Clear, Concise & Compelling: How to Present to Change Minds and Influence Outcomes

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Author :
Publisher : Author Academy Elite
ISBN 13 : 9781640857292
Total Pages : 162 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Clear, Concise & Compelling: How to Present to Change Minds and Influence Outcomes by : Susan Garrity Bish

Download or read book Clear, Concise & Compelling: How to Present to Change Minds and Influence Outcomes written by Susan Garrity Bish and published by Author Academy Elite. This book was released on 2019-08-12 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Become known for delivering powerful, audience-centric presentations that audiences want to attend -Utilize presentation skills to advance your career -Become efficient in crafting presentations and confident in delivering presentations -Learn to use presentations to change minds and influence others

What More Can I Say?

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Author :
Publisher : Penguin
ISBN 13 : 0698141776
Total Pages : 177 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis What More Can I Say? by : Dianna Booher

Download or read book What More Can I Say? written by Dianna Booher and published by Penguin. This book was released on 2015-01-06 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guidebook for honing business communication skills... Communications expert Dianna Booher provides an essential nine-point checklist for success in the art of communication and persuasion—for building solid relationships, and for increasing credibility in the workplace. With lessons from politics, pop culture, business, family life, and current events, the book identifies common reasons that communicators fail to accomplish their goals, along with examples and analyses of messages that succeed and those that fail.

How to Win Friends and Influence People

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Author :
Publisher : ببلومانيا للنشر والتوزيع
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Win Friends and Influence People by :

Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Ebony

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Author :
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4./5 ( download)

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Book Synopsis Ebony by :

Download or read book Ebony written by and published by . This book was released on 2005-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.

As We Speak

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Publisher : Simon and Schuster
ISBN 13 : 1439153086
Total Pages : 288 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis As We Speak by : Peter Meyers

Download or read book As We Speak written by Peter Meyers and published by Simon and Schuster. This book was released on 2012-08-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and empowering guide to public speaking and becoming a more effective, persuasive communicator in all areas of life. The world is full of brilliant people whose ideas are never heard. This book is designed to make sure that you’re not one of them. Even for the most self-confident among us, public speaking can be a nerve-racking ordeal. Whether you are speaking to a large audience, within a group, or in a oneon- one conversation, the way in which you communicate ideas, as much as the ideas themselves, can determine success or failure. In this invaluable guide from two of today’s most sought-after communication experts, you’ll learn to master three core principles that you can apply in a wide variety of situations: Content: Construct a clear and lucid architecture of ideas that will lead your listener through a memorable emotional experience. Delivery: Use your voice and body in ways that engage your audience and naturally support your message. State: Bring yourself into peak performance condition. The way you feel when you perform is the most frequently overlooked component of communication. Accessible, inspiring, and laden with useful tips, As We Speak will help you discover your authentic voice and learn to convey your ideas in the most powerful and unforgettable way possible.

Talk Like TED

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Publisher : St. Martin's Press
ISBN 13 : 1466837276
Total Pages : 289 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Talk Like TED by : Carmine Gallo

Download or read book Talk Like TED written by Carmine Gallo and published by St. Martin's Press. This book was released on 2014-03-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and bestselling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED ? which stands for technology, entertainment, and design ? brings together the world's leading thinkers. These are the presentations that set the world on fire, and the techniques that top TED speakers use will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. In his book, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo's step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable. Carmine Gallo's top 10 Wall Street Journal Bestseller Talk Like TED will give anyone who is insecure about their public speaking abilities the tools to communicate the ideas that matter most to them, the skill to win over hearts and minds, and the confidence to deliver the talk of their lives. The opinions expressed by Carmine Gallo in TALK LIKE TED are his own. His book is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.

Resonate

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Publisher : John Wiley & Sons
ISBN 13 : 1118008936
Total Pages : 272 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Resonate by : Nancy Duarte

Download or read book Resonate written by Nancy Duarte and published by John Wiley & Sons. This book was released on 2013-07-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

Buddhist and Taoist Systems Thinking

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Author :
Publisher : Routledge
ISBN 13 : 1000401812
Total Pages : 158 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Buddhist and Taoist Systems Thinking by : Josep M. Coll

Download or read book Buddhist and Taoist Systems Thinking written by Josep M. Coll and published by Routledge. This book was released on 2021-07-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buddhist and Taoist Systems Thinking explores a radical new conception of business and management. It is grounded on the reconnection of humans with nature as the new competitive advantage for living organizations and entrepreneurs that aspire to regenerate the economy and drive a positive impact on the planet, in the context of the Anthropocene. Organizations today struggle in finding a balance between maximizing profits and generating value for their stakeholders, the environment and the society at large. This happens in a paradigm shift characterized by unprecedented levels of exponential change and the emergence of disruptive technologies. Adaptability, thus, is becoming the new business imperative. How can, then, entrepreneurs and organizations constantly adapt and, at the same time, design the sustainable futures they’d like? This book uniquely explores the benefits of applying Buddhist and Taoist Systems Thinking to sustainable management. Grounded in Taoist and Zen Buddhist philosophies, it offers a modern scientific perspective fundamentally based on the concepts of bio-logical adaptability and lifefulness amidst complexity and constant change. The book introduces the new concept of the Gaia organization as a living organism that consciously helps perpetuate the conditions for life on the planet. It is subject to the natural laws of transformation and the principles of oneness, emptiness, impermanence, balance, self-regulation and harmonization. Readers will find applied Eastern systems theories such as the Yin-Yang and the Five Elements operationalized through practical methodologies and tools such as T-Qualia and the Zen Business model. They are aimed at guiding Gaia organizations and entrepreneurs in leading sustainable transformations and qualifying economic growth. The book offers a vital toolkit for purpose-driven practitioners, management researchers, students, social entrepreneurs, evaluators and change-makers to reinvent, create and mindfully manage sustainable and agile organizations that drive systemic transformation.

What Matters Now

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118219082
Total Pages : 308 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis What Matters Now by : Gary Hamel

Download or read book What Matters Now written by Gary Hamel and published by John Wiley & Sons. This book was released on 2012-01-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.

Trust Yourself

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Author :
Publisher : Chronicle Books
ISBN 13 : 1797201999
Total Pages : 265 pages
Book Rating : 4.7/5 (972 download)

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Book Synopsis Trust Yourself by : Melody Wilding LMSW

Download or read book Trust Yourself written by Melody Wilding LMSW and published by Chronicle Books. This book was released on 2021-05-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regain your confidence at work, transform your sensitivity into a superpower Being highly attuned to your emotions, your environment, and the behavior of others can be the keys to success, but they can also lead to overthinking, overworking, and overgiving. It’s time to Trust Yourself. Over the last decade, award-winning human behavior expert and executive coach Melody Wilding, LMSW has helped thousands of Sensitive Strivers (highly sensitive, high-achieving professionals and leaders) get out of their own way. And now, in this groundbreaking book, Wilding offers practical, research-based strategies to reclaim control of your career and reach your full potential. You’ll discover: PRACTICAL STRATEGIES to harness your sensitivity and emotional intelligence, turning them into a superpower in the workplace. PROVEN TECHNIQUES to quiet your inner critic and make decisions with confidence. STEP-BY-STEP GUIDES to set healthy boundaries and protect your energy from difficult co-workers CONCRETE, ACTIONABLE TOOLS to develop resilience, bounce back from setbacks, and navigate workplace challenges with grace. WORD-FOR-WORD SCRIPTS to push back on extra work, promote your accomplishments, and more. Through her refreshingly approachable yet deeply empathetic approach, Wilding offers a life-changing roadmap that has helped readers across the globe to break the cycle of self-sabotage and self-doubt by transforming your perceived weaknesses into your biggest strengths.

This Will Make You Smarter

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Publisher : Harper Collins
ISBN 13 : 0062109405
Total Pages : 409 pages
Book Rating : 4.0/5 (621 download)

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Book Synopsis This Will Make You Smarter by : John Brockman

Download or read book This Will Make You Smarter written by John Brockman and published by Harper Collins. This book was released on 2012-02-14 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring a foreword by David Brooks, This Will Make You Smarter presents brilliant—but accessible—ideas to expand every mind. What scientific concept would improve everybody’s cognitive toolkit? This is the question John Brockman, publisher of Edge.org, posed to the world’s most influential thinkers. Their visionary answers flow from the frontiers of psychology, philosophy, economics, physics, sociology, and more. Surprising and enlightening, these insights will revolutionize the way you think about yourself and the world. Contributors include: Daniel Kahneman on the “focusing illusion” Jonah Lehrer on controlling attention Richard Dawkins on experimentation Aubrey De Grey on conquering our fear of the unknown Martin Seligman on the ingredients of well-being Nicholas Carr on managing “cognitive load” Steven Pinker on win-win negotiating Daniel Goleman on understanding our connection to the natural world Matt Ridley on tapping collective intelligence Lisa Randall on effective theorizing Brian Eno on “ecological vision” J. Craig Venter on the multiple possible origins of life Helen Fisher on temperament Sam Harris on the flow of thought Lawrence Krauss on living with uncertainty

Thinking, Fast and Slow

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Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429969350
Total Pages : 511 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Thinking, Fast and Slow by : Daniel Kahneman

Download or read book Thinking, Fast and Slow written by Daniel Kahneman and published by Farrar, Straus and Giroux. This book was released on 2011-10-25 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the ten best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

Influencer: The New Science of Leading Change, Second Edition

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071808876
Total Pages : 320 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Influencer: The New Science of Leading Change, Second Edition by : Joseph Grenny

Download or read book Influencer: The New Science of Leading Change, Second Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2013-05-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

The Leader's Guide to Presenting

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Author :
Publisher : Pearson UK
ISBN 13 : 1292120010
Total Pages : 158 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis The Leader's Guide to Presenting by : Tom Bird

Download or read book The Leader's Guide to Presenting written by Tom Bird and published by Pearson UK. This book was released on 2017-02-09 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presentations are an inevitable part of a leader's day to day. They are fundamental to delivering information, motivating staff and building relationships. The Leader's Guide to Presenting is a highly practical guide to delivering engaging and influential presentations. From informal to formal settings, you'll discover how persuasion, influence and communication are critical to your own impact, the motivation and engagement of others and, ultimately, the success of your organisation. How to present when the stakes are high How to structure your message to gain agreement How to deliver with maximum impact and get the outcome you want How to pitch for success and handle difficult conversations

Just Listen

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Author :
Publisher : AMACOM
ISBN 13 : 081443648X
Total Pages : 272 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Just Listen by : Mark Goulston

Download or read book Just Listen written by Mark Goulston and published by AMACOM. This book was released on 2015-03-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered. Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. In Just Listen, Goulston provides simple yet powerful techniques you can use to really get through to people including how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone. With this groundbreaking book, you will be able to master the fine but critical art of effective communication.

The Coaching Habit

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Author :
Publisher : Box of Crayons Press
ISBN 13 : 0978440749
Total Pages : 248 pages
Book Rating : 4.9/5 (784 download)

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Book Synopsis The Coaching Habit by : Michael Bungay Stanier

Download or read book The Coaching Habit written by Michael Bungay Stanier and published by Box of Crayons Press. This book was released on 2016-02-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coaching is an essential skill for leaders. But for most busy, overworked managers, coaching employees is done badly, or not at all. They're just too busy, and it's too hard to change. But what if managers could coach their people in 10 minutes or less? In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Coaching is an art and it's far easier said than done. It takes courage to ask a question rather than offer up advice, provide an answer, or unleash a solution. Giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. It can also mean unlearning our ''fix it'' habits. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And, he guides us through the tricky part - how to take this new information and turn it into habits and a daily practice. -Brené Brown, author of Rising Strong and Daring Greatly Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how---by saying less and asking more--you can develop coaching methods that produce great results. - Get straight to the point in any conversation with The Kickstart Question - Stay on track during any interaction with The AWE Question - Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question - Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question - Finally, ensure others find your coaching as beneficial as you do with The Learning Question A fresh, innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Dynamic question-and-answer sections help identify old habits and kick-start new behaviour, making sure you get the most out of all seven chapters. Witty and conversational, The Coaching Habit takes your work--and your workplace--from good to great.

The SAGE Handbook of Social Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1473971675
Total Pages : 701 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Marketing by : Gerard Hastings

Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.