Branded Faith

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Branded Faith

Author : Rajkumar Dixit
Publisher : Wipf and Stock Publishers
ISBN 13 : 1608995593
Total Pages : 181 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Branded Faith by : Rajkumar Dixit

Download or read book Branded Faith written by Rajkumar Dixit and published by Wipf and Stock Publishers. This book was released on 2010-06-07 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.

Branding Faith

Author : Phil Cooke
Publisher : ReadHowYouWant.com
ISBN 13 : 1459606507
Total Pages : 314 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis Branding Faith by : Phil Cooke

Download or read book Branding Faith written by Phil Cooke and published by ReadHowYouWant.com. This book was released on 2010-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you hit a wall with your church, ministry or non-profit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, have you noticed that the spark never catches fire? Media and marketing expert Phil Cooke wants every ministry to ask, Who are we? By identifying what makes your organization different from the thousands clamoring for attention, you can get your message heard. Cooke has consulted with many of the most recognized churches and non-profits in the world, and in Branding Faith; Why Some Ministries Impact Culture and Others Don't, he shares his road-tested strategies for using media and marketing to make your mark on people's minds and hearts. Whatever the size of your organization, his helpful hints and insider know-how will give you the tools to set your ministry's strategies ablaze.

Brands of Faith

Author : Mara Einstein
Publisher : Routledge
ISBN 13 : 1134130104
Total Pages : 256 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Brands of Faith by : Mara Einstein

Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.

No Faith in Religion

Author : John Saxbee
Publisher : John Hunt Publishing
ISBN 13 : 1846942209
Total Pages : 171 pages
Book Rating : 4.8/5 (469 download)

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Book Synopsis No Faith in Religion by : John Saxbee

Download or read book No Faith in Religion written by John Saxbee and published by John Hunt Publishing. This book was released on 2009 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: If religion is characterised by the recruitment of God to serve our agendas, and faith is about putting our agendas at the service of God, then clearly there is too much religion in the world, and not enough faith. The first eight chapters of this book apply this religion/faith dichotomy to some crucial areas of interest to those exploring what it might mean to be people of faith in a world saturated with religion.

Brand Psychology

Author : Jonathan Gabay
Publisher : Kogan Page Publishers
ISBN 13 : 0749471743
Total Pages : 440 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Brand Psychology by : Jonathan Gabay

Download or read book Brand Psychology written by Jonathan Gabay and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.

The Sent Brand: Pastor Tunde Bakare

Author : Segun Adewole-Bank
Publisher : AuthorHouse
ISBN 13 : 1665556188
Total Pages : 138 pages
Book Rating : 4.6/5 (655 download)

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Book Synopsis The Sent Brand: Pastor Tunde Bakare by : Segun Adewole-Bank

Download or read book The Sent Brand: Pastor Tunde Bakare written by Segun Adewole-Bank and published by AuthorHouse. This book was released on 2022-04-18 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Portrait of a True Brand: Pastor Tunde Bakare as a Model is a book written with you in mind. This book definitely is not an attempt to blow anyone’s trumpet, but what you are holding in your hand is the result of obedience to the Spirit of the Lord. It is my belief, therefore, that there is something in this book for your benefit. Also, the contents of this book are not fabrications, and there is no exaggeration in it either. This book is certainly going to deliver to you the following: —It will make you to have a true encounter with the life of a man who is scripturally walking with the Lord. —It will give to you insight into the life of a Muslim boy who later met the Lord Jesus and the vision of his call. —It will reveal to you the authenticity and the sincerity of a man that some see as controversial but whom the Lord has called to speak for him. —It will confirm to you the truth that we are all on a journey but that there is a destination beyond the visible. Therefore, we must see the reason to live this life to the fullness in Christ and for his glory alone. —It will enable you to learn and to emulate at least one thing from the life of this man who is an intercessor, a pastor, a prophet, and a nation builder indeed.

"Brand® New Theology

Author : McGee, Paula L.
Publisher : Orbis Books
ISBN 13 : 1608336921
Total Pages : 266 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis "Brand® New Theology by : McGee, Paula L.

Download or read book "Brand® New Theology written by McGee, Paula L. and published by Orbis Books. This book was released on 2017-03-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: McGee critiques the popular Health & Wealth message so prominently targeted especially to black Christian women. She examines the preaching and writing of T. D. Jakes as the most representative of a new phenomenon, the New Black Church, a new form of prosperity gospel that signifies what she calls the Wal-Martization of religion."

Bedrock Faith

Author : Esther Seaton-Dummer
Publisher : WestBow Press
ISBN 13 : 1449762468
Total Pages : 506 pages
Book Rating : 4.4/5 (497 download)

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Book Synopsis Bedrock Faith by : Esther Seaton-Dummer

Download or read book Bedrock Faith written by Esther Seaton-Dummer and published by WestBow Press. This book was released on 2012-09 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Potent - Probing - Powerful Up Close and Personal! A Wake-up Call to All "The author is an amazing and most timely gift of God to His Church. My heart is more than stirred. My spiritual motor is revved up and I am grabbing another gear to pursue His presence and power for the new season of my life and ministry. Thanks Esther, for providing the high octane in Bedrock Faith." -Ormel Chapin, founder of Pastor's Power-Up Connection, Bend, Oregon "Bedrock Faith caused my heart to race from beginning to the end. God spoke off the pages and required an answer. This book is personal! Bedrock Faith breaks the fallow ground and challenges the hearts of believers to say, 'Yes, Lord, I am there!'" -Lucinda Waddell, pastor, New Harvest Fellowship, Amity, Oregon

Handbook of Research on the Impact of Fandom in Society and Consumerism

Author : Wang, Cheng Lu
Publisher : IGI Global
ISBN 13 : 1799810496
Total Pages : 605 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Impact of Fandom in Society and Consumerism by : Wang, Cheng Lu

Download or read book Handbook of Research on the Impact of Fandom in Society and Consumerism written by Wang, Cheng Lu and published by IGI Global. This book was released on 2019-10-25 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Faith, Family & the Feast

Author : Kent Rollins
Publisher : Harvest
ISBN 13 : 0358124492
Total Pages : 275 pages
Book Rating : 4.3/5 (581 download)

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Book Synopsis Faith, Family & the Feast by : Kent Rollins

Download or read book Faith, Family & the Feast written by Kent Rollins and published by Harvest. This book was released on 2020 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is a busy place, and many families rely on fast food. Kent and Shannon Rollins serve up spins on Southern and Western favorites, with a side of spiritual values. Their cookbook is an open invitation to spend time with them, praise the Lord, and pass the biscuits! -- adapted from Introduction.

Branded

Author : Katherine Turpin
Publisher :
ISBN 13 : 9780829817386
Total Pages : 0 pages
Book Rating : 4.8/5 (173 download)

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Book Synopsis Branded by : Katherine Turpin

Download or read book Branded written by Katherine Turpin and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded, the second title in the Youth Ministry Alternatives series, addresses and examines three key elements: 1) the distortion of adolescent vocation in a consumer-focused culture; 2) the dream that adolescents would discover the freedom to live into a vocational path not dominated by consumer culture; and 3) an educational process of livening agency and imagination that would allow for such freedom of vocational development. Book jacket.

Brands

Author : Jonathan E. Schroeder
Publisher : Routledge
ISBN 13 : 131765854X
Total Pages : 390 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Brands by : Jonathan E. Schroeder

Download or read book Brands written by Jonathan E. Schroeder and published by Routledge. This book was released on 2014-11-27 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer’s lives and cultural discourse.

The Employer Brand

Author : Helen Rosethorn
Publisher : CRC Press
ISBN 13 : 1317034236
Total Pages : 212 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Employer Brand by : Helen Rosethorn

Download or read book The Employer Brand written by Helen Rosethorn and published by CRC Press. This book was released on 2016-03-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.

Religion and the Marketplace in the United States

Author : Jan Stievermann
Publisher : Oxford University Press, USA
ISBN 13 : 0199361800
Total Pages : 321 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Religion and the Marketplace in the United States by : Jan Stievermann

Download or read book Religion and the Marketplace in the United States written by Jan Stievermann and published by Oxford University Press, USA. This book was released on 2015 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays focuses on the diverse interactions between religious and commercial practices in U.S. history. Studying religion and the marketplace from various angles, each chapter offers insights into a long and intimate relationship between two aspects of American culture.

The Consuming Instinct

Author : Gad Saad
Publisher : Prometheus Books
ISBN 13 : 1616144300
Total Pages : 390 pages
Book Rating : 4.6/5 (161 download)

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Book Synopsis The Consuming Instinct by : Gad Saad

Download or read book The Consuming Instinct written by Gad Saad and published by Prometheus Books. This book was released on 2011-06-21 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.

The Worldview of the Word of Faith Movement: Eden Redeemed

Author : Mikael Stenhammar
Publisher : Bloomsbury Publishing
ISBN 13 : 0567703479
Total Pages : 361 pages
Book Rating : 4.5/5 (677 download)

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Book Synopsis The Worldview of the Word of Faith Movement: Eden Redeemed by : Mikael Stenhammar

Download or read book The Worldview of the Word of Faith Movement: Eden Redeemed written by Mikael Stenhammar and published by Bloomsbury Publishing. This book was released on 2021-12-16 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume approaches the Word of Faith as a worldview, and analyses the movement through N. T. Wright's model for worldview-analysis in order to provide necessary nuance and complexity to scholarly interpretations of the Word of Faith. The reader receives insights into the movement's narrative, semiotic, practical and propositional dimensions, which cumulatively offer a multifaceted understanding of how the Word of Faith interprets reality and engages with the world. The analysis shows that there is a narrative core to Word of Faith beliefs in the form of a unique theological story with focus set on the present restoration of Eden's authority and blessings. This study demonstrates how the Word of Faith operates as a distinct worldview that parses the world through the lens of faith's causative power to affect a direct correspondence between present reality and Eden's perfection. The findings advance a critical and therapeutic approach that acknowledges how the worldview both strengthens and subverts Pentecostalism.

Authentic

Author : Sarah Banet-Weiser
Publisher : NYU Press
ISBN 13 : 0814787142
Total Pages : 280 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Authentic by : Sarah Banet-Weiser

Download or read book Authentic written by Sarah Banet-Weiser and published by NYU Press. This book was released on 2012-10-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.