Strategic Marketing For Social Enterprises In Developing Nations

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Strategic Marketing for Social Enterprises in Developing Nations

Author : Chiweshe, Nigel
Publisher : IGI Global
ISBN 13 : 1522578609
Total Pages : 373 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Marketing for Social Enterprises in Developing Nations by : Chiweshe, Nigel

Download or read book Strategic Marketing for Social Enterprises in Developing Nations written by Chiweshe, Nigel and published by IGI Global. This book was released on 2019-06-29 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

Social Enterprise in Emerging Market Countries

Author : N. Etchart
Publisher : Springer
ISBN 13 : 1137342102
Total Pages : 244 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Social Enterprise in Emerging Market Countries by : N. Etchart

Download or read book Social Enterprise in Emerging Market Countries written by N. Etchart and published by Springer. This book was released on 2013-12-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: NESsT is an organization that develops sustainable social enterprises to solve critical social problems in emerging market economies. NESsT believes that social enterprise is a powerful tool that provides marginalized communities the skills, accessibility and technology needed to overcome social barriers and break the cycle of poverty. Drawing on NESsT's unique methodology for identifying and building the capacity of early-stage social enterprises, as well as on surveys of relevant stakeholders, Social Enterprise in Emerging Market Countries provides a clear picture of where social enterprises are and where they need to go, and identifies key players in the social enterprise field and how they can take the bold steps needed to facilitate the growth and impact of these models. Etchart and Camolli focus on NESsT's research in Latin America and Central Europe, the two regions where it has operated for over 15 years, particularly in Argentina, Brazil, Chile, Ecuador, and Peru, with some cases from other countries in Latin America. For the purpose of illustrating important models and innovative programs and policies, this book also highlights cases and experiences from Central Europe.

Management for Social Enterprise

Author : Bob Doherty
Publisher : SAGE
ISBN 13 : 1446243893
Total Pages : 256 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Management for Social Enterprise by : Bob Doherty

Download or read book Management for Social Enterprise written by Bob Doherty and published by SAGE. This book was released on 2009-03-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here `Management for Social Enterprise is a great introduction to the rich variety of social enterprises in the UK. It is also a useful tool to help us to build more effective social enterprises that really deliver on their missions by people who have hands on experience. This is just what the rapidly growing social enterprise sector needs, a management manual to help us take social enterprises to the next level by people who have hands on experience' - Sophi Tranchell, Managing Director of Divine Chocolate Ltd and Cabinet Office sponsored Social Enterprise Ambassador `The recent explosive growth in the number of social enterprises, their diverse and dynamic nature, and the upsurge in research about them all makes this a potentially bewildering field of knowledge to explore. This book provides a clear and timely guide to the management challenges involved in understanding and running social enterprises, and underlines why their unique nature requires something more than just standard business school wisdom' - Ken Peattie, Professor of Marketing and Strategy, Cardiff Business School, and Director of the ESRC Centre for Business Relationships, Accountability, Sustainability and Society `Provides a good introduction to the management of social enterprises touching on a broad range of topics and will help those invovled in managing social enterprises and those trying to understand more about the sector. It draws on the experience of those who have worked in the social enterprise sector in a range of countries and are passionate about developing it' - Fergus Lyon, Professor of Enterprise and Organizations, Middlesex University Overviewing the key business topics required by social entrepreneurs, and managers in social enterprises Management for Social Enterprise covers strategy, finance, ethics, social accounting, marketing and people management. Written in direct, accessible language by a team of authors currently teaching and researching in this sector, each chapter is fully supported with learning resources. Chapters include brief overviews, further reading, suggested web resources and, importantly, international case studies, drawing on real-life business examples. This book is essential reading for students and practitioners of Social Entrepreneurship and Social Enterprise, but will also be of use to anyone with an interest in management, corporate responsibility, ethics or community studies. Click here for the LJMU Social Entreprise Management web pages.

Developing Digital Marketing

Author : Park Thaichon
Publisher : Emerald Group Publishing
ISBN 13 : 1800713487
Total Pages : 224 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Developing Digital Marketing by : Park Thaichon

Download or read book Developing Digital Marketing written by Park Thaichon and published by Emerald Group Publishing. This book was released on 2021-06-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Social Entrepreneurs

Author : David Crowther
Publisher : Emerald Group Publishing
ISBN 13 : 1803821019
Total Pages : 384 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Social Entrepreneurs by : David Crowther

Download or read book Social Entrepreneurs written by David Crowther and published by Emerald Group Publishing. This book was released on 2022-06-09 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Entrepreneurs: Mobilisers of Social Change works to fill a gap in research literature, exploring the notion of social entrepreneurs, their role, facets, and implications to address the social problems.

Marketing Perspectives of Public Enterprises in Developing Countries

Author : K. L. K. Rao
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Marketing Perspectives of Public Enterprises in Developing Countries by : K. L. K. Rao

Download or read book Marketing Perspectives of Public Enterprises in Developing Countries written by K. L. K. Rao and published by . This book was released on 1986 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Issues in Social Science

Author : Simon Grima
Publisher : Emerald Group Publishing
ISBN 13 : 180043930X
Total Pages : 480 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Contemporary Issues in Social Science by : Simon Grima

Download or read book Contemporary Issues in Social Science written by Simon Grima and published by Emerald Group Publishing. This book was released on 2021-05-25 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international exploration on different economic systems provides a comprehensive account which brings a wide range of countries to the forefront in terms of both comparability and accountability, this study shines a light on the differences in systems between states, and provides information to equip readers to minimize those differences.

Scaling Global Change

Author : Erin Ganju
Publisher : John Wiley & Sons
ISBN 13 : 1119483883
Total Pages : 243 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Scaling Global Change by : Erin Ganju

Download or read book Scaling Global Change written by Erin Ganju and published by John Wiley & Sons. This book was released on 2018-03-21 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your start-up into a global influence with real-world impact Scaling Global Change provides social entrepreneurs with the strong organizational foundation they need to change the world. Through the story of Room to Read, one of the fastest-growing nonprofits in the last 18 years, this book features clear, real-world lessons for growing a non-profit or social enterprise, with special insight into girls’ education and literacy programming in lower-income countries. By outlining theories of program, operational, and system-level change, the discussion delves into the meat of the entrepreneurial spirit and applies it directly to everyday strategic decisions. The book begins with an overview of essential communication, vision, and execution fundamentals, and then dives into a discussion of metrics, monitoring, planning, leadership, and more. Clear guidance on internal operations, fundraising, team building, management, and other central topics provides a roadmap for new and experienced leaders, while further exploration of influence, strategy, and government funding relates the wisdom of experience from the perspective of a successful organization. Cross the chasm from start-up to mature organization with worldwide impact Gain insight into the theoretical and practical underpinnings of nonprofit success Adopt new perspectives on effectiveness, excellence, and influence Translate ideas into action in a way that will change the world Social entrepreneurship has taken off more than ever, and the market is crowded with optimistic leaders wanting to change the world. How do you differentiate your organization from the pack? How can you stand out, stand up, and make a real impact? These lessons are gained through experience and building a strong organizational culture; Room to Read has treaded this path and found itself at the heights of success. With Scaling Global Change, you reap the benefit of experiential lessons while applying them to the success of your own organization. **All Royalties from the sale of Scaling Global Change will be donated directly to Room To Read**

Handbook of Research on Integrating Social Media into Strategic Marketing

Author : Hajli, Nick
Publisher : IGI Global
ISBN 13 : 1466683546
Total Pages : 440 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick

Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Research Anthology on Approaches to Social and Sustainable Entrepreneurship

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668475944
Total Pages : 1391 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Approaches to Social and Sustainable Entrepreneurship by : Management Association, Information Resources

Download or read book Research Anthology on Approaches to Social and Sustainable Entrepreneurship written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-12-27 with total page 1391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social entrepreneurship has grown in popularity in recent decades as a way to use business models and innovation to address social and environmental issues. While these ventures are helpful to many, emerging opportunities and challenges in the field still need to be explored. It is essential to remain knowledgeable on the emerging research within the field of social entrepreneurship so that we may better implement entrepreneurial solutions to social issues. The Research Anthology on Approaches to Social and Sustainable Entrepreneurship presents a comprehensive collection of the recent research into the developments, challenges, and opportunities of social and sustainable entrepreneurship in the modern era. Covering topics such as ecotourism, leadership styles, and poverty alleviation, this major reference work is an indispensable resource for business leaders and executives, entrepreneurs, government officials, community leaders, students and educators of higher education, economists, sociologists, librarians, researchers, and academicians.

Senior Entrepreneurship and Aging in Modern Business

Author : Saiz-Álvarez, José Manuel
Publisher : IGI Global
ISBN 13 : 1799820211
Total Pages : 372 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Senior Entrepreneurship and Aging in Modern Business by : Saiz-Álvarez, José Manuel

Download or read book Senior Entrepreneurship and Aging in Modern Business written by Saiz-Álvarez, José Manuel and published by IGI Global. This book was released on 2019-12-27 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the current upsurge of Industry 4.0, the way manufacturers assemble their products to sell in a competitive market has changed, guided by the SMART strategy. Only the most adaptable and suitable firms will be able to survive in this new business and economic world, and in this sense, the combination of (formal and informal) formation and working experience exerted by senior entrepreneurs will generate competitive advantages in the firms they work. Senior Entrepreneurship and Aging in Modern Business is an essential reference source that discusses senior entrepreneurship, its benefits to companies due to its combination of practical experience and training, and the impact technology has on it. Featuring research on topics such as human capital, value creation, and organizational success, this book is ideally designed for entrepreneurs, executives, managers, policymakers, professionals, researchers, business administrators, academicians, and students.

Research Anthology on Microfinance Services and Roles in Social Progress

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668475537
Total Pages : 711 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Microfinance Services and Roles in Social Progress by : Management Association, Information Resources

Download or read book Research Anthology on Microfinance Services and Roles in Social Progress written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-09-23 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microfinance has emerged as a growing field as more businesses discover the benefits and opportunities it provides. To ensure that microfinance is utilized appropriately, further study on the best practices and difficulties is required. The Research Anthology on Microfinance Services and Roles in Social Progress considers the ways in which microfinance can be utilized to achieve social progress as well as the challenges and opportunities of this area. Covering key topics such as income, small businesses, entrepreneurship, and credit, this major reference work is ideal for industry professionals, government officials, computer scientists, entrepreneurs, business owners, managers, policymakers, researchers, scholars, practitioners, instructors, and students.

Universal Codes of Media in International Political Communications: Emerging Research and Opportunities

Author : Yeromin, Mykola Borysovych
Publisher : IGI Global
ISBN 13 : 1799838099
Total Pages : 209 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Universal Codes of Media in International Political Communications: Emerging Research and Opportunities by : Yeromin, Mykola Borysovych

Download or read book Universal Codes of Media in International Political Communications: Emerging Research and Opportunities written by Yeromin, Mykola Borysovych and published by IGI Global. This book was released on 2020-11-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much like different lenses will give a camera a different view, different forms of media portray different aspects of political relations. Without conveyed messages through audiovisual media, individuals would lose those conveyed messages through sub-textual means. Universal Codes of Media in International Political Communications: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of audiovisual media and applications within political science. Featuring coverage on a broad range of topics such as media representation, political studies, and international communications, this book is ideally designed for policymakers, administrators, and government officials.

Handbook of Research on Value Creation for Small and Micro Social Enterprises

Author : Maher, Chi
Publisher : IGI Global
ISBN 13 : 1522562990
Total Pages : 403 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Value Creation for Small and Micro Social Enterprises by : Maher, Chi

Download or read book Handbook of Research on Value Creation for Small and Micro Social Enterprises written by Maher, Chi and published by IGI Global. This book was released on 2018-12-07 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the corporate world, businesses are focused on increasing their revenues but ignore the cries of social and environmental concerns from nearby communities. At the other end of the spectrum, nonprofits seek to help their local communities but are constantly required to create fundraisers without having adequate time to put those collected donations to use. The world needs an industry to combine civic engagement and public service with wealth and value creation to provide self-sustaining opportunities for public services that are sometimes overlooked or ignored. The Handbook of Research on Value Creation for Small and Micro Social Enterprises defines the concept of social enterprise and provides vital insight into the importance of rebalancing, creating, and promoting economic activities that achieve social fairness, cultural fulfillment, and the protection of the environment. While highlighting topics such as marketing strategies, cross-cultural frameworks, and public policy, this publication focuses on empowering rather than controlling sustainable solutions for various communities and consumers. This book is ideally designed for researchers, policymakers, academicians who teach and/or research small and micro social enterprises, and advanced-level students furthering their research exposure to pertinent topics in this field.

Multidisciplinary Applications of Computer-Mediated Communication

Author : Bui, Hung Phu
Publisher : IGI Global
ISBN 13 : 1668470365
Total Pages : 342 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Multidisciplinary Applications of Computer-Mediated Communication by : Bui, Hung Phu

Download or read book Multidisciplinary Applications of Computer-Mediated Communication written by Bui, Hung Phu and published by IGI Global. This book was released on 2023-04-03 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer-mediated communication (CMC) refers to human communication mediated by electronic devices. CMC can be broken down into two forms: synchronous and asynchronous. Synchronous CMC provides opportunities for direct communication between involved parties. In contrast, asynchronous CMC refers to communication that takes place when the message sender does not receive an immediate response from the recipient. Further study is required to fully understand the uses and applications of this communication. Multidisciplinary Applications of Computer-Mediated Communication considers the future use of CMC and recent applications of CMC in different contexts in the world with implications for further development. Covering key topics such as learning environments, business communication, and social media, this reference work is ideal for industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Maximize Your Social

Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Social Entrepreneurship for Development

Author : Margaret Brindle
Publisher :
ISBN 13 : 9781138181786
Total Pages : 0 pages
Book Rating : 4.1/5 (817 download)

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Book Synopsis Social Entrepreneurship for Development by : Margaret Brindle

Download or read book Social Entrepreneurship for Development written by Margaret Brindle and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development will be a valuable resource for any student of social entrepreneurship or international development.