Biography Of An Idea

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Biography of an Idea

Author : Edward L. Bernays
Publisher : Open Road Media
ISBN 13 : 1497698677
Total Pages : 965 pages
Book Rating : 4.4/5 (976 download)

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Book Synopsis Biography of an Idea by : Edward L. Bernays

Download or read book Biography of an Idea written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Zero

Author : Charles Seife
Publisher : Souvenir Press
ISBN 13 : 1782837329
Total Pages : 253 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis Zero by : Charles Seife

Download or read book Zero written by Charles Seife and published by Souvenir Press. This book was released on 2019-11-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES NOTABLE BOOK The Babylonians invented it, the Greeks banned it, the Hindus worshipped it, and the Christian Church used it to fend off heretics. Today it's a timebomb ticking in the heart of astrophysics. For zero, infinity's twin, is not like other numbers. It is both nothing and everything. Zero has pitted East against West and faith against reason, and its intransigence persists in the dark core of a black hole and the brilliant flash of the Big Bang. Today, zero lies at the heart of one of the biggest scientific controversies of all time: the quest for a theory of everything. Within the concept of zero lies a philosophical and scientific history of humanity. Charles Seife's elegant and witty account takes us from Aristotle to superstring theory by way of Egyptian geometry, Kabbalism, Einstein, the Chandrasekhar limit and Stephen Hawking. Covering centuries of thought, it is a concise tour of a world of ideas, bound up in the simple notion of nothing.

The Biography of "the Idea of Literature"

Author : Adrian Marino
Publisher : SUNY Press
ISBN 13 : 9780791428931
Total Pages : 354 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis The Biography of "the Idea of Literature" by : Adrian Marino

Download or read book The Biography of "the Idea of Literature" written by Adrian Marino and published by SUNY Press. This book was released on 1996-01-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive examination of the meaning, history, and evolution of the basic notion of "literature" from antiquity to the seventeenth century.

Light Bulb

Author : Kathleen Weidner Zoehfeld
Publisher : Astra Publishing House
ISBN 13 : 1635923956
Total Pages : 34 pages
Book Rating : 4.6/5 (359 download)

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Book Synopsis Light Bulb by : Kathleen Weidner Zoehfeld

Download or read book Light Bulb written by Kathleen Weidner Zoehfeld and published by Astra Publishing House. This book was released on 2021-08-03 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: EUREKA! Great things happen when science crosses history! Discover the all-true stories of your favorite inventions with this new multicultural STEM series that takes readers on a journey through time and around the world. A perfect choice for kids ages 4–8 who love to figure out how things work! Electric lights--without them, we'd be in the dark! Here is a "biography" of the light bulb, an essential invention that lights up our days and nights. From the first spark of Thomas Alva Edison's idea to the spread of electric lights around the world, Light Bulb is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series, each book covering one groundbreaking, world-changing discovery that millions of people use every single day.

Public Relations

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Home

Author : Witold Rybczynski
Publisher : Penguin
ISBN 13 : 0140102310
Total Pages : 273 pages
Book Rating : 4.1/5 (41 download)

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Book Synopsis Home by : Witold Rybczynski

Download or read book Home written by Witold Rybczynski and published by Penguin. This book was released on 1987-07-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walk through five centuries of homes both great and small—from the smoke-filled manor halls of the Middle Ages to today's Ralph Lauren-designed environments—on a house tour like no other, one that delightfully explicates the very idea of "home." You'll see how social and cultural changes influenced styles of decoration and furnishing, learn the connection between wall-hung religious tapestries and wall-to-wall carpeting, discover how some of our most welcome luxuries were born of architectural necessity, and much more. Most of all, Home opens a rare window into our private lives—and how we really want to live.

Bicycle

Author : Lori Haskins Houran
Publisher : Astra Publishing House
ISBN 13 : 163592474X
Total Pages : 34 pages
Book Rating : 4.6/5 (359 download)

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Book Synopsis Bicycle by : Lori Haskins Houran

Download or read book Bicycle written by Lori Haskins Houran and published by Astra Publishing House. This book was released on 2021-08-03 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who likes bikes? Just about everyone! Here is a "biography" of bicycles, an essential invention that keeps people rolling! From the first spark of an idea of a new way to get around to the spread of bicycles throughout the world, Bicycle is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series with each book focusing on one groundbreaking, world-changing discovery that millions of people use every single day.

Biography of an Idea

Author : Ruth N. Anshen
Publisher :
ISBN 13 : 9780918825575
Total Pages : 244 pages
Book Rating : 4.8/5 (255 download)

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Book Synopsis Biography of an Idea by : Ruth N. Anshen

Download or read book Biography of an Idea written by Ruth N. Anshen and published by . This book was released on 1987-09 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Biography of an Idea

Author : Edward L. Bernays
Publisher :
ISBN 13 :
Total Pages : 849 pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Biography of an Idea by : Edward L. Bernays

Download or read book Biography of an Idea written by Edward L. Bernays and published by . This book was released on 1965 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Best We Could Do

Author : Thi Bui
Publisher : Abrams
ISBN 13 : 1613129300
Total Pages : 320 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis The Best We Could Do by : Thi Bui

Download or read book The Best We Could Do written by Thi Bui and published by Abrams. This book was released on 2017-03-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: National bestseller 2017 National Book Critics Circle (NBCC) Finalist ABA Indies Introduce Winter / Spring 2017 Selection Barnes & Noble Discover Great New Writers Spring 2017 Selection ALA 2018 Notable Books Selection An intimate and poignant graphic novel portraying one family’s journey from war-torn Vietnam, from debut author Thi Bui. This beautifully illustrated and emotional story is an evocative memoir about the search for a better future and a longing for the past. Exploring the anguish of immigration and the lasting effects that displacement has on a child and her family, Bui documents the story of her family’s daring escape after the fall of South Vietnam in the 1970s, and the difficulties they faced building new lives for themselves. At the heart of Bui’s story is a universal struggle: While adjusting to life as a first-time mother, she ultimately discovers what it means to be a parent—the endless sacrifices, the unnoticed gestures, and the depths of unspoken love. Despite how impossible it seems to take on the simultaneous roles of both parent and child, Bui pushes through. With haunting, poetic writing and breathtaking art, she examines the strength of family, the importance of identity, and the meaning of home. In what Pulitzer Prize–winning novelist Viet Thanh Nguyen calls “a book to break your heart and heal it,” The Best We Could Do brings to life Thi Bui’s journey of understanding, and provides inspiration to all of those who search for a better future while longing for a simpler past.

The Beautiful Ones

Author : Prince
Publisher : One World
ISBN 13 : 039958966X
Total Pages : 290 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Beautiful Ones by : Prince

Download or read book The Beautiful Ones written by Prince and published by One World. This book was released on 2019-10-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • The brilliant coming-of-age-and-into-superstardom story of one of the greatest artists of all time, in his own words—featuring never-before-seen photos, original scrapbooks and lyric sheets, and the exquisite memoir he began writing before his tragic death NAMED ONE OF THE BEST MUSIC BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW AND ONE OF THE BEST BOOKS OF THE YEAR BY THE WASHINGTON POST AND THE GUARDIAN • NOMINATED FOR THE NAACP IMAGE AWARD Prince was a musical genius, one of the most beloved, accomplished, and acclaimed musicians of our time. He was a startlingly original visionary with an imagination deep enough to whip up whole worlds, from the sexy, gritty funk paradise of “Uptown” to the mythical landscape of Purple Rain to the psychedelia of “Paisley Park.” But his most ambitious creative act was turning Prince Rogers Nelson, born in Minnesota, into Prince, one of the greatest pop stars of any era. The Beautiful Ones is the story of how Prince became Prince—a first-person account of a kid absorbing the world around him and then creating a persona, an artistic vision, and a life, before the hits and fame that would come to define him. The book is told in four parts. The first is the memoir Prince was writing before his tragic death, pages that bring us into his childhood world through his own lyrical prose. The second part takes us through Prince’s early years as a musician, before his first album was released, via an evocative scrapbook of writing and photos. The third section shows us Prince’s evolution through candid images that go up to the cusp of his greatest achievement, which we see in the book’s fourth section: his original handwritten treatment for Purple Rain—the final stage in Prince’s self-creation, where he retells the autobiography of the first three parts as a heroic journey. The book is framed by editor Dan Piepenbring’s riveting and moving introduction about his profound collaboration with Prince in his final months—a time when Prince was thinking deeply about how to reveal more of himself and his ideas to the world, while retaining the mystery and mystique he’d so carefully cultivated—and annotations that provide context to the book’s images. This work is not just a tribute to an icon, but an original and energizing literary work in its own right, full of Prince’s ideas and vision, his voice and image—his undying gift to the world.

Atomic Habits

Author : James Clear
Publisher : Penguin
ISBN 13 : 0735211299
Total Pages : 321 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Atomic Habits by : James Clear

Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 15 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Symbiosis

Author : Shantaram Balwant Mujumdar
Publisher : MacMillan India
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Symbiosis by : Shantaram Balwant Mujumdar

Download or read book Symbiosis written by Shantaram Balwant Mujumdar and published by MacMillan India. This book was released on 2007 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last three decades, which saw the world move into a new millennium, the term symbiosis has effortlessly moved from the hallowed preserves of the natural scientists into the joyous world of aspiring fresh-faced youngsters. To eager-eyed young

Stamped from the Beginning

Author : Ibram X. Kendi
Publisher : Bold Type Books
ISBN 13 : 1568584644
Total Pages : 594 pages
Book Rating : 4.5/5 (685 download)

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Book Synopsis Stamped from the Beginning by : Ibram X. Kendi

Download or read book Stamped from the Beginning written by Ibram X. Kendi and published by Bold Type Books. This book was released on 2016-04-12 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Book Award winning history of how racist ideas were created, spread, and deeply rooted in American society. Some Americans insist that we're living in a post-racial society. But racist thought is not just alive and well in America -- it is more sophisticated and more insidious than ever. And as award-winning historian Ibram X. Kendi argues, racist ideas have a long and lingering history, one in which nearly every great American thinker is complicit. In this deeply researched and fast-moving narrative, Kendi chronicles the entire story of anti-black racist ideas and their staggering power over the course of American history. He uses the life stories of five major American intellectuals to drive this history: Puritan minister Cotton Mather, Thomas Jefferson, abolitionist William Lloyd Garrison, W.E.B. Du Bois, and legendary activist Angela Davis. As Kendi shows, racist ideas did not arise from ignorance or hatred. They were created to justify and rationalize deeply entrenched discriminatory policies and the nation's racial inequities. In shedding light on this history, Stamped from the Beginning offers us the tools we need to expose racist thinking. In the process, he gives us reason to hope.

Father-ish

Author : Clint Edwards
Publisher : Page Street Publishing
ISBN 13 : 164567147X
Total Pages : 272 pages
Book Rating : 4.6/5 (456 download)

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Book Synopsis Father-ish by : Clint Edwards

Download or read book Father-ish written by Clint Edwards and published by Page Street Publishing. This book was released on 2020-10-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Father·ish: adjective. When a man is trying his best. Clint Edwards equates fatherhood to the time he did an important live TV interview from home: To the viewers, he looked put-together in a nice button-up shirt . . . but below the camera he wasn’t wearing any pants. And it may have looked like he was in a nice office, but he was in fact hidden in his bedroom closet because his whole house was too messy to show. This highly relatable collection gets to the heart of parenting: all those unexpected fails, awkward conversations, and well-intentioned little white lies. Clint chronicles all these things and more with stories like “The Time My Son Realized I Was Santa,” “I’ve Never Been to Hell, but I Have Been to a Little Girl’s Birthday Party,” and “How to Get the Sex Talk Very, Very Wrong.” And with each story you’ll see over and over again that there really aren’t any rules when it comes to parenting, and all you can do is try your best. Whether you’re a first-time parent unaware of what you’ve gotten yourself into yet, or a father of five, clinging to your last ounce of sanity, you’ll find relief in knowing that at end of the day, we’re all not wearing any pants.

The Idea Factory

Author : Jon Gertner
Publisher : Penguin
ISBN 13 : 1101561084
Total Pages : 432 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Idea Factory by : Jon Gertner

Download or read book The Idea Factory written by Jon Gertner and published by Penguin. This book was released on 2012-03-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.

Ibn Khaldun

Author : Robert Irwin
Publisher : Princeton University Press
ISBN 13 : 0691197091
Total Pages : 272 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Ibn Khaldun by : Robert Irwin

Download or read book Ibn Khaldun written by Robert Irwin and published by Princeton University Press. This book was released on 2019-11-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ibn Khaldun (1332-1406) is generally regarded as the greatest intellectual ever to have appeared in the Arab world--a genius who ranks as one of the world's great minds. Yet the author of the Muqaddima, the most important study of history ever produced in the Islamic world, is not as well known as he should be, and his ideas are widely misunderstood. In this groundbreaking intellectual biography, Robert Irwin provides an engaging and authoritative account of Ibn Khaldun's extraordinary life, times, writings, and ideas. Irwin tells how Ibn Khaldun, who lived in a world decimated by the Black Death, held a long series of posts in the tumultuous Islamic courts of North Africa and Muslim Spain, becoming a major political player as well as a teacher and writer. Closely examining the Muqaddima, a startlingly original analysis of the laws of history, and drawing on many other contemporary sources, Irwin shows how Ibn Khaldun's life and thought fit into historical and intellectual context, including medieval Islamic theology, philosophy, politics, literature, economics, law, and tribal life. Because Ibn Khaldun's ideas often seem to anticipate by centuries developments in many fields, he has often been depicted as more of a modern man than a medieval one, and Irwin's account of such misreadings provides new insights about the history of Orientalism. In contrast, Irwin presents an Ibn Khaldun who was a creature of his time--a devout Sufi mystic who was obsessed with the occult and futurology and who lived in an often-strange world quite different from our own"--Jacket.