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Communicating Indias Soft Power
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Book Synopsis Communicating India’s Soft Power by : D. Thussu
Download or read book Communicating India’s Soft Power written by D. Thussu and published by Springer. This book was released on 2013-10-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
Book Synopsis Communicating India's Soft Power by : Daya Kishan Thussu
Download or read book Communicating India's Soft Power written by Daya Kishan Thussu and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Soft Power written by Joseph S. Nye, Jr. and published by PublicAffairs. This book was released on 2009-04-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
Book Synopsis India’s Soft Power by : Patryk Kugiel
Download or read book India’s Soft Power written by Patryk Kugiel and published by Routledge. This book was released on 2017-04-21 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is sometimes said that, in the 21st century, the country that tells the better story wins, rather than the country whose army can prevail on the battlefield. That ability to attract others, persuade and set the agenda, soft power, plays an increasingly important role in international relations and in Indian foreign policy. However, while most of the rediscovered interest in India has been focused on its hard power attributes, such as its military and economy, this book concentrates on less tangible assets, such as its culture, ideas and people. The first comprehensive analysis of India’s soft power done from an international relations perspective, this book tracks the changes in Indian foreign policy over last two decades to show how soft power strategy, tools and institutions have been given a more prominent place in India’s external affairs. The study evaluates India’s soft power assets and liabilities and shows how the state is trying to make better use of this potential to realise its national interests. It assesses the effectiveness of India’s soft power approach and provides recommendations on possible improvements to make India a major smart power in the future. An intriguing and comprehensive analysis, it will be valuable for students and scholars interested in Indian foreign policy, soft power theory and international relations. Underlining India’s uniqueness, it substantiates the argument that soft power is not confined to the Western world. Thus, it contributes an interesting case study for comparative study of soft powers. Please note: Taylor & Francis does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka
Book Synopsis The Oxford Handbook of Indian Foreign Policy by : David Malone
Download or read book The Oxford Handbook of Indian Foreign Policy written by David Malone and published by Oxford Handbooks. This book was released on 2015 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the end of the Cold War, the economic reforms in the early 1990s, and ensuing impressive growth rates, India has emerged as a leading voice in global affairs, particularly on international economic issues. Its domestic market is fast-growing and India is becoming increasingly important to global geo-strategic calculations, at a time when it has been outperforming many other growing economies, and is the only Asian country with the heft to counterbalance China. Indeed, so much is India defined internationally by its economic performance (and challenges) that other dimensions of its internal situation, notably relevant to security, and of its foreign policy have been relatively neglected in the existing literature. This handbook presents an innovative, high profile volume, providing an authoritative and accessible examination and critique of Indian foreign policy. The handbook brings together essays from a global team of leading experts in the field to provide a comprehensive study of the various dimensions of Indian foreign policy.
Book Synopsis Soft Power by : Hendrik W. Ohnesorge
Download or read book Soft Power written by Hendrik W. Ohnesorge and published by Springer Nature. This book was released on 2019-11-22 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in international relations in an innovative and analytically differentiated way. A central methodological contribution of this book consists in highlighting the value of comparative-historical analysis (CHA) as a promising approach for empirical analyses of the soft power of different actors on the international stage. By introducing a comprehensive taxonomy of soft power, the book offers an innovative and substantiated perspective on a pivotal phenomenon in today’s international relations. As the forces of attraction in world politics continue to gain in importance, it provides a valuable asset for a broad readership. This book was the winner of the 2021 ifa (German Institute for Foreign Cultural Relations) Research Award on Foreign Cultural Policy. “In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public diplomacy, and charismatic personal diplomacy are shaping the international relations of our global information age.” Joseph S. Nye, Jr., Harvard University and author of The Future of Power
Book Synopsis The Rhetoric of Soft Power by : Craig Hayden
Download or read book The Rhetoric of Soft Power written by Craig Hayden and published by Lexington Books. This book was released on 2012 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.
Book Synopsis Internationalizing Media Studies by : Daya Kishan Thussu
Download or read book Internationalizing Media Studies written by Daya Kishan Thussu and published by Routledge. This book was released on 2009-05-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of transnational information flows, made possible by new technologies and institutional changes (economic, political and legal) has profoundly affected the study of global media. At the same time, the globalization of media combined with the globalization of higher education means that the research and teaching of the subject faces immediate and profound challenges, not only as the subject of enquiry but also as the means by which researchers and students undertake their studies. Edited by a leading scholar of global communication, this collection of essays by internationally-acclaimed scholars from around the world aims to stimulate a debate about the imperatives for internationalizing media studies by broadening its remit, including innovative research methodologies, taking account of regional and national specificities and pedagogic necessities warranted by the changing profile of students and researchers and the unprecedented growth of media in the non-Western world. Transnational in its perspectives, Internationalizing Media Studies is a much-needed guide to the internationalization of media and its study in a global context.
Book Synopsis India–Vietnam Relations by : Reena Marwah
Download or read book India–Vietnam Relations written by Reena Marwah and published by Springer Nature. This book was released on 2022-01-04 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth analysis of the close cultural links between India and Vietnam. It discusses the issues of trade negotiations under the Regional Comprehensive Economic Partnership (RCEP) and the Indo-Pacific construct. Issues such as strengthening the economic partnership, contemporary development challenges posed by the COVID-19 pandemic, including weakening supply chains, and geo-strategic tensions are explored in this book. It enriches understanding of the potential of the two countries to develop as manufacturing hubs for the region and beyond. Given the more aggressive posturing by China in 2020, the concluding chapter includes the policy prescriptions with a futuristic vision, for India and Vietnam to catalyze their strategic and bilateral partnership. Well researched and analytical, the book draws extensively from several interviews of experts, diplomats, journalists, businesspersons, and members of the diaspora. It is a must read for students, researchers, think tanks, area study centers, and all institutions engaged in Asian studies, encompassing narratives extending from the developmental to political, from the bilateral to the multilateral and from the geo-economic to the geo-strategic.
Book Synopsis China's Soft Power Diplomacy in South Asia by : B. M. Jain
Download or read book China's Soft Power Diplomacy in South Asia written by B. M. Jain and published by Lexington Books. This book was released on 2017-06-06 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's Soft Power Diplomacy: Myth or Reality? examines the Chinese version of soft power both in conceptual and operational terms, and explores its myriad implications for India, in particular, and South Asia in general. The book investigates how the institutionalization of cultural soft power would help China project its image as a benign and responsible stakeholder in order to reshape the current international system with its notion of “harmonious world order,” based on Chinese characteristics. This book traces the origin of China’s engagement with South Asian states from historical, political, economic, and security perspectives in order to better understand the dynamics of its South Asia policy. It illuminates the core reasons to explain why China’s soft power initiatives in South Asia are least appealing and convincing to India while they are welcomed by smaller nations of the region. More pertinently, the book addresses complexities and nuances of China’s soft power instruments given the psycho-cultural and geopsychological peculiarities of the South Asian region. For this, it focuses on how the Sino-Pakistan axis constitutes a potential challenge to India’s leadership role and influence in South Asia.
Book Synopsis The New Public Diplomacy by : J. Melissen
Download or read book The New Public Diplomacy written by J. Melissen and published by Springer. This book was released on 2005-11-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
Book Synopsis Media on the Move by : Daya Kishan Thussu
Download or read book Media on the Move written by Daya Kishan Thussu and published by Routledge. This book was released on 2006-10-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media on the Move provides a critical analysis of the dynamics of the international flow of images and ideas. This comes at a time when the political, economic and technological contexts within which media organisations operate are becoming increasingly global. The surge in transnational traffic in media products has primarily benefited the major corporations such as Disney, AOL, Time Warner and News Corporation. However, as this book argues, new networks have emerged which buck this trend: Brazilian TV is watched in China, Indian films have a huge following in the Arab world and Al Jazeera has become a household name in the West. Combining a theoretical perspective on contra-flow of media with grounded case studies into one up-to-date and accessible volume, Media on the Move provides a much-needed guide to the globalization of media, going beyond the standard Anglo-American view of this evolving phenomenon.
Book Synopsis Soft-Power Internationalism by : Burcu Baykurt
Download or read book Soft-Power Internationalism written by Burcu Baykurt and published by Columbia University Press. This book was released on 2021-05-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term “soft power” was coined in 1990 to foreground a capacity in statecraft analogous to military might and economic coercion: getting others to want what you want. Emphasizing the magnetism of values, culture, and communication, this concept promised a future in which cultural institutes, development aid, public diplomacy, and trade policies replaced nuclear standoffs. From its origins in an attempt to envision a United States–led liberal international order for a post–Cold War world, it soon made its way to the foreign policy toolkits of emerging powers looking to project their own influence. This book is a global comparative history of how soft power came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. It brings together case studies from the European Union, China, Brazil, Turkey, and the United States, examining the genealogy of soft power in the Euro-Atlantic and its evolution in the hands of other states seeking to counter U.S. hegemony by nonmilitaristic means. Contributors detail how global and regional powers created a variety of new ways of conducting foreign policy, sometimes to build new solidarities outside Western colonial legacies and sometimes with more self-interested purposes. Offering a critical history of soft power as an intellectual project as well as a diplomatic practice, Soft-Power Internationalism provides new perspectives on the potential and limits of a multilateral liberal global order.
Book Synopsis China's Media and Soft Power in Africa by : X. Zhang
Download or read book China's Media and Soft Power in Africa written by X. Zhang and published by Springer. This book was released on 2016-04-08 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. It throws light not only on China's engagement with Africa but also on how China's increasing influence is received in the African media.
Book Synopsis Chinese Soft Power by : Maria Repnikova
Download or read book Chinese Soft Power written by Maria Repnikova and published by Cambridge University Press. This book was released on 2022-04-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element presents an overarching analysis of Chinese visions and practices of soft power. Maria Repnikova's analysis introduces the Chinese theorization of the idea of soft power, as well as its practical implementation across global contexts. The key channels or mechanisms of China's soft power examined include Confucius Institutes, international communication, education and training exchanges, and public diplomacy spectacles. The discussion concludes with suggestions for new directions for the field, drawing on the author's research on Chinese soft power in Africa.
Download or read book The Blue Elephant written by Rahul Das and published by Notion Press. This book was released on 2020-09-12 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can India and the rest of the world use culture as a tool for shared progress? In The Blue Elephant, Rahul Das, a reverse migrant, consultant and backpacker explores Soft Power, an abstract topic in International Relations, by weaving together his experiences with relatable ideas. ‘A comprehensive introduction to the why, what and how of Soft Power; Timely, thoughtful and trenchant.‘ KISHORE MANDHYAN, FORMER POLITICAL DIRECTOR, CABINET OF THE UN SECRETARY GENERAL ‘A much-needed spotlight on the need for India to reprioritise its Soft Power’ SUHASINI HAIDAR, DIPLOMATIC EDITOR, THE HINDU ‘A quirky mix of hard research and personal narrative’ TEJASVI SURYA, HON’BLE MEMBER OF PARLIAMENT ‘This book has a soul, a positive intent and is firmly supported by strong intellectual understanding; must be discussed by national leaders and the mainstream media’ RAHUL EASWAR, AUTHOR ‘The Blue Elephant charts out a dynamic path to embolden India in times to come’ MIRA MISRA KAUSHIK, ORDER OF THE BRITISH EMPIRE ‘An interesting concept distilled in a unique and relatable manner. Our vibrant youth must be aware of our Soft Power potential’ DR RITESH MALIK, ENTREPRENEUR ‘An easy read as it shares Rahul’s experiences across his travels’ DATO ONG ENG BIN, CEO, OCBC BANK MALAYSIA ‘A great view of the steps India must take to assert itself on the global stage’ BALAJI VISWANATHAN, QUORA TOP WRITER ‘Rahul has chosen a fascinating topic and expressed his thoughts breezily, with flair’. SHASHANK MANI TRIPATHI, FOUNDER, JAGRITI YATRA ‘Soft Power presents a huge opportunity for India, the country that aims to be the next great power. Rahul Das hammers home this idea comfortably in The Blue Elephant.’ SUBRAMANI MANCOMBU, EXECUTIVE EDITOR, SWARAJYAMAG
Download or read book India and China written by Geeta Kochhar and published by Taylor & Francis. This book was released on 2020-07-19 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the changing dynamics of diplomacy of the two emerging global powers – India and China. It examines trade relations, cultural ties and economic engagements of both countries and their shifting influence in the region surrounding them. This volume takes an in-depth look at the trade and economic strategies of India and China through the prism of soft power diplomacy. It reflects on the challenges the two countries face over bilateral trade negotiations, BRICS and China’s Silk Road project, along with other issues of foreign policy. The book underlines the decisive role of the soft power approach and greater people-to-people contact in the global strategies of India and China and in fostering greater cooperation in the region. The book will be of great interest to researchers and students of international relations, political science, public policy and international communications. It will also be useful for think tanks, policy makers and general readers who are interested in the India-China relationship and the politics of soft power diplomacy.
