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Author : Edward L. Bernays
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.3/5 (91 download)
Download or read book Crystallizing Public Opinion written by Edward L. Bernays and published by . This book was released on 1923 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Bernays
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Crystallizing Public Opinion written by Edward L. Bernays and published by . This book was released on 1923 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Bernays
Publisher : Courier Dover Publications
ISBN 13 : 0486836584
Total Pages : 147 pages
Book Rating : 4.4/5 (868 download)
Download or read book Crystallizing Public Opinion written by Edward Bernays and published by Courier Dover Publications. This book was released on 2019-10-16 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-sounding surveys to persuasive endorsements from opinion leaders, celebrities, and experts. Bernays — whose high-profile clients included Procter & Gamble, General Electric, CBS, NBC, and Time, Inc. — cites examples from his successful campaigns, including a physician-endorsed promotion of bacon as a healthy breakfast option. He quotes leading theorists on the role of herd mentality in the minds of the educated as well as the ignorant, and he explains the value of communicating the right facts at the right time to a targeted audience. Although technology has changed in the years since this book's debut, human nature has not, and these principles remain of timeless value to business and marketing professionals, students of public relations, and other readers.
Author : Walter Lippmann
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.A/5 ( download)
Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 1922 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.
Author : Edward Bernays
Publisher : Ig Publishing
ISBN 13 : 9781632462046
Total Pages : pages
Book Rating : 4.4/5 (62 download)
Download or read book The Edward Bernays Reader written by Edward Bernays and published by Ig Publishing. This book was released on 2021-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)
Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author : Edward L. Bernays
Publisher : Open Road Media
ISBN 13 : 1497698677
Total Pages : 965 pages
Book Rating : 4.4/5 (976 download)
Download or read book Biography of an Idea written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Author : Larry Tye
Publisher : Picador
ISBN 13 : 146681876X
Total Pages : 304 pages
Book Rating : 4.4/5 (668 download)
Download or read book The Father of Spin written by Larry Tye and published by Picador. This book was released on 2002-09-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Author : Edward Bernays
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (55 download)
Download or read book Crystallizing Public Opinion written by Edward Bernays and published by . This book was released on 2023-07-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bare-Knuckled Truths of Edward Bernays You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses. This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz. By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to "regiment the mind." His work explains the popularity of today's TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets. We know that beliefs can gain sudden popularity based on the public's proclivity for seven factors: "flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness." Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays' clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda. "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.
Author : Edward Bernays
Publisher : G&D Media
ISBN 13 : 9781722502805
Total Pages : 234 pages
Book Rating : 4.5/5 (28 download)
Download or read book Crystallizing Public Opinion (Original Classic Edition) written by Edward Bernays and published by G&D Media. This book was released on 2019-10-14 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.
Author : Notes Quark
Publisher : WWW.Snowballpublishing.com
ISBN 13 : 9781684114092
Total Pages : 40 pages
Book Rating : 4.1/5 (14 download)
Download or read book A Summary of Propaganda by Edward Bernays written by Notes Quark and published by WWW.Snowballpublishing.com. This book was released on 2017-11-03 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edward Bernays, the father of public relations, explains what propaganda is and how it is applied on society. It's an explanation of how an elite's class runs the world through the change of public opinion with propaganda as a tool. Edward Bernays, just like Tesla and any other figure that doesn't make it to the history books, is as important as the history books. Everyone owes it to himself to listen to this book. Save time on the go with the compact format and concise summary. Explore key quotations from the book!
Author : Walter Lippmann
Publisher :
ISBN 13 : 9781947844568
Total Pages : 282 pages
Book Rating : 4.8/5 (445 download)
Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 2018-09-04 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers. In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims. Lippmann, however, believed that in the hands of super-intelligent, disinterested, omni-benevelont 'experts, ' the 'mass media' could bring about world peace. The school system, the advent of radio, and of course, the television, were arriving or coming along shortly. Each allowed a small group of people the ability to manage a much larger group, inspiring optimism among liberals and progressives that with the right forumula, the horrors seen in World War I would never occur again. Lippmann wrote "Public Opinion" in 1922, shortly after World War I. In 1924, a certain Adolf Hitler would be spending time in jail. If this merited any mention in any newspaper, it is doubtful that no expert paid it any mind. 1939 was, after all, a long way off.
Author : Edward L. Bernays
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 (55 download)
Download or read book The Engineering of Consent written by Edward L. Bernays and published by . This book was released on 1969 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Bernays
Publisher : Adagio Press
ISBN 13 : 9781944855369
Total Pages : 142 pages
Book Rating : 4.8/5 (553 download)
Download or read book Propaganda written by Edward Bernays and published by Adagio Press. This book was released on 2020-09-15 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edward Bernays was a member of this massive Jesuit machine. His uncle, Sigmund Freud, was a master Jesuit manipulator who influenced Bernays in countless ways. Freud was thought to have brought out and fully developed the narcissist in Bernays, who was known to all as a "braggart." After the success of his first book, Crystallizing Public Opinion, in 1923, Bernays furthered his research on manipulating members of our herd society. The work culminated in his second book, Propaganda. Like other Jesuit machinations, this book blatantly shoved this resurrected term propaganda right in the faces of all Americans. It taunted people with the knowledge of how innocent people are cleverly coaxed into following the order du jour, almost always without the "patient" being aware they were being led around by a nose ring. Bernays was a brilliant manipulator who taught his techniques to hundreds of force-multipliers who, in turn, unleashed the insidious practices on the world. This current volume has been revamped in a number of ways: lightly edited for clarity, subheadings added to improve readability, paragraphs broken up into more managable reads, newly designed interior and cover. Our current volume is a remake of Bernays' original book. Our version does not include commentary on Bernays' thoughts or ideas, nor is it meant to. We have preserved this man's brilliant, if not twisted, thoughts on how to manage an entire population of subservient people, using a few provocative words and phrases that crawl under the skin of our easily programmed minds. Our hope is that this updated version of a masterpiece will be read, studied and shared by a new generation of students and casual readers. Please form your own thoughts, opinions, beliefs and hypotheses. Beyond this, our wish for you is that you use this new-found information to do some good in this world. Bernays thrust this material into our faces nearly a hundred years ago and flaunted his jesuitical power over our subconscious mind. It is now our duty and responsibility to understand his methods so we may protest, if not counter entirely, any attempt to control our beautiful minds. Knowledge isn't just power. Applied correctly, it all but guarantees victory in any arena.
Author : Stuart Ewen
Publisher : Basic Books
ISBN 13 : 9780465061792
Total Pages : 496 pages
Book Rating : 4.0/5 (617 download)
Download or read book Pr! written by Stuart Ewen and published by Basic Books. This book was released on 1998-10-23 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
Author : Taylor Dotson
Publisher : MIT Press
ISBN 13 : 0262365987
Total Pages : 235 pages
Book Rating : 4.2/5 (623 download)
Download or read book The Divide written by Taylor Dotson and published by MIT Press. This book was released on 2021-08-03 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why our obsession with truth--the idea that some undeniable truth will make politics unnecessary--is driving our political polarization. In The Divide, Taylor Dotson argues provocatively that what drives political polarization is not our disregard for facts in a post-truth era, but rather our obsession with truth. The idea that some undeniable truth will make politics unnecessary, Dotson says, is damaging democracy. We think that appealing to facts, or common sense, or nature, or the market will resolve political disputes. We view our opponents as ignorant, corrupt, or brainwashed. Dotson argues that we don't need to agree with everyone, or force everyone to agree with us; we just need to be civil enough to practice effective politics. Dotson shows that we are misguided to pine for a lost age of respect for expertise. For one thing, such an age never happened. For another, people cannot be made into ultra-rational Vulcans. Dotson offers a road map to guide both citizens and policy makers in rethinking and refashioning political interactions to be more productive. To avoid the trap of divisive and fanatical certitude, we must stop idealizing expert knowledge and romanticizing common sense. He outlines strategies for making political disputes more productive: admitting uncertainty, sharing experiences, and tolerating and negotiating disagreement. He suggests reforms to political practices and processes, adjustments to media systems, and dramatic changes to schooling, childhood, the workplace, and other institutions. Productive and intelligent politics is not a product of embracing truth, Dotson argues, but of adopting a pluralistic democratic process.
Author : Edward L. Bernays
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.E/5 ( download)
Download or read book Speak Up for Democracy written by Edward L. Bernays and published by . This book was released on 1940 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
