic and inspiring, Faith and Fortune profiles companies and people who represent the best of business and exemplify these new values. Among the stories told here: •UPS creates opportunities for immigrants and minorities, promotes from within, and provides its people with a much-valued sense of community •Southwest Airlines, the fun-loving airline, has built the concept of servant leadership into its storied culture •Starbucks provides stock options and health insurance even to part-time workers and builds sustainable business models for coffee growers in the developing world •Timberland has turned community services into a valuable corporate asset Other companies profiled here include Hewlett-Packard, Herman Miller, Staples, PepsiCo, Domini Social Investments, Tom’s of Maine, and Greyston Bakery. The book also includes a chapter exploring what the great religious traditions have to teach today’s businesspeople about creating sustainable enterprises and an analysis of the business case for corporate social responsibility. Faith and Fortune is a thoughtful, original, and important book that will reshape the debate about the role of business in America.
Book Synopsis The Employer Brand by : Helen Rosethorn
Download or read book The Employer Brand written by Helen Rosethorn and published by CRC Press. This book was released on 2016-03-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.
Book Synopsis Religions as Brands by : Jean-Claude Usunier
Download or read book Religions as Brands written by Jean-Claude Usunier and published by Routledge. This book was released on 2016-04-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
Book Synopsis Faith Books & Spiritual Journaling by : Sharon Soneff
Download or read book Faith Books & Spiritual Journaling written by Sharon Soneff and published by . This book was released on 2006 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branding Faith written by Phil Cooke and published by ReadHowYouWant.com. This book was released on 2010-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you hit a wall with your church, ministry or non-profit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, have you noticed that the spark never catches fire? Media and marketing expert Phil Cooke wants every ministry to ask, Who are we? By identifying what makes your organization different from the thousands clamoring for attention, you can get your message heard. Cooke has consulted with many of the most recognized churches and non-profits in the world, and in Branding Faith; Why Some Ministries Impact Culture and Others Don't, he shares his road-tested strategies for using media and marketing to make your mark on people's minds and hearts. Whatever the size of your organization, his helpful hints and insider know-how will give you the tools to set your ministry's strategies ablaze.
Book Synopsis Handbook of Research on the Impact of Fandom in Society and Consumerism by : Wang, Cheng Lu
Download or read book Handbook of Research on the Impact of Fandom in Society and Consumerism written by Wang, Cheng Lu and published by IGI Global. This book was released on 2019-10-25 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Book Synopsis Divided by Faith by : Michael O. Emerson
Download or read book Divided by Faith written by Michael O. Emerson and published by Oxford University Press, USA. This book was released on 2001 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a nationwide survey, the authors of this study conclude that US Evangelicals may actually be preserving the racial chasm, not through active racism, but because their theology hinders their ability to recognise systematic injustice.
Book Synopsis Faith, Reason, & Earth History by : Leonard Brand
Download or read book Faith, Reason, & Earth History written by Leonard Brand and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faith, Reason, and Earth History presents Leonard Brand¿s argument for constructive thinking about origins and earth history in the context of Scripture, showing readers how to analyze available scientific data and approach unsolved problems. Faith does not need to fear the data, but can contribute to progress in understanding earth history within the context of God¿s Word while still being honest about unanswered questions. In this patient explanation of the mission of science, the author models his conviction that ¿above all, it is essential that we treat each other with respect, even if we disagree on fundamental issues.¿ The original edition of this work (1997) was one of the first books on this topic written from the point of view of an experienced research scientist. A career biologist, paleontologist, and teacher, Brand brings to this well-illustrated book a rich assortment of practical scientific examples. This thoughtful and rigorous presentation makes Brand¿s landmark work highly useful both as a college-level text and as an easily accessible treatment for the educated lay person.
Book Synopsis Covert Cows and Chick-fil-A by : Steve Robinson
Download or read book Covert Cows and Chick-fil-A written by Steve Robinson and published by HarperChristian + ORM. This book was released on 2019-06-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Download or read book A Faith Of Our Own written by Sharon Kim and published by Rutgers University Press. This book was released on 2010-03-31 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second-generation Korean Americans, demonstrating an unparalleled entrepreneurial fervor, are establishing new churches with a goal of shaping the future of American Christianity. A Faith of Our Own investigates the development and growth of these houses of worship, a recent and rapidly increasing phenomenon in major cities throughout the United States. Immigration historians have depicted the second-generation as a transitional generation--on the steady march toward the inevitable decline of ethnic identity and allegiance. Sharon Kim suggests an alternative path. By harnessing religion and innovatively creating hybrid religious institutions, second-generation Korean Americans are assertively defining and shaping their own ethnic and religious futures. Rather than assimilating into mainstream American evangelical churches or inheriting the churches of their immigrant parents, second-generation pastors are creating their own hybrid third space--new autonomous churches that are shaped by multiple frames of reference. Including data gathered over ten years at twenty-two churches, A Faith of Our Own is the most comprehensive study of this topic that addresses generational, identity, political, racial, and empowerment issues.
Download or read book Faith No More written by Phil Zuckerman and published by Oxford University Press. This book was released on 2015-06 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: During his 2009 inaugural speech, President Obama described the United States as a nation of "Christians and Muslims, Jews and Hindus--and nonbelievers." It was the first time an American president had acknowledged the existence of this rapidly growing segment of the population in such a public forum. And yet the reasons why more and more people are turning away from religion are still poorly understood. In Faith No More, Phil Zuckerman draws on in-depth interviews with people who have left religion to find out what's really behind the process of losing one's faith. According to a 2008 study, so many Americans claim no religion (15%, up from 8% in 1990) that this category now outranks every other religious group except Catholics and Baptists. Exploring the deeper stories within such survey data, Zuckerman shows that leaving one's faith is a highly personal, complex, and drawn-out process. And he finds that, rather than the cliché of the angry, nihilistic atheist, apostates are life-affirming, courageous, highly intelligent and inquisitive, and deeply moral. Zuckerman predicts that this trend toward nonbelief will likely continue and argues that the sooner we recognize that religion is frequently and freely rejected by all sorts of men and women, the sooner our understanding of the human condition will improve. The first book of its kind, Faith No More will appeal to anyone interested in the "New Atheism" and indeed to anyone wishing to more fully understand our changing relationship to religious faith.
Download or read book Acts of Faith written by Eboo Patel and published by Beacon Press. This book was released on 2020-09-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a new afterword Acts of Faith is a remarkable account of growing up Muslim in America and coming to believe in religious pluralism, from one of the most prominent faith leaders in the United States. Eboo Patel’s story is a hopeful and moving testament to the power and passion of young people—and of the world-changing potential of an interfaith youth movement.
Download or read book Founders of Faith written by Harold Rosen and published by Baha'i Publishing. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new exploration of the Founders of world religions that illustrates that they have been the impetus for the generation of great civilizations throughout history, and that humanity is now poised to establish a global civilization with unimaginable promise. Explores the lives of the Founders of the worlds major religionsincluding Judaism, Zoroastrianism, Hinduism, Buddhism, Christianity, Islam, and the Bah Faithand reveals that they are linked by sets of striking patterns. These patterns suggest that our worlds religions share universal teachings and have a common divine source.
Book Synopsis Awash in a Sea of Faith by : Jon Butler
Download or read book Awash in a Sea of Faith written by Jon Butler and published by Harvard University Press. This book was released on 1990 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging the formidable tradition that places early New England Puritanism at the center of the American religious experience, Yale historian Jon Butler offers a new interpretation of three hundred years of religious and cultural development. Butler stresses the instability of religion in Europe where state churches battled dissenters, magic, and astonishingly low church participation. He charts the transfer of these difficulties to America, including the failure of Puritan religious models, and describes the surprising advance of religious commitment there between 1700 and 1865. Through the assertion of authority and coercion, a remarkable sacralization of the prerevolutionary countryside, advancing religious pluralism, the folklorization of magic, and an eclectic, syncretistic emphasis on supernatural interventionism, including miracles, America emerged after 1800 as an extraordinary spiritual hothouse that far eclipsed the Puritan achievement--even as secularism triumphed in Europe. Awash in a Sea of Faith ranges from popular piety to magic, from anxious revolutionary war chaplains to the cool rationalism of James Madison, from divining rods and seer stones to Anglican and Unitarian elites, and from Virginia Anglican occultists and Presbyterians raised from the dead to Jonathan Edwards, Joseph Smith, and Abraham Lincoln. Butler deftly comes to terms with conventional themes such as Puritanism, witchcraft, religion and revolution, revivalism, millenarianism, and Mormonism. His elucidation of Christianity's powerful role in shaping slavery and of a subsequent African spiritual "holocaust," with its ironic result in African Christianization, is an especially fresh and incisive account. Awash in a Sea of Faith reveals the proliferation of American religious expression--not its decline--and stresses the creative tensions between pulpit and pew across three hundred years of social maturation. Striking in its breadth and deeply rooted in primary sources, this seminal book recasts the landscape of American religious and cultural history.
Book Synopsis The Spirit of Faith by : Mark Hankins (pastor.)
Download or read book The Spirit of Faith written by Mark Hankins (pastor.) and published by Mark Hankins Ministries Publications. This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Book of Faith written by N. D. Cole and published by . This book was released on 2020-04-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
