Holistic Approaches To Brand Culture And Communication Across Industries

Download Holistic Approaches To Brand Culture And Communication Across Industries full books in PDF, epub, and Kindle. Read online Holistic Approaches To Brand Culture And Communication Across Industries ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Holistic Approaches to Brand Culture and Communication Across Industries

Author : Dasgupta, Sabyasachi
Publisher : IGI Global
ISBN 13 : 1522531513
Total Pages : 281 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Holistic Approaches to Brand Culture and Communication Across Industries by : Dasgupta, Sabyasachi

Download or read book Holistic Approaches to Brand Culture and Communication Across Industries written by Dasgupta, Sabyasachi and published by IGI Global. This book was released on 2017-12-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522571175
Total Pages : 1556 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Information Manipulation and Its Impact Across All Industries

Author : Ebrahimi, Maryam
Publisher : IGI Global
ISBN 13 : 1799882373
Total Pages : 234 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Information Manipulation and Its Impact Across All Industries by : Ebrahimi, Maryam

Download or read book Information Manipulation and Its Impact Across All Industries written by Ebrahimi, Maryam and published by IGI Global. This book was released on 2021-11-19 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both misinformation and disinformation lead to lasting misperceptions that can pose dangers to the public. While information manipulation has always existed, modern technology allows for misinformation to spread further and quicker than ever before. Especially during times in which misinformation has a greater potential reach and a more captivated audience, it is important to recognize its impact on society. Information Manipulation and Its Impact Across All Industries focuses on information manipulation in different areas including finance and economy, health, society, and more. It considers the effects of misinformation and disinformation on organizations, human resources, citizens, and governments. Additionally, it describes detection models and approaches of misinformation and disinformation as well as anti-misinformation actions, policies, and laws. Covering topics such as cybersecurity, online health misinformation, and social capital, this book is a dynamic resource for managers, engineers, researchers, lecturers, advanced students, professors, academicians, and professional institutions.

Handbook of Research on Social and Cultural Dynamics in Indian Cinema

Author : Biswal, Santosh Kumar
Publisher : IGI Global
ISBN 13 : 1799835138
Total Pages : 401 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Social and Cultural Dynamics in Indian Cinema by : Biswal, Santosh Kumar

Download or read book Handbook of Research on Social and Cultural Dynamics in Indian Cinema written by Biswal, Santosh Kumar and published by IGI Global. This book was released on 2020-06-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cinema in India is an entertainment medium that is interwoven into society and culture at large. It is clearly evident that continuous struggle and conflict at the personal as well as societal levels is depicted in cinema in India. It has become a reflection of society both in negative and positive ways. Hence, cinema has become an influential factor and one of the largest mass communication mediums in the nation. Social and Cultural Dynamics in Indian Cinema is an essential reference source that discusses cultural and societal issues including caste, gender, oppression, and social movements through cinema and particularly in specific language cinema and culture. Featuring research on topics such as Bollywood, film studies, and gender equality, this book is ideally designed for researchers, academicians, film studies students, and industry professionals seeking coverage on various aspects of regional cinema in India.

Diverse Methods in Customer Relationship Marketing and Management

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1522556206
Total Pages : 333 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Diverse Methods in Customer Relationship Marketing and Management by : Lee, In

Download or read book Diverse Methods in Customer Relationship Marketing and Management written by Lee, In and published by IGI Global. This book was released on 2018-05-25 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

New Media and Visual Communication in Social Networks

Author : K?r, Serpil
Publisher : IGI Global
ISBN 13 : 1799810453
Total Pages : 345 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis New Media and Visual Communication in Social Networks by : K?r, Serpil

Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Handbook of Research on Future Policies and Strategies for Nation Branding

Author : Pistikou, Victoria
Publisher : IGI Global
ISBN 13 : 1799875350
Total Pages : 383 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Future Policies and Strategies for Nation Branding by : Pistikou, Victoria

Download or read book Handbook of Research on Future Policies and Strategies for Nation Branding written by Pistikou, Victoria and published by IGI Global. This book was released on 2021-06-18 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.

Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age

Author : Brown Sr., Michael A.
Publisher : IGI Global
ISBN 13 : 1522541691
Total Pages : 299 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age by : Brown Sr., Michael A.

Download or read book Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age written by Brown Sr., Michael A. and published by IGI Global. This book was released on 2018-07-20 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital collaboration is abundant in todays world, but it is often problematic and does not provide an apt solution to the human need for comprehensive communication. Humans require more personal interactions beyond what can be achieved online. Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age is a collection of innovative studies on the methods and applications of comparing online human interactions to face-to-face interactions. While highlighting topics including digital collaboration, social media, and privacy, this book is a vital reference source for public administrators, educators, businesses, academicians, and researchers seeking current research on the importance of non-digital communication between people.

A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves

Author : Sekalala, Seif
Publisher : IGI Global
ISBN 13 : 1799875091
Total Pages : 277 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves by : Sekalala, Seif

Download or read book A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves written by Sekalala, Seif and published by IGI Global. This book was released on 2022-06-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.

Modern Perspectives on Virtual Communications and Social Networking

Author : Thakur, Jyotsana
Publisher : IGI Global
ISBN 13 : 1522557164
Total Pages : 273 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Modern Perspectives on Virtual Communications and Social Networking by : Thakur, Jyotsana

Download or read book Modern Perspectives on Virtual Communications and Social Networking written by Thakur, Jyotsana and published by IGI Global. This book was released on 2018-10-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.

Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations

Author : Chandan, Harish Chandra
Publisher : IGI Global
ISBN 13 : 1668448416
Total Pages : 294 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations by : Chandan, Harish Chandra

Download or read book Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations written by Chandan, Harish Chandra and published by IGI Global. This book was released on 2023-07-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: When immigrants leave their home country to live in a host country that has a different culture, the acculturation process begins. There is subtle cultural, social, and political pressure on immigrants to adopt the cultural values of the host nation. The acculturation process occurs over time. Exposure to a new culture is often stressful, as one is exposed to new values, beliefs, and behaviors that may be different from their home culture. Strategies for Cultural Assimilation of Immigrants and Their Children: Social, Economic, and Political Considerations increases awareness of the cultural assimilation process among parents, children, employers, and educators. This book discusses internal conflicts and promotes harmony and understanding. Covering topics such as civic literacy, mental health, and identity formations, this premier reference source is an excellent resource for sociologists, psychologists, government officials, educators and administrators of both K-12 and higher education, students of higher education, librarians, researchers, and academicians.

Reporting on artificial intelligence

Author : UNESCO
Publisher : UNESCO Publishing
ISBN 13 : 9231005928
Total Pages : 135 pages
Book Rating : 4.2/5 (31 download)

DOWNLOAD NOW!

Book Synopsis Reporting on artificial intelligence by : UNESCO

Download or read book Reporting on artificial intelligence written by UNESCO and published by UNESCO Publishing. This book was released on 2023-05-27 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cultural Factors and Performance in 21st Century Businesses

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1799837467
Total Pages : 284 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Cultural Factors and Performance in 21st Century Businesses by : Christiansen, Bryan

Download or read book Cultural Factors and Performance in 21st Century Businesses written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-06-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses rely heavily on their culture to ensure sustainable success, and company culture is invariably influenced by national values. In an era of global hypercompetition, knowing the overall values that guide one’s business ventures is crucial, as it allows for the greater understanding of other businesses and how they operate. Cultural Factors and Performance in 21st Century Businesses is a pivotal reference source that examines the relationship between culture and trade. Covering a broad range of topics including ethics, economic geography, and socialization theory, this book examines cultures around the world and their intersection with trade. This publication is ideally designed for executives, managers, entrepreneurs, social scientists, policymakers, academicians, researchers, and students.

Teaching Humanities With Cultural Responsiveness at HBCUs and HSIs

Author : Frazier, DuEwa M.
Publisher : IGI Global
ISBN 13 : 1668497832
Total Pages : 287 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Teaching Humanities With Cultural Responsiveness at HBCUs and HSIs by : Frazier, DuEwa M.

Download or read book Teaching Humanities With Cultural Responsiveness at HBCUs and HSIs written by Frazier, DuEwa M. and published by IGI Global. This book was released on 2023-11-08 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the realm of higher education, a persistent challenge exists in empowering Black and brown students within Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs) to transcend societal limitations. Often labeled as "at risk" or lagging within the achievement gap, these students possess untapped potential hindered by traditional teaching methods. The impact of COVID-19 and racial injustice has exacerbated disparities, underscoring the need for innovative teaching approaches that connect academic subjects with the real experiences of these learners. Educators navigating evolving technology and diverse classrooms strive to bridge this gap while fostering cultural inclusivity. Addressing this challenge is the book Culturally Responsive Pedagogies in the Humanities at HBCUs and HSIs, curated by DuEwa M. Frazier. Representing a groundbreaking collective effort, the book offers transformative educational practices that bridge the gap between conventional teaching and the diverse realities of HBCU and HSI classrooms. Covering topics like teaching ESL and EFL students, accommodating disabilities, integrating hip-hop pedagogies, and promoting social justice education, the anthology provides research-driven solutions that empower educators to revolutionize their teaching methods. To foster academic excellence and equity, the book resonates with scholars, administrators, and educators, guiding them on a journey of innovation that harmonizes cultural responsiveness and academic achievement, ushering in a new era of education.

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Author : Burns, David J.
Publisher : IGI Global
ISBN 13 : 1522561218
Total Pages : 318 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society by : Burns, David J.

Download or read book Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society written by Burns, David J. and published by IGI Global. This book was released on 2018-10-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.

Rethinking Media Studies

Author : Ananta Kumar Giri
Publisher : Taylor & Francis
ISBN 13 : 1040021557
Total Pages : 441 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Rethinking Media Studies by : Ananta Kumar Giri

Download or read book Rethinking Media Studies written by Ananta Kumar Giri and published by Taylor & Francis. This book was released on 2024-05-13 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reconsiders media studies from different philosophical and theoretical perspectives from around the world. It brings together diverse views and visions from thinkers such as Sr Aubrobindo, Jurgen Habermas, Paul Ricoeur, Pope Francis, and Satyajit Ray, among others. The authors focus on the issues of ethics, aesthetics, meditation, and communication in relation to media studies and explore the links between media and mindfulness. The volume includes case studies from India, United States, Switzerland, and Denmark and presents empirical works on new horizons of critical media studies in different fields such as American news media and creative media lab. A unique contribution, this book will be indispensable for students and researchers of journalism, communication studies, social media, behavioural sciences, sociology, philosophy, cultural studies, and development studies.

Eastern Perspectives on Women’s Roles and Advancement in Business

Author : Uçel, Ela Burcu
Publisher : IGI Global
ISBN 13 : 1799887448
Total Pages : 289 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Eastern Perspectives on Women’s Roles and Advancement in Business by : Uçel, Ela Burcu

Download or read book Eastern Perspectives on Women’s Roles and Advancement in Business written by Uçel, Ela Burcu and published by IGI Global. This book was released on 2022-02-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women all over the world are facing numerous challenges and obstacles in the workplace as gender inequality is still running rampant. To see big change, the patriarchal mindset within business settings needs to be broken. Management education plays a critical role in changing perceptions in business, and as such, gender equality curricula and teaching materials have become valuable tools in challenging the preconceived belief that business is a male domain. Eastern Perspectives on Women’s Roles and Advancement in Business presents the real-life stories of Eastern women in business, giving particular focus to how these women overcame challenges and broke the glass ceiling. This text explores the problems and challenges, experiences, and strategies of overcoming gender discrimination and inequality. Covering topics such as job engagement, occupational segregation, and social intelligence, this book is a dynamic reference for faculty of higher education, school administrators, librarians, researchers, scholars, women entrepreneurs, businesswomen, managers, CEOs, and students of higher education.