Bullseye Marketing How To Grow Your Business Faster

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Bullseye Marketing: How to Grow Your Business Faster

Author : Louis Gudema
Publisher : Wedgewood Press
ISBN 13 : 9781732203648
Total Pages : 382 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis Bullseye Marketing: How to Grow Your Business Faster by : Louis Gudema

Download or read book Bullseye Marketing: How to Grow Your Business Faster written by Louis Gudema and published by Wedgewood Press. This book was released on 2018-06-25 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that market better and more grow faster, but people at many companies are overwhelmed by the dozens of marketing options and thousands of software packages - not to mention the competing claims of vendors. With his unique Bullseye Marketing approach, Louis Gudema cuts through the noise and prioritizes the fastest, least expensive ways for companies to increase leads and sales while delaying slower, more expensive programs. Ironically, many companies do the exact opposite, starting with programs like social media and content marketing that can take a couple of years or longer to produce significant results. The book has been named One of the Best Marketing Plan Books of All Time. In this book you'll learn: The "marketing assets" that every company has but few fully utilize How to implement the three-phase Bullseye Marketing approach: Fully exploit your existing marketing assets Sell to people who want to buy now Cast a wider net with long-term awareness and branding programs Which marketing software programs are most useful when building out a marketing program How to build a modern marketing team The agile marketing method that is perfect for implementing the Bullseye approach How to bridge the gap between marketing goals and business goals Useful for almost any company, Bullseye Marketing is especially so for small- and mid-sized businesses with up to 1,000 employees. Bullseye Marketing includes 100s of tips and best practices that you can start using now to improve your business results. And interviews with modern marketing experts Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary and Zorian Rotenberg.

Bullseye Marketing: How to Grow Your Business Faster

Author : Louis Gudema
Publisher : Wedgewood Press
ISBN 13 : 9781732203617
Total Pages : 382 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis Bullseye Marketing: How to Grow Your Business Faster by : Louis Gudema

Download or read book Bullseye Marketing: How to Grow Your Business Faster written by Louis Gudema and published by Wedgewood Press. This book was released on 2018-06-25 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Bullseye Marketing, Louis Gudema describes an intuitive, three-phase marketing method for companies to grow faster. The book includes hundreds of tips and best practices, and over 100 full-color examples.

Traction

Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 247 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Traction

Author : Gabriel Weinberg
Publisher : Penguin
ISBN 13 : 0698411870
Total Pages : 250 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis Traction by : Gabriel Weinberg

Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Bullseye Marketing, Second Edition

Author : Louis Gudema
Publisher :
ISBN 13 : 9781732203662
Total Pages : 0 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis Bullseye Marketing, Second Edition by : Louis Gudema

Download or read book Bullseye Marketing, Second Edition written by Louis Gudema and published by . This book was released on 2023-05-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to accelerate the growth of your B2B company? In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program for your B2B company. The first edition was named One of the Best Marketing Books of All Time by Book Authority. In this second edition, Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies. Douglas Burdett, host of the Marketing Book Podcast, has written a new foreword in which he says, "Over the past decade-plus, for my Marketing Book Podcast I've read nearly 500 excellent marketing and sales books, cover to cover. As you can imagine, with that many titles under my belt, so to speak, the range of authors and quality of titles is considerable. Louis Gudema's original Bullseye Marketing is one of my favorites. This new edition is even better." At the strategic level, readers of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns. The book provides over 100 full-color images. While many companies put too great of an emphasis on short-term lead generation, in this second edition Louis presents research around the importance of long-term building of a company's brand and its mental availability to optimize long-term business growth. He also provides evidence on the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen from many companies. The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies. "For years small- and mid-sized businesses have been the jobs-growth engine of the U.S. economy. In Bullseye Marketing, Louis Gudema lays out both a strategic framework as well as detailed specific steps that small- and mid-sized businesses can use to accelerate growth, improve their competitive position, and fuel job creation." - Ron Bloom, Former "Car Czar" and Assistant to President Obama for Manufacturing Policy

That's a Bullseye

Author : Richard Blazevich
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781979314664
Total Pages : 144 pages
Book Rating : 4.3/5 (146 download)

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Book Synopsis That's a Bullseye by : Richard Blazevich

Download or read book That's a Bullseye written by Richard Blazevich and published by Createspace Independent Publishing Platform. This book was released on 2016-12-28 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tells the story of a marketing leader who takes six simple steps to transform an outdated company into a successful online enterprise. In this book, Richard Blazevich and Eric Bishop offer a business fable that delivers practical advice for leaders who want to make their organizations relevant in the modern era. It is a must-read for anyone from students learning about marketing to executives wanting to transform their business to be successful in an ever-changing environment."--Back cover.

Teenage Wastebrand

Author : Evelyn Starr
Publisher :
ISBN 13 : 9781736287200
Total Pages : 296 pages
Book Rating : 4.2/5 (872 download)

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Book Synopsis Teenage Wastebrand by : Evelyn Starr

Download or read book Teenage Wastebrand written by Evelyn Starr and published by . This book was released on 2021-04-20 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Break through your brand's invisible barrier. Has your business hit a wall? Have you struggled to figure out why? Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less. It's hard to know if you're doing well. When your numbers climb, they signal success to you. But then they level off. And refuse to budge. Your brand's hit its awkward adolescent stage. Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it. In this groundbreaking book, you'll discover: The eight symptoms adolescent brands display, including identity crisis, oversleeping, and suffering from FOMO. Specific questions to help you diagnose the symptom hindering your brand. How brands like FedEx, Netflix, Spotify, and Crocs navigated their adolescence to emerge stronger. What business owners like you have done to course correct their brands and what worked best. Step-by-step guides to help you exit that stage ready to scale. Finally, you can stop guessing what your brand needs. With the right pieces in place, your brand will be ready for its next leap of growth. If you like sports and entertainment stories, easy-to-understand explanations, and plenty of examples, you'll love how this book demystifies your brand woes and helps you fix them. Get it now to jump-start your business growth!

Bull’s Eye

Author : Brian Tracy
Publisher : Sourcebooks, Inc.
ISBN 13 : 1492630470
Total Pages : 116 pages
Book Rating : 4.4/5 (926 download)

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Book Synopsis Bull’s Eye by : Brian Tracy

Download or read book Bull’s Eye written by Brian Tracy and published by Sourcebooks, Inc.. This book was released on 2015-11-03 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your aim in life should be to achieve all of the wonderful things that are possible for you. There is no reason for you not to be earning twice as much as you are today, or even five or ten times as much. Your potential is practically limitless, if you could just learn how to utilize it. Clarity, Focus, and Concentration: Three strong, simple attributes needed to hone in your potential and hit the bull's eye! And just as you can develop your physical muscles through hard work and concentration, you can develop your mental muscles through continuous repetition. You have the ability right now to achieve more than you ever have before. Bull's Eye will teach you how to unleash your powers for success and accomplish more in the next few months than many people do in a lifetime.

Stop Whining! Start Selling!

Author : Jeff Blackman
Publisher : John Wiley & Sons
ISBN 13 : 9780471463634
Total Pages : 376 pages
Book Rating : 4.4/5 (636 download)

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Book Synopsis Stop Whining! Start Selling! by : Jeff Blackman

Download or read book Stop Whining! Start Selling! written by Jeff Blackman and published by John Wiley & Sons. This book was released on 2003-12-18 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want real-world solutions to drive monstrous results, like a 25—50% increase or more in revenue and earnings, Stop Whining! Start Selling! is for you! As a business leader, salesperson, CEO, manager, executive, or entrepreneur, get ready to grow your business, enhance your profits, boost your earnings, and improve your life. Quickly, ethically, and dramatically! This book gives you an almost unfair competitive advantage. It’s loaded with powerful insights and how-to success strategies on: Ethics Sales Marketing Negotiations And more! Order your copy today!

Simply Better

Author : Patrick Barwise
Publisher : Harvard Business Press
ISBN 13 : 9780875843988
Total Pages : 238 pages
Book Rating : 4.8/5 (439 download)

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Book Synopsis Simply Better by : Patrick Barwise

Download or read book Simply Better written by Patrick Barwise and published by Harvard Business Press. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.

The Direct Mail Solution

Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1599185180
Total Pages : 250 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis The Direct Mail Solution by : Craig Simpson

Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

The Yoga of Max's Discontent

Author : Karan Bajaj
Publisher : Penguin
ISBN 13 : 0698192044
Total Pages : 336 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Yoga of Max's Discontent by : Karan Bajaj

Download or read book The Yoga of Max's Discontent written by Karan Bajaj and published by Penguin. This book was released on 2016-05-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A beautifully rendered epic journey . . . . The novel works on many levels and excels at them all.” —New York Journal of Books In this captivating and surprising novel of spiritual discovery—a No. 1 bestseller in India—a young American travels to India and finds himself tested physically, emotionally, and spiritually. Max Pzoras is the poster child for the American Dream. The child of Greek immigrants who grew up in a dangerous New York housing project, he triumphed over his upbringing and became a successful Wall Street analyst. Yet on the frigid December night he’s involved in a violent street scuffle, Max begins to confront questions about suffering and mortality that have dogged him since his mother’s death. His search takes him to the farthest reaches of India, where he encounters a mysterious night market, almost freezes to death on a hike up the Himalayas, and finds himself in an ashram in a drought-stricken village in South India. As Max seeks answers to questions that have bedeviled him—can yogis walk on water and live for 200 years without aging? Can a flesh-and-blood man ever achieve nirvana?—he struggles to overcome his skepticism and the pull of family tugging him home. In an ultimate bid for answers, he embarks on a dangerous solitary meditation in a freezing Himalayan cave, where his physical and spiritual endurance is put to its most extreme test. By turns a gripping adventure story and a journey of tremendous inner transformation, The Yoga of Max's Discontent is a contemporary take on man's classic quest for transcendence.

Visibility Marketing

Author : David Avrin
Publisher : Red Wheel/Weiser
ISBN 13 : 163265962X
Total Pages : 256 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Visibility Marketing by : David Avrin

Download or read book Visibility Marketing written by David Avrin and published by Red Wheel/Weiser. This book was released on 2016-07-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.

Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Build Brilliant Brands

Author : Aline Santos
Publisher : Human After All Limited
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4./5 ( download)

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Book Synopsis Build Brilliant Brands by : Aline Santos

Download or read book Build Brilliant Brands written by Aline Santos and published by Human After All Limited. This book was released on 2020-09-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.

Business Boutique

Author : Christy Wright
Publisher : Ramsey Press
ISBN 13 : 1942121032
Total Pages : 392 pages
Book Rating : 4.9/5 (421 download)

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Book Synopsis Business Boutique by : Christy Wright

Download or read book Business Boutique written by Christy Wright and published by Ramsey Press. This book was released on 2017-04-17 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a movement of women stepping into their God-given gifts to make money doing what they love. If you're ready to join them, this is your handbook that will take the ideas in your head and the dream in your heart and turn them into action. *Help you create a step-by-step, customized plan to start and grow your business. *Show you how to manage your time so you can have a business- and life- that you love. *Explain overwhelming business stuff like pricing, taxes, and budgeting in simple terms. *Teach you how to use marketing to reach the right people in the right way.

Choose

Author : Ryan Levesque
Publisher : Hay House, Inc
ISBN 13 : 1401951139
Total Pages : 242 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Choose by : Ryan Levesque

Download or read book Choose written by Ryan Levesque and published by Hay House, Inc. This book was released on 2021-03-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What type of business should you start? For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong. Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve? The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built. That is what this book is all about. If you've ever had the dream to start your own business, become your own boss, or do your own thing--but have been afraid to take the leap and screw up your already good life--this book is for you. You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.