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Author : Edward L. Bernays
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Crystallizing Public Opinion written by Edward L. Bernays and published by . This book was released on 1923 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Bernays
Publisher : G&D Media
ISBN 13 : 9781722502805
Total Pages : 234 pages
Book Rating : 4.5/5 (28 download)
Download or read book Crystallizing Public Opinion (Original Classic Edition) written by Edward Bernays and published by G&D Media. This book was released on 2019-10-14 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.
Author : Edward Bernays
Publisher : Courier Dover Publications
ISBN 13 : 0486836584
Total Pages : 147 pages
Book Rating : 4.4/5 (868 download)
Download or read book Crystallizing Public Opinion written by Edward Bernays and published by Courier Dover Publications. This book was released on 2019-10-16 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-sounding surveys to persuasive endorsements from opinion leaders, celebrities, and experts. Bernays — whose high-profile clients included Procter & Gamble, General Electric, CBS, NBC, and Time, Inc. — cites examples from his successful campaigns, including a physician-endorsed promotion of bacon as a healthy breakfast option. He quotes leading theorists on the role of herd mentality in the minds of the educated as well as the ignorant, and he explains the value of communicating the right facts at the right time to a targeted audience. Although technology has changed in the years since this book's debut, human nature has not, and these principles remain of timeless value to business and marketing professionals, students of public relations, and other readers.
Author : Edward Bernays
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (55 download)
Download or read book Crystallizing Public Opinion written by Edward Bernays and published by . This book was released on 2023-07-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bare-Knuckled Truths of Edward Bernays You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses. This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz. By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to "regiment the mind." His work explains the popularity of today's TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets. We know that beliefs can gain sudden popularity based on the public's proclivity for seven factors: "flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness." Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays' clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda. "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.
Author : Edward Bernays
Publisher : Ig Publishing
ISBN 13 : 9781632462046
Total Pages : pages
Book Rating : 4.4/5 (62 download)
Download or read book The Edward Bernays Reader written by Edward Bernays and published by Ig Publishing. This book was released on 2021-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Bernays
Publisher : Open Road Media
ISBN 13 : 1497698677
Total Pages : 965 pages
Book Rating : 4.4/5 (976 download)
Download or read book Biography of an Idea written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)
Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author : Walter Lippmann
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.A/5 ( download)
Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 1922 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.
Author : Walter Lippmann
Publisher :
ISBN 13 : 9781947844568
Total Pages : 282 pages
Book Rating : 4.8/5 (445 download)
Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 2018-09-04 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers. In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims. Lippmann, however, believed that in the hands of super-intelligent, disinterested, omni-benevelont 'experts, ' the 'mass media' could bring about world peace. The school system, the advent of radio, and of course, the television, were arriving or coming along shortly. Each allowed a small group of people the ability to manage a much larger group, inspiring optimism among liberals and progressives that with the right forumula, the horrors seen in World War I would never occur again. Lippmann wrote "Public Opinion" in 1922, shortly after World War I. In 1924, a certain Adolf Hitler would be spending time in jail. If this merited any mention in any newspaper, it is doubtful that no expert paid it any mind. 1939 was, after all, a long way off.
Author : Larry Tye
Publisher : Picador
ISBN 13 : 146681876X
Total Pages : 304 pages
Book Rating : 4.4/5 (668 download)
Download or read book The Father of Spin written by Larry Tye and published by Picador. This book was released on 2002-09-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Author : Edward Bernays
Publisher :
ISBN 13 : 9781078273268
Total Pages : 140 pages
Book Rating : 4.2/5 (732 download)
Download or read book Crystallizing Public Opinion written by Edward Bernays and published by . This book was released on 2019-07-05 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the nephew of Sigmund Freud and named by PBS as one of its 'Books That Shook the World', Crystallizing Public Opinion was the first book ever written about the public relations industry. It gives a fascinating and frightening glimpse into the world of propoganda and advertising, and shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads. Edward Bernays was named as one of the 100 most influential Americans of the 20th Century by Life magazine. With his view that the public are irrational and behave like herds of animals, he outlines here techinques to control the masses in whatever way the influencer chooses. He counted among his clients the American Tobacco Company, several U.S. presidents, and the opponents of the Guatemalan revolution.
Author : Stuart Ewen
Publisher : Basic Books
ISBN 13 : 9780465061792
Total Pages : 496 pages
Book Rating : 4.0/5 (617 download)
Download or read book Pr! written by Stuart Ewen and published by Basic Books. This book was released on 1998-10-23 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
Author : Gustave Le Bon
Publisher :
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.F/5 ( download)
Download or read book The Crowd written by Gustave Le Bon and published by . This book was released on 1897 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mitch Horowitz
Publisher : Gildan Media LLC aka G&D Media
ISBN 13 : 1722521171
Total Pages : 184 pages
Book Rating : 4.7/5 (225 download)
Download or read book The Power of the Master Mind written by Mitch Horowitz and published by Gildan Media LLC aka G&D Media. This book was released on 2019-03-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions read the works of Napoleon Hill and are catapulted to their dreams. Others say they get nowhere. Why? The difference between success and failure lies in the use of the Master Mind. The Master Mind, Hill taught, is the pooling of intellectual, intuitive, and creative mental resources, which occurs when two or more people enter a supportive pact to assist one another's aims. A Master Mind group multiplies the mental powers of all its participants. This is the "secret ingredient," Hill insisted, that delivers lasting success. Now, acclaimed historian and New Thought author, MITCH HOROWITZ shows you, step by step, how and why the Master Mind works-and how truly easy it is to form and maintain your own Master Mind group. If you love the motivational lessons of Napoleon Hill, you cannot afford to be without the Napoleon Hill Success Course on the Master Mind. "Great power," Hill wrote, "can be accumulated through no other principle."
Author : Mitch Horowitz
Publisher : Gildan Media LLC aka G&D Media
ISBN 13 : 1722521805
Total Pages : 152 pages
Book Rating : 4.7/5 (225 download)
Download or read book Secrets of Self-Mastery written by Mitch Horowitz and published by Gildan Media LLC aka G&D Media. This book was released on 2020-01-21 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT DOES IT TAKE TO REVOLUTIONIZE YOUR LIFE? In Secrets of Self-Mastery, Mitch Horowitz, one of today's most literate voices of self-help and practical spirituality, produces a powerful and immensely useful guide to heightening your persuasiveness, abilities, business acumen, charisma, and overall ability to attract backing, money, customers, and clients. Secrets of Self-Mastery, the third volume in the Napoleon Hill Success Course series, highlights, updates, and adds to the most powerful ideas in Think and Grow Rich, while staking out new ground in the field of success philosophy. Mitch provides immensely revealing and actionable ideas that can place you at the gravitational center of your field. Moreover, he explores how to pursue success with nobility, ethics, and a code of honor. "We often hear that a single idea can change a life, or change the world," Mitch writes. "That's an inspiring thought-but it's incomplete." In Secrets of Self-Mastery Mitch probes the lives of entrepreneurs, artists, and military leaders to demonstrate how to bridge the divide that separates ideas from action-and how to unite the two to reach your apex of success. "HOROWITZ COMES ACROSS AS THE REAL DEAL: HE IS AN AUTHENTIC, ADEPT MIND' AND HE KNOWS HIS STUFF." -Boing Boing "ONE OF THE FEW FIGURES TO BREAK THROUGH INTO MAINSTREAM AND NATIONAL MEDIA AS A VOICE OF ESOTERIC IDEAS." -Science of Mind "A NO-NONSENSE HISTORIAN SPECIALIZING IN MATTERS OF METAPHYSICS, NEW THOUGHT, AND THE OCCULT. HIS WORKS DON'T STOP AT MERE DESCRIPTION OF THESE MOVEMENTS BUT OFTEN DELVE INTO METHOD AND EXPERIENCE...A TRUSTED VOICE ON ESOTERIC TOPICS." - Unity Magazine
Author : Mitch Horowitz
Publisher : HBG
ISBN 13 : 1469066521
Total Pages : 143 pages
Book Rating : 4.4/5 (69 download)
Download or read book The Miracle of a Definite Chief Aim written by Mitch Horowitz and published by HBG. This book was released on 2017-04-28 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you want most out of life? If you can answer that question with complete integrity and clarity, you are at the starting point of greatness. In his classic guides Think and Grow Rich and The Law of Success, motivational pioneer Napoleon Hill taught that finding your Definite Chief Aim is the most decisive and important step you can take in life. In this compelling and eminently practical "master class," acclaimed historian and New Thought writer Mitch Horowitz takes you for a deep dive inside Napoleon Hill's key principle. Through concrete techniques and examples, Mitch shows you how to identify your true aim, refine and act on it, and overcome setbacks. Approved by the Napoleon Hill Foundation.
Author : Cory Wimberly
Publisher : Routledge
ISBN 13 : 1000753530
Total Pages : 275 pages
Book Rating : 4.0/5 (7 download)
Download or read book How Propaganda Became Public Relations written by Cory Wimberly and published by Routledge. This book was released on 2019-11-07 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.
