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Building Brands In The Indian Market
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Book Synopsis Building Brands in the Indian Market by : Tapan Kumar Panda
Download or read book Building Brands in the Indian Market written by Tapan Kumar Panda and published by Excel Books India. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
Book Synopsis Building Brand Value by : M. G. Parameswaran
Download or read book Building Brand Value written by M. G. Parameswaran and published by Tata McGraw-Hill Education. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is about building brand value for the consumers, society and intermediaries.So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India?Building Brand Value is based on five intrinsic steps for developing a new brand and for making an existing brand stronger and more valuable. Besides this, it provides insights on positioning options, brand audit, and more, that can be of use to marketing and brand managers in Indian companies.The book has a strong Indian flavour to it. Its methodology and approach are bound to be useful to management students and can be adopted in other developing countries as well.
Book Synopsis Managing Indian Brands by : S Ramesh Kumar
Download or read book Managing Indian Brands written by S Ramesh Kumar and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.
Download or read book Booming Brands written by Harsh Pamnani and published by CNBC. This book was released on 2018-07-20 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s changing, competitive and crowded marketplace, building an admirable brand has become one of the toughest and most important tasks for entrepreneurs and marketers. Moreover, many marketing strategies that used to work in the past are becoming obsolete today. If you are looking for answers to burning questions such as: How were new age admirable brands created from scratch? How did these brands achieve popularity in a highly crowded and competitive market? How did entrepreneurs behind these brands identify new opportunities and create million-dollar markets? Then Booming Brands is a gold mine of information that you can’t afford to ignore. The lessons derived from the hard-earned success of these 11 Indian brands from multiple industries and domains, can help you carve out your own journey and brand strategy.
Download or read book Pragmarketism written by Arvind Bhandari and published by Harper Collins. This book was released on 2020-09-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: WELCOME TO INDIA, THE LAND OF DIVERSITY, COMPLEXITY, CHALLENGES AND OPPORTUNITY! Understanding the Indian consumer is a tricky business. In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don't apply. It's a market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian mela and win consumers? In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of forty-five years of managing more than thirty brands across several blue-chip companies. Blending Western theories with Eastern ethos, Pragmarketism offers solutions for: Shaping an inspiring vision for your company. Building brands soaked in Indian sociological realities. Framing desi segmentation, targeting and positioning. Modelling your digital strategy in a noisy, dynamic environment. Implementing 'breakthrough innovation' frameworks. And finally, syncing all critical functions to deliver value to consumers. Drawing from successful brands in FMCG, durables, media and other industries, the book offers unprecedented insights on succeeding in the world's most exciting market.
Book Synopsis Brand Building and Marketing in Key Emerging Markets by : Niklas Schaffmeister
Download or read book Brand Building and Marketing in Key Emerging Markets written by Niklas Schaffmeister and published by Springer. This book was released on 2015-10-09 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.
Book Synopsis Brand Management in Emerging Markets: Theories and Practices by : Wang, Cheng Lu
Download or read book Brand Management in Emerging Markets: Theories and Practices written by Wang, Cheng Lu and published by IGI Global. This book was released on 2014-06-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.
Book Synopsis Winning in the Indian Market by : Rama Bijapurkar
Download or read book Winning in the Indian Market written by Rama Bijapurkar and published by John Wiley & Sons. This book was released on 2008 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Book Synopsis Marketing and Branding by : S. Ramesh Kumar
Download or read book Marketing and Branding written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2007 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Branding by : S. Ramesh Kumar
Download or read book Marketing and Branding written by S. Ramesh Kumar and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Rural Marketing: Text And Cases, 2/E by : Krishnamacharyulu C. S. G.
Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Management written by Ylr Moorthi and published by Vikas Publishing House. This book was released on 2009-11 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Present Study Fulfils The Task Of Bridging The Gap Between Theoretical Aspects Of Brand Management And The Reality Of The Indian Market. This Compact Book Covers Five Essential Topics Including Brand Success, Brand Equity, Brand Extension, Brand Personality And Brand Repositioning.
Book Synopsis Winning Strategies for the Indian Market by : Anuradha Dayal-Gulati
Download or read book Winning Strategies for the Indian Market written by Anuradha Dayal-Gulati and published by Northwestern University Press. This book was released on 2010-08-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today. --Book Jacket.
Book Synopsis Cases on Consumer-Centric Marketing Management by : Jham, Vimi
Download or read book Cases on Consumer-Centric Marketing Management written by Jham, Vimi and published by IGI Global. This book was released on 2013-07-31 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Book Synopsis The Routledge Companion to Contemporary Brand Management by : Francesca Dall'Olmo Riley
Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Book Synopsis Pragmarketism by : ARVIND BHANDARI. TRUPTI BHANDARI
Download or read book Pragmarketism written by ARVIND BHANDARI. TRUPTI BHANDARI and published by Harper Business. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
