Digital Sport Marketing

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Digital Sport Marketing

Author : Alan Seymour
Publisher : Routledge
ISBN 13 : 1351789929
Total Pages : 236 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Digital Sport Marketing by : Alan Seymour

Download or read book Digital Sport Marketing written by Alan Seymour and published by Routledge. This book was released on 2020-09-10 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

Sport Marketing

Author : Windy Dees
Publisher : Human Kinetics
ISBN 13 : 1492594628
Total Pages : 490 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Strategic Sport Marketing

Author : David Shilbury
Publisher : Routledge
ISBN 13 : 1000247457
Total Pages : 521 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Sport Marketing by : David Shilbury

Download or read book Strategic Sport Marketing written by David Shilbury and published by Routledge. This book was released on 2020-07-25 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management

Sport Marketing in a Global Environment

Author : Ruth M. Crabtree
Publisher : Routledge
ISBN 13 : 1000575519
Total Pages : 272 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sport Marketing in a Global Environment by : Ruth M. Crabtree

Download or read book Sport Marketing in a Global Environment written by Ruth M. Crabtree and published by Routledge. This book was released on 2022-04-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

Social Media in Sport Marketing

Author : Timothy Newman
Publisher : Routledge
ISBN 13 : 1351817205
Total Pages : 216 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Social Media in Sport Marketing by : Timothy Newman

Download or read book Social Media in Sport Marketing written by Timothy Newman and published by Routledge. This book was released on 2017-01-08 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

Introduction to Sport Marketing

Author : Aaron C.T. Smith
Publisher : Routledge
ISBN 13 : 131769144X
Total Pages : 415 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Introduction to Sport Marketing by : Aaron C.T. Smith

Download or read book Introduction to Sport Marketing written by Aaron C.T. Smith and published by Routledge. This book was released on 2014-12-17 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

Digital Marketing in Sports

Author : Brandon Mastromartino
Publisher : Taylor & Francis
ISBN 13 : 1000988805
Total Pages : 345 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Digital Marketing in Sports by : Brandon Mastromartino

Download or read book Digital Marketing in Sports written by Brandon Mastromartino and published by Taylor & Francis. This book was released on 2023-11-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.

Contemporary Sport Marketing

Author : James J. Zhang
Publisher : Routledge
ISBN 13 : 1351967339
Total Pages : 251 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Contemporary Sport Marketing by : James J. Zhang

Download or read book Contemporary Sport Marketing written by James J. Zhang and published by Routledge. This book was released on 2017-02-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Marketing Analysis in Sport Business

Author : Kevin K Byon
Publisher : Taylor & Francis
ISBN 13 : 1000618935
Total Pages : 384 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing Analysis in Sport Business by : Kevin K Byon

Download or read book Marketing Analysis in Sport Business written by Kevin K Byon and published by Taylor & Francis. This book was released on 2022-07-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.

Advanced Theory and Practice in Sport Marketing

Author : Eric C. Schwarz
Publisher : Routledge
ISBN 13 : 1351667629
Total Pages : 613 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric C. Schwarz

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2017-12-18 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Sports Marketing

Author : Matthew D. Shank
Publisher : Prentice Hall
ISBN 13 : 9780131440777
Total Pages : 0 pages
Book Rating : 4.4/5 (47 download)

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Book Synopsis Sports Marketing by : Matthew D. Shank

Download or read book Sports Marketing written by Matthew D. Shank and published by Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.

Sports Marketing

Author : Sean Ennis
Publisher : Springer Nature
ISBN 13 : 3030537404
Total Pages : 306 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Sports Marketing by : Sean Ennis

Download or read book Sports Marketing written by Sean Ennis and published by Springer Nature. This book was released on 2020-11-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.

The Routledge Handbook of Digital Sport Management

Author : Michael L. Naraine
Publisher : Taylor & Francis
ISBN 13 : 1000788199
Total Pages : 396 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Routledge Handbook of Digital Sport Management by : Michael L. Naraine

Download or read book The Routledge Handbook of Digital Sport Management written by Michael L. Naraine and published by Taylor & Francis. This book was released on 2022-12-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Digital Sport Management provides students, researchers, and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context. Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, this book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics, and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade. The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry.

Developing Digital Marketing

Author : Park Thaichon
Publisher : Emerald Group Publishing
ISBN 13 : 1800713509
Total Pages : 139 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Developing Digital Marketing by : Park Thaichon

Download or read book Developing Digital Marketing written by Park Thaichon and published by Emerald Group Publishing. This book was released on 2021-06-11 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Relationship Marketing in Sports

Author : Andre Buhler
Publisher : Routledge
ISBN 13 : 1136436162
Total Pages : 208 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Relationship Marketing in Sports by : Andre Buhler

Download or read book Relationship Marketing in Sports written by Andre Buhler and published by Routledge. This book was released on 2012-07-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

Team Sports Marketing

Author : Kirk Wakeland
Publisher : Routledge
ISBN 13 : 1135137455
Total Pages : 288 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Team Sports Marketing by : Kirk Wakeland

Download or read book Team Sports Marketing written by Kirk Wakeland and published by Routledge. This book was released on 2007-02-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com.

Fundamentals of Sport Marketing

Author : Brenda G. Pitts
Publisher : Fitness Information Technology
ISBN 13 : 9781935412403
Total Pages : 0 pages
Book Rating : 4.4/5 (124 download)

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Book Synopsis Fundamentals of Sport Marketing by : Brenda G. Pitts

Download or read book Fundamentals of Sport Marketing written by Brenda G. Pitts and published by Fitness Information Technology. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.