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Author : Susann Vihma
Publisher :
ISBN 13 : 9789526000008
Total Pages : 200 pages
Book Rating : 4.0/5 ( download)
Download or read book Design Semiotics in Use written by Susann Vihma and published by . This book was released on 2010 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven Skaggs
Publisher : MIT Press
ISBN 13 : 026203543X
Total Pages : 295 pages
Book Rating : 4.2/5 (62 download)
Download or read book FireSigns written by Steven Skaggs and published by MIT Press. This book was released on 2017-03-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.
Author : Clarisse Sieckenius De Souza
Publisher : MIT Press
ISBN 13 : 9780262042208
Total Pages : 318 pages
Book Rating : 4.0/5 (422 download)
Download or read book The Semiotic Engineering of Human-computer Interaction written by Clarisse Sieckenius De Souza and published by MIT Press. This book was released on 2005 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theory of HCI that uses concepts from semiotics and computer science to focus on the communication between designers and users during interaction. In The Semiotic Engineering of Human-Computer Interaction, Clarisse Sieckenius de Souza proposes an account of HCI that draws on concepts from semiotics and computer science to investigate the relationship between user and designer. Semiotics is the study of signs, and the essence of semiotic engineering is the communication between designers and users at interaction time; designers must somehow be present in the interface to tell users how to use the signs that make up a system or program. This approach, which builds on--but goes further than--the currently dominant user-centered approach, allows designers to communicate their overall vision and therefore helps users understand designs--rather than simply which icon to click. According to de Souza's account, both designers and users are interlocutors in an overall communication process that takes place through an interface of words, graphics, and behavior. Designers must tell users what they mean by the artifact they have created, and users must understand and respond to what they are being told. By coupling semiotic theory and engineering, de Souza's approach to HCI design encompasses the principles, the materials, the processes, and the possibilities for producing meaningful interactive computer system discourse and achieves a broader perspective than cognitive, ethnographic, or ergonomic approaches. De Souza begins with a theoretical overview and detailed exposition of the semiotic engineering account of HCI. She then shows how this approach can be applied specifically to HCI evaluation and design of online help systems, customization and end-user programming, and multiuser applications. Finally, she reflects on the potential and opportunities for research in semiotic engineering.
Author : David Crow
Publisher : Bloomsbury Publishing
ISBN 13 : 1474253857
Total Pages : 314 pages
Book Rating : 4.4/5 (742 download)
Download or read book Visible Signs written by David Crow and published by Bloomsbury Publishing. This book was released on 2017-07-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
Author : Evripides Zantides
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527543323
Total Pages : 673 pages
Book Rating : 4.5/5 (275 download)
Download or read book Semiotics and Visual Communication III written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2019-11-12 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.
Author : Susann Vihma
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (91 download)
Download or read book Products as Representations written by Susann Vihma and published by . This book was released on 1995 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rachel Lawes
Publisher : Kogan Page Publishers
ISBN 13 : 1789662087
Total Pages : 281 pages
Book Rating : 4.7/5 (896 download)
Download or read book Using Semiotics in Marketing written by Rachel Lawes and published by Kogan Page Publishers. This book was released on 2020-03-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers to better understand your consumers. Semiotics is big business. It is most famous for its unique ability to decode visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established ones. Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.
Author : Thomas Albert Sebeok
Publisher : Georgetown University Press
ISBN 13 : 9780253206541
Total Pages : 198 pages
Book Rating : 4.2/5 (65 download)
Download or read book Semiotics in the United States written by Thomas Albert Sebeok and published by Georgetown University Press. This book was released on 1991 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.
Author : Evripides Zantides
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443859303
Total Pages : 340 pages
Book Rating : 4.4/5 (438 download)
Download or read book Semiotics and Visual Communication written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2014-04-11 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
Author : Per Ledin
Publisher : SAGE
ISBN 13 : 1526418061
Total Pages : 233 pages
Book Rating : 4.5/5 (264 download)
Download or read book Doing Visual Analysis written by Per Ledin and published by SAGE. This book was released on 2018-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture. Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book: Provides examples of how and where certain tools can be used in a project or dissertation Discusses the type of research questions best suited to different tools and methods Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.
Author : Peter Ho Davies
Publisher : HarperCollins
ISBN 13 : 0544263782
Total Pages : 285 pages
Book Rating : 4.5/5 (442 download)
Download or read book The Fortunes written by Peter Ho Davies and published by HarperCollins. This book was released on 2016-09-06 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NPR Best Book of the Year: “The most honest, unflinching, cathartically biting novel I’ve read about the Chinese American experience.” —Celeste Ng, #1 New York Times–bestselling author of Our Missing Hearts Winner, Anisfield-Wolf Book Award * Winner, Chautauqua Prize *Finalist, Dayton Literary Peace Prize * A New York Times Notable Book * A Publishers Weekly Best Book of the Year Sly, funny, intelligent, and artfully structured, The Fortunes recasts American history through the lives of Chinese Americans and reimagines the multigenerational novel through the fractures of immigrant family experience. Inhabiting four lives—a railroad baron’s valet who unwittingly ignites an explosion in Chinese labor; Hollywood’s first Chinese movie star; a hate-crime victim whose death mobilizes the Asian American community; and a biracial writer visiting China for an adoption—this novel captures and capsizes over a century of our history, showing that even as family bonds are denied and broken, a community can survive—as much through love as blood. “Intense and dreamlike . . . filled with quiet resonances across time.” —The New Yorker “Riveting and luminous . . . Like the best books, this one haunts the reader well after the end.” —Jesmyn Ward, National Book Award-winning author of Sing, Unburied, Sing “A moving, often funny, and deeply provocative novel about the lives of four very different Chinese Americans as they encounter the myriad opportunities and clear limits of American life . . . gorgeously told.” —Chang-rae Lee, Buzzfeed “A poignant, cascading four-part novel . . . Outstanding.” —David Mitchell, The Guardian
Author : Andy Farnell
Publisher : MIT Press
ISBN 13 : 0262014416
Total Pages : 689 pages
Book Rating : 4.2/5 (62 download)
Download or read book Designing Sound written by Andy Farnell and published by MIT Press. This book was released on 2010-08-20 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practitioner's guide to the basic principles of creating sound effects using easily accessed free software. Designing Sound teaches students and professional sound designers to understand and create sound effects starting from nothing. Its thesis is that any sound can be generated from first principles, guided by analysis and synthesis. The text takes a practitioner's perspective, exploring the basic principles of making ordinary, everyday sounds using an easily accessed free software. Readers use the Pure Data (Pd) language to construct sound objects, which are more flexible and useful than recordings. Sound is considered as a process, rather than as data—an approach sometimes known as “procedural audio.” Procedural sound is a living sound effect that can run as computer code and be changed in real time according to unpredictable events. Applications include video games, film, animation, and media in which sound is part of an interactive process. The book takes a practical, systematic approach to the subject, teaching by example and providing background information that offers a firm theoretical context for its pragmatic stance. [Many of the examples follow a pattern, beginning with a discussion of the nature and physics of a sound, proceeding through the development of models and the implementation of examples, to the final step of producing a Pure Data program for the desired sound. Different synthesis methods are discussed, analyzed, and refined throughout.] After mastering the techniques presented in Designing Sound, students will be able to build their own sound objects for use in interactive applications and other projects
Author : David Airey
Publisher : New Riders
ISBN 13 : 0321702727
Total Pages : 218 pages
Book Rating : 4.3/5 (217 download)
Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Author : Bill Buxton
Publisher : Morgan Kaufmann
ISBN 13 : 0080552900
Total Pages : 445 pages
Book Rating : 4.0/5 (85 download)
Download or read book Sketching User Experiences: Getting the Design Right and the Right Design written by Bill Buxton and published by Morgan Kaufmann. This book was released on 2010-07-28 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood—by both designers and the people with whom they need to work— in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design). Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values. Grounded in both practice and scientific research, Bill Buxton's engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design. - Covers sketching and early prototyping design methods suitable for dynamic product capabilities: cell phones that communicate with each other and other embedded systems, "smart" appliances, and things you only imagine in your dreams - Thorough coverage of the design sketching method which helps easily build experience prototypes—without the effort of engineering prototypes which are difficult to abandon - Reaches out to a range of designers, including user interface designers, industrial designers, software engineers, usability engineers, product managers, and others - Full of case studies, examples, exercises, and projects, and access to video clips that demonstrate the principles and methods
Author : George Rossolatos (Hrsg.)
Publisher : kassel university press GmbH
ISBN 13 : 3737600422
Total Pages : 47 pages
Book Rating : 4.7/5 (376 download)
Download or read book Handbook of Brand Semiotics written by George Rossolatos (Hrsg.) and published by kassel university press GmbH. This book was released on 2015-11-09 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics
Author : Don Norman
Publisher : Basic Books
ISBN 13 : 0465004172
Total Pages : 276 pages
Book Rating : 4.4/5 (65 download)
Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Author : Uta Brandes
Publisher : Walter de Gruyter
ISBN 13 : 3034609124
Total Pages : 192 pages
Book Rating : 4.0/5 (346 download)
Download or read book Design by Use written by Uta Brandes and published by Walter de Gruyter. This book was released on 2013-03-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diese Publikation erforscht und analysiert eine ganz besondere Form von Design: das ebenso normale wie wunderbare Phänomen, dass Menschen ohne Designanspruch bereits gestaltete Dinge umnutzen, anders nutzen, im besten Sinne "missbrauchen". Nicht Intentionales Design (NID) findet täglich, in jeder Lebenssphäre, in allen Teilen der Welt statt. Diese Umgestaltung durch Umnutzung macht die Dinge multifunktional, kombiniert mit kluger Erfindung neue Funktionen. Sie ist häufig reversibel, ressourcenschonend, improvisierend, innovativ, preiswert. Für das Design kann es zu einer Quelle der Inspiration werden, wenn die professionellen Designer erst einmal wahrnehmen, was im praktischen Gebrauch mit all den gestalteten Dingen tatsächlich geschieht.
