Relationship Marketing In Sports

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Relationship Marketing in Sports

Author : Andre Buhler
Publisher : Routledge
ISBN 13 : 1136436162
Total Pages : 208 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Relationship Marketing in Sports by : Andre Buhler

Download or read book Relationship Marketing in Sports written by Andre Buhler and published by Routledge. This book was released on 2012-07-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

Relationship Marketing in Sports

Author : Andre Buhler
Publisher : Routledge
ISBN 13 : 1136436154
Total Pages : 210 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Relationship Marketing in Sports by : Andre Buhler

Download or read book Relationship Marketing in Sports written by Andre Buhler and published by Routledge. This book was released on 2012-07-26 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

Marketing the Sports Organisation

Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 1134053444
Total Pages : 320 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Marketing the Sports Organisation by : Alain Ferrand

Download or read book Marketing the Sports Organisation written by Alain Ferrand and published by Routledge. This book was released on 2008-08-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes: a practical framework for implementing relationship marketing throughout the product and service range an in-depth examination of tools and methods that increase the value of the product for the consumer a genuinely international approach, applicable in all countries detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.

Social Media In Sport: Theory And Practice

Author : Gashaw Abeza
Publisher : World Scientific
ISBN 13 : 9811237670
Total Pages : 507 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Social Media In Sport: Theory And Practice by : Gashaw Abeza

Download or read book Social Media In Sport: Theory And Practice written by Gashaw Abeza and published by World Scientific. This book was released on 2021-07-26 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Relationship Marketing in Sports

Author : Andr̈é Bühler
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.:/5 (956 download)

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Book Synopsis Relationship Marketing in Sports by : Andr̈é Bühler

Download or read book Relationship Marketing in Sports written by Andr̈é Bühler and published by . This book was released on 2013 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context.

Digital Sport Marketing

Author : Alan Seymour
Publisher : Routledge
ISBN 13 : 1351789929
Total Pages : 236 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Digital Sport Marketing by : Alan Seymour

Download or read book Digital Sport Marketing written by Alan Seymour and published by Routledge. This book was released on 2020-09-10 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

Sport Marketing

Author : George R. Milne
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763708733
Total Pages : 202 pages
Book Rating : 4.7/5 (87 download)

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Book Synopsis Sport Marketing by : George R. Milne

Download or read book Sport Marketing written by George R. Milne and published by Jones & Bartlett Learning. This book was released on 1999 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.

Sport Teams, Fans, and Twitter

Author : Brandi Watkins
Publisher : Rowman & Littlefield
ISBN 13 : 1498540066
Total Pages : 149 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Sport Teams, Fans, and Twitter by : Brandi Watkins

Download or read book Sport Teams, Fans, and Twitter written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.

Introduction to Sport Marketing

Author : Aaron C.T. Smith
Publisher : Routledge
ISBN 13 : 131769144X
Total Pages : 415 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Introduction to Sport Marketing by : Aaron C.T. Smith

Download or read book Introduction to Sport Marketing written by Aaron C.T. Smith and published by Routledge. This book was released on 2014-12-17 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

Encyclopedia of Sport Management

Author : Pedersen, Paul M.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800883285
Total Pages : 560 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Encyclopedia of Sport Management by : Pedersen, Paul M.

Download or read book Encyclopedia of Sport Management written by Pedersen, Paul M. and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.

Routledge Handbook of Sports Marketing

Author : Simon Chadwick
Publisher : Routledge
ISBN 13 : 1317584929
Total Pages : 424 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Routledge Handbook of Sports Marketing by : Simon Chadwick

Download or read book Routledge Handbook of Sports Marketing written by Simon Chadwick and published by Routledge. This book was released on 2015-12-22 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Marketing Analysis in Sport Business

Author : Kevin K Byon
Publisher : Taylor & Francis
ISBN 13 : 1000618935
Total Pages : 384 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing Analysis in Sport Business by : Kevin K Byon

Download or read book Marketing Analysis in Sport Business written by Kevin K Byon and published by Taylor & Francis. This book was released on 2022-07-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.

Advances in Information Systems Development

Author : Gabor Magyar
Publisher : Springer Science & Business Media
ISBN 13 : 0387707611
Total Pages : 542 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Advances in Information Systems Development by : Gabor Magyar

Download or read book Advances in Information Systems Development written by Gabor Magyar and published by Springer Science & Business Media. This book was released on 2007-08-28 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph details the proceedings of the 15th International Conference on Information Systems Development. ISD is progressing rapidly, continually creating new challenges for the professionals involved. New concepts, approaches and techniques of systems development emerge constantly in this field. Progress in ISD comes from research as well as from practice. The aim of the Conference was to provide an international forum for the exchange of ideas and experiences between academia and industry, and to stimulate the exploration of new solutions.

Relationship Marketing

Author : Regis Mckenna
Publisher : Basic Books
ISBN 13 : 9780201622409
Total Pages : 260 pages
Book Rating : 4.6/5 (224 download)

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Book Synopsis Relationship Marketing by : Regis Mckenna

Download or read book Relationship Marketing written by Regis Mckenna and published by Basic Books. This book was released on 1993-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.

Sport Promotion and Sales Management

Author : Richard L. Irwin
Publisher : Human Kinetics
ISBN 13 : 9780736064774
Total Pages : 356 pages
Book Rating : 4.0/5 (647 download)

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Book Synopsis Sport Promotion and Sales Management by : Richard L. Irwin

Download or read book Sport Promotion and Sales Management written by Richard L. Irwin and published by Human Kinetics. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

The New Relationship Marketing

Author : Mari Smith
Publisher : John Wiley & Sons
ISBN 13 : 1118063066
Total Pages : 272 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The New Relationship Marketing by : Mari Smith

Download or read book The New Relationship Marketing written by Mari Smith and published by John Wiley & Sons. This book was released on 2011-10-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Relationship Marketing

Author : John Egan
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Relationship Marketing by : John Egan

Download or read book Relationship Marketing written by John Egan and published by Financial Times/Prentice Hall. This book was released on 2001 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyzes the differences and similarities between traditional and relationship-based marketing. It includes learning objectives, chapter summaries, and case studies.