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The Father Of Spin
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Download or read book The Father of Spin written by Larry Tye and published by Picador. This book was released on 2002-09-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Book Synopsis Public Relations by : Edward L. Bernays
Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Download or read book Spin written by Robert Charles Wilson and published by Tor Books. This book was released on 2010-07-01 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Axis and Vortex, the first Hugo Award-winning novel in the environmental apocalyptic Spin Trilogy... One night in October when he was ten years old, Tyler Dupree stood in his back yard and watched the stars go out. They all flared into brilliance at once, then disappeared, replaced by a flat, empty black barrier. He and his best friends, Jason and Diane Lawton, had seen what became known as the Big Blackout. It would shape their lives. The effect is worldwide. The sun is now a featureless disk--a heat source, rather than an astronomical object. The moon is gone, but tides remain. Not only have the world's artificial satellites fallen out of orbit, their recovered remains are pitted and aged, as though they'd been in space far longer than their known lifespans. As Tyler, Jason, and Diane grow up, space probe reveals a bizarre truth: The barrier is artificial, generated by huge alien artifacts. Time is passing faster outside the barrier than inside--more than a hundred million years per day on Earth. At this rate, the death throes of the sun are only about forty years in our future. Jason, now a promising young scientist, devotes his life to working against this slow-moving apocalypse. Diane throws herself into hedonism, marrying a sinister cult leader who's forged a new religion out of the fears of the masses. Earth sends terraforming machines to Mars to let the onrush of time do its work, turning the planet green. Next they send humans...and immediately get back an emissary with thousands of years of stories to tell about the settling of Mars. Then Earth's probes reveal that an identical barrier has appeared around Mars. Jason, desperate, seeds near space with self-replicating machines that will scatter copies of themselves outward from the sun--and report back on what they find. Life on Earth is about to get much, much stranger. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Download or read book Propaganda written by Edward Bernays and published by Adagio Press. This book was released on 2020-09-15 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edward Bernays was a member of this massive Jesuit machine. His uncle, Sigmund Freud, was a master Jesuit manipulator who influenced Bernays in countless ways. Freud was thought to have brought out and fully developed the narcissist in Bernays, who was known to all as a "braggart." After the success of his first book, Crystallizing Public Opinion, in 1923, Bernays furthered his research on manipulating members of our herd society. The work culminated in his second book, Propaganda. Like other Jesuit machinations, this book blatantly shoved this resurrected term propaganda right in the faces of all Americans. It taunted people with the knowledge of how innocent people are cleverly coaxed into following the order du jour, almost always without the "patient" being aware they were being led around by a nose ring. Bernays was a brilliant manipulator who taught his techniques to hundreds of force-multipliers who, in turn, unleashed the insidious practices on the world. This current volume has been revamped in a number of ways: lightly edited for clarity, subheadings added to improve readability, paragraphs broken up into more managable reads, newly designed interior and cover. Our current volume is a remake of Bernays' original book. Our version does not include commentary on Bernays' thoughts or ideas, nor is it meant to. We have preserved this man's brilliant, if not twisted, thoughts on how to manage an entire population of subservient people, using a few provocative words and phrases that crawl under the skin of our easily programmed minds. Our hope is that this updated version of a masterpiece will be read, studied and shared by a new generation of students and casual readers. Please form your own thoughts, opinions, beliefs and hypotheses. Beyond this, our wish for you is that you use this new-found information to do some good in this world. Bernays thrust this material into our faces nearly a hundred years ago and flaunted his jesuitical power over our subconscious mind. It is now our duty and responsibility to understand his methods so we may protest, if not counter entirely, any attempt to control our beautiful minds. Knowledge isn't just power. Applied correctly, it all but guarantees victory in any arena.
Book Synopsis Let the Great World Spin by : Colum McCann
Download or read book Let the Great World Spin written by Colum McCann and published by National Geographic Books. This book was released on 2009-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BOOK AWARD WINNER • Colum McCann’s beloved novel inspired by Philippe Petit’s daring high-wire stunt, which is also depicted in the film The Walk starring Joseph Gordon-Levitt In the dawning light of a late-summer morning, the people of lower Manhattan stand hushed, staring up in disbelief at the Twin Towers. It is August 1974, and a mysterious tightrope walker is running, dancing, leaping between the towers, suspended a quarter mile above the ground. In the streets below, a slew of ordinary lives become extraordinary in bestselling novelist Colum McCann’s stunningly intricate portrait of a city and its people. Let the Great World Spin is the critically acclaimed author’s most ambitious novel yet: a dazzlingly rich vision of the pain, loveliness, mystery, and promise of New York City in the 1970s. Corrigan, a radical young Irish monk, struggles with his own demons as he lives among the prostitutes in the middle of the burning Bronx. A group of mothers gather in a Park Avenue apartment to mourn their sons who died in Vietnam, only to discover just how much divides them even in grief. A young artist finds herself at the scene of a hit-and-run that sends her own life careening sideways. Tillie, a thirty-eight-year-old grandmother, turns tricks alongside her teenage daughter, determined not only to take care of her family but to prove her own worth. Elegantly weaving together these and other seemingly disparate lives, McCann’s powerful allegory comes alive in the unforgettable voices of the city’s people, unexpectedly drawn together by hope, beauty, and the “artistic crime of the century.” A sweeping and radical social novel, Let the Great World Spin captures the spirit of America in a time of transition, extraordinary promise, and, in hindsight, heartbreaking innocence. Hailed as a “fiercely original talent” (San Francisco Chronicle), award-winning novelist McCann has delivered a triumphantly American masterpiece that awakens in us a sense of what the novel can achieve, confront, and even heal. Praise for Let the Great World Spin “This is a gorgeous book, multilayered and deeply felt, and it’s a damned lot of fun to read, too. Leave it to an Irishman to write one of the greatest-ever novels about New York. There’s so much passion and humor and pure lifeforce on every page of Let the Great World Spin that you’ll find yourself giddy, dizzy, overwhelmed.”—Dave Eggers “Stunning . . . [an] elegiac glimpse of hope . . . It’s a novel rooted firmly in time and place. It vividly captures New York at its worst and best. But it transcends all that. In the end, it’s a novel about families—the ones we’re born into and the ones we make for ourselves.”—USA Today “The first great 9/11 novel . . . We are all dancing on the wire of history, and even on solid ground we breathe the thinnest of air.”—Esquire “Mesmerizing . . . a Joycean look at the lives of New Yorkers changed by a single act on a single day . . . Colum McCann’s marvelously rich novel . . . weaves a portrait of a city and a moment, dizzyingly satisfying to read and difficult to put down.”—The Seattle Times “Vibrantly whole . . . With a series of spare, gorgeously wrought vignettes, Colum McCann brings 1970s New York to life. . . . And as always, McCann’s heart-stoppingly simple descriptions wow.”—Entertainment Weekly “An act of pure bravado, dizzying proof that to keep your balance you need to know how to fall.”—O: The Oprah Magazine
Download or read book Spin the Dawn written by Elizabeth Lim and published by Ember. This book was released on 2020-06-02 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Runway meets Mulan in this sweeping fantasy about a teenage girl who poses as a boy to compete for the role of imperial tailor and embarks on an impossible journey to sew three magic dresses, from the sun, the moon, and the stars. And don’t miss Elizabeth Lim’s new novel, the instant New York Times bestseller, Six Crimson Cranes! “All the cutthroat competition of a runway fashion reality show and the thrilling exploits of an epic quest." —The Washington Post Maia Tamarin dreams of becoming the greatest tailor in the land, but as a girl, the best she can hope for is to marry well. When a royal messenger summons her ailing father, once a tailor of renown, to court, Maia makes the ultimate sacrifice and poses as a boy to take his place. She knows her life is forfeit if her secret is discovered, but she'll take that risk to achieve her dream and save her family from ruin. There's just one catch: Maia is one of twelve tailors in a cutthroat competition for the job. Backstabbing and lies run rampant as the tailors compete in challenges to prove their artistry and skill. Maia's task is further complicated when she draws the attention of the court magician, Edan, whose piercing eyes seem to see straight through her disguise. And nothing could have prepared her for the unthinkable final challenge: to sew three magic gowns for the emperor's reluctant bride-to-be, from the sun, the moon, and the stars. With this impossible task before her, she embarks on a journey to the far reaches of the kingdom, seeking the sun, the moon, and the stars, and finding more than she ever could have imagined. Steeped in Chinese culture, sizzling with forbidden romance, and shimmering with magic, this fantasy novel is not to be missed. "This is a white-knuckle read." —Tamora Pierce, #1 New York Times Bestselling author of Tempests and Slaughter
Download or read book Hubris written by Michael Isikoff and published by Crown. This book was released on 2007-05-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real story behind the investigation of Iraq, and the basis for the MSNBC documentary of the same name hosted by Rachel Maddow Filled with news-making revelations that made it a New York Times bestseller, Hubris takes us behind the scenes at the White House, CIA, Pentagon, State Department, and Congress to show how George W. Bush came to invade Iraq--and how his administration struggled with the devastating fallout. Hubris connects the dots between Bush's expletive-laden outbursts at Saddam Hussein, the bitter battles between the CIA and the White House, the fights within the intelligence community over Saddam's supposed weapons of mass destruction, the outing of an undercover CIA officer, and the Bush administration's misleading sales campaign for war. Written by veteran reporters Michael Isikoff and David Corn, this is an inside look at how a president took the nation to war using faulty and fraudulent intelligence. It's a dramatic page-turner and an intriguing account of conspiracy, backstabbing, bureaucratic ineptitude, journalistic malfeasance, and arrogance.
Book Synopsis Republic of Spin: An Inside History of the American Presidency by : David Greenberg
Download or read book Republic of Spin: An Inside History of the American Presidency written by David Greenberg and published by W. W. Norton & Company. This book was released on 2016-01-11 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.”—Bob Woodward In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.
Book Synopsis The Edward Bernays Reader by : Edward Bernays
Download or read book The Edward Bernays Reader written by Edward Bernays and published by Ig Publishing. This book was released on 2021-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Select written by Marit Weisenberg and published by Charlesbridge Publishing. This book was released on 2017-10-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A modern-day young adult retelling of Romeo and Juliet, with a supernatural twist that will appeal to fans of Ally Condie’s Matched and Kiera Cass’ The Selection Julia Jaynes has the perfect life. The perfect family. The perfect destiny. The daughter of a billionaire investor in Austin, Texas, it looks like Julia has it all. But there's something rotten beneath the surface—dangerous secrets her father is keeping; abilities she was never meant to have; and an elite society of highly evolved people who care nothing for the rest of humanity. So when Julia accidentally jeopardizes the delicate anonymity of her people, she's banished to the one place meant to make her feel inferior: public high school. Julia's goal is to lay low and blend in. Then she meets him—John Ford. He’s popular, quiet, intense, and strangely compelling. Then Julia discovers she can read his mind and her world expands. Their forbidden love is powerful enough to break the conditioning that has kept Julia in the cold grip of her manipulative father. For the first time, Julia develops a sense of self and questions her restrictive upbringing and her family prejudices. She must decide how she will define herself—and whom she will betray.
Download or read book Propaganda written by Edward L. Bernays and published by . This book was released on 1928 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pr! written by Stuart Ewen and published by Basic Books. This book was released on 1998-10-23 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
Book Synopsis Crystallizing Public Opinion by : Edward L. Bernays
Download or read book Crystallizing Public Opinion written by Edward L. Bernays and published by . This book was released on 1923 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foul Lady Fortune written by Chloe Gong and published by Simon and Schuster. This book was released on 2023-09-26 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times bestselling author of These Violent Delights and Our Violent Ends comes the “equal parts intoxicating and dazzling” (Roshani Chokshi, New York Times bestselling author of The Gilded Wolves) first book in a captivating new duology following an ill-matched pair of spies posing as a married couple to investigate a series of brutal murders in 1930s Shanghai. It’s 1931 in Shanghai, and the stage is set for a new decade of intrigue. Four years ago, Rosalind Lang was brought back from the brink of death, but the strange experiment that saved her also stopped her from sleeping and aging—and allows her to heal from any wound. In short, Rosalind cannot die. Now, desperate for redemption for her traitorous past, she uses her abilities as an assassin for her country. Code name: Fortune. But when the Japanese Imperial Army begins its invasion march, Rosalind’s mission pivots. A series of murders is causing unrest in Shanghai, and the Japanese are under suspicion. Rosalind’s new orders are to infiltrate foreign society and identify the culprits behind the terror plot before more of her people are killed. To reduce suspicion, however, she must pose as the wife of another Nationalist spy, Orion Hong, and though Rosalind finds Orion’s cavalier attitude and playboy demeanor infuriating, she is willing to work with him for the greater good. But Orion has an agenda of his own, and Rosalind has secrets that she wants to keep buried. As they both attempt to unravel the conspiracy, the two spies soon find that there are deeper and more horrifying layers to this mystery than they ever imagined.
Download or read book Spin with Me written by Ami Polonsky and published by Farrar, Straus and Giroux (BYR). This book was released on 2021-02-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the critically acclaimed Gracefully Grayson comes a thoughtful and sensitive middle-grade novel about non-binary identity and first love, Ami Polonsky's Spin with Me. In this elegant dual narrative, Essie is a thirteen-year-old girl feeling glum about starting a new school after her professor dad takes a temporary teaching position in a different town. She has 110 days here and can't wait for them to end. Then she meets Ollie, who is nonbinary. Ollie has beautiful blue eyes and a confident smile. Soon, Essie isn’t counting down the days until she can leave so much as she’s dreading when her time with Ollie will come to an end. Meanwhile, Ollie is experiencing a crush of their own . . . on Essie. As Ollie struggles to balance their passion for queer advocacy with their other interests, they slowly find themselves falling for a girl whose stay is about to come to an end. Can the two unwind their merry-go-round of feelings before it's too late?
Download or read book Axis written by Robert Charles Wilson and published by Macmillan. This book was released on 2007-09-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sequel to the Hugo Award-winning SF epic Spin
Download or read book Skyward written by Brandon Sanderson and published by Ember. This book was released on 2019-10-08 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times bestselling author of the Reckoners series, Words of Radiance, and the Mistborn trilogy comes the first book in an epic new series about a girl who dreams of becoming a pilot in a dangerous world at war for humanity's future. Spensa's world has been under attack for decades. Now pilots are the heroes of what's left of the human race, and becoming one has always been Spensa's dream. Since she was a little girl, she has imagined soaring skyward and proving her bravery. But her fate is intertwined with her father's--a pilot himself who was killed years ago when he abruptly deserted his team, leaving Spensa's chances of attending flight school at slim to none. No one will let Spensa forget what her father did, yet fate works in mysterious ways. Flight school might be a long shot, but she is determined to fly. And an accidental discovery in a long-forgotten cavern might just provide her with a way to claim the stars. And don't miss the #1 New York Times bestselling sequel, Starsight! "[A] nonstop, highflying opener." --Kirkus Reviews, starred review "With this action-packed trilogy opener, Sanderson offers up a resourceful, fearless heroine and a memorable cast." --Publishers Weekly, starred review "Sanderson delivers a cinematic adventure that explores the defining aspects of the individual versus the society. . . . Fans of Sanderson will not be disappointed." --SLJ "It is impossible to turn the pages fast enough." --Booklist
