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Author : David Martínez Pradales
Publisher :
ISBN 13 : 9788490642085
Total Pages : 130 pages
Book Rating : 4.6/5 (42 download)
Download or read book Comunicación pop : del periodismo de marca a la marca personal written by David Martínez Pradales and published by . This book was released on 2014-06 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carlos J. Campo
Publisher : Editorial UOC
ISBN 13 : 8490649316
Total Pages : 276 pages
Book Rating : 4.4/5 (96 download)
Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
Author : Aníbal González
Publisher : University of Texas Press
ISBN 13 : 0292779003
Total Pages : 189 pages
Book Rating : 4.2/5 (927 download)
Download or read book Love and Politics in the Contemporary Spanish American Novel written by Aníbal González and published by University of Texas Press. This book was released on 2010-02-01 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Latin American Literary Boom was marked by complex novels steeped in magical realism and questions of nationalism, often with themes of surreal violence. In recent years, however, those revolutionary projects of the sixties and seventies have given way to quite a different narrative vision and ideology. Dubbed the new sentimentalism, this trend is now keenly elucidated in Love and Politics in the Contemporary Spanish American Novel. Offering a rich account of the rise of this new mode, as well as its political and cultural implications, Aníbal González delivers a close reading of novels by Miguel Barnet, Elena Poniatowska, Isabel Allende, Alfredo Bryce Echenique, Gabriel García Márquez, Antonio Skármeta, Luis Rafael Sánchez, and others. González proposes that new sentimental novels are inspired principally by a desire to heal the division, rancor, and fear produced by decades of social and political upheaval. Valuing pop culture above the avant-garde, such works also tend to celebrate agape—the love of one's neighbor—while denouncing the negative effects of passion (eros). Illuminating these and other aspects of post-Boom prose, Love and Politics in the Contemporary Spanish American Novel takes a fresh look at contemporary works.
Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nic Newman
Publisher :
ISBN 13 :
Total Pages : 133 pages
Book Rating : 4.:/5 (113 download)
Download or read book Reuters Institute Digital News Report written by Nic Newman and published by . This book was released on 2017 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The report is based on a survey of more than 70,000 people in 36 markets, along with additional qualitative research, which together make it the most comprehensive ongoing comparative study of news consumption in the world." --Page 4.
Author : Bob Franklin
Publisher : SAGE
ISBN 13 : 1446230759
Total Pages : 384 pages
Book Rating : 4.4/5 (462 download)
Download or read book Key Concepts in Journalism Studies written by Bob Franklin and published by SAGE. This book was released on 2005-05-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The five authors have drawn on their enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise for this book, which will be essential reading for students in journalism, and as invaluable reference tool for their professional careers' -www.HoldtheFrontPage.co.uk 'At long last, the undergraduate journalism A-Z. This is an excellent and much needed resource which should be on the list of every undergraduate journalism and media student' -Tim Rodgers, Kingston College The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers: - a systematic and accessible introduction to the terms, processes and effects of journalism - a combination of practical considerations with theoretical issues - further reading suggestions The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
Author : Jay G Blumler
Publisher : SAGE Publications Limited
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Television and the Public Interest written by Jay G Blumler and published by SAGE Publications Limited. This book was released on 1992-01-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the achievements of European broadcasting and attempts to assess the potential for maintaining its public function in changing circumstances. It also surveys the different values which European media systems have sought to protect.
Author : Shay Sayre
Publisher : Taylor & Francis
ISBN 13 : 9780415998062
Total Pages : 574 pages
Book Rating : 4.9/5 (98 download)
Download or read book Entertainment and Society written by Shay Sayre and published by Taylor & Francis. This book was released on 2010 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of the entertainment industry, this study includes entertainment economics, theories of entertainment, entertainment research, & covers different types of entertainment including media, sports, gaming, theme entertainment, travel & tourism, & live performance.
Author : Benedetta Brevini
Publisher : Springer
ISBN 13 : 113727574X
Total Pages : 393 pages
Book Rating : 4.1/5 (372 download)
Download or read book Beyond WikiLeaks written by Benedetta Brevini and published by Springer. This book was released on 2013-04-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.
Author : David Kohut
Publisher : Scarecrow Press
ISBN 13 : 0810873745
Total Pages : 461 pages
Book Rating : 4.8/5 (18 download)
Download or read book Historical Dictionary of the Dirty Wars written by David Kohut and published by Scarecrow Press. This book was released on 2010-02-18 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Historical Dictionary of 'The Dirty Wars' focuses on the period 1954-1990 in South America, when authoritarian regimes waged war on subversion, both real and imagined. This is done through a chronology, an introductory essay, a bibliography, and over 400 cross-referenced dictionary entries on the countries; guerrilla and political movements; prominent guerrilla, human-rights, military, and political figures; local, regional, and international human-rights organizations; and artistic figures (filmmakers, novelists, and playwrights) whose works attempt to represent or resist the period of repression.
Author : Michael Hardt
Publisher : Theory Out Of Bounds
ISBN 13 : 9780816649242
Total Pages : 270 pages
Book Rating : 4.6/5 (492 download)
Download or read book Radical Thought in Italy written by Michael Hardt and published by Theory Out Of Bounds. This book was released on 2006-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an original view of the potential for a radical democratic politics today that speaks not only to the Italian situation but also to a broadly international context. First, the essays settle accounts with the culture of cynicism, opportunism and fear that has come to permeate the Left. They then proceed to analyze the new difficulties and possibilities opened by current economic conditions and the crisis of the welfare state. Finally, the authors propose a series of new concepts that are helpful in rethinking revolution for our times. Contributors include Giorgio Agamben, Massimo De Carolis, Alisa Del Re, Augusto Illuminati, Maurizio Lazzarato, Antonio Negri, Franco Piperno, Marco Revelli, Rossana Rossanda, Carlo Vercellone and Adelino Zanini.
Author : Cass R. Sunstein
Publisher : Princeton University Press
ISBN 13 : 140085122X
Total Pages : 123 pages
Book Rating : 4.4/5 (8 download)
Download or read book On Rumors written by Cass R. Sunstein and published by Princeton University Press. This book was released on 2014-03-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of us are being misled. Claiming to know dark secrets about public officials, hidden causes of the current economic situation, and nefarious plans and plots, those who spread rumors know precisely what they are doing. And in the era of social media and the Internet, they know a lot about how to manipulate the mechanics of false rumors—social cascades, group polarization, and biased assimilation. They also know that the presumed correctives—publishing balanced information, issuing corrections, and trusting the marketplace of ideas—do not always work. All of us are vulnerable. In On Rumors, Cass Sunstein uses examples from the real world and from behavioral studies to explain why certain rumors spread like wildfire, what their consequences are, and what we can do to avoid being misled. In a new afterword, he revisits his arguments in light of his time working in the Obama administration.
Author : Teresa Sádaba
Publisher : Springer Nature
ISBN 13 : 3030813215
Total Pages : 336 pages
Book Rating : 4.0/5 (38 download)
Download or read book Fashion Communication written by Teresa Sádaba and published by Springer Nature. This book was released on 2021-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Author : Graeme Turner
Publisher : SAGE
ISBN 13 : 1412933692
Total Pages : 157 pages
Book Rating : 4.4/5 (129 download)
Download or read book Understanding Celebrity written by Graeme Turner and published by SAGE. This book was released on 2004-05-07 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Graeme Turner is one of the leading figures in cultural studies today. When his gaze turns to celebrity, the result is a readable and compelling account of this most perplexing and infuriating of modern phenomena. Read on!' - Toby Miller, New York University We cannot escape celebrity culture: it is everywhere. So just what is the cultural function of celebrity? This is the first comprehensive overview of the production and consumption of celebrity from within cultural and media studies. The pervasive influence of contemporary celebrity, and the cultures it produces, has been widely noticed. Earlier studies, though, have tended to focus on the consumption of celebrity or on particular locations of celebrity - Hollywood, or the sports industries for instance. This book presents a broad survey across all media as well as a new synthesis of theoretical positions, that will be welcomed by all students of media and cultural studies. Among its attributes are the following: -It provides an overview and evaluation of the key debates surrounding the definition of celebrity, its history, and its social and cultural function -It examines the 'celebrity industries’: the PR and publicity structures that manufacture celebrity -It looks at the cultural processes through which celebrity is consumed -It draws examples from the full range of contemporary media - film, television, newspapers, magazines and the web
Author : Lourdes Dávila
Publisher :
ISBN 13 : 9781944398095
Total Pages : pages
Book Rating : 4.3/5 (98 download)
Download or read book Esferas 10-Identidad/Identidades. Identity/Identities written by Lourdes Dávila and published by . This book was released on 2020-05-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Darren G Lilleker
Publisher : Pine Forge Press
ISBN 13 : 1446231402
Total Pages : 224 pages
Book Rating : 4.4/5 (462 download)
Download or read book Key Concepts in Political Communication written by Darren G Lilleker and published by Pine Forge Press. This book was released on 2006-01-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a systematic and accessible introduction to the critical concepts, structures and professional practices of political communication. Lilleker presents over 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates and provides selected further reading. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
Author : Ryan Honeyman
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626560447
Total Pages : 225 pages
Book Rating : 4.6/5 (265 download)
Download or read book The B Corp Handbook written by Ryan Honeyman and published by Berrett-Koehler Publishers. This book was released on 2014-10-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
