Anglicism Usage in German Political Language: The German Green Party's Election Manifesto

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Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954897083
Total Pages : 39 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Anglicism Usage in German Political Language: The German Green Party's Election Manifesto by : Tatjana Kennedy

Download or read book Anglicism Usage in German Political Language: The German Green Party's Election Manifesto written by Tatjana Kennedy and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every four years on Election Day, German citizens make their way to the ballot boxes to vote for the political party and candidate they would favour entering the government. What these voters are not aware of, is that whether their choice has resulted from political conviction or not, the set of political attitudes that found their favour is the result of a complex communication strategy the individual party’s carried out long beforehand. Simply put: through political language, parties exercise power. This study looks at the mechanisms behind the communication strategy the Greens (BÜNDNIS90/DIE GRÜNEN) carried out. It focusses hereby on the language shown in their election manifesto of 2009, specifically analysing the many Anglicisms used. With this, the study gives a theoretical and empirical approach to the question what role the English Language plays in the political Language of German politics, particularly German Green politics.

Anglicism Usage in German Political Language: Anglicism Usage in German Political Language

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Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954892081
Total Pages : 45 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Anglicism Usage in German Political Language: Anglicism Usage in German Political Language by : Tatjana Kennedy

Download or read book Anglicism Usage in German Political Language: Anglicism Usage in German Political Language written by Tatjana Kennedy and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every four years on Election Day, German citizens make their way to the ballot boxes to vote for the political party and candidate they would favour entering the government. What these voters are not aware of, is that whether their choice has resulted from political conviction or not, the set of political attitudes that found their favour is the result of a complex communication strategy the individual party’s carried out long beforehand. Simply put: through political language, parties exercise power. This study looks at the mechanisms behind the communication strategy the Greens (BÜNDNIS90/DIE GRÜNEN) carried out. It focusses hereby on the language shown in their election manifesto of 2009, specifically analysing the many Anglicisms used. With this, the study gives a theoretical and empirical approach to the question what role the English Language plays in the political Language of German politics, particularly German Green politics.

The importance and influence of anglicisms in german language and audio-visual advertising

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3638783618
Total Pages : 27 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis The importance and influence of anglicisms in german language and audio-visual advertising by : Claudia Stehr

Download or read book The importance and influence of anglicisms in german language and audio-visual advertising written by Claudia Stehr and published by GRIN Verlag. This book was released on 2007-05-13 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, Technical University of Braunschweig (Englisches Seminar), course: Language in Advertisment, language: English, abstract: Language is not stable, it is a communication system used by human beings. As people and the environment they live in change and develop, it is natural for language to change and to get influenced, as well. The amount of English words in the German language increased highly since 1945 and especially since advertising plays an important role in our society. After the second World War the connection between Germany and the Western world got stronger and more intensive than it had been before. Especially the areas media, literature, music and theatre, but also politics, sports and economy have very high influences on the growing use of English words in German language. The German Academy of Language in Berlin says that no more than five per cent lexical amount of anglicisms are existing in the German language. That, indeed, is not much, but this does not propose anything about how often these words are used in the every-day language. There are no concrete guidelines or laws about the usage of Anglicisms, and advertising agencies tend to plead that they only orientate on those English words which are already used by Germans. This has to be doubted thinking that the words mail express logistics finance, Stimulating Facial Freshener, or Concentrated Line Smoother are not always understood directly nor by many Germans. But the understanding of Anglicisms will not be the subject of this paper. In my research paper I want to point out which influence the English language has on the language of advertising and how anglicisms are seen in our society. I refer to the audio-visual media (TV-advertisement) and try to conclude about the importance and influence of Anglicisms in general. In this paper the term Anglicism stands for English and American borrowings, as well. To supply evidence for my thesis I give and analyse a few examples of advertising spots from the German channel ARD, and I also present my results of a questionnaire about “Anglicisms in the German language” which was filled in by 60 Germans. At the beginning I want to go into the terms “anglicism”, “language of advertising” and I point out the most important reasons for the usage of Anglicisms, to give the reader a clear view in which way these terms have to be looked at and dealt with in this paper.

Anglicisms and their Usage in the German Newspaper Die Zeit

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Publisher : GRIN Verlag
ISBN 13 : 3346221245
Total Pages : 42 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis Anglicisms and their Usage in the German Newspaper Die Zeit by : Madeleine Sailer

Download or read book Anglicisms and their Usage in the German Newspaper Die Zeit written by Madeleine Sailer and published by GRIN Verlag. This book was released on 2020-08-06 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Innsbruck, language: English, abstract: In order to analyse the frequency of anglicism usage in the German language, this paper analyses articles from the German newspaper Die Zeit. Media and the press, for instance, mimic the use and competence of English words in the German language among German native speakers. Therefore, analysing newspaper articles is an efficient and effective way to demonstrate the spread of anglicisms. At the beginning of this thesis there is a general explanation of anglicisms. This not only includes a definition but also further information on the different forms of anglicisms, such as direct or indirect loan influences as well as hybrid anglicisms. Moreover, it illustrates the transmission processes with its parameters and the grammar of anglicism within the German language system. Consequently, this lexical productivity is summarized, and the types of integration of anglicisms into the German lexicon are further evaluated. This is then followed by a chapter that highlights diachronic aspects of integrating English borrowings into the German language and the motives of using these. Subsequently, it provides information on the impact it has on German and the reasons why some German linguists believe their language to be endangered. The analysis in this paper encompasses a broad sample of 60 articles in total from six different news categories that were published between October 2019 and February 2020 on the online platform of the German newspaper Die Zeit. Since Second World War, the use of anglicisms in the German language has drastically increased, and thus, English words are borrowed more frequently. Nowadays, in the year 2020, one can confidently argue that nearly every German native speaker uses anglicisms in their everyday life.

The Use of Anglicisms in the German Magazine FOCUS

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Publisher : GRIN Verlag
ISBN 13 : 3640743164
Total Pages : 42 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis The Use of Anglicisms in the German Magazine FOCUS by : Nadja Grebe

Download or read book The Use of Anglicisms in the German Magazine FOCUS written by Nadja Grebe and published by GRIN Verlag. This book was released on 2010-11-08 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Didactics for the subject English - Pedagogy, Literature Studies, grade: 1,0, Ernst Moritz Arndt University of Greifswald (Institut für Fremdsprachliche Philogien), course: Contact Linguistics, language: English, abstract: Most of all linguists who find themselves engaged in Contact Linguistics agree upon the fact that the influence of the English language on German is constantly increasing and has especially risen during the last decades of the 20th century. (cf. Viereck 1980: 11; Götzeler 2008: 58-59) Due to the close collaboration in the political and economical sector, the contact between the two language regions has become more intense and has thus led to a higher frequency of borrowings from English. As a direct consequence of this process, a public discussion on the drawbacks of the use of anglicisms in German has started and found his peek in the foundation of the Verein Deutsche Sprache formerly called the Verein zur Rettung der deutschen Sprache in 1997. (cf. Götzeler 2008: 61) The increasing presence of loanwords, as commonly believed, as well as the ongoing public discussion on their use is reason enough to analyze the use of anglicisms in the German language by using the example of the German newsmagazine FOCUS. In this context it shall be examined, whether the frequency of anglicisms in 2009 is higher than the frequency in 1993. Furthermore, as the corpus consists of texts from two different categories, namely Deutschland and Modernes Leben, numerical differences concerning those sections is also subject of the study. As a result, proof for the following theses is expected: 1. The frequency of anglicisms used in 2009 is higher than in 1993. 2. The number of borrowings in the section Modernes Leben will be greater than in the section Deutschland.

Anglicisms in German Advertising Slogans

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Publisher : GRIN Verlag
ISBN 13 : 3656730059
Total Pages : 18 pages
Book Rating : 4.6/5 (567 download)

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Book Synopsis Anglicisms in German Advertising Slogans by : Anna Theresa Wendel

Download or read book Anglicisms in German Advertising Slogans written by Anna Theresa Wendel and published by GRIN Verlag. This book was released on 2014-08-26 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Trier, language: English, abstract: For quite some time, advertising is a gateway for anglicisms into the German language. The VDS (Verein Deutscher Sprache/ Association of German Language) also shares this opinion. They say that the main transmitters for anglicisms in Germany are the mass media and the advertising and entertaining industry. Although anglicisms belong to the most explored aspects of advertising language, there haven’t been many empirical studies yet. Their proportion in a temporal comparative and in connection with various product groups is rarely studied in the German-speaking area. Especially the researches of Dagmar Schütte and the database slogans.de offer a basis to investigate these questions. In this paper, it will be mainly referred to slogans since they appear in every kind of media and because they are the main representatives of the trends in the advertising language. First the evaluation of Schütte (1996), which reaches until 1991, should be checked. Then it should be examined whether the increase of English slogans continues onwards in the 1990s and the 2000s. Furthermore the sectoral distribution of English slogans will be analyzed. In order to provide a prospect to the future, this work will also contain a chapter about the new language trend in German advertising. Schütte defines an anglicism as a linguistic sign, consisting wholly or partly of English morphemes, regardless of whether it is connected to a common meaning in the English language usage or not. In the following, this definition is adopted, what means that the term anglicism is generally an English coined word or expression.

English in the German-speaking World

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Publisher : Cambridge University Press
ISBN 13 : 1108488099
Total Pages : 437 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis English in the German-speaking World by : Raymond Hickey

Download or read book English in the German-speaking World written by Raymond Hickey and published by Cambridge University Press. This book was released on 2019-12-05 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of studies on the role of English in German-speaking countries, covering a broad range of topics.

Anglicisms in German

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Publisher : Walter de Gruyter
ISBN 13 : 9783110199468
Total Pages : 400 pages
Book Rating : 4.1/5 (994 download)

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Book Synopsis Anglicisms in German by : Alexander Onysko

Download or read book Anglicisms in German written by Alexander Onysko and published by Walter de Gruyter. This book was released on 2007 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a detailed account of the influence of English in German based on a large scale corpus analysis of the newsmagazine "Der Spiegel". This book presents a study that is structured into three parts, each of which deals with fundamental questions and as of yet unsolved and disputed issues in the domain of anglicism research and language contact.

Silence and Concealment in Political Discourse

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Publisher : John Benjamins Publishing
ISBN 13 : 9027272107
Total Pages : 214 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Silence and Concealment in Political Discourse by : Melani Schröter

Download or read book Silence and Concealment in Political Discourse written by Melani Schröter and published by John Benjamins Publishing. This book was released on 2013-05-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes a significant contribution to political discourse analysis and to the study of silence, both from the point of view of discourse analysis as well as pragmatics, and it is also relevant for those interested in politics and media studies. It promotes the empirical study of silence by analysing metadiscourse about politicians’ silence and by systematically conceptualising the communicativeness of silence in the interplay between intention (to be silent), expectation (of speech) and relevance (of the unsaid). Three cases of sustained metadiscourse about silent politicians from Germany are analysed to exemplify this approach, based on media texts and protocols of parliamentary inquiries. Ideals of political transparency and communicative openness are identified as a basis for (disappointed) expectations of speech which trigger and determine metadiscourse about politicians’ silences. Finally, the book deals critically with the role of those who act as advocates of ‘the public’s’ demand to speak out.

Anglicisms in Europe

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443825182
Total Pages : 350 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Anglicisms in Europe by : Roswitha Fischer

Download or read book Anglicisms in Europe written by Roswitha Fischer and published by Cambridge Scholars Publishing. This book was released on 2010-09-13 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume deals with the influence of the English lexis on other European languages in various fields of discourse, social attitudes towards this phenomenon and its reflections in recent lexicographical work. It contains some of the papers read at the conference Anglicisms in Europe 2006, which took place at the University of Regensburg, Germany. It links linguistic aspects with psychological, social, political and cultural issues, tracing relationships and differences between the respective research interests and findings. Its aim is to put the influx of anglicisms into languages other than English into a wide perspective encompassing the European heterogeneity of cultures, traditions and developments. The volume is divided into four parts, which reflect the particular foci of interest in the recent research on anglicisms in the languages of Europe: I. 'Cognitive and Semantic Approaches to Anglicisms', comprising articles that deal with the cognitive, communicative and semantic motivation for contact-induced innovation; II. 'Attitudes Towards the Influx of Anglicisms', with contributions about various national attitudes towards anglicisms and their reflection in the respective languages; III. 'The Use of Anglicisms in Specialized Discourse', with articles focussing on particular practices and domains such as business, sports, the sciences, and on language varieties used in communication within particular subcultures; and IV. 'Anglicisms in Dictionaries', comprising articles that deal with the existing dictionaries of anglicisms in European languages and provide a future-oriented perspective by making suggestions and recommendations regarding future lexicographic works.

English in Europe

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Publisher : OUP Oxford
ISBN 13 : 0191580694
Total Pages : 350 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis English in Europe by : Manfred Görlach

Download or read book English in Europe written by Manfred Görlach and published by OUP Oxford. This book was released on 2002-05-23 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: English in Europe charts the English invasion of Europe since 1945. Sixteen distinguished European scholars report on the English words and phrases that have become integral parts of their languages. Each describes the effect of English on the host language, and shows how the process of incorporation often modifies pronunciation and spelling and frequently transforms meaning and use. The languages surveyed are Icelandic, Dutch, French, Spanish, Norwegian, German, Italian, Romanian, Polish, Croatian, Finnish, Albanian, Russian, Bulgarian, Hungarian, and Greek. The book is designed as a companion to A Dictionary of European Anglicisms but may be read as an independent work. This is the first systematic survey of a phenomenon that is fascinating, alarming, and apparently unstoppable.

Globalization and the Future of German

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Publisher : Walter de Gruyter
ISBN 13 : 3110197294
Total Pages : 389 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Globalization and the Future of German by : Andreas Gardt

Download or read book Globalization and the Future of German written by Andreas Gardt and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is the world en route to becoming a linguistic colony of the United States? Or is this dramatic view an exaggeration, and there is no danger to linguistic diversity at all? The German language is at the center of an intensive debate on this issue. Its position in the world is under increasing pressure due to the growing importance of (American) English as the language of globalization. The articles in this volume deal with the national and international position of German in relation to English, language policies, the future of German as a language of science, German in the USA, and the intellectual and aesthetic dimensions of encountering a foreign language. They present critical assessments addressing the dangers for the future of languages other than English, as well as positions which perceive the growing importance of English as a challenge and resource rather than as a threat.

The Languages of Global Hip Hop

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Publisher : Bloomsbury Publishing
ISBN 13 : 1441116397
Total Pages : 352 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis The Languages of Global Hip Hop by : Marina Terkourafi

Download or read book The Languages of Global Hip Hop written by Marina Terkourafi and published by Bloomsbury Publishing. This book was released on 2010-07-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the case of hip-hop, the forces of top-down corporatization and bottom-up globalization are inextricably woven. This volume takes the view that hip-hop should not be viewed with this dichotomous dynamic in mind and that this dynamic does not arise solely outside of the continental US. Close analysis of the facts reveals a much more complex situation in which market pressures, local (musical) traditions, linguistic and semiotic intelligibility, as well as each country's particular historico-political past conspire to yield new hybrid expressive genres. This exciting collection looks at linguistic, cultural and economic aspects of hip-hop in parallel and showcases a global scope. It engages with questions of code-switching, code-mixing, the minority language/regional dialect vs. standard dynamic, the discourse of political resistance, immigrant ideologies, youth and new language varieties and will be essential reading for graduates and researchers in sociolinguistics and discourse analysis.

Germany and the Americas [3 volumes]

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1851096337
Total Pages : 1366 pages
Book Rating : 4.8/5 (51 download)

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Book Synopsis Germany and the Americas [3 volumes] by : Thomas Adam

Download or read book Germany and the Americas [3 volumes] written by Thomas Adam and published by Bloomsbury Publishing USA. This book was released on 2005-11-07 with total page 1366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive encyclopedia details the close ties between the German-speaking world and the Americas, examining the extensive Germanic cultural and political legacy in the nations of the New World and the equally substantial influence of the Americas on the Germanic nations. From the medical discoveries of Dr. Johann Siegert, surgeon general to Simon Bolivar, to the amazing explorations of the early-19th-century German explorer Alexander von Humboldt, whose South American and Caribbean travels made him one of the most celebrated men in Europe, Germany and the Americas examines both the profound Germanic cultural and political legacy throughout the Americas and the lasting influence of American culture on the German-speaking world. Ever since Baron von Steuben helped create George Washington's army, German Americans have exhibited decisive leadership not only in the military, but also in politics, the arts, and business. Germany and the Americas charts the lasting links between the Germanic world and the nations of the Americas in a comprehensive survey featuring a chronology of key events spanning 400 years of transatlantic history.

A Dictionary of European Anglicisms

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Publisher : OUP Oxford
ISBN 13 : 0191536172
Total Pages : 379 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis A Dictionary of European Anglicisms by : Manfred Gorlach

Download or read book A Dictionary of European Anglicisms written by Manfred Gorlach and published by OUP Oxford. This book was released on 2005-06-16 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of European Anglicisms documents the spread of English in Europe. It provides the first exhaustive and up-to-date account of British and American English words that have been imported into the main languages of Europe. English, which imported thousands of words from French and Latin (mainly after 1066), is now by far the world's biggest lexical exporter, and the trade is growing as English continues to dominate various fields ranging from pop music to electronic communication. Several countries have monitored the inflow of anglicisms and some have tried to block it. But language, as lexicographers have always found and as this book demonstrates once more, respects neither boundary nor law. The dictionary not only shows which words have been exported where, but how the process of importation can change a word's form and function, sometimes subtly, at others remarkably as in the transformation of painkiller to Bulgarian 'jack of all trades'. The book provides a systematic description of the lexical input of English into Icelandic, Norwegian, Dutch, German, Russian, Polish, Croatian, Bulgarian, French, Spanish, Italian, Romanian, Finnish, Hungarian, Albanian, and Greek. Each entry has a brief definition of the loan word, followed by information on its history and distribution; variations in its spelling, meaning, and pronunciation; its route of transmission if not direct from English; its degree of acceptance and usage restrictions; and its native equivalents and derivatives. Grids showing distribution patterns across Europe accompany many of the entries. The Dictionary of European Anglicisms is a scholarly tour de force [French: imported early nineteenth century] and the result of a prodigious research effort across Europe masterminded and directed by Manfred Gorlach. It is a unique resource for comparative analysis and the study of linguistic variation and change. It will fascinate linguists and word-watchers of all persuasions.

Language and Politics in Post-Soviet Russia

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Publisher : Springer
ISBN 13 : 1137314095
Total Pages : 191 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Language and Politics in Post-Soviet Russia by : N. Koteyko

Download or read book Language and Politics in Post-Soviet Russia written by N. Koteyko and published by Springer. This book was released on 2014-03-27 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language and Politics in Post-Soviet Russia critically examines the uses of language in post-Soviet media and political texts between 1998 and 2007. It will be of interest to academics and researchers in the fields of media studies, discourse analysis, corpus linguistics, and scholars in Russian Studies.

German Domestic and Foreign Policy

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Publisher : Springer
ISBN 13 : 366247929X
Total Pages : 246 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis German Domestic and Foreign Policy by : Egbert Jahn

Download or read book German Domestic and Foreign Policy written by Egbert Jahn and published by Springer. This book was released on 2015-09-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume analyses current German domestic and foreign policy debates of international relevance. By reflecting their contemporary historical background and discussing the logic behind the different positions in a dispute, the author considers issues such as whether Muslim women should be allowed to wear headscarves, fears about immigration, the predominance of either a single national culture or multicultural pluralism and the admissibility of multiple citizenship. This book also sheds new light on the debate over the boundaries of freedom of expression, which was triggered by the so-called Danish “Mohammad cartoons.” Aspects of German foreign policy are addressed, including the debate on the ratification of a European constitutional treaty and of the Treaty of Lisbon, German attempts to obtain a permanent seat on the Security Council, as well as the question of whether the deployment of the German army in Afghanistan contributed to the defense of Germany. This book is of interest to students and scholars of political sciences, as well as to journalists and practitioners interested in an analysis of current political debates in Germany.