Branding India

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Branding India

Author : Amitabh Kant
Publisher : Harpercollins
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Branding India by : Amitabh Kant

Download or read book Branding India written by Amitabh Kant and published by Harpercollins. This book was released on 2009-05-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.

Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context

Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131722367
Total Pages : 628 pages
Book Rating : 4.7/5 (223 download)

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Book Synopsis Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context by : S. Ramesh Kumar

Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

Brand New Nation

Author : Ravinder Kaur
Publisher : Harper Collins
ISBN 13 : 9354224628
Total Pages : 385 pages
Book Rating : 4.3/5 (542 download)

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Book Synopsis Brand New Nation by : Ravinder Kaur

Download or read book Brand New Nation written by Ravinder Kaur and published by Harper Collins. This book was released on 2021-08-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled capitalism in the hope of arriving on the world stage. Brand New Nation reveals the on-the-ground experience of the relentless transformation of the nation-state into an attractive investment destination for global capital. The infusion of capital not only rejuvenates the nation, it also produces investment-fuelled nationalism, a populist energy that can be turned into a powerful instrument of coercion. Grounded in the history of modern India, the book reveals how the forces of identity economy, identity politics, publicity, populism, violence and economic growth are rapidly rearranging the liberal political order the world over.

Marketing and Branding

Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131700976
Total Pages : 500 pages
Book Rating : 4.7/5 (9 download)

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Book Synopsis Marketing and Branding by : S. Ramesh Kumar

Download or read book Marketing and Branding written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2007 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building Brands in the Indian Market

Author : Tapan Kumar Panda
Publisher : Excel Books India
ISBN 13 : 9788174463913
Total Pages : 468 pages
Book Rating : 4.4/5 (639 download)

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Book Synopsis Building Brands in the Indian Market by : Tapan Kumar Panda

Download or read book Building Brands in the Indian Market written by Tapan Kumar Panda and published by Excel Books India. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.

Rising India and Indian Communities in East Asia

Author : K Kesavapany
Publisher : Institute of Southeast Asian Studies
ISBN 13 : 9812307990
Total Pages : 748 pages
Book Rating : 4.8/5 (123 download)

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Book Synopsis Rising India and Indian Communities in East Asia by : K Kesavapany

Download or read book Rising India and Indian Communities in East Asia written by K Kesavapany and published by Institute of Southeast Asian Studies. This book was released on 2008 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume containing thirty-five chapters focuses on three main contemporary issues: the phenomenon of "new Indians" in the past five decades, the impact of rising India on settled Indian communities, and the recent migrants. By examining these interrelated aspects, this study seeks to address questions like: what does "Rising India" mean to Indian communities in East Asia? How are members of Indian communities responding to India's rise? Will India pay greater attention to people of ...

BRAND

Author : R. Shanthi
Publisher : MJP Publisher
ISBN 13 :
Total Pages : 674 pages
Book Rating : 4./5 ( download)

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Book Synopsis BRAND by : R. Shanthi

Download or read book BRAND written by R. Shanthi and published by MJP Publisher. This book was released on 2019-06-19 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: BRANDING MAGNITUDE IN THE COMPETITIVE MARKET PLACE, CONSUMER BONDING TOWARDS BRANDS, FDI IN RETAIL BUSINESS, RETAIL CHANNELS, PEOPLE PERSPECTIVE IN RETAIL BUSINESS, OTHER AREAS OF BUSINESS. India was one of the most attractive destination for foreign investment in retail sector, According to Global Retail development Index (GRDI), India placed into fifth attractive destination for investment in 2012, but its falls to 14th position during 2013 and it drops to 20th place, its lowest ever ranking in the GRDI. India remains an appealing long -term retail destination for several reasons, starting with its demographics - a population of 1.2 billion people, half or the population are younger than 30 and roughly onethird of them lives in cities. Indians disposable incomes are increasing they are trying to spend more on new products, brand and categories while spending a lower proportion on food. Furthermore, the new governing party of the Indian Nation - Bharathiya Janata Party has promised more pro-business policies, many experts have positive feeling on India’s long term GDP outlook and Industry growth. Still, India accounts for 8% of modern formats. India’s ecommerce market is expected to grow more than 50% in the next five years, as its young population increasing internet access (AT Kearney, 2014). But now Government has revised its decision on FDI in Retail, so that would have greater impact in Single and Multi brand retailing in the mere future. The retail industry has been seen as the indicator of economic growth and spending power globally. It has transformed itself into global phenomena and has been a scene of constant change and innovation. This growth has come along with some serious challenges whilst increased competition added by economic slowdown, which has had a negative impact on profit margins. Brand is a static asset in the current scenario. In a Fiercely Competitive market place, Brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter and result in definite sales. Core issues in the leading with the stategic brand managent in the competitive market are discussed in detail in this book. this book help to understand concepts of brand extension, brand positioning, brand building models for successfully managing brands in a competitive business environment.

BrandingPays

Author : Karen Kang
Publisher : Branding Pays Media
ISBN 13 : 9780988437524
Total Pages : 208 pages
Book Rating : 4.4/5 (375 download)

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Book Synopsis BrandingPays by : Karen Kang

Download or read book BrandingPays written by Karen Kang and published by Branding Pays Media. This book was released on 2013-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.

Holistic Approaches to Brand Culture and Communication Across Industries

Author : Dasgupta, Sabyasachi
Publisher : IGI Global
ISBN 13 : 1522531513
Total Pages : 303 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Holistic Approaches to Brand Culture and Communication Across Industries by : Dasgupta, Sabyasachi

Download or read book Holistic Approaches to Brand Culture and Communication Across Industries written by Dasgupta, Sabyasachi and published by IGI Global. This book was released on 2017-12-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

An Insider's Guide to Place Branding

Author : Florian Kaefer
Publisher : Springer Nature
ISBN 13 : 3030671445
Total Pages : 276 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis An Insider's Guide to Place Branding by : Florian Kaefer

Download or read book An Insider's Guide to Place Branding written by Florian Kaefer and published by Springer Nature. This book was released on 2021-03-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

India of My Dreams

Author : Surendra Kumar
Publisher : Academic Foundation
ISBN 13 : 9788171886890
Total Pages : 240 pages
Book Rating : 4.8/5 (868 download)

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Book Synopsis India of My Dreams by : Surendra Kumar

Download or read book India of My Dreams written by Surendra Kumar and published by Academic Foundation. This book was released on 2008 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique collection of thoughts, ideas, views and vision of some of the brightest brains and most respected individualsâ€”from senior cabinet ministers to role model captains of industry; from internationally acclaimed economists to diplomats par excellence and think-tank honchos; from IT innovators to provocative journalistsâ€”all jostle together in this volume sharing glimpses of India of their dreams. Sheer diversity of subjects, strength of arguments, force of articulation and the breadth of vision is sure to provoke the reader to think about Indiaâ€¦ Contributors / Discussants Mani Shankar Aiyar, M.J. Akbar, Mythili Bhusnurmath, Marshall Bouton, P. Chidambaram, Sadia Dehlvi, Meghnad Desai, Sheila Dikshit, N. Gopalaswami, Dipak C. Jain, Meira Kumar, Surendra Kumar, Wangari Muta Maathai, Sonal Mansingh, Sunil Bharti Mittal, Pranab Mukherjee, Satish Nambiar, Saeed Naqvi, Shivraj Patil, Sam Pitroda, Lalu Prasad, Azim Premji, Varun Sahni, Kapil Sibal, Abhishek Manu Singhvi, Shashi Tharoor, J.S. Verma

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522571175
Total Pages : 1590 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Marketing Management: Text and Cases Indian Context

Author : Tapan K. Panda
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda

Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reimagining India

Author : Clay Chandler
Publisher : Simon and Schuster
ISBN 13 : 1476735301
Total Pages : 432 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Reimagining India by : Clay Chandler

Download or read book Reimagining India written by Clay Chandler and published by Simon and Schuster. This book was released on 2013-11-19 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Collection of essays by ... experts on what the new global elite needs to know about modern India"--

Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities

Author : Vij Mali, Nidhi
Publisher : IGI Global
ISBN 13 : 1522554130
Total Pages : 202 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities by : Vij Mali, Nidhi

Download or read book Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities written by Vij Mali, Nidhi and published by IGI Global. This book was released on 2019-08-16 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations are often non-linear, non-incremental, and perhaps at times, disruptive processes that have transformed private as well as public service delivery. The rise of digitization has not only overhauled the governance system and enabled greater government-citizen engagement but has also revolutionized public administration. For public organizations to thrive, it is imperative to understand the challenges and applications that digitization can create for the development, deployment, and management of public service processes. Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities is a comprehensive research book that combines theory and practice, reflecting on public administrative governance and citizen engagement implications of digital innovations and strategies, and how and when they can make a difference in the area of digital application in public administration. Highlighting topics such as e-government, electronic payments, and text mining, this publication is ideal for public administrators, policymakers, government officials, executives, administrators, researchers, academicians, and practitioners in the fields of computer science, information technology, citizen engagement, public management, and governance.

Communicating India’s Soft Power

Author : D. Thussu
Publisher : Springer
ISBN 13 : 1137027894
Total Pages : 369 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Communicating India’s Soft Power by : D. Thussu

Download or read book Communicating India’s Soft Power written by D. Thussu and published by Springer. This book was released on 2013-10-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

BRAND EQUITY: AN INDIAN PERSPECTIVE

Author : SANGEETA TROTT
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120351762
Total Pages : 242 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis BRAND EQUITY: AN INDIAN PERSPECTIVE by : SANGEETA TROTT

Download or read book BRAND EQUITY: AN INDIAN PERSPECTIVE written by SANGEETA TROTT and published by PHI Learning Pvt. Ltd.. This book was released on 2016-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand value or brand equity of a product, and makes a product ‘a brand’. Therefore, brand equity becomes a precedence for any product to become a brand. This book delves onto the concepts and theories of Brand Equity, and how it forms an integral part of any product becoming a success. The book skillfully explains fundamental concepts of brand equity, and its importance in product/services marketing, in the Indian context. Divided into four parts, Part 1 of the book begins by explaining the meaning of branding and brand equity. Part 2 then focuses on various components of brand equity. Part 3 educates the readers/students on how to measure brand equity of a product or a brand. Part 4 concludes by elaborating on ways and means to enhance brand equity of any product. This book is designed for the postgraduate degree and PG Diploma students of management specializing in Marketing and brand management. The book will be equally useful for practising Product/Brand Managers.