How Propaganda Became Public Relations

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Author :
Publisher : Routledge
ISBN 13 : 1000753530
Total Pages : 275 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis How Propaganda Became Public Relations by : Cory Wimberly

Download or read book How Propaganda Became Public Relations written by Cory Wimberly and published by Routledge. This book was released on 2019-11-07 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.

Public Relations

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Author :
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Propaganda

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Author :
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Propaganda by : Edward L. Bernays

Download or read book Propaganda written by Edward L. Bernays and published by . This book was released on 1928 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Century of Spin

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Author :
Publisher : Pluto Press (UK)
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis A Century of Spin by : David Miller

Download or read book A Century of Spin written by David Miller and published by Pluto Press (UK). This book was released on 2008 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: --Uncovers the secret history of the PR industry-- This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it sh

Public Relations History

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Author :
Publisher : Routledge
ISBN 13 : 1136688536
Total Pages : 320 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Public Relations History by : Scott M. Cutlip

Download or read book Public Relations History written by Scott M. Cutlip and published by Routledge. This book was released on 2013-11-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.

Rethinking Public Relations

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Author :
Publisher : Routledge
ISBN 13 : 1134198698
Total Pages : 273 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Rethinking Public Relations by : Kevin Moloney

Download or read book Rethinking Public Relations written by Kevin Moloney and published by Routledge. This book was released on 2006-04-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has – the connection with democracy – and asks what benefits or costs it brings to politics, markets and the media.

Propaganda 1776

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Author :
Publisher : Oxford Studies in American Lit
ISBN 13 : 0199354901
Total Pages : 256 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Propaganda 1776 by : Russ Castronovo

Download or read book Propaganda 1776 written by Russ Castronovo and published by Oxford Studies in American Lit. This book was released on 2014 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propaganda 1776 reframes the culture of the U.S. Revolution and early Republic, revealing it to be rooted in a vast network of propaganda. Truth, clarity, and honesty were declared virtues of the period-but rumors, falsehoods, forgeries, and unauthorized publication were no less the life's blood of liberty. Looking at famous patriots like George Washington, Benjamin Franklin, Thomas Paine; the playwright Mary Otis Warren; and the poet Philip Freneau, Castronovo provides various anecdotes that demonstrate the ways propaganda was - contrary to our instinctual understanding - fundamental to democracy rather than antithetical to it. By focusing on the persons and methods involved in Revolutionary communications, Propaganda 1776 both reconsiders the role that print culture plays in historical transformation and reexamines the widely relevant issue of how information circulates in a democracy.

Digital and Media Literacy

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Author :
Publisher : Corwin Press
ISBN 13 : 1412981581
Total Pages : 233 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Digital and Media Literacy by : Renee Hobbs

Download or read book Digital and Media Literacy written by Renee Hobbs and published by Corwin Press. This book was released on 2011-07-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.

A Century of Spin

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Author :
Publisher : Pluto Press (UK)
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis A Century of Spin by : David Miller

Download or read book A Century of Spin written by David Miller and published by Pluto Press (UK). This book was released on 2008 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: --Uncovers the secret history of the PR industry-- This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it sh

Public Relations History

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Author :
Publisher : Routledge
ISBN 13 : 1136688528
Total Pages : 335 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Public Relations History by : Scott M. Cutlip

Download or read book Public Relations History written by Scott M. Cutlip and published by Routledge. This book was released on 2013-11-05 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.

Public Relations History

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Author :
Publisher : Routledge
ISBN 13 : 135103300X
Total Pages : 256 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Public Relations History by : Cayce Myers

Download or read book Public Relations History written by Cayce Myers and published by Routledge. This book was released on 2020-07-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.

Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities

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Author :
Publisher : IGI Global
ISBN 13 : 1799817369
Total Pages : 212 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities by : Kavo?lu, Samet

Download or read book Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities written by Kavo?lu, Samet and published by IGI Global. This book was released on 2019-10-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.

Propaganda and Nation Building

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Author :
Publisher : Routledge
ISBN 13 : 1317572149
Total Pages : 229 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Propaganda and Nation Building by : Kevin Hora

Download or read book Propaganda and Nation Building written by Kevin Hora and published by Routledge. This book was released on 2017-04-28 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of insurrection and civil war, became one of the most stable democracies in Europe. This stability, the book argues, was constructed not solely through policies enacted by governments, but through the construction of a Gaelic, Catholic and Celtic national identity. By shifting the perspective to how nation building was communicated, it weaves an interdisciplinary narrative that initiates a new understanding of nation building - providing insights of increasing relevance in current world events. Avoiding a simplistic cause and effect history of public relations, the book examines the uses and effects of early public relations from a political and societal perspective and suggests that while governments were only modestly successful in their varied propaganda efforts, cumulatively they facilitated a transition from violence to peace. This will be of interest to researchers and advanced students with an interest in public relations, propaganda studies, nation building and Irish studies.

The Father of Spin

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Author :
Publisher : Picador
ISBN 13 : 146681876X
Total Pages : 304 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis The Father of Spin by : Larry Tye

Download or read book The Father of Spin written by Larry Tye and published by Picador. This book was released on 2002-09-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Propaganda and Democracy

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Author :
Publisher : Cambridge University Press
ISBN 13 : 9780521470223
Total Pages : 356 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Propaganda and Democracy by : J. Michael Sproule

Download or read book Propaganda and Democracy written by J. Michael Sproule and published by Cambridge University Press. This book was released on 1997 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of propaganda in relation to twentieth-century democracy.

Journalism and PR

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 0857725653
Total Pages : 160 pages
Book Rating : 4.8/5 (577 download)

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Book Synopsis Journalism and PR by : John Lloyd

Download or read book Journalism and PR written by John Lloyd and published by Bloomsbury Publishing. This book was released on 2014-11-18 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

Crystallizing Public Opinion

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Author :
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Crystallizing Public Opinion by : Edward L. Bernays

Download or read book Crystallizing Public Opinion written by Edward L. Bernays and published by . This book was released on 1923 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: