As Heard On Tv Popular Music In Advertising

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As Heard on TV: Popular Music in Advertising

Author : Bethany Klein
Publisher : Routledge
ISBN 13 : 1317178181
Total Pages : 178 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis As Heard on TV: Popular Music in Advertising by : Bethany Klein

Download or read book As Heard on TV: Popular Music in Advertising written by Bethany Klein and published by Routledge. This book was released on 2016-04-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. As Heard on TV addresses these topics by exploring cases involving artists from the Beatles to the Shins and various dominant corporations of the last half-century. As one example within a wider debate about the role of commerce in the production of culture, the use of popular music in advertising provides an entry point through which a range of practices can be understood and interrogated. This book attends to the relationship between popular culture and corporate power in its complicated variation: at times mutually beneficial and playfully suspicious of constructed boundaries, and at others conceived in strain and symbolic of the triumph of hypercommercialism.

Selling Out

Author : Bethany Klein
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501339338
Total Pages : 208 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Selling Out by : Bethany Klein

Download or read book Selling Out written by Bethany Klein and published by Bloomsbury Publishing USA. This book was released on 2020-07-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.

Analyzing Music in Advertising

Author : Nicolai Graakjaer
Publisher : Routledge
ISBN 13 : 1317671899
Total Pages : 179 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Analyzing Music in Advertising by : Nicolai Graakjaer

Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Popular Music Culture

Author : Roy Shuker
Publisher : Routledge
ISBN 13 : 1000511545
Total Pages : 241 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Popular Music Culture by : Roy Shuker

Download or read book Popular Music Culture written by Roy Shuker and published by Routledge. This book was released on 2022-03-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, this popular A–Z student reference book provides a comprehensive survey of key ideas and concepts in popular music culture, examining the social and cultural aspects of popular music. Fully revised with extended coverage of the music industries, sociological concepts and additional references to reading, listening and viewing throughout, the new edition expands on the foundations of popular music culture, tracing the impact of digital technology and changes in the way in which music is created, manufactured, marketed and consumed. The concept of metagenres remains a central part of the book: these are historically, socially, and geographically situated umbrella musical categories, each embracing a wide range of associated genres and subgenres. New or expanded entries include: Charts, Digital music culture, Country music, Education, Ethnicity, Race, Gender, Grime, Heritage, History, Indie, Synth pop, Policy, Punk rock and Streaming. Popular Music Culture: The Key Concepts is an essential reference tool for students studying the social and cultural dimensions of popular music.

Popular Music: The Key Concepts

Author : Roy Shuker
Publisher : Taylor & Francis
ISBN 13 : 131718954X
Total Pages : 366 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Popular Music: The Key Concepts by : Roy Shuker

Download or read book Popular Music: The Key Concepts written by Roy Shuker and published by Taylor & Francis. This book was released on 2017-03-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in an updated fourth edition, this popular A-Z student handbook provides a comprehensive survey of key ideas and concepts in popular music culture. With new and expanded entries on genres and subgenres, the text comprehensively examines the social and cultural aspects of popular music, taking into account the digital music revolution and changes in the way that music is manufactured, marketed and delivered. New and updated entries include: Age and youth Black music Digital music culture K-Pop Mash-ups Philadelphia Soul Pub music Religion and spirituality Remix Southern Soul Streaming Vinyl With further reading and listening included throughout, Popular Music: The Key Concepts is an essential reference text for all students studying the social and cultural dimensions of popular music.

Lady Gaga and Popular Music

Author : Martin Iddon
Publisher : Routledge
ISBN 13 : 113407994X
Total Pages : 302 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Lady Gaga and Popular Music by : Martin Iddon

Download or read book Lady Gaga and Popular Music written by Martin Iddon and published by Routledge. This book was released on 2014-01-03 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a multi-faceted, interdisciplinary examination of the music and figure of Lady Gaga, combining approaches from scholars in cultural studies, art, fashion, and music. It represents one of the first scholarly volumes devoted to Lady Gaga, who has become, over a few short years, central to both popular (and, indeed, populist) as well as more scholarly thought in these areas and who, the contributors argue, is helping to shape—directly and indirectly—thought and culture both in the fields of the "scholarly" and the "everyday." Lady Gaga's output is firmly embedded in a self-consciously intellectual pop culture tradition, and her music videos are intertextually linked to icons of pop culture intelligentsia like Alfred Hitchcock and open to multiple interpretations. In examining her music and figure, this volume contributes both to debates on the status of intertextuality, held in tension with originality, and to debates on the figuring of the sexualized female body, and representations of disability. There is interest in these issues from a wide range of disciplines: popular musicology, film studies, queer studies, women’s studies, gender studies, disability studies, popular culture studies, and the burgeoning sub-discipline of aesthetics and philosophy of fashion.

The Ashgate Research Companion to Popular Musicology

Author : Derek B. Scott
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 9780754664765
Total Pages : 580 pages
Book Rating : 4.6/5 (647 download)

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Book Synopsis The Ashgate Research Companion to Popular Musicology by : Derek B. Scott

Download or read book The Ashgate Research Companion to Popular Musicology written by Derek B. Scott and published by Ashgate Publishing, Ltd.. This book was released on 2009 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research presented in this volume is very recent, and the general approach is that of rethinking popular musicology: its purpose, its aims, and its methods. Contributors to the volume were asked to write something original and, at the same time, to provide an instructive example of a particular way of working and thinking. The essays have been written with a view to helping graduate students with research methodology and the application of relevant theoretical models. The Ashgate Research Companion is designed to offer scholars and graduate students a comprehensive and authoritative state-of-the-art review of current research in a particular area. The companion's editor brings together a team of respected and experienced experts to write chapters on the key issues in their speciality, providing a comprehensive reference to the field.

Analyzing Music in Advertising

Author : Nicolai Graakjaer
Publisher : Routledge
ISBN 13 : 1317671902
Total Pages : 172 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Analyzing Music in Advertising by : Nicolai Graakjaer

Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Creating Commercial Music

Author : Peter Bell
Publisher : Berklee Press
ISBN 13 : 1540094316
Total Pages : 164 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis Creating Commercial Music by : Peter Bell

Download or read book Creating Commercial Music written by Peter Bell and published by Berklee Press. This book was released on 2020-03-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"

Soda Goes Pop

Author : Joanna Love
Publisher : University of Michigan Press
ISBN 13 : 0472054023
Total Pages : 331 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Soda Goes Pop by : Joanna Love

Download or read book Soda Goes Pop written by Joanna Love and published by University of Michigan Press. This book was released on 2019-07-22 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.

Who Killed the Jingle?

Author : Steve Karmen
Publisher : Hal Leonard Corporation
ISBN 13 : 9780634066566
Total Pages : 208 pages
Book Rating : 4.0/5 (665 download)

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Book Synopsis Who Killed the Jingle? by : Steve Karmen

Download or read book Who Killed the Jingle? written by Steve Karmen and published by Hal Leonard Corporation. This book was released on 2005 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Book). In this funny and insightful investigation, Steve Karmen dubbed the "King of the Jingle" by People magazine takes us back to a time when consumers happily sang along to "Pepsi Cola Hits the Spot," "This Bud's for You," and "Hershey Is the Great American Chocolate Bar," and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that allows viewer to "zap" the commercials, "tune out," or eliminate advertising, did the advertising world invent "integration" (putting the product into the programming) rather than make the commercials lovable, hummable units of entertainment themselves? Karmen explores the demise of the advertising music business and why the future of advertising is so precarious.

An Insider's Guide to Advertising Music

Author : Walt Woodward
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis An Insider's Guide to Advertising Music by : Walt Woodward

Download or read book An Insider's Guide to Advertising Music written by Walt Woodward and published by . This book was released on 1982 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Sounds of Capitalism

Author : Timothy D. Taylor
Publisher : University of Chicago Press
ISBN 13 : 0226791149
Total Pages : 367 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis The Sounds of Capitalism by : Timothy D. Taylor

Download or read book The Sounds of Capitalism written by Timothy D. Taylor and published by University of Chicago Press. This book was released on 2012-06-19 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

Advertising Revolution

Author : Alan Bradshaw
Publisher : Advertising Revolution
ISBN 13 : 1912248220
Total Pages : 128 pages
Book Rating : 4.9/5 (122 download)

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Book Synopsis Advertising Revolution by : Alan Bradshaw

Download or read book Advertising Revolution written by Alan Bradshaw and published by Advertising Revolution. This book was released on 2018-08-16 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1987, Nike released their new sixty-second commercial for Air shoes„and changed the face of the advertising industry. Set to the song ñRevolutionî by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John LennonÍs place in the leftist imagination. Advertising Revolution traces the song ñRevolutionî from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald TrumpÍs campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John LennonÍs writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industryÍs mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.

Music and Advertising in Television Ii

Author : Verena Stickler
Publisher : GRIN Verlag
ISBN 13 : 364099843X
Total Pages : 25 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Music and Advertising in Television Ii by : Verena Stickler

Download or read book Music and Advertising in Television Ii written by Verena Stickler and published by GRIN Verlag. This book was released on 2011-09 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2008 in the subject Communications - Movies and Television, grade: 1,1, London Metropolitan University (London Metropolitan University), language: English, abstract: "The X Factor" is a reality pop program which first aired in the UK in September 2004 and which is still on screens today. The history of the sector is multi-faceted with the very first reality pop series, New Zealand's "Popstars", dating back to 1999. "The X Factor" emerged after "Pop Idol", a similar show to "Popstars", was put on indefinite hiatus after its second run. Ever since its first series, "The X Factor" has gone from strength to strength, with audience and voting figures increasing with each series. The single most important person behind "The X Factor" is music mogul Simon Cowell who created the show back in 2004. His television company SyCo TV produces the program together with Fremantle Media's talkbackTHAMES. "The X Factor" is aimed at reality TV's target demographic and manages to attract an audience of approximately 8-9m during its weekly live broadcasts. As the reality genre has proven particularly amenable to TV and media convergence, "The X Factor" does not just rely on the television set to communicate its message to its audiences. It also relies on other "platforms", like the internet, live events and telephone voting, hence altering popular music consumption. With the audience determining the winner of "The X Factor" several albums released by contestants have reached the UK Albums Chart; six of them making it to number one. "The X Factor" is often heavily criticized for standardizing pop music. Winners of "The X Factor" are often referred to as over-hyped and over-manufactured artists with reality pop programs being accused of not producing important or lasting musicians. However the commercial success of "The X Factor" is indisputable, which as a result, continues to encourage the production of further X Factor series as well a

Commerical Music Production - Berklee Press

Author : Hal Leonard Corp
Publisher : Hal Leonard Publishing Corporation
ISBN 13 : 9780876392010
Total Pages : pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Commerical Music Production - Berklee Press by : Hal Leonard Corp

Download or read book Commerical Music Production - Berklee Press written by Hal Leonard Corp and published by Hal Leonard Publishing Corporation. This book was released on 2020-02-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Guide). Audio is accessed online using the unique code inside the book and can be streamed or downloaded. The audio files include PLAYBACK+, a multi-functional audio player that allows you to slow down audio without changing pitch, set loop points, change keys, and pan left or right.

Through the Jingle Jungle

Author : Steve Karmen
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Through the Jingle Jungle by : Steve Karmen

Download or read book Through the Jingle Jungle written by Steve Karmen and published by . This book was released on 1989 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 40 percent of the music on TV is advertising music, providing a significant source of income for music professionals. Interest in the field is high, yet there is little published information on the topic. Karmen gives aspiring commercial musicians and professionals an information-filled sourcebook. Illustrated.